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Pursue a Bachelor of Arts n Communication Studies – Advertising-Public Relations degree at Regent University.

B.A. in Communication Studies – Advertising-Public Relations

Create. Market. Impact.

Are you ready to take the media and marketing world by storm? Regent’s Bachelor of Arts in Communication Studies—Advertising-Public Relations can give you an edge in this highly competitive industry. From theories and practices to branding and marketing, you can learn how to make your message count.

On Campus, Online
120+
June 17, 2024
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FUEL YOUR PASSION

Craft messages, manage brands, and market products with excellence.

BUILD ON A STRONG FOUNDATION

Anchor your knowledge and skill on Christian principles and values.

ACCESS FACULTY EXPERTISE

Be mentored by faculty in Virginia Beach who hold the highest degrees in their field. Meet the faculty.

Explore Scholarships

Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about the scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarships, $4,000 Homeschool Scholarships and $4,000 Private School Scholarships. Explore all scholarships.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for four years (2019, 2020, 2022 and 2023). Our programs have also ranked as the #1 Best Online Bachelor's Programs in Virginia 11 years in a row (2013-2023). Experience the Regent difference through the B.A. in Communication Studies – Advertising-Public Relations program.

Please complete the Request Information form on this page to learn more about this program.

On completing the B.A. in Communication Studies – Advertising-Public Relations program, you can:

  • Understand marketing communication campaigns, media choice, creative development, and media analysis.
  • Structure public relations pieces that serve as strategic support for marketing plans.
  • Design communications to maintain favorable public or stockholder perceptions of an organization’s accomplishments, mission, products, or services.

Career Opportunities:

  • Public relations specialist
  • Marketing coordinator
  • Copywriter
  • Account manager
  • Media relations specialist
$73Thousand
Approximate Annual Mean Wage for Public Relations Specialists, 2021 U.S. Bureau of Labor Statistics
Exploration of principles and activities in the commercial enterprise including topics such as product, price, promotion, place/channel, competition, company, and communication.
The key role of producer in developing news, information, and entertainment for mediated communication audiences, through interactive marketing, public relations, social networks, and mobile media.
Advanced study and practice of the researching, writing, editing, and packaging of news, information and entertainment for a global audience. Cross-listed with JRNU 350.
Study of various Christian and other ethical perspectives as well as their application to the communication field, professions, and media. Students deepen their understanding of a biblical basis for the study of communication and communication ethics.
Integrates the major disciplines in communication and affords the student direction and advisement in proposing, designing, and executing a senior research paper or project. Prerequisites: COMM 245 and Senior standing.
Students learn about marketing communication campaigns, media choice, develop a selling strategy, creative development, and media analysis. Prerequisite: BUSN 240.
Investigation of how public relations serves as a strategic support for the overall marketing strategy. The course examines how events and collateral marketing activity aid in creating a public image of the commercial firm. Prerequisite: BUSN 240.

Step 1: Apply to Regent University

Submit your application using the Regent University Online Application.

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.

Step 2: Submit Your Unofficial Transcripts

Submit your unofficial high school or college transcripts to regent.edu/items.

Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES, AACRAO or NAFSA approved agency.

Step 3: Submit Your Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.

Step 4: Submit Your FAFSA

Complete your Free Application for Federal Student Aid (FAFSA) at studentaid.gov Regent's school code is 030913.


Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.

Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Rate Per Year
Students taking on-campus classes
(fall & spring semesters)
$9,97512 - 18$19,950
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$665Under 12$7,980
Students taking on-campus classes
(fall & spring semesters)
$665Over 18$11,970
Students taking on-campus classes
(summer semester)
$665N/A$1,995+

Student Fees Per Semester

University Services Fee (On-Campus Students)$850 (Fall & Spring)
$700 (Summer)

Housing Fees » | Military Admissions & Aid » | Cost of Attendance »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$700

Military Admissions & Aid » | Cost of Attendance »

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Rate Per Year
Students taking on-campus classes
(fall & spring semesters)
$9,49312 - 18$18,986
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$630Under 12$7,560
Students taking on-campus classes
(fall & spring semesters)
$630Over 18$11,340
Students taking on-campus classes
(summer semester)
$630N/A$1,890+

Student Fees Per Semester

University Services Fee (On-Campus Students)$850 (Fall & Spring)
$700 (Summer)

Housing Fees » | Military Admissions & Aid » | Cost of Attendance »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$700

Military Admissions & Aid » | Cost of Attendance »

Morganne Oliver, Student, B.A. in Communication Studies

“If I hadn’t gone to Regent, I’m not sure I would be ready for all of this responsibility right now. ”

Brittany Finch, B.A. in Religious Studies, 2008 Business Owner

“My Regent learning experience helped inform my perspective on clients, products, the work environment and competitors, which heavily influences the work that I do.”

Shé Langley, M.A., 2011 Digital Media

“It is neat to see people who care about excellence but aren’t haughty about it. They approach it with humility in their academics, their spiritual lives, and each other.”

Hannah Lillemo, B.A., 2020 Honors Program Graduate

“When I think about Regent, I think about the wonderful people I met here that have supported and loved me with the love of Christ; they helped me make college a home away from my home in Guatemala.”

Elisa Sosa, B.A. in Animation, 2019 Photographer

“I visited Regent during my brother’s first semester as a graduate student, toured the gorgeous campus, and realized I was called to Regent too.”

Abbie Braswell, B.S. in Business, 2020 Former Resident Assistant, Regent University