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Graduates on campus: Pursue a Master of Business Administration (MBA) in Marketing? degree program at Regent University.

MBA – Marketing

Learn to Promote Your Business Effectively Through Regent’s MBA Marketing Degree Program

Regent’s Master of Business Administration (MBA) – Marketing will prepare you for an advanced leadership role in a corporation, nonprofit, entrepreneurial endeavor, and more. Taught from a Christian perspective, this marketing degree will optimize your communication skills and train you in ethical, strategic marketing tactics. Ranked among the top 10 online MBA programs in Virginia, Regent’s ACBSP-accredited MBA can be pursued online, on our beautiful campus in Virginia Beach, or in a hybrid format.

On Campus, Online
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August 23, 2021
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MAKE STRATEGIC MARKETING DECISIONS

Learn to leverage quantitative research and tools for data-driven, strategic decisions.

LEAD COMMUNICATION DURING NEW DEVELOPMENTS

Practice effective strategies for public relations, media management, and crisis communications.

INCREASE YOUR INCOME

Build a viable business plan and marketing strategy that stimulate consumer purchasing and demonstrate your value in organizational success.

ESTABLISH YOUR REPUTATION THROUGH A BUSINESS MARKETING DEGREE

Certify your expertise with an ACBSP-accredited MBA in Marketing, pursued online or on campus in Virginia Beach. Regent has been ranked among Top National Universities by the U.S. News & World Report for two consecutive years (2019 and 2020). The Princeton Review has ranked our MBA program among the Top 50 Best Online MBA Programs in the nation for 2021. Experience the difference at Regent, a Christ-centered, military and transfer-friendly university. 

To learn more about this program, please complete the Request Information form on this page.

Upon completion of this on-campus or online MBA Marketing degree program, you will be able to:

  • Apply advertising principles to create, build and manage brands.
  • Manage ad campaigns that incorporate market research, smart media buying, and strategic copy and design.
  • Develop effective marketing strategies based on understanding consumer behavior.

Career Opportunities

  • Marketing executive leadership
  • Product management
  • Market research analysis
  • Sales management
$149Thousand
Mean annual wage for marketing managers U.S. Bureau of Labor Statistics, 2019
Marketing activities that stimulate consumer purchasing including fundamental advertising principles while examining the role advertising and promotion plays in marketing by approaching the subject from the advertiser’s perspective. Cross-listed with GOV 541.

The processes used to select, secure, use, and dispose of products, services, experiences, and ideas to satisfy needs, and the impacts that these processes have on the consumer and society.

Emerging marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes. Cross-listed with GOV 544.
An overview of digital marketing including ad networks, demand-side platforms, and data management platforms interaction with advertisers, agencies, and publishers. Cross-listed with GOV 546.

2021-22 Semester Check-In Deadlines:

All new students are expected to check-in for the semester two weeks before the session start date. Students should apply, be accepted, enroll in their first courses, and confirm a plan to pay for their courses prior to this date.

SessionSemester Check-InSession Start Date
Session AFriday, August 13Monday, August 23
Session MFriday, September 10Monday, September 20
Session BFriday, October 15Monday, October 25
Session CTuesday, December 21Monday, January 10
Session TFriday, January 28Monday, February 7
Session DFriday, March 4Monday, March 14
Session EFriday, April 29Monday, May 9
Session FFriday, June 10Monday, June 20

The admissions committee will consider the following criteria:

  • Academic achievement
  • Vision clarity and alignment with program outcomes
  • Writing quality
  • Leadership experience

Prerequisites:

Master’s applicants must:

  • Hold a bachelor’s degree from a regionally accredited institution or an equivalent degree from a foreign institution, as evaluated by a credential evaluating agency.
  • Submit all application materials such that they are received by the application deadline. Admission interviews are by invitation only and may be requested.

Application Process:

1. Complete Your Online Application

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office for assistance.

2. Pay Your $50 Application Fee

Pay the $50 nonrefundable application fee by check or money order mailed to Regent University, Enrollment Support Services, 1000 Regent University Drive, Virginia Beach, VA 23464.

