B.S. in Business - Marketing Program

Lead the Way Through Regent's B.S. in Business - Marketing Program

Ready to take your place in the world of business and marketing? Regent's Bachelor of Science (B.S.) in Business – Marketing program builds upon the core strength of our business degree to help you grow as a principled leader and innovator. Study courses in public relations, social media marketing, e-commerce, advertising and promotion, and marketing research. You'll also explore the forces that shape consumer behavior and the tools of communication at work in corporations, nonprofits and other organizations.

GAIN HANDS-ON EXPERIENCE

Experience an entrepreneurially-focused education and interact with small business owners.

BUILD ON A STRONG FOUNDATION

Anchor your knowledge and skill on Christian principles and values.

LEARN FROM THE BEST

Learn from distinguished faculty in Virginia Beach with executive leadership experience.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for two consecutive years (2019 & 2020). Our programs have also ranked as the #1 Best Online Bachelor’s Programs in Virginia for 8 years in a row. Experience the Regent difference through our ACBSP-accredited Bachelor of Science in Business – Marketing program.You can pursue this program online or at our beautiful campus in Virginia Beach.

Online | On Campus

8-Week Course Sessions

120+ Credit Hours

View Course Requirements

Featured Courses
Other Concentrations
Admission Requirements
Tuition & Fees

Online | On Campus

SESSION START:

TOTAL CREDIT HOURS: 120+

APPROVED DEGREE PLAN: Click to download PDF

Take Your Career to the Next Level

On completing the B.S. in Business – Marketing program you will be able to:

Write and present business and marketing plans.
Think critically and make ethical decisions.
Prepare for a career in marketing management, public relations or communications and product management.

Career Opportunities

Marketing
Account executive
Market analysis
Project management
Public relations

9% Projected growth in employment of public relations specialists from 2016-2026. Bureau of Labor Statistics.

Click any section below for additional information or access your course schedule.

Code

Name

Credits

Code: MKTG 210

Name: Advertising & Promotion

Credits: 3

Students learn about marketing communication campaigns, media choice, develop a selling strategy, creative development, and media analysis. Prerequisite: BUSN 240.

Code: MKTG 250

Name: Public Relations

Credits: 3

Investigation of how public relations serves as a strategic support for the overall marketing strategy. The course examines how events and collateral marketing activity aid in creating a public image of the commercial firm.

Code: MKTG 320

Name: Marketing Research

Credits: 3

Examines the planning and design of the market research effort, collecting and analyzing data, and drawing inference from the results. The focus of the course is on making accurate marketing decisions based on data. Prerequisite: MATH 201.

Code: MKTG 340

Name: e-Commerce

Credits: 3

Explores e-commerce issues such as Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure and their effect on business decisions. Prerequisite: BUSN 240.

Examining the strategies, tools and practices behind using social media for effective marketing. Students will consider various viral marketing channels and the principles for optimizing their effect usage. A capstone project will be the development of an integrated multichannel approach to increase brand awareness and achieve marketing objectives.

Accounting

Economics

General Management

Human Resource Management

International Business

Sports Management

Business – Undeclared

Admission requirements for this business degree with a concentration in Marketing vary based on the stage you're at in life. Select a link below to learn how to apply.

2019-20 Tuition Rates
2020-21 Tuition Rates

2019-20 Tuition Rates

Program Type	Tuition
On-Campus Student 12-18 credit hours per semester Under 12 credit hours Over 18 credit hours	$8,610 (block rate) $605/credit hour $574/credit hour
Online Student (enrolled in 8-week classes) Full-time (12* credit hours) Part-time (6* credit hours) *Average number of credits per semester.	$395/credit hour $450/credit hour
RN to B.S. in Nursing Tuition	$295/credit hour

Program Type

Tuition

On-Campus Student

12-18 credit hours per semester
Under 12 credit hours
Over 18 credit hours

$8,610 (block rate)
$605/credit hour
$574/credit hour

Online Student (enrolled in 8-week classes)

Full-time (12* credit hours)
Part-time (6* credit hours)

*Average number of credits per semester.

