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Pursue a Bachelor of Arts n Communication Studies – Advertising-Public Relations degree at Regent University.

B.A. in Communication Studies – Advertising-Public Relations

Create. Market. Impact.

Are you ready to take the media and marketing world by storm? Regent’s Bachelor of Arts in Communication Studies—Advertising-Public Relations will give you an edge in this highly competitive industry. From theories and practices to branding and marketing, you’ll learn how to make your message count.

On Campus, Online
120+
June 19, 2023
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FUEL YOUR PASSION

Craft messages, manage brands, and market products with excellence.

BUILD ON A STRONG FOUNDATION

Anchor your knowledge and skill on Christian principles and values.

ACCESS FACULTY EXPERTISE

Be mentored by faculty in Virginia Beach who hold the highest degrees in their field. Meet the faculty.

Explore Scholarships

Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about the scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarships, $4,000 Homeschool Scholarships and $4,000 Private School Scholarships. Explore all scholarships.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for four years (2019, 2020, 2022 and 2023). Our programs have also ranked as the #1 Best Online Bachelor's Programs in Virginia 11 years in a row (2013-2023). Experience the Regent difference through the B.A. in Communication Studies – Advertising-Public Relations program.

Please complete the Request Information form on this page to learn more about this program.

On completing the B.A. in Communication Studies – Advertising-Public Relations program, you can:

  • Understand marketing communication campaigns, media choice, creative development, and media analysis.
  • Structure public relations pieces that serve as strategic support for marketing plans.
  • Design communications to maintain favorable public or stockholder perceptions of an organization’s accomplishments, mission, products, or services.

Career Opportunities:

  • Public relations specialist
  • Marketing coordinator
  • Copywriter
  • Account manager
  • Media relations specialist
$73Thousand
Approximate Annual Mean Wage for Public Relations Specialists, 2021 U.S. Bureau of Labor Statistics
Exploration of principles and activities in the commercial enterprise including topics such as product, price, promotion, place/channel, competition, company, and communication.
The key role of producer in developing news, information, and entertainment for mediated communication audiences, through interactive marketing, public relations, social networks, and mobile media.
Advanced study and practice of the researching, writing, editing, and packaging of news, information and entertainment for a global audience. Cross-listed with JRNU 350.
Study of various Christian and other ethical perspectives as well as their application to the communication field, professions, and media. Students deepen their understanding of a biblical basis for the study of communication and communication ethics.
Integrates the major disciplines in communication and affords the student direction and advisement in proposing, designing, and executing a senior research paper or project. Prerequisites: COMM 245 and Senior standing.
Students learn about marketing communication campaigns, media choice, develop a selling strategy, creative development, and media analysis. Prerequisite: BUSN 240.
Investigation of how public relations serves as a strategic support for the overall marketing strategy. The course examines how events and collateral marketing activity aid in creating a public image of the commercial firm.

Step 1: Apply to Regent University

Step 2: Submit Your Unofficial Transcripts

  • Email your unofficial high school or college transcripts to apply@regent.edu using the subject line: Unofficial Transcripts.
  • Upon conditional acceptance, Regent University will attempt to obtain your official transcripts from your U.S. degree-granting institution.
  • International transcripts must be evaluated by a NACES-approved company.

Step 3: Submit Your Government-Issued ID if Applicable

  • All online students and graduate level on-campus students are required to email a photo of your government-issued ID to apply@regent.edu using the subject line: Government ID.
  • Please note that all items submitted as part of the application process become the property of Regent University and cannot be returned.

Step 4: Submit Your FAFSA

  • Complete your Free Application for Federal Student Aid (FAFSA) at studentaid.gov Regent’s school code is 030913.
DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Rate Per Year
Students taking on-campus classes
(fall & spring semesters)
$9,492.5012 - 18$18,985
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$630Under 12$7,560
Students taking on-campus classes
(fall & spring semesters)
$630Over 18$11,340
Students taking on-campus classes
(summer semester)
$630N/A$1,890+

Student Fees Per Semester

University Services Fee (On-Campus Students)$850

Housing Fees »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$700

Military Admissions & Aid »

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Block Rate Per Semester
Students taking on-campus classes
(fall & spring semesters)
$9,04012 - 18$9,040
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$603Under 12$7,236
Students taking on-campus classes
(fall & spring semesters)
$603Over 18$10,854
Students taking on-campus classes
(summer semester)
$603N/A$1,809+

Student Fees Per Semester

University Services Fee (On-Campus Students)$800 (Fall & Spring)
$650 (Summer)

Housing Fees »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$650

Military Admissions & Aid »

Morganne Oliver, Student, B.A. in Communication Studies

“Regent prepared me to step into the unknown with confidence and skill.”

Jonathan Holman, B.S. in Business, 2019 Director of Business Intelligence, Hampton Roads Economic Development Alliance

“I'm grateful to Regent for developing my leadership skills, which are an essential component to the technical knowledge needed for a career in my field.”

Maximiliano Gigli, B.S. in Cybersecurity, 2020 Administrative Business Partner, Google

“My internship at Regent enabled me to put my book knowledge into a real-world experience that helped me grow professionally. Now, I am more confident that I bring a unique set of skills employers seek. ”

Jessica Stachurski, B.A. in Communication Studies - Strategic Communication, 2020 Marketing Manager, Orphan Network

“Proverbs 27:17 states, 'Iron sharpens iron, and one man sharpens another.' That's been my Regent experience academically and relationally. I am grateful to have grown together with such amazing people.”

Christian Ellis, B.S. in Business, 2018; M.A. in Organizational Leadership, 2020 Executive Assistant to the Executive Vice President, Regent University

“Regent gave me the skills I needed and prepared me for the work I’m doing now.”

Stryker Watts, B.S. in Business - Marketing, 2013 Senior Manager, Deposit & Regional Marketing, First Republic Bank