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Two graduates on campus: Regent offers a B.S. in Business - Marketing program online and in Virginia Beach, VA 23464.

B.S. in Business – Marketing

Lead the Way Through Regent’s B.S. in Business – Marketing Program

Ready to take your place in the world of business and marketing? Regent’s Bachelor of Science (B.S.) in Business – Marketing program builds upon the core strength of our business degree to help you grow as a principled leader and innovator. Study courses in public relations, social media marketing, e-commerce, advertising and promotion, and marketing research. You’ll also explore the forces that shape consumer behavior and the tools of communication at work in corporations, nonprofits, and other organizations.

On Campus, Online
120+
October 23, 2023
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GAIN HANDS-ON EXPERIENCE

Experience an entrepreneurially-focused education and interact with small business owners.

BUILD ON A STRONG FOUNDATION

Anchor your knowledge and skill on Christian principles and values.

LEARN FROM THE BEST

Learn from distinguished faculty in Virginia Beach with executive leadership experience.

Explore Scholarships

Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about the scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarships, $4,000 Homeschool Scholarships and $4,000 Private School Scholarships. Explore all scholarships.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for four years (2019, 2020, 2022 and 2023). Our programs have also ranked as the #1 Best Online Bachelor's Programs in Virginia 11 years in a row (2013-2023). Experience the Regent difference through our ACBSP-accredited Bachelor of Science in Business – Marketing program. You can pursue this program online or at our beautiful campus in Virginia Beach.

Please complete the Request Information form on this page to learn more about this program.

Regent's Bachelor of Science (B.S.) in Business program is a member of ACSBP.

On completing the B.S. in Business – Marketing program, you can:

  • Write and present business and marketing plans.
  • Think critically and make ethical decisions.
  • Prepare for a career in marketing management, public relations or communications, and product management.

Career Opportunities

  • Marketing
  • Account executive
  • Market analysis
  • Project management
  • Public relations
11%
Projected growth in employment of public relations specialists from 2020-2030 Bureau of Labor Statistics
Students learn about marketing communication campaigns, media choice, develop a selling strategy, creative development, and media analysis. Prerequisite: BUSN 240.
Investigation of how public relations serves as a strategic support for the overall marketing strategy. The course examines how events and collateral marketing activity aid in creating a public image of the commercial firm. Prerequisite: BUSN 240.
An examination of the challenges of retail management, including stock planning, inventory control, markup and pricing, retail accounting, merchandising, retail promotion, human resources management, store location, design and layout, legal and ethical issues, and managing information systems. Prerequisite: BUSN 240.
Examines the planning and design of the market research effort, collecting and analyzing data, and drawing inference from the results. The focus of the course is on making accurate marketing decisions based on data. Prerequisites: MATH 201 and BUSN 240.
Investigates the organizing, recruiting, training, measuring, and promoting of the sales force in addition to forecasting sales. Prerequisite: BUSN 240.
Explores e-commerce issues such as Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure and their effect on business decisions. Prerequisite: BUSN 240.
An overview of consumer behavior providing insights on marketing tools and approaches seeking to understand the factors that influence consumer choice, balanced with a moral and ethical framework for how this is done. Prerequisite: BUSN 240.
Examining the strategies, tools and practices behind using social media for effective marketing. Students will consider various viral marketing channels and the principles for optimizing their effect usage. A capstone project will be the development of an integrated multichannel approach to increase brand awareness and achieve marketing objectives. Prerequisite: BUSN 240.

Step 1: Apply to Regent University

Step 2: Submit Your Unofficial Transcripts

  • Submit your unofficial high school or college transcripts to regent.edu/items.
  • Upon conditional acceptance, Regent University will attempt to obtain your official transcripts from your U.S. degree-granting institution.
  • International transcripts must be evaluated by a NACES-approved company.

Step 3: Submit Your Government-Issued ID if Applicable

  • All online students and graduate level on-campus students are required to submit a photo of your government-issued ID to regent.edu/items.
  • Please note that all items submitted as part of the application process become the property of Regent University and cannot be returned.

Step 4: Submit Your FAFSA

  • Complete your Free Application for Federal Student Aid (FAFSA) at studentaid.gov Regent’s school code is 030913.
DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Rate Per Year
Students taking on-campus classes
(fall & spring semesters)		$9,49312 - 18$18,986
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)		$630Under 12$7,560
Students taking on-campus classes
(fall & spring semesters)		$630Over 18$11,340
Students taking on-campus classes
(summer semester)		$630N/A$1,890+

Student Fees Per Semester

University Services Fee (On-Campus Students)$850

Housing Fees » | Military Admissions & Aid » | Cost of Attendance »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$700

Military Admissions & Aid » | Cost of Attendance »

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Block Rate Per Semester
Students taking on-campus classes
(fall & spring semesters)		$9,04012 - 18$9,040
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)		$603Under 12$7,236
Students taking on-campus classes
(fall & spring semesters)		$603Over 18$10,854
Students taking on-campus classes
(summer semester)		$603N/A$1,809+

Student Fees Per Semester

University Services Fee (On-Campus Students)$800 (Fall & Spring)
$650 (Summer)

Housing Fees » | Military Admissions & Aid » | Cost of Attendance »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$650

Military Admissions & Aid » | Cost of Attendance »

“We are active-duty military, so finding an accredited, online university was important. With Regent, the transfer process was smooth, the curriculum is engaging, and I get to learn from professors who love God and teach with passion and expertise.”

Allie Bryant, B.S. in Marketing, 2021 Social Media Specialist

“If I hadn’t gone to Regent, I’m not sure I would be ready for all of this responsibility right now. ”

Brittany Finch, B.A. in Religious Studies, 2008 Business Owner

“My friends and I feel like Regent chose us. It was clear that we were meant to be here, and we're better for it. I tell others, 'If you're looking for something out of the ordinary, something authentic, that gives evidence to God, I suggest Regent University.' Our community and the pursuit of God are unparalleled.”

Kristin Smith, B.A. in History, 2020 Next Generation Coordinator, Strong Tower Church

“"At Regent, I was surrounded by people who exemplified servant leadership. These examples often come back to me, and I believe it’s what my industry needs now more than ever."”

Breanna Molloy, B.A., 2012

“At Regent, mentors are readily available if students seek them out. They're just waiting for you to take the initiative and ask for support. The blessings are beyond anything you could imagine.”

Ben Kay, B.A., 2013 Biblical & Theological Studies