ALERT | Regent.edu will not be accessible on Sunday 01/24/21 from 5:00am to 6:00am EST.
Skip navigation
Explore the M.A. in Product Management degree program offered online by Regent University.

M.A. in Product Management

Eager to Develop a New Product or Service?

Your idea could change the world! Earn your business master’s degree online as you explore the technological changes, competition, growth management and strategic thinking aspects of product management – all from a Christian perspective.

Online
33
January 11, 2021
Download PDF

BECOME A TRUE INNOVATOR

Let successful entrepreneurs coach you in new methods of strategic thinking.

INCREASE YOUR EFFECTIVENESS

Get hands-on experience with product and service development tools.

ADVANCE YOUR INFLUENCE

Catapult your ideas into the global marketplace—and put your career into high gear. Presented by industry practitioners, our design management program will mold you into a sought-after professional who can fuse the creative and business sides of design.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for two consecutive years (2019 and 2020). Our programs have also been ranked by it among the Top 5 Best Graduate Online Business (Non-MBA) Programs in Virginia for six years in a row. Experience the Regent difference through the Master of Arts in Product Management degree program.

Regent University Ranked #22 in the Top 50 Online Master’s in Management Programs | Intelligent.com, 2020.
Regent University Ranked #22 in the Top 47 Best Online Masters in Management Programs | OnlineMasters.com, 2019.

On completing this affordable business master’s degree, you will be able to:

  • Cultivate skills in prototyping, innovation, and consumer behavior.
  • Plan campaigns, market products, generate support and optimize your communication skills.
  • Adapt to the ever-changing global marketplace, raise start-up capital and forecast fiscal needs.
  • Participate in a culminating Shark Tank-style presentation of your new product, service or idea.

Career Opportunities

  • Solutions Architect
  • Business Development Manager
  • Engagement Manager
  • Strategy Manager
  • Product Marketing Manager
  • Software Development Manager
Program ends with Shark Tank-style presentation of your new product, service or idea!

Survey of key leadership attributes and methods necessary to develop effective corporate learning environments necessary to meet customer needs and enterprise readiness.

Survey of the business acumen, digital methods, leadership skills, and social intelligence, required for the unique profession of product manager.

Use of simple, inexpensive, and quickly-developed prototypes to elicit product and service specifications from current and prospective clients.

A rigorous product and service development process that includes opportunity identification, market definition, consideration of emerging technologies, and illustration of viable alternatives.

Study of the broad context of business design planning, including technological change, competition, adaption to the dynamic global marketplace, and strategic thinking and design planning in alignment with corporate goals.

Hands-on methods to raise start-up funding, properly account for expenditures, and forecast future fiscal needs for a fledgling company. Of special interest will be guidance from entrepreneurs who have succeeded, and failed, at raising the funds needed for products, staffing, and growth of the company.

Detailed development of a new, innovative product, service, idea, process, or environment, including written documents, planning prototypes, three-dimensional final artifacts, financial schedules, and a public Shark-Tank style presentation to a panel (banker, entrepreneur, and venture capitalist) experienced with successful start-ups.

An understanding of leadership from the wisdom literature from the evolution of leadership/management thought from 1900 to the present. Leadership as a contingent/context-specific application and organizational problems that have leader- follower interaction as a cause. Cross-listed with GOV 521.
The role, purpose, and ethical conduct of business organizations. Discovering one’s life purpose and developing a plan to pursue it with excellence and integrity. Developing and applying ethical reasoning skills and one’s values to a wide variety of ethical issues in business. Cross-listed with GOV 520.

Present and future elements of technology with a specific focus on the innovative development and integration of technology in the modern enterprise. Likely paradigm shifts in global industries such as telecommunications, nanotechnology, bioinformatics, and energy to determine immediate and future implications on commerce.

The processes used to select, secure, use, and dispose of products, services, experiences, and ideas to satisfy needs, and the impacts that these processes have on the consumer and society.

Advanced-level study of the visual and aural applied elements of music literacy focusing on the skills needed to transform music symbols into performance through the recognition and comprehension of standard music notation, rhythms, and meter, solfege, and Kodaly/Curwen hand signs. Prerequisite MUSI 102.

