B.S. in Professional Studies – Marketing

Learn to Market Like a Pro

Perfect sales pitch on the end of your tongue? Appreciate analytics? Our online and on-campus Bachelor of Science in Professional Studies – Marketing can equip you to channel these skills into successful marketing campaigns. You can gain an interdisciplinary foundation in leadership, communication and management as you learn the creative and data-driven aspects of successful marketing.

Locations: On Campus, Online

Total Credit Hours: 120+

Next Session Start: June 23, 2025

Approved Degree Plan: Download PDF

Build Your Skill Set

Gain insight and skills in advertising, promotion, market research, public relations, social media and more.

Fast Track Your Degree

Apply existing college and military credit toward your degree. Check your transfer credits.

Learn from the Best

Taught from a Christian perspective, this degree is supported by our respected faculty in Virginia Beach.

Explore Scholarships

Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about the scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarships, $4,000 Homeschool Scholarships and $4,000 Private School Scholarships.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among the Top National Universities by the U.S. News & World Report (2025). Our programs have also ranked as the #1 Best Online Bachelor's Programs in Virginia 13 years in a row (2013-2025).

Please complete the Request Information form on this page to learn more about this program.

Career Opportunities

On completing the B.S. in Professional Studies – Marketing degree, you can:

Collect and analyze data to make accurate marketing decisions.
Develop strategic communication plans to promote your company’s product or image.
Incorporate effective marketing principles and activities that lead to success.

Career Opportunities

Marketing Director
Public Relations Specialist
Marketing & Sales Manager
Advertising Consultant

77%

Higher median usual weekly earnings for workers with a bachelor's degree versus a high school diploma U.S. Bureau of Labor Statistics, 2020

Featured Courses

Featured Courses
Code	Name	Credits
BUSN 250	Business Leadership & Communication	3	Examines from a Christian perspective, foundational leadership behaviors required of leaders within organization. Students can learn leadership theories and styles of communication, and develop strategies for implementing effective oral and written leadership communications in businesses and organizations.
ENGL 308	Business & Professional Writing	3	Principles and skills of writing in professional contexts, including correspondence, researched reports, proposals, and portfolios. Prerequisite: ENGL 102 or ENGL 110.
ISYS 204	Introduction to Information Systems	3	Computer systems, networks, databases, intellectual property, computer security, artificial intelligence, legal and ethical considerations, codes of conduct, privacy, computer crimes, and the future of computing and the Internet and their relationship to the business world.
LDST 201	Survey of Leadership	3	Exploration of expectancy, leader-member exchange (LMX), transactional, transformational, servant leadership and other theories, including foundational leadership principles and concepts.
LDST 425	Leading Teams	3	The influence of virtual teams on leadership effectiveness; the development of interactive and dynamic groups in virtual and face-to-face environments. Prerequisite: LDST 201.
LDST 440	Organizational Dynamics	3	The concepts, theories, and current practice regarding organizational structures and their development, the dynamics of individual and collective behavior within organizations; human interaction within organizations to foster and manage change. Emphasis on the role of leadership and cultural values. Prerequisite: Junior standing and prior management or leadership coursework.
MGMT 280	Principles of Management	3	Management language, concepts, models, and basic principles of management. Explore interrelated functions (planning, controlling, organizing, leading) of the management process.
MGMT 330	Ethics	3	Study of the nature of ethical leadership through consideration of the ethical foundations of leadership principles evident in the lives of great leaders. Attention to how the leader’s values and beliefs affect decision making along with the key factors involved in ethical decision-making. Students assess and apply the concepts of organizational and social responsibility by looking at real world problems. Cross-listed with LDST 330.

Other Concentrations

Admissions Requirements

Step 1: Apply to Regent University

Submit your application using the Regent University Online Application.

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.

Step 2: Submit Your Unofficial Transcripts

Submit your unofficial high school or college transcripts to regent.edu/items.

Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES, AACRAO or NAFSA approved agency.

Step 3: Submit Your Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.

Step 4: Submit Your FAFSA

Complete your Free Application for Federal Student Aid (FAFSA) at studentaid.gov Regent's school code is 030913.

Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.

Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

Tuition & Fees

2025-26 Tuition Rates

On Campus

Degree	Tuition Block Rate Per Semester	Credit Hours Per Semester	Tuition Rate Per Year
Students taking on-campus classes (fall & spring semesters)	$10,470	12 - 18	$20,940

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Students taking on-campus classes (fall & spring semesters)	$698	Under 12	$8,376
Students taking on-campus classes (fall & spring semesters)	$698	Over 18	$12,564
Students taking on-campus classes (summer semester)	$698	N/A	$2,094+

Student Fees Per Semester

University Services Fee (On-Campus Students)	$900 (Fall & Spring) $750 (Summer)
University Services Fee (Online Students)	$750

Military Admissions & Aid » | Cost of Attendance »

Online

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)	$450	6	$2,700
Full-Time Students (12+ Credit Hours Per Semester)	$395	12	$4,740

Student Fees Per Semester

University Services Fee (On-Campus Students)	$900 (Fall & Spring) $750 (Summer)
University Services Fee (Online Students)	$750

Military Admissions & Aid » | Cost of Attendance »

2024-25 Tuition Rates

On Campus

Degree	Tuition Block Rate Per Semester	Credit Hours Per Semester	Tuition Rate Per Year
Students taking on-campus classes (fall & spring semesters)	$9,975	12 - 18	$19,950

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Students taking on-campus classes (fall & spring semesters)	$665	Under 12	$7,980
Students taking on-campus classes (fall & spring semesters)	$665	Over 18	$11,970
Students taking on-campus classes (summer semester)	$665	N/A	$1,995+

Student Fees Per Semester

University Services Fee (On-Campus Students)	$850 (Fall & Spring) $700 (Summer)

Housing Fees » | Military Admissions & Aid » | Cost of Attendance »

Online

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)	$450	6	$2,700
Full-Time Students (12+ Credit Hours Per Semester)	$395	12	$4,740

Student Fees Per Semester

University Services Fee (Online Students)	$700

Military Admissions & Aid » | Cost of Attendance »

Related Programs

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“For anyone interested in developing the analytical skills required to make sense of complicated ideas, I encourage you to give Regent's Honors College a look. The relationships, skills and knowledge you'll gain through the discussion-based classes, and engaging assignments will benefit you in the years to come.”

Abigail Lindner, College of Arts & Sciences, 2022

“It is neat to see people who care about excellence but aren’t haughty about it. They approach it with humility in their academics, their spiritual lives, and each other.”

Hannah Lillemo, B.A., 2020 Honors Program Graduate

“Making the switch from community college to Regent was a flawless process and the best decision ever. I’m so proud I have ‘Regent graduate’ connected to my story.”

Hanna Bishop, B.A., 2015 Christian Ministry

“I'm grateful to Regent for developing my leadership skills, which are an essential component to the technical knowledge needed for a career in my field.”

Maximiliano Gigli, B.S. in Cybersecurity, 2020 Administrative Business Partner, Google