3. Submit your Unofficial College Transcripts*

Unofficial transcripts from a U.S.-based school, indicating successful completion of a bachelor’s degree program, can be used for an admissions decision. Submit your unofficial transcript to apply@regent.edu using the subject line: SBL Master’s Application Pieces.

Non-U.S. transcripts must be evaluated by an NACES-approved company. See the International Admissions Checklist for details.

*Upon conditional acceptance to the program by review of unofficial transcripts, Regent University will attempt to obtain your official transcripts from your U.S. degree-granting institution, which indicate successful completion of a bachelor’s degree. We will notify you if your previous institution will not release transcripts directly to us.

4. Complete an Admissions Questionnaire Regarding Your Professional Goals and Interests

5. Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please email a scanned copy or photograph of it to apply@regent.edu with the subject line: Government ID.

6. International Applicants

Visit the International Student Admissions page for additional admission requirements and to determine if you qualify as an international student.


Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

PART-TIME STUDENTS

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6756$4,050
Master of Business Administration (MBA)$6756$4,050
Doctor of Philosophy in Organizational Leadership (PhD)$9953$2,985
Doctor of Strategic Leadership (DSL)$9953$2,985

Full-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6759$6,075
Master of Business Administration (MBA)$6759$6,075
Doctor of Philosophy in Organizational Leadership (PhD)$9956$5,970
Doctor of Strategic Leadership (DSL)$9956$5,970

Student Fees Per Semester

University Services Fee (On-Campus Students)$800
University Services Fee (Online Students)$650

Part-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6756$4,050
Master of Business Administration (MBA)$6756$4,050
Doctor of Philosophy in Organizational Leadership (PhD)$9953$2,985
Doctor of Strategic Leadership (DSL)$9953$2,985

Full-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6759$6,075
Master of Business Administration (MBA)$6759$6,075
Doctor of Philosophy in Organizational Leadership (PhD)$9956$5,970
Doctor of Strategic Leadership (DSL)$9956$5,970

Student Fees Per Semester

University Services Fee (On-Campus Students)$750
University Services Fee (Online Students)$600

*Rates are subject to change at any time.

Estimated Cost of Attendance: View the estimated cost of attendance to see an example of the total cost of tuition and fees.

1. Why Regent for my MBA?

Regent University weaves three innovative threads throughout our MBA program that differentiates it from other MBA degrees. The Regent MBA is:

  • Christ-Centered. With a strong spiritual integration throughout all courses, the MBA program blends biblical principles and scriptural examples with modern-day business practices.
  • Globally-Based. Led by an international faculty, worldwide business and cultural perspectives are integrated throughout the coursework. In the classroom and through virtual discussion boards, students from around the world provide cultural insight and are taught how to approach business from a global perspective and become a globally competent leader.
  • Entrepreneur-Focused. Entrepreneurial and creative skill sets are essential components in every course. The program examines the business model holistically, employs creative strategies and looks at subjects from all perspectives of an organization.

2. What is the advantage of earning an MBA at Regent?

  • Regent’s MBA is highly customizable. Students can choose from traditional elective concentrations or they can develop their own individualized plan to meet specific career objectives.
  • Course projects can be applied to professional work situations. Students may advance a project at work by using the course to conduct market research or construct a specific plan of action.
  • The coursework is relevant to different stages in a student’s life. Younger students will use the program to build career paths and advance within organizations. Older students will often cultivate new skill sets to equip themselves to advance in key leadership and management opportunities.
  • On-campus and online courses can be blended for the best of both worlds. Business travel will not interrupt the on-campus student, as their assignments and academic work can continue online while they are on the road. Online students are always welcome in the classroom when they visit Virginia Beach.
  • The projects in each course provide the opportunity for students to create portfolio-quality material. On more than one occasion, Regent MBA students can demonstrate their knowledge and experience in an interview by sharing the professional plans they have developed in the classroom.
  1. Remain a full-time, working professional – Courses can be taken part-time and 100% online. Course projects throughout the program can be applied toward a student’s current professional employment. As a result, a student can be conducting research for their company, applying what they’re learning in their organization, and building their portfolio toward future career endeavors.
  2. Jumpstart your career. A recently graduated student looking to get their career started – These students will conduct research in their areas of interest, complete projects in the traditional business competencies covered in the program (but from a holistic perspective), and gain all this knowledge while building a portfolio they can bring to a job interview to showcase the tangible outcomes of which they are capable.
  3. Support for an entrepreneur. Simply put, students build their company through the MBA degree program. Each course lays another foundational block in the key areas of business, while students construct a business plan throughout the program. Many will utilize the last core course in the program to launch their initiative.

