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Graduates on campus: Pursue an MBA Marketing degree program at Regent University.

MBA – Marketing

Learn to Promote Your Business Effectively Through Regent’s MBA Marketing Degree Program

Regent’s Master of Business Administration (MBA) – Marketing will prepare you for an advanced leadership role in a corporation, nonprofit, entrepreneurial endeavor, and more. Taught from a Christian perspective, this marketing degree will optimize your communication skills and train you in ethical, strategic marketing tactics. Regent’s ACBSP-accredited MBA has been ranked among the Top 50 online MBA programs by The Princeton Review, 2023, and among the Top 10 online MBA programs in Virginia for 9 years in a row by the U.S. News & World Report, 2023. There are no GMAT or GRE requirements. The program can be pursued online, on our beautiful campus in Virginia Beach, or in a hybrid format.

On Campus, Online
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June 17, 2024
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Careers | Courses | Other Concentrations | Admissions | Tuition

MAKE STRATEGIC MARKETING DECISIONS

Learn to leverage quantitative research and tools for data-driven, strategic decisions.

LEAD COMMUNICATION DURING NEW DEVELOPMENTS

Be equipped to practice effective strategies for public relations, media management, and crisis communications through an MBA – Marketing.

INCREASE YOUR INCOME

Build a viable business plan and marketing strategy that stimulate consumer purchasing and demonstrate your value in organizational success.

ESTABLISH YOUR REPUTATION THROUGH AN MBA MARKETING DEGREE

Certify your expertise with an ACBSP-accredited MBA in Marketing. Experience the difference at Regent, a Christ-centered, military and transfer-friendly university. 

Please complete the Request Information form on this page to learn more about this program.

On completing this on-campus or online MBA Marketing degree program, you can:

  • Apply advertising principles to create, build and manage brands.
  • Manage ad campaigns that incorporate market research, smart media buying, and strategic copy and design.
  • Develop effective marketing strategies based on understanding consumer behavior.

According to the Bureau of Labor Statistics: 

  • Employment in business and financial operations occupations is projected to grow 8% from 2020 to 2030, adding about 750,800 new jobs in the U.S.
  • A growing economy and a complex tax and regulatory environment are expected to generate strong demand for accountants and auditors. In addition, increasing usage of data and market research in order to understand customers and product demand will lead to growing demand for market research analysts. 
  • In 2021, the median annual income for business and financial occupations was $30,000 higher per year than the median wage for all occupations in the U.S.

Career Opportunities

  • Marketing executive leadership
  • Product management
  • Market research analysis
  • Sales management
$153Thousand
Mean annual wage for marketing managers U.S. Bureau of Labor Statistics, 2021
Marketing activities that stimulate consumer purchasing including fundamental advertising principles while examining the role advertising and promotion plays in marketing by approaching the subject from the advertiser’s perspective. Cross-listed with GOV 541.
The processes used to select, secure, use, and dispose of products, services, experiences, and ideas to satisfy needs, and the impacts that these processes have on the consumer and society.
Emerging marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes. Cross-listed with GOV 544.
An overview of digital marketing including ad networks, demand-side platforms, and data management platforms interaction with advertisers, agencies, and publishers. Cross-listed with GOV 546.

2023-24 Semester Check-In Deadlines

All students are expected to check-in for the semester two weeks before the session start date. Students should apply, be accepted, enroll in their first courses, and confirm a plan to pay for their courses prior to this date.

SessionSemester Check-InSession Start Date
Session AFriday, August 11Monday, August 21
Session MFriday, September 8Monday, September 18
Session BFriday, October 13Monday, October 23
Session CThursday, January 4Monday, January 8
Session TFriday, January 26Monday, February 5
Session DFriday, March 1Monday, March 11
Session EFriday, April 26Monday, May 6
Session FFriday, June 7Monday, June 17

Admissions Requirements

Step 1: Apply to Regent University

Submit your application using the Regent University Online Application.

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.

Step 2: Submit Your Unofficial Transcripts

Submit your unofficial transcripts to regent.edu/items.

Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES, AACRAO or NAFSA approved agency.

Step 3: Submit Your Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.


Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.

Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

PART-TIME STUDENTS

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6956$4,170
Master of Business Administration (MBA)$6956$4,170
Doctor of Business Administration (DBA)$1,0203$3,060
Doctor of Philosophy in Organizational Leadership (PhD)$1,0203$3,060
Doctor of Strategic Leadership (DSL)$1,0203$3,060

Full-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6959$6,255
Master of Business Administration (MBA)$6959$6,255
Doctor of Business Administration (DBA)$1,0206$6,120
Doctor of Philosophy in Organizational Leadership (PhD)$1,0206$6,120
Doctor of Strategic Leadership (DSL)$1,0206$6,120

Student Fees Per Semester

University Services Fee (On-Campus Students)$850 (Fall & Spring)
$700 (Summer)
University Services Fee (Online Students)$700

Military Admissions & Aid » | Cost of Attendance »

Part-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6956$4,170
Master of Business Administration (MBA)$6956$4,170
Doctor in Business Administration (DBA)$1,0203$3,060
Doctor of Philosophy in Business (PhD)$1,0203$3,060
Doctor of Philosophy in Organizational Leadership (PhD)$1,0203$3,060
Doctor of Strategic Leadership (DSL)$1,0203$3,060

Full-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6959$6,255
Master of Business Administration (MBA)$6959$6,255
Doctor in Business Administration (DBA)$1,0206$6,120
Doctor of Philosophy in Business (PhD)$1,0206$6,120
Doctor of Philosophy in Organizational Leadership (PhD)$1,0206$6,120
Doctor of Strategic Leadership (DSL)$1,0206$6,120

Student Fees Per Semester

University Services Fee (On-Campus Students)$850 (Fall & Spring)
$700 (Summer)
University Services Fee (Online Students)$700

Military Admissions & Aid » | Cost of Attendance »

*Rates are subject to change at any time.