$395/credit hour
$450/credit hour

RN to B.S. in Nursing Tuition

$295/credit hour

Student Fees

Fee	Amount	Description
Application Fee (On-Campus & Evening/Online Students)	$50	One-time fee, nonrefundable
Enrollment Deposit (On-Campus Students) Enrollment Deposit (Evening/Online Students)	$150 $50	Fee is deducted from tuition costs
Graduation Fee (On-Campus & Evening/Online Students)	$60	One-time fee upon submission of graduation application
University Services Fee (On-Campus Students) University Services Fee (Online Students)	$700/semester $550/semester	Contributes to university academic and administrative operations

Optional Fees

Late Payment	$100/Session	Incurred per session in the event of late tuition payment
Course Fees	Varies, $70-200 per course	Some courses in theater, animation, cinema television or science labs carry an additional fee

2020-21 Tuition Rates

Program Type	Tuition
On-Campus Student 12-18 credit hours per semester Under 12 credit hours Over 18 credit hours	$8,610 (block rate) $574/credit hour $574/credit hour
Online Student (enrolled in 8-week classes) Full-time (12* credit hours) Part-time (6* credit hours) *Average number of credits per semester.	$395/credit hour $450/credit hour
RN to B.S. in Nursing Tuition	$295/credit hour

Program Type

Tuition

On-Campus Student

12-18 credit hours per semester
Under 12 credit hours
Over 18 credit hours

$8,610 (block rate)
$574/credit hour
$574/credit hour

Online Student (enrolled in 8-week classes)

Full-time (12* credit hours)
Part-time (6* credit hours)

*Average number of credits per semester.

$395/credit hour
$450/credit hour

RN to B.S. in Nursing Tuition

$295/credit hour

Student Fees

Fee	Amount	Description
Application Fee (On-Campus & Evening/Online Students)	$50	One-time fee, nonrefundable
Enrollment Deposit (On-Campus Students) Enrollment Deposit (Evening/Online Students)	$150 $50	Fee is deducted from tuition costs
Graduation Fee (On-Campus & Evening/Online Students)	$60	One-time fee upon submission of graduation application
University Services Fee (On-Campus Students) University Services Fee (Online Students)	$750/semester $600/semester	Contributes to university academic and administrative operations

Optional Fees

Late Payment	$100/Session	Incurred per session in the event of late tuition payment
Course Fees	Varies, $70-200 per course	Some courses in theater, animation, cinema television or science labs carry an additional fee

Show the list of all course fees.

Learn more about scholarships and financial aid.

