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A soccer game on campus: Pursue a Sports Management program at Regent University.

B.S. in Business – Sports Management

Pursue Your Passion With the B.S. in Business – Sports Management Program

Do you want to turn your love of sports into a viable career in business? Regent’s Bachelor of Science (B.S.) in Business with a concentration in Sports Management will prepare you to handle the corporate side of sports as you focus on the history, philosophy, ethics, and current trends in this exciting field. You will examine financial and economic models uniquely related to the sports industry including the economic impact of policies and practices. You’ll also study marketing strategies and plans that promote brand awareness, sales, and public image. As the program builds, a practicum opportunity will be added so that you can observe and participate in a preapproved sports franchise/club at the local, regional, or national level. You’ll also take part in marketing sports programs, legal issues related to contracts, and managing facilities and events.

On Campus, Online
120+
June 21, 2021
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ADVANCE YOUR KNOWLEDGE

Explore courses in sports marketing, business leadership, and operations management.

BUILD ON A STRONG FOUNDATION

Anchor your business knowledge of Christian principles and values.

LEARN FROM THE BEST

Be taught by distinguished faculty in Virginia Beach with extensive leadership experience.

Explore Scholarships

Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about the scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarships, $4,000 Homeschool Scholarships and $4,000 Private School Scholarships.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for two consecutive years (2019 & 2020). Our programs have also ranked as the #1 Best Online Bachelor’s Programs in Virginia for 8 years in a row. Experience the Regent difference through our ACBSP-accredited Bachelor of Science in Business – Sports Management program.

To learn more about this program, please complete the Request Information form on this page.

On completing the B.S. in Business – Sports Management program, you’ll be able to:

  • Develop effective marketing plans tailored to the sports industry.
  • Apply negotiation strategies in striking deals with vendors or players.
  • Work with budgets and caps on different sports program expenditures.
  • Assess insurance and other risk management issues associated with sports venues and player safety.

CAREER OPPORTUNITIES

  • Sports Product Manager/Marketer
  • Professional Sports Agent
  • Facility Operations Manager
  • Game Day/Event Specialist
  • Sports Statistician/Recorder
3.2%
Projected annual growth rate of sports market across N. America PwC's Sports Outlook, 2019
An overview of the field of sport management with emphasis placed on history, philosophy, ethics, program evaluation, current trends, and career opportunities.
A study of basic marketing strategies that apply to the promotion of the sport industry in general and its unique programs. Consideration will be given to marketing the unique value proposition that sports offers. Public perceptions and organizational brand are considered. Students will design and plan the implementation of a sports marketing plan. Prerequisites: BUSN 240 and SPMT 201.
Students will study the topics of contract law, tort law, administrative/statutory law, antitrust law, and collective bargaining as they apply to sport organizations. Students will be provided with applicable knowledge of issues and strategies to manage the legal aspects of their professional lives as sport administrators. Students are strongly recommended to have completed BUSN 370 prior to taking this class. Prerequisite: SPMT 201.
Examines basic financial and economic models uniquely related to the business of sports. Consideration for the economic impact of sport policies and practices; and the analysis of financial plans for generating and increasing revenue streams while managing costs in the sport industry. Prerequisite: SPMT 201.

Admission requirements for the bachelor’s in business program vary based on the stage you’re at in life. Select a link below to learn how to apply.

Invest in your calling with this bachelor’s in business degree.

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Block Rate Per Semester
Students taking on-campus classes
(fall & spring semesters)
$8,61012 - 18$8,610
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$574Under 12$7,260
Students taking on-campus classes
(fall & spring semesters)
$574Over 18$10,332
Students taking on-campus classes
(summer semester)
$574N/A$1,722+

Student Fees Per Semester

University Services Fee (On-Campus Students)$800

Housing Fees »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-12 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$650

Military Admissions & Aid »

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Block Rate Per Semester
Students taking on-campus classes
(fall & spring semesters)
$8,61012 - 18$8,610
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$574Under 12$6,888
Students taking on-campus classes
(fall & spring semesters)
$574Over 18$10,332
Students taking on-campus classes
(summer semester)
$574N/A$1,722+

Student Fees Per Semester

University Services Fee (On-Campus Students)$800

Housing Fees »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-12 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$650

Military Admissions & Aid »

“I visited Regent during my brother’s first semester as a graduate student, toured the gorgeous campus, and realized I was called to Regent too.”

Abbie Braswell, B.S. in Business, 2020 Former Resident Assistant, Regent University

“I knew Regent was a Christian university, but I wasn’t expecting the love of Christ to be so evident.”

Jonatas DaSilva, B.A., 2015 Cinema/TV

“We are active-duty military, so finding an accredited, online university was important. With Regent, the transfer process was smooth, the curriculum is engaging, and I get to learn from professors who love God and teach with passion and expertise.”

Allie Bryant, B.S. in Marketing, 2021 Social Media Specialist

“Making the switch from community college to Regent was a flawless process and the best decision ever. I’m so proud I have ‘Regent graduate’ connected to my story.”

Hanna Bishop, B.A., 2015 Christian Ministry

“Greatness is deposited into the hearts of every student through this university. It's a greatness to serve with excellence, humility, and a commitment to respond both in heart and mind to the work ahead.”

Lauren Dennis, B.S. in Biophysical Sciences, 2020 Student Research Assistant, Children's Hospital of Pittsburgh