B.A. in Communication Studies – Strategic Communication

Be Strategic. Get Noticed.

You want to use your words to make a difference in the world around you. Through Regent’s Bachelor of Arts in Communication Studies—Strategic Communication degree, you’ll develop strategic campaigns and package information in ways that attract attention and make a positive, lasting impact on culture.

Locations: On Campus, Online

Total Credit Hours: 120+

Session Start: March 15, 2021

Approved Degree Plan: Download PDF

JUMPSTART YOUR CAREER

Learn how to craft compelling messages for advertising, public relations, journalism or corporate communications.

BUILD ON A STRONG FOUNDATION

Strengthen your skills through Christ-centered courses and values.

LEARN FROM THE BEST

Be mentored by faculty in Virginia Beach who hold the highest degrees in their field. Meet the faculty.

Explore Scholarships

Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarship, $4,000 Homeschool Scholarship, and $4,000 Private School Scholarship.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for two consecutive years (2019 and 2020). Our programs have also ranked as the #1 Best Online Bachelor’s Programs in Virginia for 8 years in a row. Experience the Regent difference through the B.A. in Communication Studies – Strategic Communication program.

To learn more about this program, please complete the Request Information form on this page.

Career Opportunities

On completing the B.A. in Communication Studies—Strategic Communication you will be able to:

Design comprehensive campaigns and ensure messages connect with intended audiences.
Evaluate the cultural, social, economic, and creative effects of digital communication.
Research, write, edit and package information.

Career Opportunities:

Social media strategy & content production
Copywriting
Digital media production
Marketing & sales

$70Thousand

Mean annual wage for public relations specialists U.S. Bureau of Labor Statistics, 2019

Featured Courses

Code

Name

Credits

COMM 340

Producing News, Information, Entertainment

The key role of producer in developing news, information, and entertainment for mediated communication audiences, through interactive marketing, public relations, social networks, and mobile media.

COMM 350

Writing for Strategic Communication

Advanced study and practice of the researching, writing, editing, and packaging of news, information and entertainment for a global audience. Cross-listed with JRNU 350.

COMM 440

Developing the Strategic Campaign

Creation of marketing campaigns from initial audience assessments to trust building to delivery and follow up, including assessment of strategies and modes of delivery.

COMM 446

Capstone Seminar

Integrates the major disciplines in communication and affords the student direction and advisement in proposing, designing, and executing a senior research paper or project. Prerequisites: COMM 245 and Senior standing.

Other Concentrations

Admissions Requirements

Admission requirements vary based on the stage you’re at in life. Select a link below to learn how to apply.

Tuition & Fees

2020-21 Tuition Rates

On Campus

Degree	Tuition Block Rate per Semester	Credit Hours per Semester	Total Credits
Students taking on-campus classes (fall & spring semesters)	$8,610	12 - 18	120+

Degree	Cost per Credit Hour	Credit Hours per Semester	Total Credits
Students taking on-campus classes (fall & spring semesters)	$574	Under 12	120+
Students taking on-campus classes (fall & spring semesters)	$574	Over 18	120+
Students taking on-campus classes (summer semester)	$574	N/A	120+

Housing Fees

Online

Part Time

Degree	Cost per Credit Hour	Avg. # of Credits per Semester	Tuition Cost per Year	Total Credits	Tuition Cost for Program
Students taking online classes (enrolled in 8 week classes)	$450	6	$6,750	120+	$54,000

Full Time

Degree	Cost per Credit Hour	Avg. # of Credits per Semester	Tuition Cost per Year	Total Credits	Tuition Cost for Program
Students taking online classes (enrolled in 8 week classes)	$395	12	$11,850	120+	$47,400

Military Admissions & Aid

2019-20 Tuition Rates

ON Campus

Degree	Tuition Block Rate per Semester	Credit Hours per Semester	Total Credits
Students taking on-campus classes (fall & spring semesters)	$8,610	12 - 18	120+

Degree	Cost per Credit Hour	Credit Hours per Semester	Total Credits
Students taking on-campus classes (fall & spring semesters)	$605	Under 12	120+
Students taking on-campus classes (fall & spring semesters)	$574	Over 18	120+
Students taking on-campus classes (summer semester)	$605	Under 12	120+
Students taking on-campus classes (summer semester)	$574	Over 12	120+

Housing Fees

Online

Part Time

Degree	Cost per Credit Hour	Avg. # of Credits per Semester	Tuition Cost per Year	Total Credits	Tuition Cost for Program
Students taking online classes (enrolled in 8 week classes)	$450	6	$6,750	120+	$54,000

Full Time

Degree	Cost per Credit Hour	Avg. # of Credits per Semester	Tuition Cost per Year	Total Credits	Tuition Cost for Program
Students taking online classes (enrolled in 8 week classes)	$395	12	$11,850	120+	$47,400

Military Admissions & Aid

Related Programs

Morganne Oliver, Student, B.A. in Communication Studies

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