B.A. in Communication Studies – Advertising-Public Relations
Create. Market. Impact.
Are you ready to take the media and marketing world by storm? Regent’s Bachelor of Arts in Communication Studies—Advertising-Public Relations will give you an edge in this highly competitive industry. From theories and practices to branding and marketing, you’ll learn how to make your message count.
FUEL YOUR PASSION
Craft messages, manage brands, and market products with excellence.
BUILD ON A STRONG FOUNDATION
Anchor your knowledge and skill on Christian principles and values.
ACCESS FACULTY EXPERTISE
Be mentored by faculty in Virginia Beach who hold the highest degrees in their field. Meet the faculty.
Explore Scholarships
Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about the scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarships, $4,000 Homeschool Scholarships and $4,000 Private School Scholarships.
ALIGN YOURSELF WITH EXCELLENCE
Regent has been ranked among Top National Universities by the U.S. News & World Report for two consecutive years (2019 and 2020). Our programs have also ranked as the #1 Best Online Bachelor’s Programs in Virginia for 8 years in a row. Experience the Regent difference through the B.A. in Communication Studies – Advertising-Public Relations program.
To learn more about this program, please complete the Request Information form on this page.
On completing the B.A. in Communication Studies–Advertising-Public Relations you will be able to:
- Understand marketing communication campaigns, media choice, creative development, and media analysis.
- Structure public relations pieces that serve as strategic support for marketing plans.
- Design communications to maintain favorable public or stockholder perceptions of an organization’s accomplishments, mission, products, or services.
Career Opportunities:
- Public relations specialist
- Marketing coordinator
- Copywriter
- Account manager
- Media relations specialist
Exploration of principles and activities in the commercial enterprise including topics such as product, price, promotion, place/channel, competition, company, and communication.
The key role of producer in developing news, information, and entertainment for mediated communication audiences, through interactive marketing, public relations, social networks, and mobile media.
Advanced study and practice of the researching, writing, editing, and packaging of news, information and entertainment for a global audience. Cross-listed with JRNU 350.
Study of various Christian and other ethical perspectives as well as their application to the communication field, professions, and media. Students deepen their understanding of a biblical basis for the study of communication and communication ethics.
Integrates the major disciplines in communication and affords the student direction and advisement in proposing, designing, and executing a senior research paper or project. Prerequisites: COMM 245 and Senior standing.
Students learn about marketing communication campaigns, media choice, develop a selling strategy, creative development, and media analysis. Prerequisite: BUSN 240.
Investigation of how public relations serves as a strategic support for the overall marketing strategy. The course examines how events and collateral marketing activity aid in creating a public image of the commercial firm.
Admission requirements vary based on the stage you're at in life. Select a link below to learn how to apply.
| Degree | Tuition Block Rate Per Semester | Credit Hours Per Semester | Tuition Block Rate Per Semester |
|---|---|---|---|
| Students taking on-campus classes (fall & spring semesters) | $8,610 | 12 - 18 | $8,610 |
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Students taking on-campus classes (fall & spring semesters) | $574 | Under 12 | $7,260 |
| Students taking on-campus classes (fall & spring semesters) | $574 | Over 18 | $10,332 |
| Students taking on-campus classes (summer semester) | $574 | N/A | $1,722+ |
Student Fees Per Semester
| University Services Fee (On-Campus Students) | $800 |
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Part-Time Students (3-12 Credit Hours Per Semester) | $450 | 6 | $2,700 |
| Full-Time Students (12+ Credit Hours Per Semester) | $395 | 12 | $4,740 |
Student Fees Per Semester
| University Services Fee (Online Students) | $650 |
| Degree | Tuition Block Rate Per Semester | Credit Hours Per Semester | Tuition Block Rate Per Semester |
|---|---|---|---|
| Students taking on-campus classes (fall & spring semesters) | $8,610 | 12 - 18 | $8,610 |
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Students taking on-campus classes (fall & spring semesters) | $574 | Under 12 | $6,888 |
| Students taking on-campus classes (fall & spring semesters) | $574 | Over 18 | $10,332 |
| Students taking on-campus classes (summer semester) | $574 | N/A | $1,722+ |
Student Fees Per Semester
| University Services Fee (On-Campus Students) | $800 |
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Part-Time Students (3-12 Credit Hours Per Semester) | $450 | 6 | $2,700 |
| Full-Time Students (12+ Credit Hours Per Semester) | $395 | 12 | $4,740 |
Student Fees Per Semester
| University Services Fee (Online Students) | $650 |
Morganne Oliver, Student, B.A. in Communication Studies