B.S. in Business – Marketing
College of Arts & Sciences
RANKED AMONG TOP NATIONAL UNIVERSITIES, U.S. NEWS & WORLD REPORT, 2020
#1 BEST ONLINE BACHELOR'S PROGRAMS IN VIRGINIA FOR 8 CONSECUTIVE YEARS
ACCREDITATION COUNCIL FOR BUSINESS SCHOOLS & PROGRAMS (ACBSP) ACCREDITED
GRADUATES IN 60% OF THE TOP FORTUNE 100 COMPANIES
Lead the Way Through Regent's B.S. in Business - Marketing Program
Ready to take your place in the world of business and marketing? Regent's Bachelor of Science (B.S.) in Business – Marketing program builds upon the core strength of our business degree to help you grow as a principled leader and innovator. Study courses in public relations, social media marketing, e-commerce, advertising and promotion, and marketing research. You'll also explore the forces that shape consumer behavior and the tools of communication at work in corporations, nonprofits and other organizations.
GAIN HANDS-ON EXPERIENCE
Experience an entrepreneurially-focused education and interact with small business owners.
BUILD ON A STRONG FOUNDATION
Anchor your knowledge and skill on Christian principles and values.
LEARN FROM THE BEST
Learn from distinguished faculty in Virginia Beach with executive leadership experience.
ALIGN YOURSELF WITH EXCELLENCE
Regent has been ranked among Top National Universities by the U.S. News & World Report for two consecutive years (2019 & 2020). Our programs have also ranked as the #1 Best Online Bachelor’s Programs in Virginia for 8 years in a row. Experience the Regent difference through our ACBSP-accredited Bachelor of Science in Business – Marketing program.You can pursue this program online or at our beautiful campus in Virginia Beach.
Online | On Campus
SESSION START:
TOTAL CREDIT HOURS: 120+
APPROVED DEGREE PLAN: Click to download PDF
Take Your Career to the Next Level
On completing the B.S. in Business – Marketing program you will be able to:
- Write and present business and marketing plans.
- Think critically and make ethical decisions.
- Prepare for a career in marketing management, public relations or communications and product management.
Career Opportunities
- Marketing
- Account executive
- Market analysis
- Project management
- Public relations
Click any section below for additional information or access your course schedule.
Students learn about marketing communication campaigns, media choice, develop a selling strategy, creative development, and media analysis. Prerequisite: BUSN 240.
Investigation of how public relations serves as a strategic support for the overall marketing strategy. The course examines how events and collateral marketing activity aid in creating a public image of the commercial firm.
Examines the planning and design of the market research effort, collecting and analyzing data, and drawing inference from the results. The focus of the course is on making accurate marketing decisions based on data. Prerequisite: MATH 201.
Explores e-commerce issues such as Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure and their effect on business decisions. Prerequisite: BUSN 240.
Examining the strategies, tools and practices behind using social media for effective marketing. Students will consider various viral marketing channels and the principles for optimizing their effect usage. A capstone project will be the development of an integrated multichannel approach to increase brand awareness and achieve marketing objectives.
Admission requirements for this business degree with a concentration in Marketing vary based on the stage you're at in life. Select a link below to learn how to apply.
2019-20 Tuition Rates
| Program Type | Tuition |
|---|---|
|
On-Campus Student
|
|
|
Online Student (enrolled in 8-week classes)
|
|
|
RN to B.S. in Nursing Tuition |
|
Student Fees
|
Fee |
Amount |
Description |
|
Application Fee (On-Campus & Evening/Online Students)
|
$50 |
One-time fee, nonrefundable |
|
Enrollment Deposit (On-Campus Students) Enrollment Deposit (Evening/Online Students) |
$150
|
Fee is deducted from tuition costs |
|
Graduation Fee (On-Campus & Evening/Online Students) |
$60 |
One-time fee upon submission of graduation application |
|
University Services Fee (On-Campus Students) |
$700/semester |
Contributes to university academic and administrative operations |
Optional Fees
|
Late Payment |
$100/Session |
Incurred per session in the event of late tuition payment |
|
Course Fees |
Varies, |
Some courses in theater, animation, cinema television or science labs carry an additional fee |
2020-21 Tuition Rates
| Program Type | Tuition |
|---|---|
|
On-Campus Student
|
|
|
Online Student (enrolled in 8-week classes)
|
|
|
RN to B.S. in Nursing Tuition |
|
Student Fees
|
Fee |
Amount |
Description |
|
Application Fee (On-Campus & Evening/Online Students)
|
$50 |
One-time fee, nonrefundable |
|
Enrollment Deposit (On-Campus Students) Enrollment Deposit (Evening/Online Students) |
$150
|
Fee is deducted from tuition costs |
|
Graduation Fee (On-Campus & Evening/Online Students) |
$60 |
One-time fee upon submission of graduation application |
|
University Services Fee (On-Campus Students) |
$750/semester |
Contributes to university academic and administrative operations |
Optional Fees
|
Late Payment |
$100/Session |
Incurred per session in the event of late tuition payment |
|
Course Fees |
Varies, |
Some courses in theater, animation, cinema television or science labs carry an additional fee |
Learn more about scholarships and financial aid.
Hear From Students & Alumni
![Mandy Rogers]({"src":"//progdb.regent.edu/files/testimonials-178.png","watch":".success-stories"})
Mandy Rogers, 2010
College of Arts & Sciences“Thanks to Regent, I finished my degree and took hold of my future."
![Elisa Sosa]({"src":"//progdb.regent.edu/files/testimonials-230.png","watch":".success-stories"})
Elisa Sosa, B.A., 2019
College of Arts & Sciences"When I think about Regent, I think about the wonderful people I've met here that have supported and loved me with the love of Christ, and that have helped me make this a home away from my home in Guatemala."
![Debbie Holloway]({"src":"//progdb.regent.edu/files/testimonials-132.png","watch":".success-stories"})
Debbie Holloway, B.A. in English, 2012
College of Arts & Sciences"At Regent, we were encouraged in whatever we were studying and writing to tie into who we are as Christians and incorporate that extra layer. We were taught to do all things with excellence — and that should never be compromised."
![Ben Kay]({"src":"//progdb.regent.edu/files/testimonials-175.png","watch":".success-stories"})
Ben Kay, B.A., 2013
College of Arts & Sciences“At Regent, mentors are readily available if students seek them out. They're just waiting for you to take the initiative and ask for support. The blessings are beyond anything you could imagine.”
![Katherine Person]({"src":"//progdb.regent.edu/files/testimonials-221.jpg","watch":".success-stories"})
Katherine Person, B.A., 2017
College of Arts & Sciences“Regent offered me ... a stepping stone towards academics, towards my future as a Christian leader to change the world, but perhaps more importantly, it gave me a community.”