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Two graduates on campus: Regent offers a B.S. in Business - Marketing program online and in Virginia Beach, VA 23464.

B.S. in Business – Marketing

Lead the Way Through Regent’s B.S. in Business – Marketing Program

Ready to take your place in the world of business and marketing? Regent’s Bachelor of Science (B.S.) in Business – Marketing program builds upon the core strength of our business degree to help you grow as a principled leader and innovator. Study courses in public relations, social media marketing, e-commerce, advertising and promotion, and marketing research. You’ll also explore the forces that shape consumer behavior and the tools of communication at work in corporations, nonprofits, and other organizations.

On Campus, Online
120+
October 25, 2021
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GAIN HANDS-ON EXPERIENCE

Experience an entrepreneurially-focused education and interact with small business owners.

BUILD ON A STRONG FOUNDATION

Anchor your knowledge and skill on Christian principles and values.

LEARN FROM THE BEST

Learn from distinguished faculty in Virginia Beach with executive leadership experience.

Explore Scholarships

Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about the scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarships, $4,000 Homeschool Scholarships and $4,000 Private School Scholarships.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for two consecutive years (2019 & 2020). Our programs have also ranked as the #1 Best Online Bachelor’s Programs in Virginia for 8 years in a row. Experience the Regent difference through our ACBSP-accredited Bachelor of Science in Business – Marketing program. You can pursue this program online or at our beautiful campus in Virginia Beach.

To learn more about this program, please complete the Request Information form on this page.

On completing the B.S. in Business – Marketing program you will be able to:

  • Write and present business and marketing plans.
  • Think critically and make ethical decisions.
  • Prepare for a career in marketing management, public relations or communications, and product management.

Career Opportunities

  • Marketing
  • Account executive
  • Market analysis
  • Project management
  • Public relations
9%
Projected growth in employment of public relations specialists from 2016-2026 Bureau of Labor Statistics

Students learn about marketing communication campaigns, media choice, develop a selling strategy, creative development, and media analysis. Prerequisite: BUSN 240.

Investigation of how public relations serves as a strategic support for the overall marketing strategy. The course examines how events and collateral marketing activity aid in creating a public image of the commercial firm.

Examination of stock planning, inventory control, markup and pricing, retail accounting, merchandising, retail promotion, human resources management, store location, design and layout, legal and ethical issues, information systems. Prerequisite: BUSN 240.

Examines the planning and design of the market research effort, collecting and analyzing data, and drawing inference from the results. The focus of the course is on making accurate marketing decisions based on data. Prerequisite: MATH 201.

Investigates the organizing, recruiting, training, measuring, and promoting of the sales force in addition to forecasting sales. Prerequisite: BUSN 240.

Explores e-commerce issues such as Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure and their effect on business decisions. Prerequisite: BUSN 240.

An overview of consumer behavior providing insights on marketing tools and approaches seeking to understand the factors that influence consumer choice, balanced with a moral and ethical framework for how this is done.

Examining the strategies, tools and practices behind using social media for effective marketing. Students will consider various viral marketing channels and the principles for optimizing their effect usage. A capstone project will be the development of an integrated multichannel approach to increase brand awareness and achieve marketing objectives.

Step 1: Apply to Regent University

Step 2: Complete Your Admissions Questionnaire

  • After you submit your application, you will receive a link to complete the required admissions questionnaire.

Step 3: Submit Your Unofficial Transcripts

  • Email your unofficial high school or college transcripts to apply@regent.edu using the subject line: Unofficial Transcripts.
  • Upon conditional acceptance, Regent University will attempt to obtain your official transcripts from your U.S. degree-granting institution.
  • International transcripts must be evaluated by a NACES-approved company.

Step 4: Submit Your Government-Issued ID if Applicable

  • All online students and graduate level on-campus students are required to email a photo of your government-issued ID to apply@regent.edu using the subject line: Government ID.
  • Please note that all items submitted as part of the application process become the property of Regent University and cannot be returned.

Step 5: Submit Your FAFSA

  • Complete your Free Application for Federal Student Aid (FAFSA) at www.fafsa.gov. Regent’s school code is 030913.
DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Block Rate Per Semester
Students taking on-campus classes
(fall & spring semesters)
$8,61012 - 18$8,610
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$574Under 12$7,260
Students taking on-campus classes
(fall & spring semesters)
$574Over 18$10,332
Students taking on-campus classes
(summer semester)
$574N/A$1,722+

Student Fees Per Semester

University Services Fee (On-Campus Students)$800

Housing Fees »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$650

Military Admissions & Aid »

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Block Rate Per Semester
Students taking on-campus classes
(fall & spring semesters)
$8,61012 - 18$8,610
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$574Under 12$6,888
Students taking on-campus classes
(fall & spring semesters)
$574Over 18$10,332
Students taking on-campus classes
(summer semester)
$574N/A$1,722+

Student Fees Per Semester

University Services Fee (On-Campus Students)$800

Housing Fees »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$650

Military Admissions & Aid »

“I spent a summer as a Regent Center for Global Justice intern, working on immigration issues, and contributing to a win for three asylum cases. This confirmed a distinct calling on my life to seek justice and advocate for the oppressed.”

Emily Arthur, J.D., 2015

“When I started my master's in Summer 2017, I had no idea what was ahead. I'm thankful for everything I was able to learn during my time at Regent and know it will open doors.”

Amber Huckaby, M.A. in Film-Television, 2020

“Regent does a really good job of helping you realize that you are supposed to do something, and I’m appreciative for that exposure and experience.”

Kenneth Chandler, Doctor of Strategic Leadership, 2015

“The Robertson School of Government was the perfect fit in obtaining a master's degree while serving active-duty. The online program gave me the flexibility I needed. This track of study will truly prepare and position you at the forefront of a rapidly expanding skillset within the federal government.”

Jonathan Tillman, M.A., 2010

“All of my professors have such a passion for what they are teaching and it is contagious. RSG professors have first-hand knowledge about the subjects they teach. They emphasize that we can make moral arguments in the public sphere.”

Keelyn Geoghean, M.A., 2014