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Two people in a business meeting: Learn more about Regent's online DBA in Marketing program.

DBA – Marketing

Become the Leading Voice in Marketing

Regent University’s fully online Doctor of Business Administration (DBA) with a concentration in Marketing will lead you to become an expert communicator and lead the conversation on ethical and strategic marketing tactics. Through its applied multidisciplinary approach, you will gain the necessary evidence-based skills for senior-level marketing positions or to educate. You can also gain advice on career choice, networking skills, and professional development from seasoned business professionals through the Executive Mentor Program.

Online
54
August 19, 2024

Effectively Promote Businesses

Learn how to be a data-driven, strategic, and innovative marketing leader.

Increase Your Opportunities

Gain expertise in a variety of areas, such as public relations, media management, advertising, and more.

Learn from the Best

Receive membership from faculty who hold the highest degrees in their field and seasoned business professionals through the Executive Mentor Program.

Align Yourself With Excellence Through Regent’s Doctor in Business Administration

Regent has been ranked among Top National Universities by the U.S. News & World Report for four years (2019, 2020, 2022 and 2023). Our programs have also been recognized among the Top 5 Best Graduate Online Business (Non-MBA) Programs in Virginia for 9 consecutive years (2015-23).

Please complete the Request Information form on this page to learn more about this program.

On completing our DBA in Marketing, you can:

  • Become a leading brand and business marketer.
  • Manage ad campaigns that incorporate market research, smart media buying, and strategic copy and design.
  • Research and develop effective marketing strategies based on understanding consumer behavior.

Career Opportunities

  • Marketing executive leadership
  • Product management
  • Market research analysis
  • University Faculty
  • Consulting

This program is a minimum of 54 credit hours in length and the concentration course is outlined as follows:

Marketing activities that stimulate consumer purchasing including fundamental advertising principles while examining the role advertising and promotion plays in marketing by approaching the subject from the advertiser’s perspective.
The processes used to select, secure, use, and dispose of products, services, experiences, and ideas to satisfy needs, and the impacts that these processes have on the consumer and society.
Emerging marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes.
An overview of digital marketing including ad networks, demand-side platforms, and data management platforms interaction with advertisers, agencies, and publishers.

Admissions Requirements

Step 1: Apply to Regent University

Step 2: Submit Your Unofficial College Transcripts

  • Email your unofficial college transcripts to apply@regent.edu using the subject line: Unofficial Transcripts.
  • Upon conditional acceptance, Regent University will attempt to obtain your official transcripts from your U.S. degree-granting institution.
  • International transcripts must be evaluated by an NACES-approved company.

Step 3: Submit Your Government-Issued ID

  • Email a photo of your government-issued ID to apply@regent.edu using the subject line: Government ID.
  • Please note that all items submitted as part of the application process become the property of Regent University and cannot be returned.

Part-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6956$4,170
Master of Business Administration (MBA)$6956$4,170
Doctor in Business Administration (DBA)$1,0203$3,060
Doctor of Philosophy in Business (PhD)$1,0203$3,060
Doctor of Philosophy in Organizational Leadership (PhD)$1,0203$3,060
Doctor of Strategic Leadership (DSL)$1,0203$3,060

Full-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6959$6,255
Master of Business Administration (MBA)$6959$6,255
Doctor in Business Administration (DBA)$1,0206$6,120
Doctor of Philosophy in Business (PhD)$1,0206$6,120
Doctor of Philosophy in Organizational Leadership (PhD)$1,0206$6,120
Doctor of Strategic Leadership (DSL)$1,0206$6,120

Student Fees Per Semester

University Services Fee (On-Campus Students)$850
University Services Fee (Online Students)$700

Military Admissions & Aid » | Cost of Attendance »

PART-TIME STUDENTS

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6956$4,170
Master of Business Administration (MBA)$6956$4,170
Doctor of Philosophy in Organizational Leadership (PhD)$1,0203$3,060
Doctor of Strategic Leadership (DSL)$1,0203$3,060

Full-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)$6959$6,255
Master of Business Administration (MBA)$6959$6,255
Doctor of Philosophy in Organizational Leadership (PhD)$1,0206$6,120
Doctor of Strategic Leadership (DSL)$1,0206$6,120

Student Fees Per Semester

University Services Fee (On-Campus Students)$800 (Fall & Spring)
$650 (Summer)
University Services Fee (Online Students)$650

Military Admissions & Aid » | Cost of Attendance »

“Regent challenged me to think beyond the mechanics of business. I was able to address work-life balance and focus on core personal leadership attributes. The strong academics and values-based leadership focus helped move me from sales to management almost immediately.”

Jonathan Freeland, MBA, 2000 VP, Product Marketing at Cox Communications

“A dean from another university knew the journey of my life was in the intersection between ministry and the marketplace. He said to me, ‘You need Regent University’s Doctor of Strategic Leadership program.’ And how right he was.”

Chris Holdorf, Doctor of Strategic Leadership, 2019 Executive Director, Global Water Center; Adjunct Professor, Charleston Southern University; Former CEO, National Christian Foundation

“Working full time made earning my business degree more challenging, but Regent was a perfect fit for me. The faculty have real-world experiences and helped me use what I was learning to think more broadly and influence decisions at the university where I work.”

Danielle Richter, M.A. in Organizational Leadership, 2016 Director of Marketing & Recruiting, Center for Graduate & Professional Studies, Midland University

“It was such a stretching experience to interact with people from the corporate world, small business and the military. My perspective on leadership practice is much richer and diverse.”

Harvey Herman, Ph.D., 2007 Strategic Leadership

“To pursue your degree, you do have to make sacrifices. But, you can get through it, and most importantly, you don't have to compromise your principles.”

David Segovia, MBA, 2015