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M.S. in Business Analytics

Turn Big Data into a Bold Career Move With an MSBA Degree

Regent’s Master of Science in Business Analytics (MSBA) degree gives you comprehensive training in one of the fastest-growing fields. We emphasize ethics, strategies to protect data integrity, and upholding the privacy of individuals and organizations. For those already working in business analytics, the program will fill important gaps in your technical and soft skills needed for career advancement into senior positions.

January 11, 2021
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Leverage your marketability in the face of a data analyst shortage – and command a six-figure salary.


Mine big data to make effective business decisions that improve the performance of your organization.


Learn how to transform large, unstructured data sets into deliverables that drive value and create competitive advantage.

You’ll gain expertise in business processes, high-level mathematics, computer science and statistics, predictive analytics, data mining, optimization, risk analysis and data visualization – all from a biblical worldview. On completing BAN630 Predictive Analytics (3) and BAN635 Data Mining (3) courses, you will also earn a digital SAS badge indicating a Tier 1 SAS Academic Specialization.

Regent University Ranked #7 of 10 Best Online Data Analytics Programs |, 2020

After completing this Master’s in Business Analytics online, you will be able to:

  • Provide data-driven leadership across a wide variety of industries and functions, including marketing, finance, operations management, retail, manufacturing, banking and healthcare.
  • Present data and predictions using top industry tools and foundational analytic concepts.
  • Analyze best practices for corporate data storage and handling.
  • Apply the use of modern analytical software, algorithms and methodologies through hands-on experience.

Career Opportunities

  • Database Analyst
  • SAS Programmer
  • Business Analytics Expert
  • Statistician
  • Security Analyst
  • Fraud/Risk Manager

Development of a deep understanding of the organization, positions, purpose, methods, informational processes, and decision-making mechanisms of the corporation.

The ethical conduct of business organizations as specifically related to the gathering, storage, analysis, dissemination, and use of public and private data.

Survey of central issues related to corporate data storage and handling, and the role and value of data analytics in parsing large volumes of complex multi-source data to meet the decision-making needs of contemporary organizations.

The fundamentals of statistical exploration and visualization techniques, including descriptive statistics and probability distributions, inferential statistics, parametric and non-parametric hypothesis tests and regression analysis. Cross-listed with GOV 525.

Hands-on use of modern analytical software, algorithms, and methodologies to solve discrete real-world case studies as key aids to rational decision-making in organizations.

Introduction to technologies, principles, and activities involved in corporate data management, primarily data warehousing.

Covers foundational analytics concepts using selected industry tools, eg. AZURE, and methods for interpreting business requirements, describing, summarizing, and presenting data, and making predictions using statistical analysis.

Techniques to intelligently extract and analyze useful information stored in large data sets using machine learning algorithms such as Locality Sensitive Hashing (LSH), web analytics and social network analysis, decision trees and their applications in business intelligence, are covered.

Introduction to R (an open-source programming language for statistics and graphics), widely used within corporations, non-profits, and government, and related languages.

The admissions committee will consider the following criteria:

  • Academic achievement
  • Vision clarity and alignment with program outcomes
  • Writing quality
  • Leadership experience

2020-2021 Semester Check-In Deadlines:

All new students are expected to check-in for the semester 2 weeks prior to the session start date. Students should apply, be accepted, enroll in their first courses, and confirm a plan to pay for their courses prior to this date.


Semester Check-In

Session Start Date

Session A

Friday, August 14

Monday, August 24

Session M

Friday, September 11

Monday, September 21

Session B

Friday, October 16

Monday, October 26

Session C

Tuesday, January 5

Monday, January 11

Session T

Friday, January 29

Monday, February 8

Session D

Friday, March 5

Monday, March 15

Session E

Friday, April 30

Monday, May 10

Session F

Friday, June 11

Monday, June 21


Master’s applicants must:

  • Hold a bachelor’s degree from a regionally accredited institution or an equivalent degree from a foreign institution, as evaluated by a credential evaluating agency.
  • Submit all application materials such that they are received by the application deadline. Admission interviews are by invitation only and may be requested.

