M.A. in Communication – Media & Arts Management & Promotion

Prominent historical and theoretical perspectives of media and popular culture and their influence on individuals and communities from a Christocentric worldview.  Provides media professionals and emergent scholars with an understanding of the role of media and narrative in the development of worldviews.  Cross-listed with JRN 600.

Media industry research methods, evaluation and analysis techniques, including surveys, content analyses, polling, data mining, in-depth interviews, and focus groups.  Common research practices of professional journalists, public relations practitioners, film-television professionals, media analysts and consultants, and communication scholars are examined.  Web-based lab included.  Cross-listed with JRN 601.

Current internet, social media, and mobile media marketing theories, strategies, tools and practices.  Includes study of communication methods used by professionals in journalism, film, television, advertising, public relations, and related professions to brand, promote, and distribute products and services.  Web-based production lab included.  Cross-listed with JRN 607.

Current issues in media law and ethics governing the creation, production, distribution and ownership of media content, focusing on new communication technologies and services.  Issues addressed include intellectual property, freedom of the press, privacy, obscenity, libel, licensing and contracts, guilds and unions, and consumer rights and protections.  Cross-listed with JRN 614.

Contemporary principles and practices of leadership in media-related organizations, both commercial and non-profit, through a biblical lens.  Includes current theories on leading organizational change, virtual teams, and entrepreneurship.  Lab included.  Cross-listed with JRN 628.

Professional strategies and practices for developing, maintaining and restoring an organization’s image.  Emphasis on crisis communication planning and response, including knowledge of how the interactive digital media environment fosters and intensifies organizational crises, creates ethical challenges, and provides innovative response opportunities.  Applied lab included.

Students work with faculty to learn about academic requirements for publication, determine the topic/set-up of culminating projects, complete necessary preparation to begin projects, and arrange for committee assignments.  Pass/No Pass.

Degree candidates complete a media project as appropriate to their degree plans within the departments of Film-Television and Strategic Communication and Journalism. May be repeated for up to six credits. Prerequisite: COM 691. Pass/No Pass.

Provides students with an introduction to the process of developing a script from concept to page. Emphasis is placed on creating a sellable product in the entertainment marketplace.

The pre-production phase of a project, including script breakdown, scheduling and budgeting, as well as theories and practical application of management skills.

Responsibilities and duties of the producer in various media formats including film, television, web media, live events and emerging technologies. Students examine theories of leadership and practical application to various media projects.

Students propose a project through the creation of a business plan. Emphasis is placed on the role of the producer in this endeavor in the independent film market as well as productions involving participation of major Hollywood entities.

Students design, set up and run a film production company. Emphasis is placed on the role of the company founders in the independent film industry.

The most efficient and effective way to fund a new venture or expand an existing enterprise including the best sources of funds to use (venture capitalists, bank loans, investors, angels, family funding) and the specific relationship one has to cultivate with each entity depending upon the wants/needs of each in the funding transaction.

Qualitative and quantitative research methods and data analysis that leaders and consultants use in organizations with particular attention to interview and observation.

Marketing activities that stimulate consumer purchasing including fundamental advertising principles while examining the role advertising and promotion plays in marketing by approaching the subject from the advertiser’s perspective.

Emerging marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes.

Common law of contracts, and the principles controlling the formation, performance and termination of contracts (offer, acceptance, consideration, conditions, material breach, damages, third party beneficiaries, assignment, statute of frauds and statutory variances from the common law).  Cross-listed with GOV 618 and EHEA 506.

Study of the laws and legal principles applicable to exempt organizations. Topics covered include the legal structure and organization of nonprofits, issues of taxation and tax-exempt status, government regulation of exempt organizations and potential liability arising from the conduct of a ministry.

Employment topics other than discrimination (e.g., wages/hours, hiring/termination, OSHA, covenants not-to-compete, etc.).  Cross-listed with GOV 617.

Develop legal negotiation skills through participation in simulated negotiations. Negotiation exercises are video-taped for review and faculty critique and evaluation. Classroom discussion is devoted to examining and applying theoretical and practical strategies of negotiation.  Cross-listed with GOV 631.

Operation of facilities, promotion of events, ticketing and house management issues, especially at performance-based arts venues.  Budgeting, legal considerations, and marketing of events along with leadership principles are covered.

An  online  two-credit  course  designed  to  help  acclimate students to Regent University and online learning. It will provide the knowledge, resources and essential skills needed for success  at  the  graduate  level. Topics  include  academic  writing,  online  learning,  information  literacy,  and  advising  and support services. It may be required for some students as a condition of admission, and may substitute for UNIV LIB Information Research and Resources and/or ENGL 500 Graduate Academic Writing Seminar.

In this exploding age of information, it is the objective of the library faculty to prepare graduates to be on the cutting edge of information technology. Information literacy is the ability to effectively access information for problem solving and decision-making; thus, the knowledge and abilities you glean from this course will open doors to lifelong learning. It is imperative for graduate study research. Since the information learned in this course is a vital foundation for all other coursework, its completion is required within the first semester of study. The course takes approximately ten hours to complete.