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A graduate at the library: Pursue an MBA Innovation Management online or in Virginia Beach at Regent University.

MBA – Innovation Management

Bring Ideas to Life through Regent’s MBA in Innovation Management

Explore the creation of new products and services. Regent’s Master of Business Administration (MBA) – Innovation Management program can guide you through the development of integrated interactive consumer experiences, prototyping methods, consumer behavior, and more—all from a Christian perspective. Let successful entrepreneurs coach you in new methods of strategic thinking. Regent’s MBA has been ranked among the Top 50 online MBA programs by The Princeton Review, 2024, and among the Top 10 online MBA programs in Virginia for 10 years in a row by the U.S. News & World Report, 2024. There are no GMAT or GRE requirements. This ACBSP-accredited MBA can be pursued online, on our beautiful campus in Virginia Beach, or in a hybrid format.

On Campus, Online
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January 13, 2025
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Careers | Courses | Other Concentrations | Admissions | Tuition

CREATE A HAVEN FOR INNOVATION

Practice designing effective corporate learning environments to meet customer needs and enterprise readiness.

DESIGN FROM START TO FINISH

Formulate product and service development processes that include opportunity identification, market definition, emerging technologies exploration, and illustration of viable alternatives.

ADVANCE YOUR INFLUENCE

Catapult your ideas into the global marketplace—and put your career into high gear. Establish your reputation as a management professional through an ACBSP-accredited MBA in Innovation Management.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among the Top National Universities by the U.S. News & World Report (2024). Our MBA program has been ranked among the Top 50 Best Online MBA Programs in the nation for 2023 by The Princeton Review. Experience the difference at Regent, a Christ-centered, accredited, military and transfer-friendly university.  

Please complete the Request Information form on this page to learn more about this program.

On completing this MBA in Innovation Management online or on-campus in Virginia Beach, you can:

  • Understand consumer behavior and the psychological processes customers use to select products.
  • Plan campaigns, market products, generate support, and optimize your communication skills.
  • Adapt to the ever-changing global marketplace, raise start-up capital and forecast fiscal needs.

According to the Bureau of Labor Statistics: 

  • Employment in business and financial operations occupations is projected to grow 7% from 2023 to 2033, adding about 963,500 new jobs in the U.S.
  • A growing economy and a complex tax and regulatory environment are expected to generate strong demand for accountants and auditors. In addition, increasing usage of data and market research in order to understand customers and product demand will lead to growing demand for market research analysts. 
  • In 2023, the median annual income for business and financial occupations was $30,000 higher per year than the median wage for all occupations in the U.S.

Career Opportunities

  • Entrepreneurialism
  • Product management & direction
  • New product development
  • Business consulting
$116Thousand
Approximate median annual wage for management occupations, 2023 U.S. Bureau of Labor Statistics
Featured Courses
INNV 601Corporate Learning & Change3
Survey of key leadership attributes and methods necessary to develop effective corporate learning environments necessary to meet customer needs and enterprise readiness.
INNV 603Prototyping Methods3
Use of simple, inexpensive, and quickly-developed prototypes to elicit product and service specifications from current and prospective clients.
INNV 604New Product Development3
A rigorous product and service development process that includes opportunity identification, market definition, consideration of emerging technologies, and illustration of viable alternatives.
MKTG 632Consumer Behavior - The Psychology of Marketing3
The processes used to select, secure, use, and dispose of products, services, experiences, and ideas to satisfy needs, and the impacts that these processes have on the consumer and society.

2024-25 Semester Check-In Deadlines

All students are expected to check-in for the semester two weeks before the session start date. Students should apply, be accepted, enroll in their first courses, and confirm a plan to pay for their courses prior to this date.

SessionSemester Check-InSession Start Date
Session AFriday, August 9Monday, August 19
Session MFriday, September 6Monday, September 16
Session BFriday, October 11Monday, October 21
Session CWednesday, January 8Monday, January 13
Session TFriday, January 31Monday, February 10
Session DFriday, March 7Monday, March 17
Session EFriday, May 2Monday, May 12
Session FFriday, June 13Monday, June 23

Admissions Requirements

Step 1: Apply to Regent University

Submit your application using the Regent University Online Application.

