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A graduate: Pursue Regent's B.S. in Professional Studies – Marketing online or in Virginia Beach, VA 23464.

B.S. in Professional Studies – Marketing

Learn to Market Like a Pro

Perfect sales pitch on the end of your tongue? Appreciate analytics? Our online and on-campus Bachelor of Science in Professional Studies – Marketing equips you to channel these skills into successful marketing campaigns. You’ll gain an interdisciplinary foundation in leadership, communication and management as you learn the creative and data-driven aspects of successful marketing.

On Campus, Online
120+
August 22, 2022
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Build Your Skill Set

Gain insight and skills in advertising, promotion, market research, public relations, social media and more.

Fast Track Your Degree

Apply existing college and military credit toward your degree. Check your transfer credits.

Learn from the Best

Taught from a Christian perspective, this degree is supported by our respected faculty in Virginia Beach.

Explore Scholarships

Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about the scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarships, $4,000 Homeschool Scholarships and $4,000 Private School Scholarships.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for three years (2019, 2020 and 2022). Our programs have also ranked as the #1 Best Online Bachelor's Programs in Virginia 10 years in a row (2013-2022). Experience the Regent difference through the Bachelor of Science in Professional Studies – Marketing program.

To learn more about this program, please complete the Request Information form on this page.

On completing the B.S. in Professional Studies – Marketing degree, you will be able to:

  • Collect and analyze data to make accurate marketing decisions.
  • Develop strategic communication plans to promote your company’s product or image.
  • Incorporate effective marketing principles and activities that lead to success.

Career Opportunities

  • Marketing Director
  • Public Relations Specialist
  • Marketing & Sales Manager
  • Advertising Consultant
67%
Higher median usual weekly earnings for workers with a bachelor's degree versus a high school diploma U.S. Bureau of Labor Statistics, 2019
Examines from a Christian perspective, foundational leadership behaviors required of leaders within organization. Students will learn leadership theories and styles of communication, and develop strategies for implementing effective oral and written leadership communications in businesses and organizations.

Principles and skills of writing in professional contexts, including correspondence, researched reports, proposals, and portfolios. Prerequisite: ENGL 102 or ENGL 110.

Computer systems, networks, databases, intellectual property, computer security, artificial intelligence, legal and ethical considerations, codes of conduct, privacy, computer crimes, and the future of computing and the Internet and their relationship to the business world.

Exploration of expectancy, leader-member exchange (LMX), transactional, transformational, servant leadership and other theories, including foundational leadership principles and concepts.

The influence of virtual teams on leadership effectiveness; the development of interactive and dynamic groups in virtual and face-to-face environments. Prerequisite: LDST 201.

The concepts, theories, and current practice regarding organizational structures and their development, the dynamics of individual and collective behavior within organizations; human interaction within organizations to foster and manage change. Emphasis on the role of leadership and cultural values. Prerequisite: Junior standing and prior management or leadership coursework.

Management language, concepts, models, and basic principles of management. Explore interrelated functions (planning, controlling, organizing, leading) of the management process.

Study of the nature of ethical leadership through a consideration of the ethical foundations of leadership principles evident in the lives of great leaders. Attention to how the leader‘s values and beliefs affect decision-making along with the key factors involved in ethical decision-making. Students assess and apply the concepts of organizational and social responsibility by looking at real world problems. Cross-listed with LDST 330.

Step 1: Apply to Regent University

Step 2: Complete Your Admissions Questionnaire

  • After you submit your application, you will receive a link to complete the required admissions questionnaire.

Step 3: Submit Your Unofficial Transcripts

  • Email your unofficial high school or college transcripts to apply@regent.edu using the subject line: Unofficial Transcripts.
  • Upon conditional acceptance, Regent University will attempt to obtain your official transcripts from your U.S. degree-granting institution.
  • International transcripts must be evaluated by a NACES-approved company.

Step 4: Submit Your Government-Issued ID if Applicable

  • All online students and graduate level on-campus students are required to email a photo of your government-issued ID to apply@regent.edu using the subject line: Government ID.
  • Please note that all items submitted as part of the application process become the property of Regent University and cannot be returned.

Step 5: Submit Your FAFSA

  • Complete your Free Application for Federal Student Aid (FAFSA) at studentaid.gov Regent’s school code is 030913.
DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Block Rate Per Semester
Students taking on-campus classes
(fall & spring semesters)
$9,04012 - 18$9,040
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$603Under 12$7,236
Students taking on-campus classes
(fall & spring semesters)
$603Over 18$10,854
Students taking on-campus classes
(summer semester)
$603N/A$1,809+

Student Fees Per Semester

University Services Fee (On-Campus Students)$800

Housing Fees »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$650

Military Admissions & Aid »

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Block Rate Per Semester
Students taking on-campus classes
(fall & spring semesters)
$8,61012 - 18$8,610
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$574Under 12$6,888
Students taking on-campus classes
(fall & spring semesters)
$574Over 18$10,332
Students taking on-campus classes
(summer semester)
$574N/A$1,722+

Student Fees Per Semester

University Services Fee (On-Campus Students)$800

Housing Fees »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$650

Military Admissions & Aid »

“Your investment in my life is an investment in many people groups and the nations of Israel and Iran…I believe this journey is preparing me to be a modern-day Esther or Daniel for such a time as this. ”

Michelle Kante, M.A. in National Security, 2022 Scholarship Recipient

“I make it my personal mission to show the legal world that Regent offers a top-notch legal education and produces lawyers who are highly skilled in their profession and have integrity in their conduct. My goal is to inspire every attorney, judge and client I meet to seek out Regent alumni when they are looking to hire a lawyer.”

Andrew Kartchner, J.D., 2013

“The Virginia Beach City Public Schools cohort of ESL teachers in training was the perfect platform in which to study and learn. Upon completion of my last TESOL class, I was blessed with the opportunity to join the ESL staff of VBCPS. The amazing faculty of Regent's TESOL department helped make it possible.”

Altina Suber, M.Ed., 2015 Teacher

“Regent’s online model provided an unparalleled combination of high-quality instruction, flexibility and specialization.”

Kassie Dulin, M.A., 2014 American Government

“I felt that Regent gave me a family connection.”

Eve Taylor, Ph.D., 2016 Strategic Leadership