ANIM 100	Fundamentals of Animation	$200
ANIM 103	Introduction to Digital Art	$200
ANIM 112	Fundamentals of 2-D Computer Based Animation	$200
ANIM 115	Compositing and Sound for Animators	$200
ANIM 203	3-D Animation	$200
ANIM 210	Writing for Animation	$70
ANIM 213	Character Design, Rigging, and Animation	$200
ANIM 218	Advanced 2-D Computer Animation Techniques	$200
ANIM 222	The Art of the Storyboard	$200
ANIM 310	Business Planning for Media	$70
ANIM 314	Advanced 3-D Animation Techniques	$200
ANIM 340	History of Animation	$70
ANIM 400	Portfolio Preparation	$200
ANIM 413	Motion Graphics for Film & Television	$200
ANIM 415	Animation in 3-D (3 cr.)	$200
ANIM 450	Digital Special Effects for Film and Television	$220
ANIM 480	Production Practum (1-3)	$70-200
ANIM 489	Animation Workshop	$70-200
ANIM 490	Independent Study	$70-200
ANIM 495	Internship	$70
ANIM 496	Culminating Project	$200
ARTA 120	Introduction to Drawing	$200
ARTA 121	2-D Design Methods	$200
ARTA 201	Comp Anatomy & Figure Drawing	$200
ARTA 312	3-D Design Methods	$200
ARTA 320	Introduction to Painting	$200
ARTA 401	Advanced Drawing	$200
BIOL 101	Introduction to Biology with lab	$70
BIOL 121	General Biology I	$70
BIOL 122	General Biology II	$70
BIOL 201	Human Anatomy and Physiology I	$70
BIOL 202	Human Anatomy and Physiology II	$70
BIOL 215	Introduction to Microbiology	$70
BIOL 321	General Microbiology	$200
BIOL 421	Immunology	$200
CHEM 101	Introduction to Chemistry	$70
CHEM 121	General Chemistry 1	$70
CHEM 122	General Chemistry II	$70
CHEM 221	Organic Chemistry I	$70
CHEM 222	Organic Chemistry II	$70
CHEM 421	Biochemistry	$200
COMM 495	Internship	$70
CSCI 210	Computer Architecture	$70
CSCI 220	Operating Systems	$70
CSCI 221	Intro to Computer Science	$70
CSCI 233	Ethics for Computer Science	$70
CSCI 310	Software Engineering	$70
CSCI 315	Data Structure & Algorithims	$70
CSCI 317	Database Fundamentals	$70
CSCI 320	Parallel & Distributive Prog	$70
CSCI 430	Mobile and Smart Computing	$70
CTVU 101	Introduction to Aesthetics of Film and Television	$70
CTVU 102	Cinema-Television Equipment Workshop	$200
CTVU 105	Survey of Film and Television	$70
CTVU 229	Fundamentals of Cinema Production	$200
CTVU 250	Fundamentals of Broadcast Television (3)	$200
CTVU 256	Fundamentals of Post-Production (3)	$200
CTVU 310	Screenwriting	$70
CTVU 330	Producing and Directing Broadcast Television (3)	$200
CTVU 345	Lighting Aesthetics and Design for Cinema-Television (3)	$200
CTVU 346	Camera Operations/Film & Video	$200
CTVU 350	Broadcast Television Field Production (3)	$200
CTVU 352	Broadcast TV Tech Production	$200
CTVU 380	Broadcast TV Prod Practicum	$200
CTVU 427	Film Producing	$200
CTVU 458	Sound Design	$200
CTVU 460	Directing	$200
CTVU 470	Editing	$200
CTVU 475	Special Topics	$200
CTVU 480	Production Practicum	$70
CTVU 495	Internship	$70
CTVU 496	Senior Project (3)	$200
ENGL 501	Tutoring Writing	$395
GENE 100	The Making of a Christian Mind	$75
GENE 402	The Making of a Christian Leader	$75
GENE 402a	The Making of a Christian Leader/Service-Learning Experience	$75
HIST 205	Western Civilization I	$50
ISYS 315	Data Structures and Algorithms	$70
ISYS 317	Database Fundamentals	$70
MUSI 220	Fundamentals of Music Theory (3cr.)	$70
MUSI 301	Music History 1 (3 cr.)	$70
MUSI 348	Ensemble Performance (1 cr.)	$70
MUSI 349	Voice Lessons (1 cr.)	$70
NURS 310	Professional Health Assessment	$186
PARA 220	Legal Research & Writing	$200
PHYS 221	General Physics I	$70
PHYS 222	General Physics II	$200
THEU 101	Introduction to Theatre	$70
THEU 105	Stagecraft (3)	$200
THEU 132	Basic Acting 1 (3)	$200
THEU 181	Practicum in Theatre Production (1)*	$70
THEU 221	Movement for the Stage (3)	$200
THEU 227	Makeup for the Theatre (3)	$200
THEU 232	Basic Acting 2 (3)	$200
THEU 234	Voice/Diction for Stage 1	$200
THEU 251	Improvisation (3)	$200
THEU 305	Advanced Stagecraft	$200
THEU 310	Playwriting	$70
THEU 312	Stage Combat (3)	$200
THEU 314	Play Analysis	$70
THEU 320	Auditioning and the Business of Theatre	$70
THEU 321	Costume Design (3)	$200
THEU 322	Fundamentals of Directing	$200
THEU 323	Scenic & Lighting (3)	$200
THEU 324	Stage Management	$70
THEU 330	Screen Acting I	$200
THEU 337	Voice/Diction for Stage 2	$200
THEU 375	Special Topics in Theatre	$70-200
THEU 402	Modern Drama	$70
THEU 405	Theatre History 1	$70
THEU 406	Theatre History 2	$70
THEU 420	Performance Studio	$200
THEU 430	Screen Acting 2	$200
THEU 437	Voice and Movement Integration	$200
THEU 490	Independent Study	$70-200
THEU 495	Theatre Internship	$70
THEU 496	Portfolio Development	$70
UED 480A	Practicum I	$70
UED 480B	Practicum II	$70
UED 495	Field Experience/Student Teach	$200
UED 495	Internship	$70
UED 496	Field Experience E-Portfolio	$200

