DBA – Marketing
Become the Leading Voice in Marketing
Regent University’s fully online Doctor of Business Administration (DBA) with a concentration in Marketing will lead you to become an expert communicator and lead the conversation on ethical and strategic marketing tactics. Through its applied multidisciplinary approach, you will gain the necessary evidence-based skills for senior-level marketing positions or to educate. You can also gain advice on career choice, networking skills, and professional development from seasoned business professionals through the Executive Mentor Program.
Effectively Promote Businesses
Learn how to be a data-driven, strategic, and innovative marketing leader.
Increase Your Opportunities
Gain expertise in a variety of areas, such as public relations, media management, advertising, and more.
Learn from the Best
Receive membership from faculty who hold the highest degrees in their field and seasoned business professionals through the Executive Mentor Program.
Align Yourself With Excellence Through Regent’s Doctor in Business Administration
Regent has been ranked among Top National Universities by the U.S. News & World Report for four years (2019, 2020, 2022 and 2023). Our programs have also been recognized among the Top 5 Best Graduate Online Business (Non-MBA) Programs in Virginia for 9 consecutive years (2015-23).
Please complete the Request Information form on this page to learn more about this program.
On completing our DBA in Marketing, you can:
- Become a leading brand and business marketer.
- Manage ad campaigns that incorporate market research, smart media buying, and strategic copy and design.
- Research and develop effective marketing strategies based on understanding consumer behavior.
Career Opportunities
- Marketing executive leadership
- Product management
- Market research analysis
- University Faculty
- Consulting
This program is a minimum of 54 credit hours in length and the concentration course is outlined as follows:
Admissions Requirements
Step 1: Apply to Regent University
- Submit your application at www.regent.edu/apply.
Step 2: Submit Your Unofficial College Transcripts
- Email your unofficial college transcripts to apply@regent.edu using the subject line: Unofficial Transcripts.
- Upon conditional acceptance, Regent University will attempt to obtain your official transcripts from your U.S. degree-granting institution.
- International transcripts must be evaluated by an NACES-approved company.
Step 3: Submit Your Government-Issued ID
- Email a photo of your government-issued ID to apply@regent.edu using the subject line: Government ID.
- Please note that all items submitted as part of the application process become the property of Regent University and cannot be returned.
Part-Time Students
Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
---|---|---|---|
Master of Arts (MA) / Master of Science (MS) | $695 | 6 | $4,170 |
Master of Business Administration (MBA) | $695 | 6 | $4,170 |
Doctor in Business Administration (DBA) | $1,020 | 3 | $3,060 |
Doctor of Philosophy in Business (PhD) | $1,020 | 3 | $3,060 |
Doctor of Philosophy in Organizational Leadership (PhD) | $1,020 | 3 | $3,060 |
Doctor of Strategic Leadership (DSL) | $1,020 | 3 | $3,060 |
Full-Time Students
Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
---|---|---|---|
Master of Arts (MA) / Master of Science (MS) | $695 | 9 | $6,255 |
Master of Business Administration (MBA) | $695 | 9 | $6,255 |
Doctor in Business Administration (DBA) | $1,020 | 6 | $6,120 |
Doctor of Philosophy in Business (PhD) | $1,020 | 6 | $6,120 |
Doctor of Philosophy in Organizational Leadership (PhD) | $1,020 | 6 | $6,120 |
Doctor of Strategic Leadership (DSL) | $1,020 | 6 | $6,120 |
Student Fees Per Semester
University Services Fee (On-Campus Students) | $850 |
University Services Fee (Online Students) | $700 |
PART-TIME STUDENTS
Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
---|---|---|---|
Master of Arts (MA) / Master of Science (MS) | $695 | 6 | $4,170 |
Master of Business Administration (MBA) | $695 | 6 | $4,170 |
Doctor of Philosophy in Organizational Leadership (PhD) | $1,020 | 3 | $3,060 |
Doctor of Strategic Leadership (DSL) | $1,020 | 3 | $3,060 |
Full-Time Students
Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
---|---|---|---|
Master of Arts (MA) / Master of Science (MS) | $695 | 9 | $6,255 |
Master of Business Administration (MBA) | $695 | 9 | $6,255 |
Doctor of Philosophy in Organizational Leadership (PhD) | $1,020 | 6 | $6,120 |
Doctor of Strategic Leadership (DSL) | $1,020 | 6 | $6,120 |
Student Fees Per Semester
University Services Fee (On-Campus Students) | $800 (Fall & Spring) $650 (Summer) |
University Services Fee (Online Students) | $650 |