Application Process:

1. Complete Your Online Application

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office for assistance.

2. Pay Your $50 Application Fee

Pay the $50 nonrefundable application fee by check or money order mailed to Regent University, Enrollment Support Services, 1000 Regent University Drive, Virginia Beach, VA 23464.

3. Submit your Unofficial College Transcripts*

Unofficial transcripts from a U.S.-based school, indicating successful completion of a bachelor’s degree program, can be used for an admissions decision. Submit your unofficial transcript to using the subject line: SBL Master’s Application Pieces.

Non-U.S. transcripts must be evaluated by an NACES-approved company. See the International Admissions Checklist for details.

*Upon conditional acceptance to the program by review of unofficial transcripts, Regent University will attempt to obtain your official transcripts from your U.S. degree-granting institution, which indicate successful completion of a bachelor’s degree. We will notify you if your previous institution will not release transcripts directly to us.

4. Complete an Admissions Questionnaire Regarding Your Professional Goals and Interests

5. Submit Your Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please email a scanned copy or photograph of it to with the subject line: Government ID.

6. International Applicants

Visit the International Student Admissions page for additional admission requirements and to determine if you qualify as an international student.

Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

2019-20 Tuition Rates

Degree Level / Program Cost Per Credit Hour

M.S. in Business Analytics

$675 per credit (In-state & Out-of-state)


Student Fees Per Semester

Enrollment Deposit $100
University Services Fee (Online Students) $550
RU Library Course Fee $50 (one-time fee)

2020-21 Tuition Rates

Degree Level / Program Cost Per Credit Hour

M.S. in Business Analytics

$675 per credit (In-state & Out-of-state)


Student Fees Per Semester

Enrollment Deposit $100
University Services Fee (Online Students) $600
RU Library Course Fee $50 (one-time fee)

*Rates are subject to change at any time. The per-credit-hour tuition rate is for SBL master’s-level courses only. Concentration courses taken from other Regent schools are charged at that school’s tuition rate.

SAS Badge

SAS-Regent University Academic Specialization in Business Analytics

The Regent University School of Business & Leadership Master of Science in Business Analytics (MSBA) program emphasizes ethics, strategies to protect data integrity, and the upholding of privacy of individuals and organizations. For those already working in business analytics, the program fills important gaps in the technical and soft skills needed for career advancement into senior data analytics positions. In partnership with SAS – the recognized analytics leader and trusted analytics powerhouse – students who successfully complete BAN630 Predictive Analytics (3) and BAN635 Data Mining (3) will be awarded a digital SAS badge indicating a Tier 1 SAS Academic Specialization. This digital badge can be used in email signatures or digital résumés, and on social media sites such as LinkedIn, Facebook and Twitter. The digital image contains verified metadata that describes individuals’ qualifications and the process required to earn them. SAS’ digital badging platform provides:

  • Web-enabled version of credential that can be shared online.
  • Labor market insights that connect skills to jobs.
  • Trusted method for real-time credential verification.

“For me, it’s a direct reflection of what I learned at Regent that made me want to create these companies and have the impact I’m having.”

Jason Carthen, Ph.D. in Organizational Leadership, 2009 NFL linebacker, entrepreneur, motivational speaker, coach, radio host, best-selling author

“Regent’s online program gives me flexibility and convenience I need.”

Sheri Terrillion, MBA, 2019 Healthcare Management

“Regent challenged me to think beyond the mechanics of business. I was able to address work-life balance and focus on core personal leadership attributes. The strong academics and values-based leadership focus helped move me from sales to management almost immediately.”

Jonathan Freeland, MBA, 2000 VP, Product Marketing at Cox Communications

“Regent helped me learn what it means to be a scholar-practitioner. I work for one of the top consulting firms in the nation specializing in educational leadership development and serve as a member of the graduate faculty at a local university.”

Anthony Marchese, Ph.D., 2008

“I was particularly impressed with the highly organized online Ph.D. program. The faculty is second to none when it comes to their intelligence, teaching ability, compassion and their desire to work with students.”

Tom Norbutus, Ph.D., 2012 Human Resource Development