B.A. in Communication Studies – Advertising-Public Relations

Introduction to the principles and practice of effective oral communication. Through formal and informal speaking activities, students develop skills at framing and articulating ideas through speech.  Students learn strategies for speaking extemporaneously, preparing and delivering presentations, formulating persuasive arguments, refining critical clarity of thought, and enhancing general facility and confidence at oral expression. Students gain practice in various speech types—including expositive and informative forms.

Historical development of the field of communication leading to current issues, emerging technologies and potential trends. Considers the cultural, aesthetic, and moral consequences of different modes of communication, as well as the human implications of emerging technologies.

Students develop communication skills in the dyadic setting as they investigate essential preconditions, conflict management, interpersonal relationships, non-verbal behavior, and creative supportive climates.

Survey of scientific and interpretative approaches to the study, analysis, and explanation of communication within a variety of contexts.

The creative process from the identification of big ideas and narrative concepts through the crafting of compelling storylines with the subsequent development of production scripts.

The various modes for packaging and presenting communication content for public relations, advertising, social media and interactive marketing with a targeted audience.  Integrates cross-cultural communication strategies.  Cross-listed with JRNU 330.