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A lady looking at her laptop: Pursue Regent’s B.S. in Marketing degree online or in Virginia Beach, VA 23464.

B.S. in Marketing

Learn to Market Strategically Through Regent’s B.S. in Marketing Degree Program

Are you creative and love to problem solve? Regent’s Bachelor of Science (B.S.) in Marketing will build your knowledge in advertising and promotions, consumer behavior, market research, and social media marketing. You’ll examine the consumer behaviors and factors that influence the choice, as you study coursework taught by distinguished faculty and grounded in a Christian worldview.

On Campus, Online
120+
August 23, 2021
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SHARPEN YOUR MARKETING SKILLS

Gain knowledge of communication campaigns, media, and selling strategies, and creative development.

BUILD ON A STRONG FOUNDATION

Anchor your knowledge and skill on Christian principles and values.

LEARN FROM THE BEST

Be mentored by faculty in Virginia Beach who hold the highest degrees in their field.

Explore Scholarships

Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about the scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarships, $4,000 Homeschool Scholarships and $4,000 Private School Scholarships.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for two consecutive years (2019 & 2020). Our programs have also ranked as the #1 Best Online Bachelor’s Programs in Virginia for 8 years in a row. Experience the Regent difference through our Bachelor of Science in Marketing degree program. You can pursue this online or at our beautiful campus in Virginia Beach.

To learn more about this program, please complete the Request Information form on this page.

On completing the B.S. in Marketing degree online or on-campus in Virginia Beach, you will be able to:

  • Collect and analyze data to make strategic marketing decisions.
  • Think critically and communicate effectively.
  • Understand the strategies and tools behind using social media.

Career Opportunities

  • Brand Management
  • Advertising
  • Retail Management
  • Social Media & e-Commerce Strategy
10%
Projected growth in employment of advertising, promotions, and marketing managers from 2016-2026 Bureau of Labor Statistics

Provides a comprehensive presentation of financial accounting principles and practices. Emphasis is placed on the preparation of financial statements, the basic framework and contents of these reports, and the preparation process.

Exploration of principles and activities in the commercial enterprise including topics such as product, price, promotion, place/channel, competition, company, and communication.

Explores the financial function of the commercial enterprise including topics on working capital management, procurement of resources from financial markets, and financial decision making in the firm. Prerequisite: ECON 120 or ECON 260.

Examines the current and emerging legal principles that impact business transactions, topics include contracts, business organizations and structure, sale of goods, commercial paper, personal and real estate property, intellectual property and international business law.

Surveys the opportunities and challenges associated with planning, conducting and implementing international business transactions in the international marketplace. Prerequisite: BUSN 240.

Study of strategy development and deployment in the business enterprise and examines the overarching application of the role of a biblical worldview in the business enterprise. Prerequisites: BUSN 220, BUSN 240, and BUSN 320.

The various modes for packaging and presenting communication content for public relations, advertising, social media and interactive marketing with a targeted audience. Integrates cross-cultural communication strategies. Cross-listed with JRNU 330.

Examines macroeconomic theories, comparative economics, econometrics, macro-economic models, fiscal and monetary policy formation and analysis. Prerequisite: ECON 120 or ECON 260.

The nature of ethical leadership through a consideration of the ethical foundations of leadership principles evident in the lives of great leaders; the effect of leader’s values and beliefs on decision-making. Cross-listed with MGMT 330.

Students learn about marketing communication campaigns, media choice, develop a selling strategy, creative development, and media analysis. Prerequisite: BUSN 240.

Investigation of how public relations serves as a strategic support for the overall marketing strategy. The course examines how events and collateral marketing activity aid in creating a public image of the commercial firm.

Examination of stock planning, inventory control, markup and pricing, retail accounting, merchandising, retail promotion, human resources management, store location, design and layout, legal and ethical issues, information systems. Prerequisite: BUSN 240.

Examines the planning and design of the market research effort, collecting and analyzing data, and drawing inference from the results. The focus of the course is on making accurate marketing decisions based on data. Prerequisite: MATH 201.

Investigates the organizing, recruiting, training, measuring, and promoting of the sales force in addition to forecasting sales. Prerequisite: BUSN 240.

Explores e-commerce issues such as Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure and their effect on business decisions. Prerequisite: BUSN 240.

An overview of consumer behavior providing insights on marketing tools and approaches seeking to understand the factors that influence consumer choice, balanced with a moral and ethical framework for how this is done.

Examining the strategies, tools and practices behind using social media for effective marketing. Students will consider various viral marketing channels and the principles for optimizing their effect usage. A capstone project will be the development of an integrated multichannel approach to increase brand awareness and achieve marketing objectives.

Admission requirements for this B.S. in Marketing degree program vary based on the stage you’re at in life. Select a link below to learn how to apply.

Invest in your calling with this business marketing degree.

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Block Rate Per Semester
Students taking on-campus classes
(fall & spring semesters)
$8,61012 - 18$8,610
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$574Under 12$7,260
Students taking on-campus classes
(fall & spring semesters)
$574Over 18$10,332
Students taking on-campus classes
(summer semester)
$574N/A$1,722+

Student Fees Per Semester

University Services Fee (On-Campus Students)$800

Housing Fees »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-12 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$650

Military Admissions & Aid »

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Block Rate Per Semester
Students taking on-campus classes
(fall & spring semesters)
$8,61012 - 18$8,610
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$574Under 12$6,888
Students taking on-campus classes
(fall & spring semesters)
$574Over 18$10,332
Students taking on-campus classes
(summer semester)
$574N/A$1,722+

Student Fees Per Semester

University Services Fee (On-Campus Students)$800

Housing Fees »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-12 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$650

Military Admissions & Aid »

“Regent gave me the skills I needed and prepared me for the work I’m doing now.”

Stryker Watts, B.S. in Business - Marketing, 2013 Senior Manager, Deposit & Regional Marketing, First Republic Bank

“It is neat to see people who care about excellence but aren’t haughty about it. They approach it with humility in their academics, their spiritual lives, and each other.”

Hannah Lillemo, B.A., 2020 Honors Program Graduate

“With 30+ years of nursing experience, I saw myself as a leader, but I felt this nudging from God to go back to school. I’ve discovered my new calling: to serve as a life coach.”

Ellyn Jett, B.A. in Communication Studies, 2020 Nurse

“At Regent, we were encouraged to tie our studies into who we are as Christians and to incorporate that extra layer. We learned to do all things with excellence — and that should never be compromised.”

Debbie Holloway, B.A. in English, 2012 English

“At Regent, they encourage you as an individual and want you to succeed. Don’t sell yourself short. You can do it.”

Robert Coward, B.A. in History, 2019