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Pursue Regent's B.S. in Professional Studies – Marketing online or in Virginia Beach, VA 23464.

B.S. in Professional Studies – Marketing

Learn to Market Like a Pro

Perfect sales pitch on the end of your tongue? Appreciate analytics? Our online and on-campus Bachelor of Science in Professional Studies – Marketing equips you to channel these skills into successful marketing campaigns. You’ll gain an interdisciplinary foundation in leadership, communication and management as you learn the creative and data-driven aspects of successful marketing.

On Campus, Online
120+
January 11, 2021
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Build Your Skill Set

Gain insight and skills in advertising, promotion, market research, public relations, social media and more.

Fast Track Your Degree

Apply existing college and military credit toward your degree. Check your transfer credits.

Learn from the Best

Taught from a Christian perspective, this degree is supported by our respected faculty in Virginia Beach.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for two consecutive years (2019 and 2020). Our programs have also been ranked by it as the #1 Best Online Bachelor’s Programs in Virginia for 8 years in a row. Experience the Regent difference through the Bachelor of Science in Professional Studies – Marketing program.

On completing the B.S. in Professional Studies – Marketing degree, you will be able to:

  • Collect and analyze data to make accurate marketing decisions.
  • Develop strategic communication plans to promote your company’s product or image.
  • Incorporate effective marketing principles and activities that lead to success.

Career Opportunities

  • Marketing Director
  • Public Relations Specialist
  • Marketing & Sales Manager
  • Advertising Consultant
67%
Higher median usual weekly earnings for workers with a bachelor's degree versus a high school diploma U.S. Bureau of Labor Statistics, 2019

Examines from a Christian perspective, foundational leadership behaviors required of leaders within organization. Students will learn leadership theories and styles of communication, and develop strategies for implementing effective oral and written leadership communications in businesses and organizations.

Introduction to the principles and procedures of competent interpersonal communication in the context of ethnicity and culture. Attention is given to people as bearers of culture and to the application of theory and research to real-life communication situations.

Principles and skills of writing in professional contexts, including correspondence, researched reports, proposals, and portfolios. Prerequisite: ENGL 102 or ENGL 110.

Computer systems, networks, databases, intellectual property, computer security, artificial intelligence, legal and ethical considerations, codes of conduct, privacy, computer crimes, and the future of computing and the Internet and their relationship to the business world.

Exploration of expectancy, leader-member exchange (LMX), transactional, transformational, servant leadership and other theories, including foundational leadership principles and concepts.

The influence of virtual teams on leadership effectiveness; the development of interactive and dynamic groups in virtual and face-to-face environments. Prerequisite: LDST 201.

The concepts, theories, and current practice regarding organizational structures and their development, the dynamics of individual and collective behavior within organizations; human interaction within organizations to foster and manage change. Emphasis on the role of leadership and cultural values. Prerequisite: Junior standing and prior management or leadership coursework.

Management language, concepts, models, and basic principles of management. Explore interrelated functions (planning, controlling, organizing, leading) of the management process.

Study of the nature of ethical leadership through a consideration of the ethical foundations of leadership principles evident in the lives of great leaders. Attention to how the leader‘s values and beliefs affect decision-making along with the key factors involved in ethical decision-making. Students assess and apply the concepts of organizational and social responsibility by looking at real world problems. Cross-listed with LDST 330.

Admission requirements vary based on the stage you’re at in life. Select a link below to learn how to apply.

2019-20 Tuition Rates

Program Type Tuition

On-Campus Student

  • 12-18 credit hours per semester
  • Under 12 credit hours
  • Over 18 credit hours

 

  • $8,610 (block rate)
  • $605/credit hour
  • $574/credit hour

Online Student (enrolled in 8-week classes)

  • Full-time (12* credit hours)
  • Part-time (6* credit hours)

*Average number of credits per semester.

 

  • $395/credit hour
  • $450/credit hour

RN to B.S. in Nursing Tuition

  • $295/credit hour

 

Student Fees

Fee

Amount

Description

Application Fee (On-Campus & Evening/Online Students)

 

$50

One-time fee, nonrefundable

Enrollment Deposit (On-Campus Students)

Enrollment Deposit (Evening/Online Students)

$150

$50

Fee is deducted from tuition costs

Graduation Fee(On-Campus & Evening/Online Students)

$60

One-time fee upon submission of graduation application

University Services Fee(On-Campus Students)

University Services Fee(Online Students)

$700/semester

$550/semester

Contributes to university academic and administrative operations

 

Optional Fees

Late Payment

$100/Session

Incurred per session in the event of late tuition payment

Course Fees

Varies,
$70-200 per course

Some courses in theater, animation, cinema television or science labs carry an additional fee

2020-21 Tuition Rates

Program Type Tuition

On-Campus Student

  • 12-18 credit hours per semester
  • Under 12 credit hours
  • Over 18 credit hours

 

  • $8,610 (block rate)
  • $574/credit hour
  • $574/credit hour

Online Student (enrolled in 8-week classes)

  • Full-time (12* credit hours)
  • Part-time (6* credit hours)

*Average number of credits per semester.

 

  • $395/credit hour
  • $450/credit hour

RN to B.S. in Nursing Tuition

  • $295/credit hour

 

Student Fees

Fee

Amount

Description

Application Fee (On-Campus & Evening/Online Students)

 

$50

One-time fee, nonrefundable

Enrollment Deposit (On-Campus Students)

Enrollment Deposit (Evening/Online Students)

$150

$50

Fee is deducted from tuition costs

Graduation Fee(On-Campus & Evening/Online Students)

$60

One-time fee upon submission of graduation application

University Services Fee(On-Campus Students)

University Services Fee(Online Students)

$750/semester

$600/semester

Contributes to university academic and administrative operations

 

Optional Fees

Late Payment

$100/Session

Incurred per session in the event of late tuition payment

Course Fees

Varies,
$70-200 per course

Some courses in theater, animation, cinema television or science labs carry an additional fee

“Regent prepared me to step into the unknown with confidence and skill.”

Jonathan Holman, B.S. in Business, 2019 Director of Business Intelligence, Hampton Roads Economic Development Alliance

“Regent's online, eight-week programs will help you take responsibility and have a way to be self-taught. You'll not only have that initiative, but you'll be able to interact with your professors online. It was really good for me.”

Taniki Richard, B.S. Business Leadership, 2016 Former U.S. Marine Corps

“I knew Regent was a Christian university, but I wasn’t expecting the love of Christ to be so evident.”

Jonatas DaSilva, B.A., 2015 Cinema/TV

“Thanks to Regent, I finished my degree and took hold of my future.”

Mandy Rogers, 2010

“Things anxiety and depression told me I couldn’t do: be independent, live by myself, be completely happy, graduate college (magna cum laude!). Things I’ve done: All of the above.”

Ansley Michaela Hamby, B.A. in Communication Studies, 2020