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Two people in a business meeting: Learn more about Regent's online DBA in Marketing program.

DBA – Marketing

Become the Leading Voice in Marketing

Regent University’s fully online Doctor of Business Administration (DBA) with a concentration in Marketing will lead you to become an expert communicator and lead the conversation on ethical and strategic marketing tactics. Through its applied multidisciplinary approach, you will gain the necessary evidence-based skills for senior-level marketing positions or to educate. You can also gain advice on career choice, networking skills, and professional development from seasoned business professionals through the Executive Mentor Program.

Online
54
August 19, 2024

Effectively Promote Businesses

Learn how to be a data-driven, strategic, and innovative marketing leader.

Increase Your Opportunities

Gain expertise in a variety of areas, such as public relations, media management, advertising, and more.

Learn from the Best

Receive membership from faculty who hold the highest degrees in their field and seasoned business professionals through the Executive Mentor Program.

Align Yourself With Excellence Through Regent’s Doctor in Business Administration

Regent has been ranked among Top National Universities by the U.S. News & World Report for four years (2019, 2020, 2022 and 2023). Our programs have also been recognized among the Top 5 Best Graduate Online Business (Non-MBA) Programs in Virginia for 9 consecutive years (2015-23).

Please complete the Request Information form on this page to learn more about this program.

On completing our DBA in Marketing, you can:

  • Become a leading brand and business marketer.
  • Manage ad campaigns that incorporate market research, smart media buying, and strategic copy and design.
  • Research and develop effective marketing strategies based on understanding consumer behavior.

Career Opportunities

  • Marketing executive leadership
  • Product management
  • Market research analysis
  • University Faculty
  • Consulting

This program is a minimum of 54 credit hours in length and the concentration course is outlined as follows:

Marketing activities that stimulate consumer purchasing including fundamental advertising principles while examining the role advertising and promotion plays in marketing by approaching the subject from the advertiser’s perspective.
The processes used to select, secure, use, and dispose of products, services, experiences, and ideas to satisfy needs, and the impacts that these processes have on the consumer and society.
Emerging marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes.
An overview of digital marketing including ad networks, demand-side platforms, and data management platforms interaction with advertisers, agencies, and publishers.

Admissions Requirements

Step 1: Apply to Regent University

Submit your application using the Regent University Online Application.

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.

Step 2: Submit Your Unofficial Transcripts

Submit your unofficial transcripts to regent.edu/items.

Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES, AACRAO or NAFSA approved agency.

Step 3: Submit Your Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.


Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.

Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

Part-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6956$4,170
Master of Business Administration (MBA)$6956$4,170
Doctor in Business Administration (DBA)$1,0203$3,060
Doctor of Philosophy in Business (PhD)$1,0203$3,060
Doctor of Philosophy in Organizational Leadership (PhD)$1,0203$3,060
Doctor of Strategic Leadership (DSL)$1,0203$3,060

Full-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6959$6,255
Master of Business Administration (MBA)$6959$6,255
Doctor in Business Administration (DBA)$1,0206$6,120
Doctor of Philosophy in Business (PhD)$1,0206$6,120
Doctor of Philosophy in Organizational Leadership (PhD)$1,0206$6,120
Doctor of Strategic Leadership (DSL)$1,0206$6,120

Student Fees Per Semester

University Services Fee (On-Campus Students)$850
University Services Fee (Online Students)$700

Military Admissions & Aid » | Cost of Attendance »

PART-TIME STUDENTS

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6956$4,170
Master of Business Administration (MBA)$6956$4,170
Doctor of Philosophy in Organizational Leadership (PhD)$1,0203$3,060
Doctor of Strategic Leadership (DSL)$1,0203$3,060

Full-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6959$6,255
Master of Business Administration (MBA)$6959$6,255
Doctor of Philosophy in Organizational Leadership (PhD)$1,0206$6,120
Doctor of Strategic Leadership (DSL)$1,0206$6,120

Student Fees Per Semester

University Services Fee (On-Campus Students)$800 (Fall & Spring)
$650 (Summer)
University Services Fee (Online Students)$650

Military Admissions & Aid » | Cost of Attendance »

“God is setting up students with an incredible program at Regent, under the guidance of outstanding professors. I was confident that I would be able to do great things with my degree, but now as I begin to read the qualifications of jobs in my field, they match what I’ve learned perfectly. I believe I can do just about anything with my Regent degree.”

Terri Hannibal, DSL '22

“Regent’s online program gives me flexibility and convenience I need.”

Sheri Terrillion, MBA, 2019 Healthcare Management

“I am proud to say that I finished my degree with a 3.94 GPA while working full time. Hard work pays off!”

Holly Leppert, M.A. in Organizational Leadership – Not-for-Profit Leadership, 2020 Administrative Assistant, Marymount University

“Unlike other schools I considered, Regent lets you customize projects around real-life work issues. The professors challenge you and genuinely want you to succeed.”

Kari Jacobs, MBA, 2013 President and General Manager at WVEC-TV ABC 13

“"I enjoyed how my professors took a personal interest in my success as a student. They were encouragers, listeners, and showed servant leadership."”

Jeff Radford, DSL, 2007