3. What is the difference between ACBSP and AACSB accreditation?

Regent’s MBA program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Another accrediting agency for business programs is the Association to Advance Collegiate Schools of Business International (AACSB). Both accreditations indicate top-quality academic programs, but there are a few differences in qualifying criteria.

ACBSP – Established in 1988, ACBSP accredits business education programs at all levels of higher education, from associate to doctoral-level degree programs. ACBSP recognizes excellence in teaching, considers tangible learning outcomes and requires continuous quality improvement. These qualifying factors ensure that the business program provides students with the knowledge and skills most sought after by employers. ACBSP is known as a leader among accrediting agencies with regard to learning outcomes.

AACSB – Established in 1916, specializes in accrediting business and accounting programs from the bachelor’s to the doctoral level. While AACSB considers continual quality improvement, it also requires faculty members to produce focused research that advances business theory while maintaining their teaching responsibilities. Programs accredited by AACSB are primarily located within larger schools whose emphasis is on faculty research and publications.

4. How much time should I plan to spend on my coursework?

  • Regent’s MBA program utilizes an 8-week course schedule. Students working full time can take courses part time by concentrating on one course every 8-week session. At that pace, students can still complete the program in a timely manner. If students are interested in full-time study, they can take two courses every 8-week session, which will allow them to complete the program in 16 months.
  • For each 8-week course, a student should set aside approximately 12-15 hours per week to commit to their coursework.

5. What is the process to get started toward my MBA at Regent?

We have a minimal admissions process driven by the motivation of the applicant and the academic records, work history, and the specific qualifications that provide the best fit for the curriculum: Christian leaders to change the world. While prior academic experience is considered, a significant part of the committee’s interest is in an applicant’s resume and admissions essay. The admissions committee is always looking for prior management/leadership experience (in school or the workplace), evidence of self-motivation and ambition, entrepreneurship (we want to know about your lemonade stand!), international experience, initiative, problem solving, and service. We’re looking for that “good fit” between MBA program competencies and the applicant’s goals for their education and future endeavors. The specific criteria can be found on the MBA program pages.

“I am thrilled, delighted and honored to be used for His purpose.”

Jennifer Bennett, B.S., 2007; M.A. in Organizational Leadership & Management, 2011 Organizational, Workforce, Strategic Planning and Leadership Management, U.S. Navy (Washington Navy Yard)

“Regent's program resonated with me because it's about servant leadership and mentoring and coaching. That is so important. At the end of the day, it's about the legacy you leave behind.”

Kelly Tanner, DSL, 2017 Dental Hygienist

“I am thrilled to be able to call Regent University my college. My greatest desire is to become more like Christ. My hope is that by attending Regent University, I will make lasting spiritual progress as I attain my educational goals.”

Holly Hedger, MBA, 2023

“Working full time made earning my business degree more challenging, but Regent was a perfect fit for me. The faculty have real-world experiences and helped me use what I was learning to think more broadly and influence decisions at the university where I work.”

Danielle Richter, M.A. in Organizational Leadership, 2016 Director of Marketing & Recruiting, Center for Graduate & Professional Studies, Midland University

“Regent has equipped me to live out loud on a deeper level, including the solid biblical teaching in every class as preparation for how to apply God’s word to any circumstance or work situation.”

Keshia Brown, DSL, 2020 Physician Assistant, Jordon & Associates OB/GYN; Entrepreneur