B.S. in Business – Marketing

Lead the Way Through Regent’s B.S. in Business – Marketing Program

Ready to take your place in the world of business and marketing? Regent’s Bachelor of Science (B.S.) in Business – Marketing program builds upon the core strength of our business degree to help you grow as a principled leader and innovator. Study courses in public relations, social media marketing, e-commerce, advertising and promotion, and marketing research. You’ll also explore the forces that shape consumer behavior and the tools of communication at work in corporations, nonprofits, and other organizations.

Locations: On Campus, Online

Total Credit Hours: 120+

Next Session Start: June 23, 2025

Approved Degree Plan: Download PDF

GAIN HANDS-ON EXPERIENCE

Experience an entrepreneurially-focused education and interact with small business owners.

BUILD ON A STRONG FOUNDATION

Anchor your knowledge and skill on Christian principles and values.

LEARN FROM THE BEST

Learn from distinguished faculty in Virginia Beach with executive leadership experience.

Explore Scholarships

Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about the scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarships, $4,000 Homeschool Scholarships and $4,000 Private School Scholarships.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among the Top National Universities by the U.S. News & World Report (2025). Our programs have also ranked as the #1 Best Online Bachelor's Programs in Virginia 13 years in a row (2013-2025). You can pursue this ACBSP-accredited Bachelor of Science in Business – Marketing program online or at our beautiful campus in Virginia Beach.

Please complete the Request Information form on this page to learn more about this program.

Regent's Bachelor of Science (B.S.) in Business program is a member of ACSBP.

Career Opportunities

On completing the B.S. in Business – Marketing program, you can:

Write and present business and marketing plans.
Think critically and make ethical decisions.
Prepare for a career in marketing management, public relations or communications, and product management.

Career Opportunities

Marketing
Account executive
Market analysis
Project management
Public relations

11%

Projected growth in employment of public relations specialists from 2020-2030 Bureau of Labor Statistics

Featured Courses

Table listing featured courses with course code, name, and credit hours.
Code	Name	Credits
MKTG 210	Advertising & Promotion	3	Students learn about marketing communication campaigns, media choice, develop a selling strategy, creative development, and media analysis. Prerequisite: BUSN 240.
MKTG 250	Public Relations	3	Investigation of how public relations serves as a strategic support for the overall marketing strategy. The course examines how events and collateral marketing activity aid in creating a public image of the commercial firm. Prerequisite: BUSN 240.
MKTG 260	Retail Management	3	An examination of the challenges of retail management, including stock planning, inventory control, markup and pricing, retail accounting, merchandising, retail promotion, human resources management, store location, design and layout, legal and ethical issues, and managing information systems. Prerequisite: BUSN 240.
MKTG 320	Marketing Research	3	Examines the planning and design of the market research effort, collecting and analyzing data, and drawing inference from the results. The focus of the course is on making accurate marketing decisions based on data. Prerequisites: MATH 201 and BUSN 240.
MKTG 330	Sales Management	3	Investigates the organizing, recruiting, training, measuring, and promoting of the sales force in addition to forecasting sales. Prerequisite: BUSN 240.
MKTG 340	e-Commerce	3	Explores e-commerce issues such as Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure and their effect on business decisions. Prerequisite: BUSN 240.
MKTG 410	Consumer Behavior	3	An overview of consumer behavior providing insights on marketing tools and approaches seeking to understand the factors that influence consumer choice, balanced with a moral and ethical framework for how this is done. Prerequisite: BUSN 240.
MKTG 430	Social Media Marketing	3	Examining the strategies, tools and practices behind using social media for effective marketing. Students will consider various viral marketing channels and the principles for optimizing their effect usage. A capstone project will be the development of an integrated multichannel approach to increase brand awareness and achieve marketing objectives. Prerequisite: BUSN 240.

Other Concentrations

Admissions Requirements

Step 1: Apply to Regent University

Submit your application using the Regent University Online Application.

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.

Step 2: Submit Your Unofficial Transcripts

Submit your unofficial high school or college transcripts to regent.edu/items.

Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES, AACRAO or NAFSA approved agency.

Step 3: Submit Your Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.

Step 4: Submit Your FAFSA

Complete your Free Application for Federal Student Aid (FAFSA) at studentaid.gov Regent's school code is 030913.

Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.

Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

Tuition & Fees

2025-26 Tuition Rates

On Campus

Degree	Tuition Block Rate Per Semester	Credit Hours Per Semester	Tuition Rate Per Year
Students taking on-campus classes (fall & spring semesters)	$10,470	12 - 18	$20,940

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Students taking on-campus classes (fall & spring semesters)	$698	Under 12	$8,376
Students taking on-campus classes (fall & spring semesters)	$698	Over 18	$12,564
Students taking on-campus classes (summer semester)	$698	N/A	$2,094+

Student Fees Per Semester

University Services Fee (On-Campus Students)	$900 (Fall & Spring) $750 (Summer)
University Services Fee (Online Students)	$750

Military Admissions & Aid » | Cost of Attendance »

Online

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)	$450	6	$2,700
Full-Time Students (12+ Credit Hours Per Semester)	$395	12	$4,740

Student Fees Per Semester

University Services Fee (On-Campus Students)	$900 (Fall & Spring) $750 (Summer)
University Services Fee (Online Students)	$750

Military Admissions & Aid » | Cost of Attendance »

2024-25 Tuition Rates

On Campus

Degree	Tuition Block Rate Per Semester	Credit Hours Per Semester	Tuition Rate Per Year
Students taking on-campus classes (fall & spring semesters)	$9,975	12 - 18	$19,950

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Students taking on-campus classes (fall & spring semesters)	$665	Under 12	$7,980
Students taking on-campus classes (fall & spring semesters)	$665	Over 18	$11,970
Students taking on-campus classes (summer semester)	$665	N/A	$1,995+

Student Fees Per Semester

University Services Fee (On-Campus Students)	$850 (Fall & Spring) $700 (Summer)

Housing Fees » | Military Admissions & Aid » | Cost of Attendance »

Online

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)	$450	6	$2,700
Full-Time Students (12+ Credit Hours Per Semester)	$395	12	$4,740

Student Fees Per Semester

University Services Fee (Online Students)	$700

Military Admissions & Aid » | Cost of Attendance »

Related Programs

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“Regent gave me the skills I needed and prepared me for the work I’m doing now.”

Stryker Watts, B.S. in Business - Marketing, 2013 Senior Manager, Deposit & Regional Marketing, First Republic Bank

“At Regent, mentors are readily available if students seek them out. They're just waiting for you to take the initiative and ask for support. The blessings are beyond anything you could imagine.”

Ben Kay, B.A., 2013 Biblical & Theological Studies

“Regent's online, eight-week programs will help you take responsibility and have a way to be self-taught. You'll not only have that initiative, but you'll be able to interact with your professors online. It was really good for me.”

Taniki Richard, B.S. Business Leadership, 2016 Former U.S. Marine Corps

“At Regent, I loved the integration of Christian values that were wrapped tightly in a strong academic degree. I felt completely academically prepared to go out and help people, but I also had that very foundational core belief system that was strengthened unbelievably.”

Jada Jackson, B.A. in Communication 2009; MA in Human Services Counseling 2010 President & TV Host, Total Life Counseling; Advisor, Listeners On Call; Author; Licensed Mental Health Counselor