The admissions committee will consider the following criteria:

  • Academic achievement
  • Vision clarity and alignment with program outcomes
  • Writing quality
  • Leadership experience

2020-2021 Semester Check-In Deadlines:

All new students are expected to check-in for the semester 2 weeks prior to the session start date. Students should apply, be accepted, enroll in their first courses, and confirm a plan to pay for their courses prior to this date.

Session

Semester Check-In

Session Start Date

Session A

Friday, August 14

Monday, August 24

Session M

Friday, September 11

Monday, September 21

Session B

Friday, October 16

Monday, October 26

Session C

Tuesday, January 5

Monday, January 11

Session T

Friday, January 29

Monday, February 8

Session D

Friday, March 5

Monday, March 15

Session E

Friday, April 30

Monday, May 10

Session F

Friday, June 11

Monday, June 21

Prerequisites:

Master’s applicants must:

  • Hold a bachelor’s degree from a regionally accredited institution or an equivalent degree from a foreign institution, as evaluated by a credential evaluating agency.
  • Submit all application materials such that they are received by the application deadline. Admission interviews are by invitation only and may be requested.

Application Process:

1. Complete Your Online Application

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office for assistance.

2. Pay Your $50 Application Fee

Pay the $50 nonrefundable application fee by check or money order mailed to Regent University, Enrollment Support Services, 1000 Regent University Drive, Virginia Beach, VA 23464.

3. Submit Your Unofficial College Transcripts*

Unofficial transcripts from a U.S.-based school, indicating successful completion of a bachelor’s degree program, can be used for an admissions decision. Submit your unofficial transcript to apply@regent.edu using the subject line: SBL Master’s Application Pieces.

Non-U.S. transcripts must be evaluated by an NACES-approved company. See the International Admissions Checklist for details.

*Upon conditional acceptance to the program by review of unofficial transcripts, Regent University will attempt to obtain your official transcripts from your U.S. degree-granting institution, which indicate successful completion of a bachelor’s degree. We will notify you if your previous institution will not release transcripts directly to us.

4. Complete an Admissions Questionnaire Regarding Your Professional Goals and Interests

5. Submit Your Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please email a scanned copy or photograph of it to apply@regent.edu with the subject line: Government ID.

6. International Applicants

Visit the International Student Admissions page for additional admission requirements and to determine if you qualify as an international student.


Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

2019-20 Tuition Rates

Degree Level / Program Cost Per Credit Hour

Master of Arts

$675 per credit (In-state & Out-of-state)


 

Student Fees Per Semester

Enrollment Deposit $100
University Services Fee (Online Students) $550
RU Library Course Fee $50 (one-time fee)

2020-21 Tuition Rates

Degree Level / Program Cost Per Credit Hour

Master of Arts

$675 per credit (In-state & Out-of-state)


 

Student Fees Per Semester

Enrollment Deposit $100
University Services Fee (Online Students) $600
RU Library Course Fee $50 (one-time fee)

*Rates are subject to change at any time. The per-credit-hour tuition rate is for SBL master’s-level courses only. Concentration courses taken from other Regent schools are charged at that school’s tuition rate.

“The faculty at Regent are exceptional, and of course, everything we learn has a biblical foundation. That's priceless.”

Sam Adeyemi, Ph.D., 2017 DSL

“At Regent, I didn’t have to sort through my academic studies to determine what was consistent with my faith and what was not.”

Michelle Montgomery, MBA, 1987 Owner, Fractional CFO/Controller & Nonprofit Specialist, Michelle R. Montgomery, P.L.L.C.

“"It will be the principles of servant leadership that I largely learned at Regent that I'll carry with me. These principles defined me as a corporate leader, and I believe they will define my political leadership."”

Scott Rigell, MBA, 1990 Former Representative of Virginia’s 2nd Congressional District; U.S. Marine Corps Reserve veteran; former owner of Freedom Automotive

“I came to Regent after the Navy to prepare for a role in public service. I had some innovative ideas in me, and Regent helped me tap into them more. I know I want to help and influence others for Christ, perhaps as a diplomat working for the U.S. State Department.”

Chad McQueen, MBA, 2015

“I was able to start with 15 credit hours toward the leadership program. But little did I know that, through research, the application of biblical principles and the Christian environment, God would speak to me.”

Chad Rose, M.A. in Organizational Leadership, 2020 Lieutenant Colonel - Reserve (Retired); American Airlines Airbus Captain