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A lady looking at her laptop: Pursue Regent’s B.S. in Marketing degree online or in Virginia Beach, VA 23464.

B.S. in Marketing

Learn to Sell Through Regent’s Bachelor’s Degree in Marketing

Are you creative and love to problem solve? Regent’s ACBSP-accredited bachelor’s degree in marketing will build your knowledge in advertising and promotions, consumer behavior, market research, and social media marketing. You’ll examine the consumer behaviors and factors that influence the choice, as you study coursework taught by distinguished faculty and grounded in a Christian worldview.

On Campus, Online
120+
March 11, 2024
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SHARPEN YOUR MARKETING SKILLS

Gain knowledge of communication campaigns, media, and selling strategies, and creative development.

BUILD ON A STRONG FOUNDATION

Anchor your knowledge and skill on Christian principles and values.

LEARN FROM THE BEST

Be mentored by faculty in Virginia Beach who hold the highest degrees in their field.

Explore Scholarships

Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about the scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarships, $4,000 Homeschool Scholarships and $4,000 Private School Scholarships. Explore all scholarships.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for four years (2019, 2020, 2022 and 2023). Our programs have also ranked as the #1 Best Online Bachelor's Programs in Virginia 11 years in a row (2013-2023). Experience the Regent difference through our Bachelor of Science in Marketing degree program. You can pursue this online or at our beautiful campus in Virginia Beach.

Learn more about undergraduate student achievement here.

Please complete the Request Information form on this page to learn more about this program.

On completing the bachelor’s degree in marketing, you can:

  • Collect and analyze data to make strategic marketing decisions.
  • Think critically and communicate effectively.
  • Understand the strategies and tools behind using social media.

Career Opportunities

  • Brand Management
  • Advertising
  • Retail Management
  • Social Media & e-Commerce Strategy
10%
Projected growth in employment of advertising, promotions, and marketing managers from 2020-2030 Bureau of Labor Statistics
Provides a comprehensive presentation of financial accounting principles and practices. Emphasis is placed on the preparation of financial statements, the basic framework and contents of these reports, and the preparation process.
Exploration of principles and activities in the commercial enterprise including topics such as product, price, promotion, place/channel, competition, company, and communication.
Explores the financial function of the commercial enterprise including topics on working capital management, procurement of resources from financial markets, and financial decision making in the firm. Prerequisite: ECON 120 or ECON 260.
Examines the current and emerging legal principles that impact business transactions, topics include contracts, business organizations and structure, sale of goods, commercial paper, personal and real estate property, intellectual property and international business law.
Surveys the opportunities and challenges associated with planning, conducting and implementing international business transactions in the international marketplace. Prerequisite: BUSN 240.
Study of strategy development and deployment in the business enterprise and examines the overarching application of the role of a biblical worldview in the business enterprise. Prerequisites: ACCT 205, BUSN 240, and BUSN 320.
The various modes for packaging and presenting communication content for public relations, advertising, social media and interactive marketing with a targeted audience. Integrates cross-cultural communication strategies. Cross-listed with JRNU 330.
Examines macroeconomic theories, comparative economics, econometrics, macro-economic models, fiscal and monetary policy formation and analysis. Prerequisite: ECON 120 or ECON 260.
Study of the nature of ethical leadership through a consideration of the ethical foundations of leadership principles evident in the lives of great leaders. Attention to how the leader’s values and beliefs affect decision-making along with key factors involved in ethical decision-making. Students assess and apply the concepts of organizational and social responsibility by looking at real world problems. Cross-listed with ACCT 320 and MGMT 330.
Students learn about marketing communication campaigns, media choice, develop a selling strategy, creative development, and media analysis. Prerequisite: BUSN 240.
Investigation of how public relations serves as a strategic support for the overall marketing strategy. The course examines how events and collateral marketing activity aid in creating a public image of the commercial firm. Prerequisite: BUSN 240.
An examination of the challenges of retail management, including stock planning, inventory control, markup and pricing, retail accounting, merchandising, retail promotion, human resources management, store location, design and layout, legal and ethical issues, and managing information systems. Prerequisite: BUSN 240.
Examines the planning and design of the market research effort, collecting and analyzing data, and drawing inference from the results. The focus of the course is on making accurate marketing decisions based on data. Prerequisites: MATH 201 and BUSN 240.
Investigates the organizing, recruiting, training, measuring, and promoting of the sales force in addition to forecasting sales. Prerequisite: BUSN 240.
Explores e-commerce issues such as Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure and their effect on business decisions. Prerequisite: BUSN 240.
An overview of consumer behavior providing insights on marketing tools and approaches seeking to understand the factors that influence consumer choice, balanced with a moral and ethical framework for how this is done. Prerequisite: BUSN 240.
Examining the strategies, tools and practices behind using social media for effective marketing. Students will consider various viral marketing channels and the principles for optimizing their effect usage. A capstone project will be the development of an integrated multichannel approach to increase brand awareness and achieve marketing objectives. Prerequisite: BUSN 240.
The capstone course introduces students to a variety of digital marketing tools and tactics as well as fundamental digital marketing principles. A practical approach adopted in this course allows students to develop crucial skills needed to analyze, develop, and implement digital marketing campaigns that help achieve business goals and solve real-world business problems. Prerequisite: MKTG 340 and MKTG 430.

