B.S. in Business – Marketing
Lead the Way Through Regent’s B.S. in Business – Marketing Program
Ready to take your place in the world of business and marketing? Regent’s Bachelor of Science (B.S.) in Business – Marketing program builds upon the core strength of our business degree to help you grow as a principled leader and innovator. Study courses in public relations, social media marketing, e-commerce, advertising and promotion, and marketing research. You’ll also explore the forces that shape consumer behavior and the tools of communication at work in corporations, nonprofits, and other organizations.
GAIN HANDS-ON EXPERIENCE
Experience an entrepreneurially-focused education and interact with small business owners.
BUILD ON A STRONG FOUNDATION
Anchor your knowledge and skill on Christian principles and values.
LEARN FROM THE BEST
Learn from distinguished faculty in Virginia Beach with executive leadership experience.
Explore Scholarships
Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about the scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarships, $4,000 Homeschool Scholarships and $4,000 Private School Scholarships.
ALIGN YOURSELF WITH EXCELLENCE
Regent has been ranked among Top National Universities by the U.S. News & World Report for two consecutive years (2019 & 2020). Our programs have also ranked as the #1 Best Online Bachelor’s Programs in Virginia for 8 years in a row. Experience the Regent difference through our ACBSP-accredited Bachelor of Science in Business – Marketing program. You can pursue this program online or at our beautiful campus in Virginia Beach.
To learn more about this program, please complete the Request Information form on this page.
On completing the B.S. in Business – Marketing program you will be able to:
- Write and present business and marketing plans.
- Think critically and make ethical decisions.
- Prepare for a career in marketing management, public relations or communications, and product management.
Career Opportunities
- Marketing
- Account executive
- Market analysis
- Project management
- Public relations
Students learn about marketing communication campaigns, media choice, develop a selling strategy, creative development, and media analysis. Prerequisite: BUSN 240.
Investigation of how public relations serves as a strategic support for the overall marketing strategy. The course examines how events and collateral marketing activity aid in creating a public image of the commercial firm.
Examination of stock planning, inventory control, markup and pricing, retail accounting, merchandising, retail promotion, human resources management, store location, design and layout, legal and ethical issues, information systems. Prerequisite: BUSN 240.
Examines the planning and design of the market research effort, collecting and analyzing data, and drawing inference from the results. The focus of the course is on making accurate marketing decisions based on data. Prerequisite: MATH 201.
Investigates the organizing, recruiting, training, measuring, and promoting of the sales force in addition to forecasting sales. Prerequisite: BUSN 240.
Explores e-commerce issues such as Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure and their effect on business decisions. Prerequisite: BUSN 240.
An overview of consumer behavior providing insights on marketing tools and approaches seeking to understand the factors that influence consumer choice, balanced with a moral and ethical framework for how this is done.
Examining the strategies, tools and practices behind using social media for effective marketing. Students will consider various viral marketing channels and the principles for optimizing their effect usage. A capstone project will be the development of an integrated multichannel approach to increase brand awareness and achieve marketing objectives.
Admission requirements for this business degree with a concentration in Marketing vary based on the stage you’re at in life. Select a link below to learn how to apply.
| Degree | Tuition Block Rate Per Semester | Credit Hours Per Semester | Tuition Block Rate Per Semester |
|---|---|---|---|
| Students taking on-campus classes (fall & spring semesters) | $8,610 | 12 - 18 | $8,610 |
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Students taking on-campus classes (fall & spring semesters) | $574 | Under 12 | $7,260 |
| Students taking on-campus classes (fall & spring semesters) | $574 | Over 18 | $10,332 |
| Students taking on-campus classes (summer semester) | $574 | N/A | $1,722+ |
Student Fees Per Semester
| University Services Fee (On-Campus Students) | $800 |
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Part-Time Students (3-12 Credit Hours Per Semester) | $450 | 6 | $2,700 |
| Full-Time Students (12+ Credit Hours Per Semester) | $395 | 12 | $4,740 |
Student Fees Per Semester
| University Services Fee (Online Students) | $650 |
| Degree | Tuition Block Rate Per Semester | Credit Hours Per Semester | Tuition Block Rate Per Semester |
|---|---|---|---|
| Students taking on-campus classes (fall & spring semesters) | $8,610 | 12 - 18 | $8,610 |
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Students taking on-campus classes (fall & spring semesters) | $574 | Under 12 | $6,888 |
| Students taking on-campus classes (fall & spring semesters) | $574 | Over 18 | $10,332 |
| Students taking on-campus classes (summer semester) | $574 | N/A | $1,722+ |
Student Fees Per Semester
| University Services Fee (On-Campus Students) | $800 |
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Part-Time Students (3-12 Credit Hours Per Semester) | $450 | 6 | $2,700 |
| Full-Time Students (12+ Credit Hours Per Semester) | $395 | 12 | $4,740 |
Student Fees Per Semester
| University Services Fee (Online Students) | $650 |