B.S. in Business – Marketing

Investigation of the nature, contents, and history of the Old Testament with attention to its background and key themes. Students examine themes within their contexts and from the perspective of their New Testament fulfillment.

A study of the nature, contents, and history of the New Testament, with background study in the inter-testamental period.

Provides a broad overview of the historic roots and development of Christian thought.  Identifies and describes historical Christian doctrines, the basics of theological reasoning, significant Christian thinkers, and contemporary global trends and issues.

Introduction to plants, animals and microbes concerning cell structure and function, DNA and heredity, cell division, species diversity and history, tissue and organ systems, nutrition, reproduction, ecosystems, and the scientific method.  Christian perspectives as appropriate.  Three credit hours lecture with one credit hour lab.

Philosophy and methods of science, biologic molecules, cell structure and function, metabolism, genetics, reproduction and molecular biology.  Three credit hours lecture with one credit hour lab.

First of two-semester series.  Structure and function of the skeletal, muscular and nervous systems, including sense organs.  Three credit hours lecture with one credit hour lab.

Investigation of the role of business in society, the human side of business, the functions of business, and the accounting/reporting processes of business.

Examines the role of financial data in the commercial enterprise; as well as measuring and reporting income, assets, liabilities, and equities.

Exploration of principles and activities in the commercial enterprise including topics such as product, price, promotion, place/channel, competition, company, and communication.

Examines from a Christian perspective, foundational leadership behaviors required of leaders within organization.  Students will learn leadership theories and styles of communication, and develop strategies for implementing effective oral and written leadership communications in businesses and organizations.

Explores the financial function of the commercial enterprise including topics on working capital management, procurement of resources from financial markets, and financial decision making in the firm.  Prerequisite: ECON 120 or ECON 260.

Examines statistical theories, principles and concepts associated with business operations and processes.  The course utilizes statistical methods and techniques to develop, implement and analyze business decisions designed to improve efficiency and productivity.  Prerequisite: MATH 102 or 211 or equivalent.

Examines the current and emerging legal principles that impact business transactions, topics include contracts, business organizations and structure, sale of goods, commercial paper, personal and real estate property, intellectual property and international business law.

Examines the process of selecting, designing, implementing and evaluating technology to meet mission critical requirements while maintaining competitive advantages, increase efficiency and minimizing costs.

Surveys the opportunities and challenges associated with planning, conducting and implementing international business transactions in the international marketplace.  Prerequisite: BUSN 240.

Study of strategy development and deployment in the business enterprise and examines the overarching application of the role of a biblical worldview in the business enterprise. Prerequisites: BUSN 220, BUSN 240, and BUSN 320.

The integration and synthesis of knowledge and principles concerning all areas of business. Requirements include submission of a working business plan. Prerequisite: Senior standing.

Introduction to the principles and practice of effective oral communication. Through formal and informal speaking activities, students develop skills at framing and articulating ideas through speech.  Students learn strategies for speaking extemporaneously, preparing and delivering presentations, formulating persuasive arguments, refining critical clarity of thought, and enhancing general facility and confidence at oral expression. Students gain practice in various speech types—including expositive and informative forms.

Introduction to Earth science, including the sciences that explore Earth and its space environment.  Units on Earth structure, tectonics, rocks and minerals, geologic history, water resources, oceans, climate and weather, astronomy, and the scientific method.  Primarily for IDS majors.  Three credit hour lecture with one credit hour lab.

Examines the concepts, principles, and business practices of market systems, demand and supply economics, market equilibrium, product and resource demands, consumer behavior, forms of competition, governmental policies, market failure and international economics.

Examines macroeconomic theories, comparative economics, econometrics, macro-economic models, fiscal and monetary policy formation and analysis.  Prerequisite: ECON 120 or ECON 260.

Study and development of skills in planning, writing, and revising the expository essay, with attention given to developing a thesis, providing adequate support, and developing paragraphs with clear introductions and conclusions.  This course should be taken in the first year.

Introduction to research skills and academic writing.  Students learn and practice the common steps and formats in writing a university-level research paper, such as writing and submitting proposals, writing literature reviews, following general research paper formats, and using an annotated bibliography.  Prerequisite: Grade of "C-" or better in ENGL 101.

Great literary works in the Western tradition from the ancient to the present.

Explores the development of a Christian worldview and philosophy of life.  Studies some alternative worldviews from a Christian worldview perspective.  Investigates the sacredness of all spheres of human life and the relevance of a Christian worldview to all spheres of human life and action through the works of some of Christianity’s leading thinkers and writers.

Introduction to enduring questions of truth, goodness, and beauty through theological and philosophical investigation, including biblical apologetics and critical thinking.

Various aesthetic approaches for appreciating and evaluating visual art, drama, and music. Artistic creation in relation to a biblical understanding of the character of God and the image of God in human beings.

Explores a Christian worldview framework for leadership and studies the lives of exemplary Christian and non-Christian leaders from a global context and a wide spectrum of disciplines and professions.  Students participate in a ten (10) hour service-learning leadership experience.  Advisor approval required.  Pre-requisite: Senior Standing; IDS majors: Junior Standing.  Cross-listed with GENE 202.