CSCI 210	Computer Architecture	$70
CSCI 220	Operating Systems	$70
CSCI 221	Intro to Computer Science	$70
CSCI 233	Ethics for Computer Science	$70
CSCI 310	Software Engineering	$70
CSCI 315	Data Structure & Algorithims	$70
CSCI 317	Database Fundamentals	$70
CSCI 320	Parallel & Distributive Prog	$70
CSCI 430	Mobile and Smart Computing	$70
CYBR 630	Info Systems Security & Assurance	$70 FLAT
ISYS 315	Data Structures and Algorithms	$70
ISYS 317	Database Fundamentals	$70
PARA 220	Legal Research & Writing	$200
UNIV 500	Foundations/Grad Success	$500

Request Information

B.S. in Business – Marketing

Lead the Way Through Regent's B.S. in Business - Marketing Program

GAIN HANDS-ON EXPERIENCE

BUILD ON A STRONG FOUNDATION

LEARN FROM THE BEST

ALIGN YOURSELF WITH EXCELLENCE

Take Your Career to the Next Level

Career Opportunities

Code

Name

Credits

Code: MKTG 210

Name: Advertising & Promotion

Credits: 3

Code: MKTG 250

Name: Public Relations

Credits: 3

Code: MKTG 320

Name: Marketing Research

Credits: 3

Code: MKTG 340

Name: e-Commerce

Credits: 3

Katherine Person, B.A., 2017

Luke Isbell, B.A., 2020

Jonatas DaSilva, B.A., 2015

Stryker Watts, 2013

Hanna Bishop, B.A., 2015

Take the Next Step

Request Information

B.S. in Business – Marketing

Lead the Way Through Regent's B.S. in Business - Marketing Program

GAIN HANDS-ON EXPERIENCE

BUILD ON A STRONG FOUNDATION

LEARN FROM THE BEST

ALIGN YOURSELF WITH EXCELLENCE

Take Your Career to the Next Level

Career Opportunities

Code

Name

Credits

Code: MKTG 210 Name: Advertising & Promotion Credits: 3

Code: MKTG 250 Name: Public Relations Credits: 3

Code: MKTG 320 Name: Marketing Research Credits: 3

Code: MKTG 340 Name: e-Commerce Credits: 3

Code: MKTG 430 Name: Social Media Marketing Credits: 3

Hear From Students & Alumni

Katherine Person, B.A., 2017

Luke Isbell, B.A., 2020

Jonatas DaSilva, B.A., 2015

Stryker Watts, 2013

Hanna Bishop, B.A., 2015

Related Programs & Concentrations

Take the Next Step

Code: MKTG 210

Name: Advertising & Promotion

Credits: 3

Code: MKTG 250

Name: Public Relations

Credits: 3

Code: MKTG 320

Name: Marketing Research

Credits: 3

Code: MKTG 340

Name: e-Commerce

Credits: 3

Code: MKTG 430

Name: Social Media Marketing

Credits: 3