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Pursue a Bachelor of Arts n Communication Studies – Advertising-Public Relations degree at Regent University.

B.A. in Communication Studies – Advertising-Public Relations

Create. Market. Impact.

Are you ready to take the media and marketing world by storm? Regent’s Bachelor of Arts in Communication Studies—Advertising-Public Relations will give you an edge in this highly competitive industry. From theories and practices to branding and marketing, you’ll learn how to make your message count.

On Campus, Online
120+
March 15, 2021
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FUEL YOUR PASSION

Craft messages, manage brands, and market products with excellence.

BUILD ON A STRONG FOUNDATION

Anchor your knowledge and skill on Christian principles and values.

ACCESS FACULTY EXPERTISE

Be mentored by faculty in Virginia Beach who hold the highest degrees in their field. Meet the faculty.

Explore Scholarships

Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarship, $4,000 Homeschool Scholarship, and $4,000 Private School Scholarship.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for two consecutive years (2019 and 2020). Our programs have also ranked as the #1 Best Online Bachelor’s Programs in Virginia for 8 years in a row. Experience the Regent difference through the B.A. in Communication Studies – Advertising-Public Relations program.

To learn more about this program, please complete the Request Information form on this page.

2018 Best Online Colleges for Value

On completing the B.A. in Communication Studies–Advertising-Public Relations you will be able to:

  • Understand marketing communication campaigns, media choice, creative development and media analysis.
  • Structure public relations pieces that serve as a strategic support for marketing plans.
  • Design communications to maintain favorable public or stockholder perceptions of an organization’s accomplishments, mission, products or services.

Career Opportunities:

  • Public relations specialist
  • Marketing coordinator
  • Copywriter
  • Account manager
  • Media relations specialist
6%
Projected growth in media & communication employment from 2016-2026

Exploration of principles and activities in the commercial enterprise including topics such as product, price, promotion, place/channel, competition, company, and communication.

The key role of producer in developing news, information, and entertainment for mediated communication audiences, through interactive marketing, public relations, social networks, and mobile media.

Advanced study and practice of the researching, writing, editing, and packaging of news, information and entertainment for a global audience. Cross-listed with JRNU 350.

Study of various Christian and other ethical perspectives as well as their application to the communication field, professions, and media. Students deepen their understanding of a biblical basis for the study of communication and communication ethics.

Integrates the major disciplines in communication and affords the student direction and advisement in proposing, designing, and executing a senior research paper or project. Prerequisites: COMM 245 and Senior standing.

Students learn about marketing communication campaigns, media choice, develop a selling strategy, creative development, and media analysis. Prerequisite: BUSN 240.

Investigation of how public relations serves as a strategic support for the overall marketing strategy. The course examines how events and collateral marketing activity aid in creating a public image of the commercial firm.

Admission requirements vary based on the stage you're at in life. Select a link below to learn how to apply.

DegreeTuition Block Rate per SemesterCredit Hours per SemesterTotal Credits
Students taking on-campus classes
(fall & spring semesters)
$8,61012 - 18120+
DegreeCost per Credit HourCredit Hours per SemesterTotal Credits
Students taking on-campus classes
(fall & spring semesters)
$574Under 12120+
Students taking on-campus classes
(fall & spring semesters)
$574Over 18120+
Students taking on-campus classes
(summer semester)
$574N/A120+

Housing Fees

Part Time

DegreeCost per Credit HourAvg. # of Credits per SemesterTuition Cost per YearTotal CreditsTuition Cost for Program
Students taking online classes (enrolled in 8 week classes)$4506$6,750120+$54,000

Full Time

DegreeCost per Credit HourAvg. # of Credits per SemesterTuition Cost per YearTotal CreditsTuition Cost for Program
Students taking online classes (enrolled in 8 week classes)$39512$11,850120+$47,400

Military Admissions & Aid

DegreeTuition Block Rate per SemesterCredit Hours per SemesterTotal Credits
Students taking on-campus classes
(fall & spring semesters)
$8,61012 - 18120+
DegreeCost per Credit HourCredit Hours per SemesterTotal Credits
Students taking on-campus classes
(fall & spring semesters)
$605Under 12120+
Students taking on-campus classes
(fall & spring semesters)
$574Over 18120+
Students taking on-campus classes
(summer semester)
$605Under 12120+
Students taking on-campus classes
(summer semester)
$574Over 12120+

Housing Fees

Part Time

DegreeCost per Credit HourAvg. # of Credits per SemesterTuition Cost per YearTotal CreditsTuition Cost for Program
Students taking online classes (enrolled in 8 week classes)$4506$6,750120+$54,000

Full Time

DegreeCost per Credit HourAvg. # of Credits per SemesterTuition Cost per YearTotal CreditsTuition Cost for Program
Students taking online classes (enrolled in 8 week classes)$39512$11,850120+$47,400

Military Admissions & Aid

Morganne Oliver, Student, B.A. in Communication Studies

“When I think about Regent, I think about the wonderful people I met here that have supported and loved me with the love of Christ; they helped me make college a home away from my home in Guatemala.”

Elisa Sosa, B.A. in Animation, 2019 Photographer

“When I came to Regent, life had kind of clipped my wings. In hindsight, I see that Regent wasn’t so much a restoration project, but rather a new-construction project. ”

Bruce Long, M.A. in Cinema/ TV Acting & Directing, 2001 Executive Director, CITA Producer, The Repertoire Fund

“When it comes to higher education, it’s about giving students every opportunity to succeed and making sure they have the tools to walk out God’s calling. I've been given so much opportunity and a fantastic education at Regent; if that doesn't set me up to help someone else, what will? ”

Stephanie Iaquinto, Ph. D., 1996 Communications

“Thankful for all the Regent advisors who helped me through all the obstacles of graduating. Thankful for my professors who answered all of my questions and emails.”

Jennifer Anne McFadden,

“I received my M.A. in Communication from Regent University. Juggling full-time work, freelancing, family time, as well as 2-3 courses at a time was challenging, but it was worth all the hard work.”

Adam Ericson, M.A. in Communication, 2020 Filmmaker, Seacoast Church