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A soccer game on campus: Pursue a Sports Management program at Regent University.

B.S. in Business – Sports Management

Pursue Your Passion With a Sports Management Degree

Do you want to turn your love of sports into a viable career in business? Regent’s Bachelor of Science (B.S.) in Business – Sports Management degree will prepare you to handle the corporate side of sports as you examine financial and economic models uniquely related to the sports industry, including the economic impact of policies and practices. You’ll also study marketing strategies and plans that promote brand awareness, sales, and public image. 

On Campus, Online
120+
March 13, 2023
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ADVANCE YOUR KNOWLEDGE

Explore courses in sports marketing, business leadership, and operations management.

BUILD ON A STRONG FOUNDATION

Anchor your business knowledge of Christian principles and values.

LEARN FROM THE BEST

Be taught by distinguished faculty in Virginia Beach with extensive leadership experience.

Explore Scholarships

Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about the scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarships, $4,000 Homeschool Scholarships and $4,000 Private School Scholarships.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for three years (2019, 2020 and 2022). Our programs have also ranked as the #1 Best Online Bachelor's Programs in Virginia 10 years in a row (2013-2022). Experience the Regent difference through our ACBSP-accredited Bachelor of Science in Business – Sports Management program.

Please complete the Request Information form on this page to learn more about this program.

On completing the B.S. in Business – Sports Management degree program, you’ll be able to:

  • Develop effective marketing plans tailored to the sports industry.
  • Apply negotiation strategies in striking deals with vendors or players.
  • Work with budgets and caps on different sports program expenditures.
  • Assess insurance and other risk management issues associated with sports venues and player safety.

CAREER OPPORTUNITIES

  • Sports Product Manager/Marketer
  • Professional Sports Agent
  • Facility Operations Manager
  • Game Day/Event Specialist
  • Sports Statistician/Recorder
3.2%
Projected compound annual growth rate of sports market across N. America PwC's Sports Outlook, 2021
An overview of the field of sport management with emphasis placed on history, philosophy, ethics, program evaluation, current trends, and career opportunities.
A study of basic marketing strategies that apply to the promotion of the sport industry in general and its unique programs. Consideration will be given to marketing the unique value proposition that sports offers. Public perceptions and organizational brand are considered. Students will design and plan the implementation of a sports marketing plan. Prerequisites: BUSN 240 and SPMT 201.
Students will study the topics of contract law, tort law, administrative/statutory law, antitrust law, and collective bargaining as they apply to sport organizations. Students will be provided with applicable knowledge of issues and strategies to manage the legal aspects of their professional lives as sport administrators. Students are strongly recommended to have completed BUSN 370 prior to taking this class. Prerequisite: SPMT 201.
Examines basic financial and economic models uniquely related to the business of sports. Consideration for the economic impact of sport policies and practices; and the analysis of financial plans for generating and increasing revenue streams while managing costs in the sport industry. Prerequisite: SPMT 201.

Step 1: Apply to Regent University

Step 2: Complete Your Admissions Questionnaire

  • After you submit your application, you will receive a link to complete the required admissions questionnaire.

Step 3: Submit Your Unofficial Transcripts

  • Email your unofficial high school or college transcripts to apply@regent.edu using the subject line: Unofficial Transcripts.
  • Upon conditional acceptance, Regent University will attempt to obtain your official transcripts from your U.S. degree-granting institution.
  • International transcripts must be evaluated by a NACES-approved company.

Step 4: Submit Your Government-Issued ID if Applicable

  • All online students and graduate level on-campus students are required to email a photo of your government-issued ID to apply@regent.edu using the subject line: Government ID.
  • Please note that all items submitted as part of the application process become the property of Regent University and cannot be returned.

Step 5: Submit Your FAFSA

  • Complete your Free Application for Federal Student Aid (FAFSA) at studentaid.gov Regent’s school code is 030913.

Invest in your calling with this bachelor’s in business degree.

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Block Rate Per Semester
Students taking on-campus classes
(fall & spring semesters)
$9,04012 - 18$9,040
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$603Under 12$7,236
Students taking on-campus classes
(fall & spring semesters)
$603Over 18$10,854
Students taking on-campus classes
(summer semester)
$603N/A$1,809+

Student Fees Per Semester

University Services Fee (On-Campus Students)$800

Housing Fees »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$650

Military Admissions & Aid »

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Block Rate Per Semester
Students taking on-campus classes
(fall & spring semesters)
$8,61012 - 18$8,610
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$574Under 12$6,888
Students taking on-campus classes
(fall & spring semesters)
$574Over 18$10,332
Students taking on-campus classes
(summer semester)
$574N/A$1,722+

Student Fees Per Semester

University Services Fee (On-Campus Students)$800

Housing Fees »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$650

Military Admissions & Aid »

What is a sports management degree?

A degree in sports management prepares you to fulfill the duties of a sports manager, including organizing, budgeting, or marketing for any organization within the athletics field.

A sports manager is on the business side of sports rather than the coach who trains the players. Sports management can involve public relations, fundraising, and event organization.

What can you do with a sports management degree?

A business sports management program can prepare you to work across the sports industry. Upon completing your degree, you can work in various areas, including:

  • Team Management
  • Sports Marketing
  • Event Coordination
  • Public Relations
  • Athletic Executive Leadership

        Because the skills you learn in sports management are cross-functional, it’s also a great degree to break into other entertainment industries.

        “We are active-duty military, so finding an accredited, online university was important. With Regent, the transfer process was smooth, the curriculum is engaging, and I get to learn from professors who love God and teach with passion and expertise.”

        Allie Bryant, B.S. in Marketing, 2021 Social Media Specialist

        “I visited Regent during my brother’s first semester as a graduate student, toured the gorgeous campus, and realized I was called to Regent too.”

        Abbie Braswell, B.S. in Business, 2020 Former Resident Assistant, Regent University

        “I graduated from Regent University with a B.A. in Animation. My journey was joyous and I’m glad I took the route I did to be able to shine with my abilities and meet such good people.”

        Trevor Hansley, B.A. in Animation, 2020 Video Production Assistant, wayahead

        “It is neat to see people who care about excellence but aren’t haughty about it. They approach it with humility in their academics, their spiritual lives, and each other.”

        Hannah Lillemo, B.A., 2020 Honors Program Graduate

        “Things anxiety and depression told me I couldn’t do: be independent, live by myself, be completely happy, graduate college (magna cum laude!). Things I’ve done: All of the above.”

        Ansley Michaela Hamby, B.A. in Communication Studies, 2020