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Pursue a Bachelor of Arts n Communication Studies – Advertising-Public Relations degree at Regent University.

B.A. in Communication Studies – Advertising-Public Relations

Create. Market. Impact.

Are you ready to take the media and marketing world by storm? Regent’s Bachelor of Arts in Communication Studies—Advertising-Public Relations will give you an edge in this highly competitive industry. From theories and practices to branding and marketing, you’ll learn how to make your message count.

On Campus, Online
120+
August 23, 2021
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FUEL YOUR PASSION

Craft messages, manage brands, and market products with excellence.

BUILD ON A STRONG FOUNDATION

Anchor your knowledge and skill on Christian principles and values.

ACCESS FACULTY EXPERTISE

Be mentored by faculty in Virginia Beach who hold the highest degrees in their field. Meet the faculty.

Explore Scholarships

Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about the scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarships, $4,000 Homeschool Scholarships and $4,000 Private School Scholarships.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for two consecutive years (2019 and 2020). Our programs have also ranked as the #1 Best Online Bachelor’s Programs in Virginia for 8 years in a row. Experience the Regent difference through the B.A. in Communication Studies – Advertising-Public Relations program.

To learn more about this program, please complete the Request Information form on this page.

2018 Best Online Colleges for Value

On completing the B.A. in Communication Studies–Advertising-Public Relations you will be able to:

  • Understand marketing communication campaigns, media choice, creative development, and media analysis.
  • Structure public relations pieces that serve as strategic support for marketing plans.
  • Design communications to maintain favorable public or stockholder perceptions of an organization’s accomplishments, mission, products, or services.

Career Opportunities:

  • Public relations specialist
  • Marketing coordinator
  • Copywriter
  • Account manager
  • Media relations specialist
6%
Projected growth in media & communication employment from 2016-2026

Exploration of principles and activities in the commercial enterprise including topics such as product, price, promotion, place/channel, competition, company, and communication.

The key role of producer in developing news, information, and entertainment for mediated communication audiences, through interactive marketing, public relations, social networks, and mobile media.

Advanced study and practice of the researching, writing, editing, and packaging of news, information and entertainment for a global audience. Cross-listed with JRNU 350.

Study of various Christian and other ethical perspectives as well as their application to the communication field, professions, and media. Students deepen their understanding of a biblical basis for the study of communication and communication ethics.

Integrates the major disciplines in communication and affords the student direction and advisement in proposing, designing, and executing a senior research paper or project. Prerequisites: COMM 245 and Senior standing.

Students learn about marketing communication campaigns, media choice, develop a selling strategy, creative development, and media analysis. Prerequisite: BUSN 240.

Investigation of how public relations serves as a strategic support for the overall marketing strategy. The course examines how events and collateral marketing activity aid in creating a public image of the commercial firm.

Admission requirements vary based on the stage you're at in life. Select a link below to learn how to apply.

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Block Rate Per Semester
Students taking on-campus classes
(fall & spring semesters)
$8,61012 - 18$8,610
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$574Under 12$7,260
Students taking on-campus classes
(fall & spring semesters)
$574Over 18$10,332
Students taking on-campus classes
(summer semester)
$574N/A$1,722+

Student Fees Per Semester

University Services Fee (On-Campus Students)$800

Housing Fees »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-12 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$650

Military Admissions & Aid »

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Block Rate Per Semester
Students taking on-campus classes
(fall & spring semesters)
$8,61012 - 18$8,610
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$574Under 12$6,888
Students taking on-campus classes
(fall & spring semesters)
$574Over 18$10,332
Students taking on-campus classes
(summer semester)
$574N/A$1,722+

Student Fees Per Semester

University Services Fee (On-Campus Students)$800

Housing Fees »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-12 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (Online Students)$650

Military Admissions & Aid »

Morganne Oliver, Student, B.A. in Communication Studies

“My experience at Regent, as a student and an employee, has been phenomenal!”

Lisa Olson, M.A. in Public Relations, 1999 Career Services & Quality Manager, Robertson School of Government; Founder of Manyata Ministries; Motivational Speaker

“It is neat to see people who care about excellence but aren’t haughty about it. They approach it with humility in their academics, their spiritual lives, and each other.”

Hannah Lillemo, B.A., 2020 Honors Program Graduate

“I am thrilled, delighted and honored to be used for His purpose.”

Jennifer Bennett, B.S., 2007; M.A. in Organizational Leadership & Management, 2011 Organizational, Workforce, Strategic Planning and Leadership Management, U.S. Navy (Washington Navy Yard)

“Regent's online, eight-week programs will help you take responsibility and have a way to be self-taught. You'll not only have that initiative, but you'll be able to interact with your professors online. It was really good for me.”

Taniki Richard, B.S. Business Leadership, 2016 Former U.S. Marine Corps

“My Regent learning experience helped inform my perspective on clients, products, the work environment and competitors, which heavily influences the work that I do.”

Shé Hall, M.A., 2011 Digital Media