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Pursue Regent’s B.S. in Marketing degree online or in Virginia Beach, VA 23464.

B.S. in Marketing

Learn to Market Strategically Through Regent’s B.S. in Marketing Degree Program

Are you creative and love to problem solve? Regent’s Bachelor of Science (B.S.) in Marketing will build your knowledge in advertising and promotions, consumer behavior, market research, and social media marketing. You’ll examine the consumer behaviors and factors that influence the choice, as you study coursework taught by distinguished faculty and grounded in a Christian worldview.

On Campus, Online
120+
January 11, 2021
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SHARPEN YOUR MARKETING SKILLS

Gain knowledge of communication campaigns, media, and selling strategies, and creative development.

BUILD ON A STRONG FOUNDATION

Anchor your knowledge and skill on Christian principles and values.

LEARN FROM THE BEST

Be mentored by faculty in Virginia Beach who hold the highest degrees in their field.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for two consecutive years (2019 & 2020). Our programs have also ranked as the #1 Best Online Bachelor’s Programs in Virginia for 8 years in a row. Experience the Regent difference through our Bachelor of Science in Marketing degree program. You can pursue this online or at our beautiful campus in Virginia Beach.

On completing the B.S. in Marketing degree online or on campus in Virginia Beach, you will be able to:

  • Collect and analyze data to make strategic marketing decisions.
  • Think critically and communicate effectively.
  • Understand the strategies and tools behind using social media.

Career Opportunities

  • Brand Management
  • Advertising
  • Retail Management
  • Social Media & e-Commerce Strategy
10%
Projected growth in employment of advertising, promotions, and marketing managers from 2016-2026 Bureau of Labor Statistics

Exploration of principles and activities in the commercial enterprise including topics such as product, price, promotion, place/channel, competition, company, and communication.

Explores the financial function of the commercial enterprise including topics on working capital management, procurement of resources from financial markets, and financial decision making in the firm. Prerequisite: ECON 120 or ECON 260.

Examines the current and emerging legal principles that impact business transactions, topics include contracts, business organizations and structure, sale of goods, commercial paper, personal and real estate property, intellectual property and international business law.

Surveys the opportunities and challenges associated with planning, conducting and implementing international business transactions in the international marketplace. Prerequisite: BUSN 240.

Study of strategy development and deployment in the business enterprise and examines the overarching application of the role of a biblical worldview in the business enterprise. Prerequisites: BUSN 220, BUSN 240, and BUSN 320.

The various modes for packaging and presenting communication content for public relations, advertising, social media and interactive marketing with a targeted audience. Integrates cross-cultural communication strategies. Cross-listed with JRNU 330.

Examines macroeconomic theories, comparative economics, econometrics, macro-economic models, fiscal and monetary policy formation and analysis. Prerequisite: ECON 120 or ECON 260.

The nature of ethical leadership through a consideration of the ethical foundations of leadership principles evident in the lives of great leaders; the effect of leader’s values and beliefs on decision-making. Cross-listed with MGMT 330.

Students learn about marketing communication campaigns, media choice, develop a selling strategy, creative development, and media analysis. Prerequisite: BUSN 240.

Investigation of how public relations serves as a strategic support for the overall marketing strategy. The course examines how events and collateral marketing activity aid in creating a public image of the commercial firm.

Examination of stock planning, inventory control, markup and pricing, retail accounting, merchandising, retail promotion, human resources management, store location, design and layout, legal and ethical issues, information systems. Prerequisite: BUSN 240.

Examines the planning and design of the market research effort, collecting and analyzing data, and drawing inference from the results. The focus of the course is on making accurate marketing decisions based on data. Prerequisite: MATH 201.

Investigates the organizing, recruiting, training, measuring, and promoting of the sales force in addition to forecasting sales. Prerequisite: BUSN 240.

Explores e-commerce issues such as Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure and their effect on business decisions. Prerequisite: BUSN 240.

An overview of consumer behavior providing insights on marketing tools and approaches seeking to understand the factors that influence consumer choice, balanced with a moral and ethical framework for how this is done.

Examining the strategies, tools and practices behind using social media for effective marketing. Students will consider various viral marketing channels and the principles for optimizing their effect usage. A capstone project will be the development of an integrated multichannel approach to increase brand awareness and achieve marketing objectives.

Admission requirements for this B.S. in Marketing degree program vary based on the stage you’re at in life. Select a link below to learn how to apply.

Invest in your calling with this business marketing degree.

2019-20 Tuition Rates

Program Type Tuition

On-Campus Student

  • 12-18 credit hours per semester
  • Under 12 credit hours
  • Over 18 credit hours

 

  • $8,610 (block rate)
  • $605/credit hour
  • $574/credit hour

Online Student (enrolled in 8-week classes)

  • Full-time (12* credit hours)
  • Part-time (6* credit hours)

*Average number of credits per semester.

 

  • $395/credit hour
  • $450/credit hour

RN to B.S. in Nursing Tuition

  • $295/credit hour

 

Student Fees

Fee

Amount

Description

Application Fee (On-Campus & Evening/Online Students)

 

$50

One-time fee, nonrefundable

Enrollment Deposit (On-Campus Students)

Enrollment Deposit (Evening/Online Students)

$150

$50

Fee is deducted from tuition costs

Graduation Fee(On-Campus & Evening/Online Students)

$60

One-time fee upon submission of graduation application

University Services Fee(On-Campus Students)

University Services Fee(Online Students)

$700/semester

$550/semester

Contributes to university academic and administrative operations

 

Optional Fees

Late Payment

$100/Session

Incurred per session in the event of late tuition payment

Course Fees

Varies,
$70-200 per course

Some courses in theater, animation, cinema television or science labs carry an additional fee

2020-21 Tuition Rates

Program Type Tuition

On-Campus Student

  • 12-18 credit hours per semester
  • Under 12 credit hours
  • Over 18 credit hours

 

  • $8,610 (block rate)
  • $574/credit hour
  • $574/credit hour

Online Student (enrolled in 8-week classes)

  • Full-time (12* credit hours)
  • Part-time (6* credit hours)

*Average number of credits per semester.

 

  • $395/credit hour
  • $450/credit hour

RN to B.S. in Nursing Tuition

  • $295/credit hour

 

Student Fees

Fee

Amount

Description

Application Fee (On-Campus & Evening/Online Students)

 

$50

One-time fee, nonrefundable

Enrollment Deposit (On-Campus Students)

Enrollment Deposit (Evening/Online Students)

$150

$50

Fee is deducted from tuition costs

Graduation Fee(On-Campus & Evening/Online Students)

$60

One-time fee upon submission of graduation application

University Services Fee(On-Campus Students)

University Services Fee(Online Students)

$750/semester

$600/semester

Contributes to university academic and administrative operations

 

Optional Fees

Late Payment

$100/Session

Incurred per session in the event of late tuition payment

Course Fees

Varies,
$70-200 per course

Some courses in theater, animation, cinema television or science labs carry an additional fee

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Hunter Davis, MBA - International Business, 2019; J.D., 2013; B.A. in Government - American Government & Politics, 2010 Co-Owner, Duck Donuts; Director, The American Environment Foundation

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“Things anxiety and depression told me I couldn’t do: be independent, live by myself, be completely happy, graduate college (magna cum laude!). Things I’ve done: All of the above.”

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