Investigation of the spatial distribution of cultures and regions. Emphasis on defining key geographical concepts, identifying major political boundaries, illustrating current and recent national and ethnic conflicts, exploring economic and social processes that are leading to increasing global interaction, examining the variation religious practices and beliefs and assessing the basis for international disparities in economic development.

Study of the political, social, and economic development of American society from about 1607 through the end of the Civil War era in 1877.  Students consider native American perspectives and the interaction with Europeans.  Topics include the formation and establishment of the new nation as well as the international impact of the birth of a nation.

Study of the political, social and economic development of American society from the post-Civil War era to the present.  Students investigate the development of a party system of government, industrial development, labor issues, the impact of the reconstruction, American involvement internationally, and the present state of American society.

Study of the events, peoples, groups, ideas, institutions, and trends that shaped western civilization from the prehistoric era to 1650. Emphasis on the rise and fall of empires, the legacy those empires left and the impact of religion on the ancient, medieval, and early modern western world.  The multiple perspectives of gender, class, religion, and ethnic groups are explored.  Students investigate historical accounts of civilization and engage in personal reflection and response.

Study of the events, peoples, groups, ideas, institutions, and trends that shaped western civilization from 1650 to the present. The multiple perspectives of gender, class, religion, and ethnic groups are explored, including reference to the interaction among the peoples of the modern world.  Students investigate historical accounts of western civilization and its interaction with non-western cultures and engage in personal reflection and response.

Survey of the history of civilization from its beginnings in both the Middle East and Asia to the growing dominance of the West over non-western civilizations in Asia, Africa, and the Americas that began in the 16th century age of exploration.  Special attention given to the cultural exchanges, interactions, and adaptations that occurred among these civilizations.

Survey of the growth and interactions of civilizations across the world from the 16th century to the present.  Special attention given to their individual cultural vibrancy and to their responses to Western hegemony, modernization, and globalization in subsequent centuries.

Study of linear equations, systems of equations, inequalities, polynomials, rational expressions, quadratic functions, exponential and logarithmic functions, and conic sections.  Emphasis on understanding and applying concepts in real-life settings.  Cannot be applied to the mathematics major.

Introductory study of basic descriptive and inferential statistics with an emphasis on real world applications and the use of current technology.  Topics include sampling, random variables, probability distributions, measures of central tendency and variation, and testing of hypotheses.  Cannot be applied to the mathematics major.

A first course in calculus and analytic geometry.  Limits and continuity.  Differentiation and applications of derivatives.  Integration and the Fundamental Theorem of Calculus.  Prerequisite: Grade of B- or better in MATH 164 or equivalent, or permission of department chair.

Discrete structures including sets, relations, functions, matrices, graphs and trees.  Symbolic logic, mathematical induction, and introduction to proofs.  Probability, combinations, permutations.  Introduction to linear programming.  Prerequisite: MATH 102, MATH 164, or MATH 211.

Planning, operating, and controlling production of goods and services. Prerequisite: MATH 102.

Students learn about marketing communication campaigns, media choice, develop a selling strategy, creative development, and media analysis. Prerequisite: BUSN 240.

Investigation of how public relations serves as a strategic support for the overall marketing strategy. The course examines how events and collateral marketing activity aid in creating a public image of the commercial firm.

Examination of stock planning, inventory control, markup and pricing, retail accounting, merchandising, retail promotion, human resources management, store location, design and layout, legal and ethical issues, information systems. Prerequisite: BUSN 240.

Examines the planning and design of the market research effort, collecting and analyzing data, and drawing inference from the results. The focus of the course is on making accurate marketing decisions based on data. Prerequisite: MATH 201.

Investigates the organizing, recruiting, training, measuring, and promoting of the sales force in addition to forecasting sales. Prerequisite: BUSN 240.

Explores e-commerce issues such as Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure and their effect on business decisions. Prerequisite: BUSN 240.

An overview of consumer behavior providing insights on marketing tools and approaches seeking to understand the factors that influence consumer choice, balanced with a moral and ethical framework for how this is done.

Examining the strategies, tools and practices behind using social media for effective marketing.  Students will consider various viral marketing channels and the principles for optimizing their effect usage.  A capstone project will be the development of an integrated multichannel approach to increase brand awareness and achieve marketing objectives.

Introduction to the Spanish language using a communicative approach with an emphasis on developing introductory listening, speaking, reading, and writing skills as well as an appreciation for Hispanic culture.

Continuation of SPAN 102. Introduction to the Spanish language using a communicative approach with an emphasis on developing introductory listening, speaking, reading, and writing skills as well as an appreciation for Hispanic culture. Prerequisite: SPAN 101 or placement through Department of English.

Development of intermediate-level Spanish language skills and study of the diverse cultures of the Spanish-speaking world. Prerequisite: SPAN 102 or placement through Department of English.

Continuation of SPAN 210. Development of intermediate-level Spanish language skills and study of the diverse cultures of the Spanish-speaking world. Prerequisite: SPAN 210 or placement through Department of English.

Knowledge and resources essential for academic success at Regent University.  Includes foundational skills for future coursework, including use of the library, the University Writing Center, tutorial services, academic advising, and career services.  Only available to online students, except online B.A.S. degree students.