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A lady looking at her laptop: Pursue Regent’s B.S. in Marketing degree online or in Virginia Beach, VA 23464.

B.S. in Marketing

Learn to Sell Through Regent’s Bachelor’s Degree in Marketing

Are you creative and love to problem solve? Regent’s ACBSP-accredited bachelor’s degree in marketing will build your knowledge in advertising and promotions, consumer behavior, market research, and social media marketing. You’ll examine the consumer behaviors and factors that influence the choice, as you study coursework taught by distinguished faculty and grounded in a Christian worldview.

On Campus, Online
120+
October 23, 2023
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SHARPEN YOUR MARKETING SKILLS

Gain knowledge of communication campaigns, media, and selling strategies, and creative development.

BUILD ON A STRONG FOUNDATION

Anchor your knowledge and skill on Christian principles and values.

LEARN FROM THE BEST

Be mentored by faculty in Virginia Beach who hold the highest degrees in their field.

Explore Scholarships

Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about the scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarships, $4,000 Homeschool Scholarships and $4,000 Private School Scholarships. Explore all scholarships.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for four years (2019, 2020, 2022 and 2023). Our programs have also ranked as the #1 Best Online Bachelor's Programs in Virginia 11 years in a row (2013-2023). Experience the Regent difference through our Bachelor of Science in Marketing degree program. You can pursue this online or at our beautiful campus in Virginia Beach.

Learn more about undergraduate student achievement by clicking on one of the years below.
For 2022-2023 click HERE.
For 2021-2022 click HERE.
For 2020-2021 click HERE.
For 2019-2020 click HERE.

Please complete the Request Information form on this page to learn more about this program.

Regent's Bachelor of Science (B.S.) in Business program is a member of ACSBP.
Regent University ranked #59 of the top 61 online marketing degree programs | Intelligent.com

On completing the bachelor’s degree in marketing, you can:

  • Collect and analyze data to make strategic marketing decisions.
  • Think critically and communicate effectively.
  • Understand the strategies and tools behind using social media.

Career Opportunities

  • Brand Management
  • Advertising
  • Retail Management
  • Social Media & e-Commerce Strategy
10%
Projected growth in employment of advertising, promotions, and marketing managers from 2020-2030 Bureau of Labor Statistics
Provides a comprehensive presentation of financial accounting principles and practices. Emphasis is placed on the preparation of financial statements, the basic framework and contents of these reports, and the preparation process.
Exploration of principles and activities in the commercial enterprise including topics such as product, price, promotion, place/channel, competition, company, and communication.
Explores the financial function of the commercial enterprise including topics on working capital management, procurement of resources from financial markets, and financial decision making in the firm. Prerequisite: ECON 120 or ECON 260.
Examines the current and emerging legal principles that impact business transactions, topics include contracts, business organizations and structure, sale of goods, commercial paper, personal and real estate property, intellectual property and international business law.
Surveys the opportunities and challenges associated with planning, conducting and implementing international business transactions in the international marketplace. Prerequisite: BUSN 240.
Study of strategy development and deployment in the business enterprise and examines the overarching application of the role of a biblical worldview in the business enterprise. Prerequisites: ACCT 205, BUSN 240, and BUSN 320.
The various modes for packaging and presenting communication content for public relations, advertising, social media and interactive marketing with a targeted audience. Integrates cross-cultural communication strategies. Cross-listed with JRNU 330.
Examines macroeconomic theories, comparative economics, econometrics, macro-economic models, fiscal and monetary policy formation and analysis. Prerequisite: ECON 120 or ECON 260.
Study of the nature of ethical leadership through a consideration of the ethical foundations of leadership principles evident in the lives of great leaders. Attention to how the leader’s values and beliefs affect decision-making along with key factors involved in ethical decision-making. Students assess and apply the concepts of organizational and social responsibility by looking at real world problems. Cross-listed with ACCT 320 and MGMT 330.
Students learn about marketing communication campaigns, media choice, develop a selling strategy, creative development, and media analysis. Prerequisite: BUSN 240.
Investigation of how public relations serves as a strategic support for the overall marketing strategy. The course examines how events and collateral marketing activity aid in creating a public image of the commercial firm. Prerequisite: BUSN 240.
An examination of the challenges of retail management, including stock planning, inventory control, markup and pricing, retail accounting, merchandising, retail promotion, human resources management, store location, design and layout, legal and ethical issues, and managing information systems. Prerequisite: BUSN 240.
Examines the planning and design of the market research effort, collecting and analyzing data, and drawing inference from the results. The focus of the course is on making accurate marketing decisions based on data. Prerequisites: MATH 201 and BUSN 240.
Investigates the organizing, recruiting, training, measuring, and promoting of the sales force in addition to forecasting sales. Prerequisite: BUSN 240.
Explores e-commerce issues such as Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure and their effect on business decisions. Prerequisite: BUSN 240.
An overview of consumer behavior providing insights on marketing tools and approaches seeking to understand the factors that influence consumer choice, balanced with a moral and ethical framework for how this is done. Prerequisite: BUSN 240.
Examining the strategies, tools and practices behind using social media for effective marketing. Students will consider various viral marketing channels and the principles for optimizing their effect usage. A capstone project will be the development of an integrated multichannel approach to increase brand awareness and achieve marketing objectives. Prerequisite: BUSN 240.
The capstone course introduces students to a variety of digital marketing tools and tactics as well as fundamental digital marketing principles. A practical approach adopted in this course allows students to develop crucial skills needed to analyze, develop, and implement digital marketing campaigns that help achieve business goals and solve real-world business problems. Prerequisite: MKTG 340 and MKTG 430.