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.

Step 2: Submit Your Unofficial Transcripts

Submit your unofficial transcripts to regent.edu/items.

Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES, AACRAO or NAFSA approved agency.

Step 3: Submit Your Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.


Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.

Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

PART-TIME STUDENTS

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6956$4,170
Master of Business Administration (MBA)$6956$4,170
Doctor of Business Administration (DBA)$1,0203$3,060
Doctor of Philosophy in Organizational Leadership (PhD)$1,0203$3,060
Doctor of Strategic Leadership (DSL)$1,0203$3,060

Full-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6959$6,255
Master of Business Administration (MBA)$6959$6,255
Doctor of Business Administration (DBA)$1,0206$6,120
Doctor of Philosophy in Organizational Leadership (PhD)$1,0206$6,120
Doctor of Strategic Leadership (DSL)$1,0206$6,120

Student Fees Per Semester

University Services Fee (On-Campus Students)$850 (Fall & Spring)
$700 (Summer)
University Services Fee (Online Students)$700

Military Admissions & Aid » | Cost of Attendance »

Part-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6956$4,170
Master of Business Administration (MBA)$6956$4,170
Doctor in Business Administration (DBA)$1,0203$3,060
Doctor of Philosophy in Business (PhD)$1,0203$3,060
Doctor of Philosophy in Organizational Leadership (PhD)$1,0203$3,060
Doctor of Strategic Leadership (DSL)$1,0203$3,060

Full-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6959$6,255
Master of Business Administration (MBA)$6959$6,255
Doctor in Business Administration (DBA)$1,0206$6,120
Doctor of Philosophy in Business (PhD)$1,0206$6,120
Doctor of Philosophy in Organizational Leadership (PhD)$1,0206$6,120
Doctor of Strategic Leadership (DSL)$1,0206$6,120

Student Fees Per Semester

University Services Fee (On-Campus Students)$850 (Fall & Spring)
$700 (Summer)
University Services Fee (Online Students)$700

Military Admissions & Aid » | Cost of Attendance »

*Rates are subject to change at any time.

1. Why Regent for my MBA?

Regent University weaves three innovative threads throughout its MBA program that differentiates it from other MBA degrees. The Regent MBA is:

  • Christ-Centered. With a strong spiritual integration throughout all courses, the MBA program blends biblical principles and scriptural examples with modern-day business practices.
  • Globally-Based. Led by an international faculty, worldwide business and cultural perspectives are integrated throughout the coursework. In the classroom and through virtual discussion boards, students from around the world provide cultural insight and are taught how to approach business from a global perspective and become a globally competent leader.
  • Entrepreneur-Focused. Entrepreneurial and creative skill sets are essential components in every course. The program examines the business model holistically, employs creative strategies and looks at subjects from all perspectives of an organization.

2. What is the advantage of earning an MBA at Regent?

  • Regent’s MBA is highly customizable. Students can choose from traditional elective concentrations or they can develop their own individualized plan to meet specific career objectives.
  • Course projects can be applied to professional work situations. Students may advance a project at work by using the course to conduct market research or construct a specific plan of action.
  • The coursework is relevant to different stages in a student’s life. Younger students will use the program to build career paths and advance within organizations. Older students will often cultivate new skill sets to equip themselves to advance in key leadership and management opportunities.
  • On-campus and online courses can be blended for the best of both worlds. Business travel will not interrupt the on-campus student, as their assignments and academic work can continue online while they are on the road. Online students are always welcome in the classroom when they visit Virginia Beach.
  • The projects in each course provide the opportunity for students to create portfolio-quality material. On more than one occasion, Regent MBA students have demonstrated their knowledge and experience in a job interview by sharing the professional plans they have developed in the classroom.
  1. Remain a full-time, working professional – Courses can be taken part-time and 100% online. Course projects throughout the program can be applied toward a student’s current professional employment. As a result, a student can be conducting research for their company, applying what they’re learning in their organization, and building their portfolio toward future career endeavors.
  2. Jumpstart your career. A recently graduated student looking to get their career started – These students will conduct research in their areas of interest, complete projects in the traditional business competencies covered in the program (but from a holistic perspective), and gain all this knowledge while building a portfolio they can bring to a job interview to showcase the tangible outcomes of which they are capable.
  3. Support for an entrepreneur. Simply put, students build their company through the MBA degree program. Each course lays another foundational block in the key areas of business, while students construct a business plan throughout the program. Many will utilize the last core course in the program to launch their initiative.