1. Why Regent for my MBA?

Regent University weaves three innovative threads throughout our MBA program that differentiates it from other MBA degrees. The Regent MBA is:

  • Christ-Centered. With a strong spiritual integration throughout all courses, the MBA program blends biblical principles and scriptural examples with modern-day business practices.
  • Globally-Based. Led by an international faculty, worldwide business and cultural perspectives are integrated throughout the coursework. In the classroom and through virtual discussion boards, students from around the world provide cultural insight and are taught how to approach business from a global perspective and become a globally competent leader.
  • Entrepreneur-Focused. Entrepreneurial and creative skill sets are essential components in every course. The program examines the business model holistically, employs creative strategies and looks at subjects from all perspectives of an organization.

2. What is the advantage of earning an MBA at Regent?

  • Regent’s MBA is highly customizable. Students can choose from traditional elective concentrations or they can develop their own individualized plan to meet specific career objectives.
  • Course projects can be applied to professional work situations. Students may advance a project at work by using the course to conduct market research or construct a specific plan of action.
  • The coursework is relevant to different stages in a student’s life. Younger students will use the program to build career paths and advance within organizations. Older students will often cultivate new skill sets to equip themselves to advance in key leadership and management opportunities.
  • On-campus and online courses can be blended for the best of both worlds. Business travel will not interrupt the on-campus student, as their assignments and academic work can continue online while they are on the road. Online students are always welcome in the classroom when they visit Virginia Beach.
  • The projects in each course provide the opportunity for students to create portfolio-quality material. On more than one occasion, Regent MBA students can demonstrate their knowledge and experience in an interview by sharing the professional plans they have developed in the classroom.
  1. Remain a full-time, working professional – Courses can be taken part-time and 100% online. Course projects throughout the program can be applied toward a student’s current professional employment. As a result, a student can be conducting research for their company, applying what they’re learning in their organization, and building their portfolio toward future career endeavors.
  2. Jumpstart your career. A recently graduated student looking to get their career started – These students will conduct research in their areas of interest, complete projects in the traditional business competencies covered in the program (but from a holistic perspective), and gain all this knowledge while building a portfolio they can bring to a job interview to showcase the tangible outcomes of which they are capable.
  3. Support for an entrepreneur. Simply put, students build their company through the MBA degree program. Each course lays another foundational block in the key areas of business, while students construct a business plan throughout the program. Many will utilize the last core course in the program to launch their initiative.

3. What is the difference between ACBSP and AACSB accreditation?

Regent’s MBA program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Another accrediting agency for business programs is the Association to Advance Collegiate Schools of Business International (AACSB). Both accreditations indicate top-quality academic programs, but there are a few differences in qualifying criteria.

ACBSP – Established in 1988, ACBSP accredits business education programs at all levels of higher education, from associate to doctoral-level degree programs. ACBSP recognizes excellence in teaching, considers tangible learning outcomes and requires continuous quality improvement. These qualifying factors ensure that the business program provides students with the knowledge and skills most sought after by employers. ACBSP is known as a leader among accrediting agencies with regard to learning outcomes.

AACSB – Established in 1916, specializes in accrediting business and accounting programs from the bachelor’s to the doctoral level. While AACSB considers continual quality improvement, it also requires faculty members to produce focused research that advances business theory while maintaining their teaching responsibilities. Programs accredited by AACSB are primarily located within larger schools whose emphasis is on faculty research and publications.

4. How much time should I plan to spend on my coursework?

  • Regent’s MBA program utilizes an 8-week course schedule. Students working full time can take courses part time by concentrating on one course every 8-week session. At that pace, students can still complete the program in a timely manner. If students are interested in full-time study, they can take two courses every 8-week session, which will allow them to complete the program in 16 months.
  • For each 8-week course, a student should set aside approximately 12-15 hours per week to commit to their coursework.

5. What is the process to get started toward my MBA at Regent?

We have a minimal admissions process driven by the motivation of the applicant and the academic records, work history, and the specific qualifications that provide the best fit for the curriculum: Christian leaders to change the world. While prior academic experience is considered, a significant part of the committee’s interest is in an applicant’s resume and admissions essay. The admissions committee is always looking for prior management/leadership experience (in school or the workplace), evidence of self-motivation and ambition, entrepreneurship (we want to know about your lemonade stand!), international experience, initiative, problem solving, and service. We’re looking for that “good fit” between MBA program competencies and the applicant’s goals for their education and future endeavors. The specific criteria can be found on the MBA program pages.

“I am thrilled, delighted and honored to be used for His purpose.”

Jennifer Bennett, B.S., 2007; M.A. in Organizational Leadership & Management, 2011 Organizational, Workforce, Strategic Planning and Leadership Management, U.S. Navy (Washington Navy Yard)

“Regent’s online program gives me flexibility and convenience I need.”

Sheri Terrillion, MBA, 2019 Healthcare Management

“This isn't just a job for me — this is a ministry. Whatever I've done at Regent I've always had the sense that this is what God has called me to do.”

Doris Gomez, Ph.D. Dean, Regent University's School of Business & Leadership

“I felt that Regent gave me a family connection.”

Eve Taylor, Ph.D., 2016 Strategic Leadership

“I am proud to say that I finished my degree with a 3.94 GPA while working full time. Hard work pays off!”

Holly Leppert, M.A. in Organizational Leadership – Not-for-Profit Leadership, 2020 Administrative Assistant, Marymount University