Step 1: Apply to Regent University

Step 2: Submit Your Unofficial Transcripts

  • Email your unofficial high school or college transcripts to apply@regent.edu using the subject line: Unofficial Transcripts.
  • Upon conditional acceptance, Regent University will attempt to obtain your official transcripts from your U.S. degree-granting institution.
  • International transcripts must be evaluated by a NACES-approved company.

Step 3: Submit Your Government-Issued ID if Applicable

  • All online students and graduate level on-campus students are required to email a photo of your government-issued ID to apply@regent.edu using the subject line: Government ID.
  • Please note that all items submitted as part of the application process become the property of Regent University and cannot be returned.

Step 4: Submit Your FAFSA

  • Complete your Free Application for Federal Student Aid (FAFSA) at studentaid.gov Regent’s school code is 030913.

Invest in your calling with this business marketing degree.

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Rate Per Year
Students taking on-campus classes
(fall & spring semesters)		$9,49312 - 18$18,986
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)		$630Under 12$7,560
Students taking on-campus classes
(fall & spring semesters)		$630Over 18$11,340
Students taking on-campus classes
(summer semester)		$630N/A$1,890+

Student Fees Per Semester

University Services Fee (On-Campus Students)$850

Housing Fees » | Military Admissions & Aid » | Cost of Attendance »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$700

Military Admissions & Aid » | Cost of Attendance »

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Block Rate Per Semester
Students taking on-campus classes
(fall & spring semesters)		$9,04012 - 18$9,040
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)		$603Under 12$7,236
Students taking on-campus classes
(fall & spring semesters)		$603Over 18$10,854
Students taking on-campus classes
(summer semester)		$603N/A$1,809+

Student Fees Per Semester

University Services Fee (On-Campus Students)$800 (Fall & Spring)
$650 (Summer)

Housing Fees » | Military Admissions & Aid » | Cost of Attendance »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$650

Military Admissions & Aid » | Cost of Attendance »

What Will You Learn In a Bachelor’s in Marketing?

Through the B.S. in Marketing at Regent, you can expect to learn high-value skills that transfer to various industries. You will learn marketing basics and how to apply marketing principles to advertising, campaign building, and market research. By graduation, you will understand how to market through various digital platforms and traditional marketing processes.

What Can You Do with a Bachelor’s Degree in Marketing?

A bachelor’s in marketing will prepare you to work as an in-house or agency marketer. You can strategize and work effectively to analyze information, build marketing plans and design campaigns. These skills are helpful in careers like retail management, account management, public relations, market research, and more.

“Regent offered me ... a stepping stone towards academics, towards my future as a Christian leader to change the world, but perhaps more importantly, it gave me a community.”

Katherine Person, B.A., 2017 International Studies

“I graduated from Regent University with a B.A. in Animation. My journey was joyous and I’m glad I took the route I did to be able to shine with my abilities and meet such good people.”

Trevor Hansley, B.A. in Animation, 2020 Video Production Assistant, wayahead

“"At Regent, I was surrounded by people who exemplified servant leadership. These examples often come back to me, and I believe it’s what my industry needs now more than ever."”

Breanna Molloy, B.A., 2012

“I easily passed the ITF+ and CompTIA A+ exams. My scores well exceeded the passing minimum, thanks to what I learned at Regent even before completing my degree!”

Jason Elliott, B.S. in Cybersecurity - Business Leadership & Management, 2022