B.S. in Business – Marketing

Provides a comprehensive presentation of financial accounting principles and practices. Emphasis is placed on the preparation of financial statements, the basic framework and contents of these reports, and the preparation process.

Investigation of the role of business in society, the human side of business, the functions of business, and the accounting/reporting processes of business.

Exploration of principles and activities in the commercial enterprise including topics such as product, price, promotion, place/channel, competition, company, and communication.

Examines from a Christian perspective, foundational leadership behaviors required of leaders within organization.  Students will learn leadership theories and styles of communication, and develop strategies for implementing effective oral and written leadership communications in businesses and organizations.

Explores the financial function of the commercial enterprise including topics on working capital management, procurement of resources from financial markets, and financial decision making in the firm.  Prerequisite: ECON 120 or ECON 260.

Examines statistical theories, principles and concepts associated with business operations and processes.  The course utilizes statistical methods and techniques to develop, implement and analyze business decisions designed to improve efficiency and productivity.  Prerequisite: MATH 102 or 211 or equivalent.

Examines the current and emerging legal principles that impact business transactions, topics include contracts, business organizations and structure, sale of goods, commercial paper, personal and real estate property, intellectual property and international business law.

Examines the process of selecting, designing, implementing and evaluating technology to meet mission critical requirements while maintaining competitive advantages, increase efficiency and minimizing costs.

Surveys the opportunities and challenges associated with planning, conducting and implementing international business transactions in the international marketplace.  Prerequisite: BUSN 240.

Study of strategy development and deployment in the business enterprise and examines the overarching application of the role of a biblical worldview in the business enterprise. Prerequisites: BUSN 220, BUSN 240, and BUSN 320.

The integration and synthesis of knowledge and principles concerning all areas of business. Requirements include submission of a working business plan. Prerequisite: Senior standing.

Examines macroeconomic theories, comparative economics, econometrics, macro-economic models, fiscal and monetary policy formation and analysis.  Prerequisite: ECON 120 or ECON 260.

Planning, operating, and controlling production of goods and services. Prerequisite: MATH 102.