Skip navigation
A soccer game on campus: Pursue a Sports Management program at Regent University.

B.S. in Business – Sports Management

Pursue Your Passion With a Sports Management Degree

Do you want to turn your love of sports into a viable career in business? Regent’s Bachelor of Science (B.S.) in Business – Sports Management degree will prepare you to handle the corporate side of sports as you examine financial and economic models uniquely related to the sports industry, including the economic impact of policies and practices. You’ll also study marketing strategies and plans that promote brand awareness, sales, and public image. 

On Campus, Online
120+
May 6, 2024
Download PDF

ADVANCE YOUR KNOWLEDGE

Explore courses in sports marketing, business leadership, and operations management.

BUILD ON A STRONG FOUNDATION

Anchor your business knowledge of Christian principles and values.

LEARN FROM THE BEST

Be taught by distinguished faculty in Virginia Beach with extensive leadership experience.

Explore Scholarships

Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about the scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarships, $4,000 Homeschool Scholarships and $4,000 Private School Scholarships. Explore all scholarships.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for four years (2019, 2020, 2022 and 2023). Our programs have also ranked as the #1 Best Online Bachelor's Programs in Virginia 11 years in a row (2013-2023). Experience the Regent difference through our ACBSP-accredited Bachelor of Science in Business – Sports Management program.

Please complete the Request Information form on this page to learn more about this program.

On completing the B.S. in Business – Sports Management degree program, you can:

  • Develop effective marketing plans tailored to the sports industry.
  • Apply negotiation strategies in striking deals with vendors or players.
  • Work with budgets and caps on different sports program expenditures.
  • Assess insurance and other risk management issues associated with sports venues and player safety.

CAREER OPPORTUNITIES

  • Sports Product Manager/Marketer
  • Professional Sports Agent
  • Facility Operations Manager
  • Game Day/Event Specialist
  • Sports Statistician/Recorder
3.2%
Projected compound annual growth rate of sports market across N. America PwC's Sports Outlook, 2021
An overview of the field of sport management with emphasis placed on history, philosophy, ethics, program evaluation, current trends, and career opportunities.
A study of basic marketing strategies that apply to the promotion of the sport industry in general and its unique programs. Consideration will be given to marketing the unique value proposition that sports offers. Public perceptions and organizational brand are considered. Students will design and plan the implementation of a sports marketing plan. Prerequisites: BUSN 240 and SPMT 201.
Students will study the topics of contract law, tort law, administrative/statutory law, antitrust law, and collective bargaining as they apply to sport organizations. Students will be provided with applicable knowledge of issues and strategies to manage the legal aspects of their professional lives as sport administrators. Students are strongly recommended to have completed BUSN 370 prior to taking this class. Prerequisite: SPMT 201.
Examines basic financial and economic models uniquely related to the business of sports. Consideration for the economic impact of sport policies and practices; and the analysis of financial plans for generating and increasing revenue streams while managing costs in the sport industry. Prerequisite: SPMT 201.

Step 1: Apply to Regent University

Submit your application using the Regent University Online Application.

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.

Step 2: Submit Your Unofficial Transcripts

Submit your unofficial high school or college transcripts to regent.edu/items.

Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES, AACRAO or NAFSA approved agency.

Step 3: Submit Your Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.

Step 4: Submit Your FAFSA

Complete your Free Application for Federal Student Aid (FAFSA) at studentaid.gov Regent's school code is 030913.


Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.

Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

Invest in your calling with this bachelor’s in business degree.

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Rate Per Year
Students taking on-campus classes
(fall & spring semesters)
$9,97512 - 18$19,950
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$665Under 12$7,980
Students taking on-campus classes
(fall & spring semesters)
$665Over 18$11,970
Students taking on-campus classes
(summer semester)
$665N/A$1,995+

Student Fees Per Semester

University Services Fee (On-Campus Students)$850 (Fall & Spring)
$700 (Summer)

Housing Fees » | Military Admissions & Aid » | Cost of Attendance »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$700

Military Admissions & Aid » | Cost of Attendance »

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Rate Per Year
Students taking on-campus classes
(fall & spring semesters)
$9,49312 - 18$18,986
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$630Under 12$7,560
Students taking on-campus classes
(fall & spring semesters)
$630Over 18$11,340
Students taking on-campus classes
(summer semester)
$630N/A$1,890+

Student Fees Per Semester

University Services Fee (On-Campus Students)$850 (Fall & Spring)
$700 (Summer)

Housing Fees » | Military Admissions & Aid » | Cost of Attendance »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$700

Military Admissions & Aid » | Cost of Attendance »

What is a sports management degree?

A degree in sports management prepares you to fulfill the duties of a sports manager, including organizing, budgeting, or marketing for any organization within the athletics field.

A sports manager is on the business side of sports rather than the coach who trains the players. Sports management can involve public relations, fundraising, and event organization.

What can you do with a sports management degree?

A business sports management program can prepare you to work across the sports industry. Upon completing your degree, you can work in various areas, including:

  • Team Management
  • Sports Marketing
  • Event Coordination
  • Public Relations
  • Athletic Executive Leadership

Because the skills you learn in sports management are cross-functional, it’s also a great degree to break into other entertainment industries.

“During a campus visit, I discovered the next path the Lord had for me.”

Drew Aiken, College of Arts & Sciences, 2022 Regent Royals men’s basketball captain

“Regent prepared me to step into the unknown with confidence and skill.”

Jonathan Holman, B.S. in Business, 2019 Director of Business Intelligence, Hampton Roads Economic Development Alliance

“With 30+ years of nursing experience, I saw myself as a leader, but I felt this nudging from God to go back to school. I’ve discovered my new calling: to serve as a life coach.”

Ellyn Jett, B.A. in Communication Studies, 2020 Nurse

“At Regent, I loved the integration of Christian values that were wrapped tightly in a strong academic degree. I felt completely academically prepared to go out and help people, but I also had that very foundational core belief system that was strengthened unbelievably.”

Jada Jackson, B.A. in Communication 2009; MA in Human Services Counseling 2010 President & TV Host, Total Life Counseling; Advisor, Listeners On Call; Author; Licensed Mental Health Counselor

“Things anxiety and depression told me I couldn’t do: be independent, live by myself, be completely happy, graduate college (magna cum laude!). Things I’ve done: All of the above.”

Ansley Michaela Hamby, B.A. in Communication Studies, 2020