B.A. in Communication Studies – Advertising-Public Relations

Delivery Format: Online | On Campus

Total Credit Hours Required: 120 +

Approved Degree Plan: Click to download PDF

The Bachelor of Arts in Communication Studies with a concentration in Advertising-Public Relations, offered online or on campus in Virginia Beach, will prepare you for the exciting world of media and creative messaging. As an advertising and PR major, you will develop an understanding of public relations and advertising theories and practices. Presented from a Christian worldview, you will learn to craft messages to manage brand and market products with excellence and to build relationships within the community.

  • Explore marketing communication campaigns, media choice, creative development and media analysis.
  • Structure public relations pieces that serve as a strategic support for marketing plans.
  • Design communications to maintain favorable public or stockholder perceptions of an organization's accomplishments, mission, products or services.

2018 Best Online Colleges for Value

Career Opportunities

  • Public Relations Specialist
  • Marketing Coordinator
  • Copywriter
  • Account Manager
  • Media Relations Specialist

Morganne Oliver, Student, B.A. in Communication Studies

Admission requirements vary based on the stage you're at in life. Select a link below to learn how to apply.

College of Arts & Sciences 2018-19 Tuition Rates

Program Type

Tuition

On-Campus Student

  • 12-18 credit hours per semester
  • Under 12 credit hours
  • Over 18 credit hours

 

  • $8,490 (block rate)
  • $595/credit hour
  • $566/credit hour

Online Student (enrolled in 8-week classes)

  • Full-time (12* credit hours)
  • Part-time (6* credit hours)

*Average number of credits per semester.

 

  • $395/credit hour
  • $425/credit hour

RN to B.S. in Nursing Tuition

  • $295/credit hour

 

Student Fees

Fee

Amount

Description

Application Fee (On-Campus & Evening/Online Students)

 

$50

One-time fee, nonrefundable

Enrollment Deposit (On-Campus Students)

Enrollment Deposit (Evening/Online Students)

$150


$50

Fee is deducted from tuition costs

Graduation Fee (On-Campus & Evening/Online Students)

$60

One-time fee upon submission of graduation application

University Services Fee (On-Campus Students)

University Services Fee (Online Students)

$700/semester

$550/semester

Contributes to university academic and administrative operations

 

Optional Fees

 

Late Payment

$100/Session

Incurred per session in the event of late tuition payment

Course Fees

Varies,
$70-200 per course

Some courses in theater, animation, cinema television or science labs carry an additional fee

Show the list of all course fees.

Learn more about scholarships and financial aid.

Success Stories