B.S. in Business – Sports Management

Pursue Your Passion With a Sports Management Degree

Do you want to turn your love of sports into a viable career in business? Regent’s Bachelor of Science (B.S.) in Business – Sports Management degree can prepare you to handle the corporate side of sports as you examine financial and economic models uniquely related to the sports industry, including the economic impact of policies and practices. You’ll also study marketing strategies and plans that promote brand awareness, sales, and public image.

Locations: On Campus, Online

Total Credit Hours: 120+

Next Session Start: May 12, 2025

Approved Degree Plan: Download PDF

ADVANCE YOUR KNOWLEDGE

Explore courses in sports marketing, business leadership, and operations management.

BUILD ON A STRONG FOUNDATION

Anchor your business knowledge of Christian principles and values.

LEARN FROM THE BEST

Be taught by distinguished faculty in Virginia Beach with extensive leadership experience.

Explore Scholarships

Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about the scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarships, $4,000 Homeschool Scholarships and $4,000 Private School Scholarships.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among the Top National Universities by the U.S. News & World Report (2025). Our programs have also ranked as the #1 Best Online Bachelor's Programs in Virginia 13 years in a row (2013-2025).

Please complete the Request Information form on this page to learn more about this program.

Regent's Bachelor of Science (B.S.) in Business program is a member of ACSBP.

Career Opportunities

On completing the B.S. in Business – Sports Management degree program, you can:

Develop effective marketing plans tailored to the sports industry.
Apply negotiation strategies in striking deals with vendors or players.
Work with budgets and caps on different sports program expenditures.
Assess insurance and other risk management issues associated with sports venues and player safety.

CAREER OPPORTUNITIES

Sports Product Manager/Marketer
Professional Sports Agent
Facility Operations Manager
Game Day/Event Specialist
Sports Statistician/Recorder

3.2%

Projected compound annual growth rate of sports market across N. America PwC's Sports Outlook, 2021

Featured Courses

Featured Courses
Code	Name	Credits
SPMT 201	Principles of Sports Management	3	An overview of the field of sport management with emphasis placed on history, philosophy, ethics, program evaluation, current trends, and career opportunities.
SPMT 203	Sports Marketing & Promotion	3	A study of basic marketing strategies that apply to the promotion of the sport industry in general and its unique programs. Consideration will be given to marketing the unique value proposition that sports offers. Public perceptions and organizational brand are considered. Students will design and plan the implementation of a sports marketing plan. Prerequisites: BUSN 240 and SPMT 201.
SPMT 301	Legal Issues in Sports Management	3	Students will study the topics of contract law, tort law, administrative/statutory law, antitrust law, and collective bargaining as they apply to sport organizations. Students will be provided with applicable knowledge of issues and strategies to manage the legal aspects of their professional lives as sport administrators. Students are strongly recommended to have completed BUSN 370 prior to taking this class. Prerequisite: SPMT 201.
SPMT 403	Economics & Financial Management in Sports	3	Examines basic financial and economic models uniquely related to the business of sports. Consideration for the economic impact of sport policies and practices; and the analysis of financial plans for generating and increasing revenue streams while managing costs in the sport industry. Prerequisite: SPMT 201.

Other Concentrations

Admissions Requirements

Step 1: Apply to Regent University

Submit your application using the Regent University Online Application.

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.

Step 2: Submit Your Unofficial Transcripts

Submit your unofficial high school or college transcripts to regent.edu/items.

Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES, AACRAO or NAFSA approved agency.

Step 3: Submit Your Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.

Step 4: Submit Your FAFSA

Complete your Free Application for Federal Student Aid (FAFSA) at studentaid.gov Regent's school code is 030913.

Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.

Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

Invest in your calling with this bachelor’s in business degree.

Tuition & Fees

2025-26 Tuition Rates

On Campus

Degree	Tuition Block Rate Per Semester	Credit Hours Per Semester	Tuition Rate Per Year
Students taking on-campus classes (fall & spring semesters)	$10,470	12 - 18	$20,940

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Students taking on-campus classes (fall & spring semesters)	$698	Under 12	$8,376
Students taking on-campus classes (fall & spring semesters)	$698	Over 18	$12,564
Students taking on-campus classes (summer semester)	$698	N/A	$2,094+

Student Fees Per Semester

University Services Fee (On-Campus Students)	$900 (Fall & Spring) $750 (Summer)
University Services Fee (Online Students)	$750

Military Admissions & Aid » | Cost of Attendance »

Online

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)	$450	6	$2,700
Full-Time Students (12+ Credit Hours Per Semester)	$395	12	$4,740

Student Fees Per Semester

University Services Fee (On-Campus Students)	$900 (Fall & Spring) $750 (Summer)
University Services Fee (Online Students)	$750

Military Admissions & Aid » | Cost of Attendance »

2024-25 Tuition Rates

On Campus

Degree	Tuition Block Rate Per Semester	Credit Hours Per Semester	Tuition Rate Per Year
Students taking on-campus classes (fall & spring semesters)	$9,975	12 - 18	$19,950

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Students taking on-campus classes (fall & spring semesters)	$665	Under 12	$7,980
Students taking on-campus classes (fall & spring semesters)	$665	Over 18	$11,970
Students taking on-campus classes (summer semester)	$665	N/A	$1,995+

Student Fees Per Semester

University Services Fee (On-Campus Students)	$850 (Fall & Spring) $700 (Summer)

Housing Fees » | Military Admissions & Aid » | Cost of Attendance »

Online

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)	$450	6	$2,700
Full-Time Students (12+ Credit Hours Per Semester)	$395	12	$4,740

Student Fees Per Semester

University Services Fee (Online Students)	$700

Military Admissions & Aid » | Cost of Attendance »

FAQ

What is a sports management degree?

A degree in sports management prepares you to fulfill the duties of a sports manager, including organizing, budgeting, or marketing for any organization within the athletics field.

A sports manager is on the business side of sports rather than the coach who trains the players. Sports management can involve public relations, fundraising, and event organization.

What can you do with a sports management degree?

A business sports management program can prepare you to work across the sports industry. Upon completing your degree, you can work in various areas, including:

Team Management
Sports Marketing
Event Coordination
Public Relations
Athletic Executive Leadership

Because the skills you learn in sports management are cross-functional, it’s also a great degree to break into other entertainment industries.

Related Programs

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