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A graduate: Pursue Regent's B.S. in Professional Studies – Marketing online or in Virginia Beach, VA 23464.

B.S. in Professional Studies – Marketing

Learn to Market Like a Pro

Perfect sales pitch on the end of your tongue? Appreciate analytics? Our online and on-campus Bachelor of Science in Professional Studies – Marketing equips you to channel these skills into successful marketing campaigns. You’ll gain an interdisciplinary foundation in leadership, communication and management as you learn the creative and data-driven aspects of successful marketing.

On Campus, Online
120+
August 23, 2021
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Build Your Skill Set

Gain insight and skills in advertising, promotion, market research, public relations, social media and more.

Fast Track Your Degree

Apply existing college and military credit toward your degree. Check your transfer credits.

Learn from the Best

Taught from a Christian perspective, this degree is supported by our respected faculty in Virginia Beach.

Explore Scholarships

Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about the scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarships, $4,000 Homeschool Scholarships and $4,000 Private School Scholarships.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for two consecutive years (2019 and 2020). Our programs have also been ranked by it as the #1 Best Online Bachelor’s Programs in Virginia for 8 years in a row. Experience the Regent difference through the Bachelor of Science in Professional Studies – Marketing program.

To learn more about this program, please complete the Request Information form on this page.

On completing the B.S. in Professional Studies – Marketing degree, you will be able to:

  • Collect and analyze data to make accurate marketing decisions.
  • Develop strategic communication plans to promote your company’s product or image.
  • Incorporate effective marketing principles and activities that lead to success.

Career Opportunities

  • Marketing Director
  • Public Relations Specialist
  • Marketing & Sales Manager
  • Advertising Consultant
67%
Higher median usual weekly earnings for workers with a bachelor's degree versus a high school diploma U.S. Bureau of Labor Statistics, 2019

Examines from a Christian perspective, foundational leadership behaviors required of leaders within organization. Students will learn leadership theories and styles of communication, and develop strategies for implementing effective oral and written leadership communications in businesses and organizations.

Principles and skills of writing in professional contexts, including correspondence, researched reports, proposals, and portfolios. Prerequisite: ENGL 102 or ENGL 110.

Computer systems, networks, databases, intellectual property, computer security, artificial intelligence, legal and ethical considerations, codes of conduct, privacy, computer crimes, and the future of computing and the Internet and their relationship to the business world.

Exploration of expectancy, leader-member exchange (LMX), transactional, transformational, servant leadership and other theories, including foundational leadership principles and concepts.

The influence of virtual teams on leadership effectiveness; the development of interactive and dynamic groups in virtual and face-to-face environments. Prerequisite: LDST 201.

The concepts, theories, and current practice regarding organizational structures and their development, the dynamics of individual and collective behavior within organizations; human interaction within organizations to foster and manage change. Emphasis on the role of leadership and cultural values. Prerequisite: Junior standing and prior management or leadership coursework.

Management language, concepts, models, and basic principles of management. Explore interrelated functions (planning, controlling, organizing, leading) of the management process.

Study of the nature of ethical leadership through a consideration of the ethical foundations of leadership principles evident in the lives of great leaders. Attention to how the leader‘s values and beliefs affect decision-making along with the key factors involved in ethical decision-making. Students assess and apply the concepts of organizational and social responsibility by looking at real world problems. Cross-listed with LDST 330.

Admission requirements vary based on the stage you’re at in life. Select a link below to learn how to apply.

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Block Rate Per Semester
Students taking on-campus classes
(fall & spring semesters)
$8,61012 - 18$8,610
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$574Under 12$7,260
Students taking on-campus classes
(fall & spring semesters)
$574Over 18$10,332
Students taking on-campus classes
(summer semester)
$574N/A$1,722+

Student Fees Per Semester

University Services Fee (On-Campus Students)$800

Housing Fees »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-12 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$650

Military Admissions & Aid »

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Block Rate Per Semester
Students taking on-campus classes
(fall & spring semesters)
$8,61012 - 18$8,610
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$574Under 12$6,888
Students taking on-campus classes
(fall & spring semesters)
$574Over 18$10,332
Students taking on-campus classes
(summer semester)
$574N/A$1,722+

Student Fees Per Semester

University Services Fee (On-Campus Students)$800

Housing Fees »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-12 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$650

Military Admissions & Aid »

“Regent prepared me to step into the unknown with confidence and skill.”

Jonathan Holman, B.S. in Business, 2019 Director of Business Intelligence, Hampton Roads Economic Development Alliance

“Regent prepared me for steps I needed to take to start a business, as well as to lead one.”

Hunter Davis, MBA - International Business, 2019; J.D., 2013; B.A. in Government - American Government & Politics, 2010 Co-Owner, Duck Donuts; Director, The American Environment Foundation

“At Regent, they encourage you as an individual and want you to succeed. Don’t sell yourself short. You can do it.”

Robert Coward, B.A. in History, 2019

“Making the switch from community college to Regent was a flawless process and the best decision ever. I’m so proud I have ‘Regent graduate’ connected to my story.”

Hanna Bishop, B.A., 2015 Christian Ministry

“Honors College classes are much more focused on discussion and working with others to solve a problem. My experience was different from school: Instead of reading other peoples' data and writing a report on it, you're forming your own data and then reporting that.”

Allison Hodgkins, College of Arts & Sciences, 2022