Step 1: Apply to Regent University

Submit your application using the Regent University Online Application.

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.

Step 2: Submit Your Unofficial Transcripts

Submit your unofficial high school or college transcripts to regent.edu/items.

Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES, AACRAO or NAFSA approved agency.

Step 3: Submit Your Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.

Step 4: Submit Your FAFSA

Complete your Free Application for Federal Student Aid (FAFSA) at studentaid.gov Regent's school code is 030913.


Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.

Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

Invest in your calling with this business marketing degree.

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Rate Per Year
Students taking on-campus classes
(fall & spring semesters)
$9,49312 - 18$18,986
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$630Under 12$7,560
Students taking on-campus classes
(fall & spring semesters)
$630Over 18$11,340
Students taking on-campus classes
(summer semester)
$630N/A$1,890+

Student Fees Per Semester

University Services Fee (On-Campus Students)$850

Housing Fees » | Military Admissions & Aid » | Cost of Attendance »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$700

Military Admissions & Aid » | Cost of Attendance »

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Block Rate Per Semester
Students taking on-campus classes
(fall & spring semesters)
$9,04012 - 18$9,040
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$603Under 12$7,236
Students taking on-campus classes
(fall & spring semesters)
$603Over 18$10,854
Students taking on-campus classes
(summer semester)
$603N/A$1,809+

Student Fees Per Semester

University Services Fee (On-Campus Students)$800 (Fall & Spring)
$650 (Summer)

Housing Fees » | Military Admissions & Aid » | Cost of Attendance »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$650

Military Admissions & Aid » | Cost of Attendance »

What Will You Learn In a Bachelor’s in Marketing?

Through the B.S. in Marketing at Regent, you can expect to learn high-value skills that transfer to various industries. You will learn marketing basics and how to apply marketing principles to advertising, campaign building, and market research. By graduation, you will understand how to market through various digital platforms and traditional marketing processes.

What Can You Do with a Bachelor’s Degree in Marketing?

A bachelor’s in marketing will prepare you to work as an in-house or agency marketer. You can strategize and work effectively to analyze information, build marketing plans and design campaigns. These skills are helpful in careers like retail management, account management, public relations, market research, and more.

“Getting a Big Idea/Dreamworks internship and working on VeggieTales in the House was a dream come true. Ultimately I want to write and direct stories, regardless of what form they take. Storytelling is what I love, and I'm so grateful Regent has helped me develop that passion.”

Justin Garcia, B.A., 2014 Animator

“Regent’s Military Resource Center introduced me to a network of mentors and went the extra mile to support me.”

Natasha Moore, B.S. in Criminal Justice, 2019; MPA, 2020 Navy veteran; preparing to be a commissioned officer in the military

“Thankful for all the Regent advisors who helped me through all the obstacles of graduating. Thankful for my professors who answered all of my questions and emails.”

Jennifer Anne McFadden,

“I want to be a biomedical engineer and use it for God's glory around the world. Not only do I want to help physically, but I would also want to help spiritually and emotionally. At Regent, I grew so much mentally, spiritually and emotionally in a way I want to share with others.”

Sheila Atieno, B.S. in Biophysical Sciences, 2021 Master’s Student in Biomedical Engineering, New York University