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A lady looking at her laptop: Pursue Regent’s B.S. in Marketing degree online or in Virginia Beach, VA 23464.

B.S. in Marketing

Learn to Market Strategically Through Regent’s B.S. in Marketing Degree Program

Are you creative and love to problem solve? Regent’s ACBSP-accredited Bachelor of Science (B.S.) in Marketing will build your knowledge in advertising and promotions, consumer behavior, market research, and social media marketing. You’ll examine the consumer behaviors and factors that influence the choice, as you study coursework taught by distinguished faculty and grounded in a Christian worldview.

On Campus, Online
120+
January 9, 2023
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SHARPEN YOUR MARKETING SKILLS

Gain knowledge of communication campaigns, media, and selling strategies, and creative development.

BUILD ON A STRONG FOUNDATION

Anchor your knowledge and skill on Christian principles and values.

LEARN FROM THE BEST

Be mentored by faculty in Virginia Beach who hold the highest degrees in their field.

Explore Scholarships

Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about the scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarships, $4,000 Homeschool Scholarships and $4,000 Private School Scholarships.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for three years (2019, 2020 and 2022). Our programs have also ranked as the #1 Best Online Bachelor's Programs in Virginia 10 years in a row (2013-2022). Experience the Regent difference through our Bachelor of Science in Marketing degree program. You can pursue this online or at our beautiful campus in Virginia Beach.

Learn more about undergraduate student achievement by clicking on one of the years below.
For 2021-2022 click HERE.
For 2020-2021 click HERE.
For 2019-2020 click HERE.

Please complete the Request Information form on this page to learn more about this program.

On completing the B.S. in Marketing degree online or on-campus in Virginia Beach, you will be able to:

  • Collect and analyze data to make strategic marketing decisions.
  • Think critically and communicate effectively.
  • Understand the strategies and tools behind using social media.

Career Opportunities

  • Brand Management
  • Advertising
  • Retail Management
  • Social Media & e-Commerce Strategy
10%
Projected growth in employment of advertising, promotions, and marketing managers from 2020-2030 Bureau of Labor Statistics

Provides a comprehensive presentation of financial accounting principles and practices. Emphasis is placed on the preparation of financial statements, the basic framework and contents of these reports, and the preparation process.

Exploration of principles and activities in the commercial enterprise including topics such as product, price, promotion, place/channel, competition, company, and communication.

Explores the financial function of the commercial enterprise including topics on working capital management, procurement of resources from financial markets, and financial decision making in the firm. Prerequisite: ECON 120 or ECON 260.

Examines the current and emerging legal principles that impact business transactions, topics include contracts, business organizations and structure, sale of goods, commercial paper, personal and real estate property, intellectual property and international business law.

Surveys the opportunities and challenges associated with planning, conducting and implementing international business transactions in the international marketplace. Prerequisite: BUSN 240.

Study of strategy development and deployment in the business enterprise and examines the overarching application of the role of a biblical worldview in the business enterprise. Prerequisites: ACCT 205, BUSN 240, and BUSN 320.

The various modes for packaging and presenting communication content for public relations, advertising, social media and interactive marketing with a targeted audience. Integrates cross-cultural communication strategies. Cross-listed with JRNU 330.

Examines macroeconomic theories, comparative economics, econometrics, macro-economic models, fiscal and monetary policy formation and analysis. Prerequisite: ECON 120 or ECON 260.

Study of the nature of ethical leadership through a consideration of the ethical foundations of leadership principles evident in the lives of great leaders. Attention to how the leader’s values and beliefs affect decision-making along with key factors involved in ethical decision-making. Students assess and apply the concepts of organizational and social responsibility by looking at real world problems. Cross-listed with ACCT 320 and MGMT 330.
Students learn about marketing communication campaigns, media choice, develop a selling strategy, creative development, and media analysis. Prerequisite: BUSN 240.

Investigation of how public relations serves as a strategic support for the overall marketing strategy. The course examines how events and collateral marketing activity aid in creating a public image of the commercial firm.

Examination of stock planning, inventory control, markup and pricing, retail accounting, merchandising, retail promotion, human resources management, store location, design and layout, legal and ethical issues, information systems. Prerequisite: BUSN 240.

Examines the planning and design of the market research effort, collecting and analyzing data, and drawing inference from the results. The focus of the course is on making accurate marketing decisions based on data. Prerequisite: MATH 201.

Investigates the organizing, recruiting, training, measuring, and promoting of the sales force in addition to forecasting sales. Prerequisite: BUSN 240.

Explores e-commerce issues such as Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure and their effect on business decisions. Prerequisite: BUSN 240.

An overview of consumer behavior providing insights on marketing tools and approaches seeking to understand the factors that influence consumer choice, balanced with a moral and ethical framework for how this is done.

Examining the strategies, tools and practices behind using social media for effective marketing. Students will consider various viral marketing channels and the principles for optimizing their effect usage. A capstone project will be the development of an integrated multichannel approach to increase brand awareness and achieve marketing objectives.

Step 1: Apply to Regent University

Step 2: Complete Your Admissions Questionnaire

  • After you submit your application, you will receive a link to complete the required admissions questionnaire.

Step 3: Submit Your Unofficial Transcripts

  • Email your unofficial high school or college transcripts to apply@regent.edu using the subject line: Unofficial Transcripts.
  • Upon conditional acceptance, Regent University will attempt to obtain your official transcripts from your U.S. degree-granting institution.
  • International transcripts must be evaluated by a NACES-approved company.

Step 4: Submit Your Government-Issued ID if Applicable

  • All online students and graduate level on-campus students are required to email a photo of your government-issued ID to apply@regent.edu using the subject line: Government ID.
  • Please note that all items submitted as part of the application process become the property of Regent University and cannot be returned.

Step 5: Submit Your FAFSA

  • Complete your Free Application for Federal Student Aid (FAFSA) at studentaid.gov Regent’s school code is 030913.

Invest in your calling with this business marketing degree.

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Block Rate Per Semester
Students taking on-campus classes
(fall & spring semesters)
$9,04012 - 18$9,040
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$603Under 12$7,236
Students taking on-campus classes
(fall & spring semesters)
$603Over 18$10,854
Students taking on-campus classes
(summer semester)
$603N/A$1,809+

Student Fees Per Semester

University Services Fee (On-Campus Students)$800

Housing Fees »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$650

Military Admissions & Aid »

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Block Rate Per Semester
Students taking on-campus classes
(fall & spring semesters)
$8,61012 - 18$8,610
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$574Under 12$6,888
Students taking on-campus classes
(fall & spring semesters)
$574Over 18$10,332
Students taking on-campus classes
(summer semester)
$574N/A$1,722+

Student Fees Per Semester

University Services Fee (On-Campus Students)$800

Housing Fees »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$650

Military Admissions & Aid »

“At Regent, we were encouraged to tie our studies into who we are as Christians and to incorporate that extra layer. We learned to do all things with excellence — and that should never be compromised.”

Debbie Holloway, B.A. in English, 2012 English

“Regent prepared me for steps I needed to take to start a business, as well as to lead one.”

Hunter Davis, MBA - International Business, 2019; J.D., 2013; B.A. in Government - American Government & Politics, 2010 Director, The American Environment Foundation; Co-Owner, Duck Donuts

“Thanks to Regent, I finished my degree and took hold of my future.”

Mandy Rogers, 2010

“I visited Regent during my brother’s first semester as a graduate student, toured the gorgeous campus, and realized I was called to Regent too.”

Abbie Braswell, B.S. in Business, 2020 Former Resident Assistant, Regent University