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A professional looks at his laptop: Pursue your product management MBA online at Regent University.

MBA – Product Management

Develop & Grow New Products with Confidence Through Regent’s Product Management MBA

Do you desire to oversee all stages of the product lifecycle? Regent’s Master of Business Administration with a concentration in Product Management will equip you to build products that empower customers and achieve financial success, too. You will learn to think strategically and creatively and launch your ideas into the global marketplace. You’ll also learn to map out product strategies in stages while collaborating with teams in the production and delivery process. Presented from a Christian worldview, this specialized concentration builds upon our MBA’s foundational coursework.

On Campus, Online
42
August 23, 2021
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PUT YOUR CAREER INTO HIGH GEAR

Leverage your marketability and earn a higher salary.

BECOME A TRUE INNOVATOR

Learn from successful entrepreneurs who will coach you in new methods of strategic thinking.

INCREASE YOUR EFFECTIVENESS THROUGH A PRODUCT MANAGEMENT MBA

Get hands-on experience with product and service development tools.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for two consecutive years (2019 and 2020). The Princeton Review has ranked our MBA program among the Top 50 Best Online MBA Programs in the nation for 2021. We have also been recognized as a Military Friendly Top 10 School by Military Friendly, 2021, and among the Top 10 Best for Vets Colleges: Online & Nontraditional by Military Times, 2020. Experience the Regent difference through the MBA – Product Management.

To learn more about this program, please complete the Request Information form on this page.

On completing the MBA – Product Management, you will be able to:

  • Cultivate skills in prototyping, innovation, and consumer behavior.
  • Plan campaigns, market products, generate support, and optimize your communication skills.
  • Adapt to the ever-changing global marketplace, raise start-up capital and forecast fiscal needs.
  • Participate in a culminating Shark Tank-style presentation of your new product, service, or idea.

CAREER OPPORTUNITIES

  • Product Marketing Manager
  • Business Development Manager
  • Solutions Architect
  • Strategy Manager
  • Software Development Manager
Survey of the business acumen, digital methods, leadership skills, and social intelligence, required for the unique profession of product manager.

Use of simple, inexpensive, and quickly-developed prototypes to elicit product and service specifications from current and prospective clients.

A rigorous product and service development process that includes opportunity identification, market definition, consideration of emerging technologies, and illustration of viable alternatives.

Study of the broad context of business design planning, including technological change, competition, adaption to the dynamic global marketplace, and strategic thinking and design planning in alignment with corporate goals.

2020-21 Semester Check-In Deadlines:

All new students are expected to check-in for the semester two weeks before the session start date. Students should apply, be accepted, enroll in their first courses, and confirm a plan to pay for their courses prior to this date.

SessionSemester Check-InSession Start Date
Session AFriday, August 14Monday, August 24
Session MFriday, September 11Monday, September 21
Session BFriday, October 16Monday, October 26
Session CTuesday, January 5Monday, January 11
Session TFriday, January 29Monday, February 8
Session DFriday, March 5Monday, March 15
Session EFriday, April 30Monday, May 10
Session FFriday, June 11Monday, June 21

The admissions committee will consider the following criteria:

  • Academic achievement
  • Vision clarity and alignment with program outcomes
  • Writing quality
  • Leadership experience

Prerequisites:

Master’s applicants must:

  • Hold a bachelor’s degree from a regionally accredited institution or an equivalent degree from a foreign institution, as evaluated by a credential evaluating agency.
  • Submit all application materials such that they are received by the application deadline. Admission interviews are by invitation only and may be requested.

Application Process:

1. Complete Your Online Application

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office for assistance.

2. Pay Your $50 Application Fee

Pay the $50 nonrefundable application fee by check or money order mailed to Regent University, Enrollment Support Services, 1000 Regent University Drive, Virginia Beach, VA 23464.

3. Submit your Unofficial College Transcripts*

Unofficial transcripts from a U.S.-based school, indicating successful completion of a bachelor’s degree program, can be used for an admissions decision. Submit your unofficial transcript to apply@regent.edu using the subject line: SBL Master’s Application Pieces.

Non-U.S. transcripts must be evaluated by an NACES-approved company. See the International Admissions Checklist for details.

*Upon conditional acceptance to the program by review of unofficial transcripts, Regent University will attempt to obtain your official transcripts from your U.S. degree-granting institution, which indicate successful completion of a bachelor’s degree. We will notify you if your previous institution will not release transcripts directly to us.

4. Complete an Admissions Questionnaire Regarding Your Professional Goals and Interests

5. Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please email a scanned copy or photograph of it to apply@regent.edu with the subject line: Government ID.

6. International Applicants

Visit the International Student Admissions page for additional admission requirements and to determine if you qualify as an international student.


Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

PART-TIME STUDENTS

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6756$4,050
Master of Business Administration (MBA)$6756$4,050
Doctor of Philosophy in Organizational Leadership (PhD)$9953$2,985
Doctor of Strategic Leadership (DSL)$9953$2,985

Full-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6759$6,075
Master of Business Administration (MBA)$6759$6,075
Doctor of Philosophy in Organizational Leadership (PhD)$9956$5,970
Doctor of Strategic Leadership (DSL)$9956$5,970

Student Fees Per Semester

University Services Fee (On-Campus Students)$800
University Services Fee (Online Students)$650

Part-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6756$4,050
Master of Business Administration (MBA)$6756$4,050
Doctor of Philosophy in Organizational Leadership (PhD)$9953$2,985
Doctor of Strategic Leadership (DSL)$9953$2,985

Full-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6759$6,075
Master of Business Administration (MBA)$6759$6,075
Doctor of Philosophy in Organizational Leadership (PhD)$9956$5,970
Doctor of Strategic Leadership (DSL)$9956$5,970

Student Fees Per Semester

University Services Fee (On-Campus Students)$750
University Services Fee (Online Students)$600

*Rates are subject to change at any time.

Estimated Cost of Attendance: View the estimated cost of attendance to see an example of the total cost of tuition and fees.

1. Why Regent for my MBA?

Regent University weaves three innovative threads throughout our MBA program, setting it apart from other MBA degrees.
The Regent MBA is:

  • Christ-centered, blending biblical principles and scriptural examples with modern-day business practices.
  • Globally based, as students from around the world are led by an international faculty that integrate rich cultural insight and global perspectives to develop globally competent leaders.
  • Entrepreneur-focused, integrating entrepreneurial and creative skill sets in every course and examining a holistic business model while employing creative strategies to address organizational challenges.

2. What is the advantage of earning an MBA at Regent?

  • Regent’s MBA is highly customizable. Choose from traditional elective concentrations or develop an individualized plan to meet specific career objectives.
  • Course projects can be applied to professional work situations. Advance a project at work by using the course to conduct market research or construct a specific plan of action.
  • The coursework is relevant to different stages in a student’s life. Build career paths and advance within organizations or cultivate new skill sets to advance in key leadership and management opportunities.
  • Blend on-campus and online courses for the best of both worlds. Business travel will not interrupt the on-campus student, as course assignments can continue online. Online students are always welcome in the classroom when they visit Virginia Beach.
  • Projects in each course allow students to create portfolio-quality material. Regent MBA students can demonstrate their knowledge and experience in a job interview by sharing the professional plans they have developed in the classroom.

3. What is the difference between ACBSP and AACSB accreditation?

Regent’s MBA program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Another accrediting agency for business programs is the Association to Advance Collegiate Schools of Business International (AACSB). Both accreditations indicate top-quality academic programs, but there are a few differences in qualifying criteria.

ACBSP

  • Accredits business education programs at all levels of higher education, from associate to doctoral-level degree programs.
  • Recognizes excellence in teaching, considers tangible learning outcomes and requires continuous quality improvement, ensuring the business program provides students with the knowledge and skills most sought after by employers.
  • Known as a leader among accrediting agencies with regard to learning outcomes.

AACSB

  • Specializes in accrediting business and accounting programs from the bachelor’s to the doctoral level.
  • Considers continual quality improvement and requires faculty members to produce focused research that advances business theory while maintaining their teaching responsibilities.
  • Accredits programs primarily located within larger schools whose emphasis is on faculty research and publications.

4. How much time should I plan to spend on my coursework?

Regent’s MBA program uses an 8-week course schedule. For each 8-week course, students should set aside 12-15 hours per week to commit to their coursework.

  • Full-time students take two courses every 8-week session to complete the program in 16 months.
  • Part-time students take one course every 8-week session.

In partnership with SAS Institute — the recognized analytics leader and trusted analytics powerhouse — students who successfully complete BAN 630 Predictive Analytics (3) and BAN 635 Data Mining (3) will be awarded a digital SAS badge indicating a Tier 1 SAS Academic Specialization. This digital badge can be used in email signatures or digital resumes, and on social media sites such as LinkedIn, Facebook and Twitter. The digital image contains verified metadata that describes individuals’ qualifications and the process required to earn them.

SAS’ digital badging platform provides:

  • Web-enabled version of credential that can be shared online.
  • Labor market insights that connect skills to jobs.
  • Trusted method for real-time credential verification.

Contact Dr. Oster at garyost@regent.edu to request your SAS badge when you have successfully completed BAN 630 and BAN 635.

“Regent does a really good job of helping you realize that you are supposed to do something, and I’m appreciative for that exposure and experience.”

Kenneth Chandler, Doctor of Strategic Leadership, 2015

“"I enjoyed how my professors took a personal interest in my success as a student. They were encouragers, listeners, and showed servant leadership."”

Jeff Radford, DSL, 2007

“As a Christian business leader, I regularly use my military experience and Regent education to lead others into a comprehensive vision. I've learned a lot about innovation and organizational culture that fuel my daily work and desire to coach and mentor others to fulfill their God-given purpose.”

Thom Owens, Ph. D., 2013 Owner, Commercial Realty Business

“"I consider my years in my Ph.D. program at Regent the best investment I ever made in my career. The time, energy and money spent in the program have paid off many times over. I consider the faculty to be world class, and my peers in my cohort are true friends and colleagues."”

Paul Alexander, Ph.D., 2005 Organizational Leadership

“Four years, thousands of words read and written, two babies, one move, and countless moments in between ... and here I am, Dr. Alicia Granholm! I'm humbled and honored to wear this hood. And I can't think of a better time to be able to serve leaders well!”

Alicia Granholm, DSL, 2020 Founder & Consultant, Alicia Granholm Consulting