Skip navigation
A professional looks at his laptop: Pursue your product management MBA online at Regent University.

MBA – Product Management

Develop & Grow New Products with Confidence Through Regent’s Product Management MBA

Do you desire to oversee all stages of the product lifecycle? Regent’s Master of Business Administration (MBA) with a concentration in Product Management can equip you to build products that empower customers and achieve financial success, too. You can learn to think strategically and creatively and launch your ideas into the global marketplace. You can also learn to map out product strategies in stages while collaborating with teams in the production and delivery process. Presented from a Christian worldview, this specialized concentration builds upon our MBA’s foundational coursework. There are no GMAT or GRE requirements.

On Campus, Online
42
June 17, 2024
Download PDF

Careers | Courses | Other Concentrations | Admissions | Tuition

PUT YOUR CAREER INTO HIGH GEAR

Leverage your marketability and earn a higher salary.

BECOME A TRUE INNOVATOR

Learn from successful entrepreneurs who will coach you in new methods of strategic thinking.

INCREASE YOUR EFFECTIVENESS THROUGH A PRODUCT MANAGEMENT MBA

Get hands-on experience with product and service development tools.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for four years (2019, 2020, 2022 and 2023). The Princeton Review has ranked our MBA program among the Top 50 Best Online MBA Programs in the nation for 2021. We have also been recognized as a Military Friendly Top 5 School by Military Friendly®, 2024-25, and among the Top 10 Best for Vets Colleges: Online & Nontraditional by Military Times, 2020. Experience the Regent difference through the MBA – Product Management.

Please complete the Request Information form on this page to learn more about this program.

On completing the MBA – Product Management, you can:

  • Cultivate skills in prototyping, innovation, and consumer behavior.
  • Plan campaigns, market products, generate support, and optimize your communication skills.
  • Adapt to the ever-changing global marketplace, raise start-up capital and forecast fiscal needs.
  • Participate in a culminating Shark Tank-style presentation of your new product, service, or idea.

According to the Bureau of Labor Statistics: 

  • Employment in business and financial operations occupations is projected to grow 8% from 2020 to 2030, adding about 750,800 new jobs in the U.S.
  • A growing economy and a complex tax and regulatory environment are expected to generate strong demand for accountants and auditors. In addition, increasing usage of data and market research in order to understand customers and product demand will lead to growing demand for market research analysts. 
  • In 2021, the median annual income for business and financial occupations was $30,000 higher per year than the median wage for all occupations in the U.S.

CAREER OPPORTUNITIES

  • Product Marketing Manager
  • Business Development Manager
  • Solutions Architect
  • Strategy Manager
  • Software Development Manager
$119Thousand
Approximate Average Salary for a Product Marketing Manager, 2024 Glassdoor
Survey of the business acumen, digital methods, leadership skills, and social intelligence, required for the unique profession of product manager.
Use of simple, inexpensive, and quickly-developed prototypes to elicit product and service specifications from current and prospective clients.
A rigorous product and service development process that includes opportunity identification, market definition, consideration of emerging technologies, and illustration of viable alternatives.
Study of the broad context of business design planning, including technological change, competition, adaption to the dynamic global marketplace, and strategic thinking and design planning in alignment with corporate goals.

2023-24 Semester Check-In Deadlines

All students are expected to check-in for the semester two weeks before the session start date. Students should apply, be accepted, enroll in their first courses, and confirm a plan to pay for their courses prior to this date.

SessionSemester Check-InSession Start Date
Session AFriday, August 11Monday, August 21
Session MFriday, September 8Monday, September 18
Session BFriday, October 13Monday, October 23
Session CThursday, January 4Monday, January 8
Session TFriday, January 26Monday, February 5
Session DFriday, March 1Monday, March 11
Session EFriday, April 26Monday, May 6
Session FFriday, June 7Monday, June 17

Admissions Requirements

Step 1: Apply to Regent University

Submit your application using the Regent University Online Application.

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.

Step 2: Submit Your Unofficial Transcripts

Submit your unofficial transcripts to regent.edu/items.

Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES, AACRAO or NAFSA approved agency.

Step 3: Submit Your Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.


Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.

Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

PART-TIME STUDENTS

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6956$4,170
Master of Business Administration (MBA)$6956$4,170
Doctor of Business Administration (DBA)$1,0203$3,060
Doctor of Philosophy in Organizational Leadership (PhD)$1,0203$3,060
Doctor of Strategic Leadership (DSL)$1,0203$3,060

Full-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6959$6,255
Master of Business Administration (MBA)$6959$6,255
Doctor of Business Administration (DBA)$1,0206$6,120
Doctor of Philosophy in Organizational Leadership (PhD)$1,0206$6,120
Doctor of Strategic Leadership (DSL)$1,0206$6,120

Student Fees Per Semester

University Services Fee (On-Campus Students)$850 (Fall & Spring)
$700 (Summer)
University Services Fee (Online Students)$700

Military Admissions & Aid » | Cost of Attendance »

Part-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6956$4,170
Master of Business Administration (MBA)$6956$4,170
Doctor in Business Administration (DBA)$1,0203$3,060
Doctor of Philosophy in Business (PhD)$1,0203$3,060
Doctor of Philosophy in Organizational Leadership (PhD)$1,0203$3,060
Doctor of Strategic Leadership (DSL)$1,0203$3,060

Full-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6959$6,255
Master of Business Administration (MBA)$6959$6,255
Doctor in Business Administration (DBA)$1,0206$6,120
Doctor of Philosophy in Business (PhD)$1,0206$6,120
Doctor of Philosophy in Organizational Leadership (PhD)$1,0206$6,120
Doctor of Strategic Leadership (DSL)$1,0206$6,120

Student Fees Per Semester

University Services Fee (On-Campus Students)$850 (Fall & Spring)
$700 (Summer)
University Services Fee (Online Students)$700

Military Admissions & Aid » | Cost of Attendance »

*Rates are subject to change at any time.