3. What is the difference between ACBSP and AACSB accreditation?

Regent’s MBA program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Another accrediting agency for business programs is the Association to Advance Collegiate Schools of Business International (AACSB). Both accreditations indicate top-quality academic programs, but there are a few differences in qualifying criteria.

ACBSP – Established in 1988, ACBSP accredits business education programs at all levels of higher education, from associate to doctoral-level degree programs. ACBSP recognizes excellence in teaching, considers tangible learning outcomes and requires continuous quality improvement. These qualifying factors ensure that the business program provides students with the knowledge and skills most sought after by employers. ACBSP is known as a leader among accrediting agencies with regard to learning outcomes.

AACSB – Established in 1916, specializes in accrediting business and accounting programs from the bachelor’s to the doctoral level. While AACSB considers continual quality improvement, it also requires faculty members to produce focused research that advances business theory while maintaining their teaching responsibilities. Programs accredited by AACSB are primarily located within larger schools whose emphasis is on faculty research and publications.

4. How much time should I plan to spend on my coursework?

  • Regent’s MBA program utilizes an 8-week course schedule. Students working full time can take courses part time by concentrating on one course every 8-week session. At that pace, students can still complete the program in a timely manner. If students are interested in full-time study, they can take two courses every 8-week session, which will allow them to complete the program in 16 months.
  • For each 8-week course, a student should set aside approximately 12-15 hours per week to commit to their coursework.

5. What is the process to get started toward my MBA at Regent?

We have a minimal admissions process driven by the motivation of the applicant and the academic records, work history, and the specific qualifications that provide the best fit for the curriculum: Christian leaders to change the world. While prior academic experience is considered, a significant part of the committee’s interest is in an applicant’s resume and admissions essay. The admissions committee is always looking for prior management/leadership experience (in school or the workplace), evidence of self-motivation and ambition, entrepreneurship (we want to know about your lemonade stand!), international experience, initiative, problem solving, and service. We’re looking for that “good fit” between MBA program competencies and the applicant’s goals for their education and future endeavors. The specific criteria can be found on the MBA program pages.

“As a Christian business leader, I regularly use my military experience and Regent education to lead others into a comprehensive vision. I've learned a lot about innovation and organizational culture that fuel my daily work and desire to coach and mentor others to fulfill their God-given purpose.”

Thom Owens, Ph. D., 2013 Owner, Commercial Realty Business

“To the Big Four firm who insisted I'd need to drop out of my Regent doctoral program: I decided not to drop out. I completed my program (4.0 GPA), started my own firm and added multimillion-dollar organizations to my portfolio.”

Marissa Layton, Doctor of Strategic Leadership, 2020 Business Coach

“Regent's program resonated with me because it's about servant leadership and mentoring and coaching. That is so important. At the end of the day, it's about the legacy you leave behind.”

Kelly Tanner, DSL, 2017 Dental Hygienist

“Unlike other schools I considered, Regent lets you customize projects around real-life work issues. The professors challenge you and genuinely want you to succeed.”

Kari Jacobs, MBA, 2013 President and General Manager at WVEC-TV ABC 13

“My mentor is guiding my thinking process by giving me great wisdom on how to navigate through the job hunting process and interview process as well. He is also helping me to shape more into the leader that I desire to become in the workplace. I think this mentor program is very beneficial, especially when the mentee has a great match with a mentor that fits their needs. I personally have benefited and grown so much because I was paired with someone who met my spiritual and professional goals and has had the experience to guide me to where I am today.”

Adriana Pounds, Ph.D. Organizational Leadership, 2024 Mentee