1. Why Regent for my MBA?

Regent University weaves three innovative threads throughout our MBA program, setting it apart from other MBA degrees.
The Regent MBA is:

  • Christ-centered, blending biblical principles and scriptural examples with modern-day business practices.
  • Globally based, as students from around the world are led by an international faculty that integrate rich cultural insight and global perspectives to develop globally competent leaders.
  • Entrepreneur-focused, integrating entrepreneurial and creative skill sets in every course and examining a holistic business model while employing creative strategies to address organizational challenges.

2. What is the advantage of earning an MBA at Regent?

  • Regent’s MBA is highly customizable. Choose from traditional elective concentrations or develop an individualized plan to meet specific career objectives.
  • Course projects can be applied to professional work situations. Advance a project at work by using the course to conduct market research or construct a specific plan of action.
  • The coursework is relevant to different stages in a student’s life. Build career paths and advance within organizations or cultivate new skill sets to advance in key leadership and management opportunities.
  • Blend on-campus and online courses for the best of both worlds. Business travel will not interrupt the on-campus student, as course assignments can continue online. Online students are always welcome in the classroom when they visit Virginia Beach.
  • Projects in each course allow students to create portfolio-quality material. Regent MBA students can demonstrate their knowledge and experience in a job interview by sharing the professional plans they have developed in the classroom.

3. What is the difference between ACBSP and AACSB accreditation?

Regent’s MBA program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Another accrediting agency for business programs is the Association to Advance Collegiate Schools of Business International (AACSB). Both accreditations indicate top-quality academic programs, but there are a few differences in qualifying criteria.

ACBSP

  • Accredits business education programs at all levels of higher education, from associate to doctoral-level degree programs.
  • Recognizes excellence in teaching, considers tangible learning outcomes and requires continuous quality improvement, ensuring the business program provides students with the knowledge and skills most sought after by employers.
  • Known as a leader among accrediting agencies with regard to learning outcomes.

AACSB

  • Specializes in accrediting business and accounting programs from the bachelor’s to the doctoral level.
  • Considers continual quality improvement and requires faculty members to produce focused research that advances business theory while maintaining their teaching responsibilities.
  • Accredits programs primarily located within larger schools whose emphasis is on faculty research and publications.

4. How much time should I plan to spend on my coursework?

Regent’s MBA program uses an 8-week course schedule. For each 8-week course, students should set aside 12-15 hours per week to commit to their coursework.

  • Full-time students take two courses every 8-week session to complete the program in 16 months.
  • Part-time students take one course every 8-week session.
Regent University Academic SAS.

In partnership with SAS Institute — the recognized analytics leader and trusted analytics powerhouse — students who successfully complete BAN 630 Predictive Analytics (3) and BAN 635 Data Mining (3) will be awarded a digital SAS badge indicating a Tier 1 SAS Academic Specialization. This digital badge can be used in email signatures or digital resumes, and on social media sites such as LinkedIn, Facebook and Twitter. The digital image contains verified metadata that describes individuals’ qualifications and the process required to earn them.

SAS’ digital badging platform provides:

  • Web-enabled version of credential that can be shared online.
  • Labor market insights that connect skills to jobs.
  • Trusted method for real-time credential verification.

Contact Dr. Oster at garyost@regent.edu to request your SAS badge when you have successfully completed BAN 630 and BAN 635.

“Through my Regent MBA, I got to see things at different levels. I had a few employees and a small organization, as compared to some of the case studies we had dealing with multinational corporations. That was exciting to me and a really good learning experience.”

Jason Crowther, MBA, 2015 Dean of Enrollment at Grace College of Divinity

“To pursue your degree, you do have to make sacrifices. But, you can get through it, and most importantly, you don't have to compromise your principles.”

David Segovia, MBA, 2015

“It has been a wonderful privilege to have a small investment in the life of a student in the DSL program. Being involved in the mentoring program has been a way for me to express my gratitude for the investment Regent made in my life. I have benefitted so much from the mentoring program; the resources from the Executive Mentor Program have been invaluable for me in the college where I serve as Executive VP.”

Paul Holritz, Ph.D. Organizational Leadership, 2009 Executive Mentor

“My Regent degree enables me to offer different perspectives and approaches to problem-solving, team management and innovation — all through a biblical worldview. Utilizing courses and making them relevant in day-to-day functions has been extremely rewarding.”

Kelli Ragland, MBA, 2015 Director of Marketing, Langley Federal Credit Union

“Regent showed me that leadership is people-oriented. I'm compelled to empower those I work with to lead in their areas of giftedness because of my education here.”

Kenton Lee, M.A., 2008 Founder, Because International