Regent University Marketing

Our Mission

In keeping with the mission of Regent University, the mission of University Marketing is to provide strategic, influential, creative leadership and support for each school and department in its charge to deliver excellent graduate and undergraduate education.

Our Services

Data-Driven Lead Generation
Marketing Strategy & Concept Development
Copywriting & Copy Editing
Design & Layout
Web Design & Web Content Management
Print Production for Marketing Collateral
Videography & Photography
Media Buying

Excellence. Innovation. Integrity.

We believe that our continuous pursuit of excellence, innovation and integrity in marketing will position our team as Christian leaders changing our world and, in turn, strengthen the university in its call to globally equip Christian leaders.

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Services

Data-Driven Lead Generation

Marketing supports university-wide enrollment initiatives through targeted, data-driven lead generation.

Marketing Strategy & Concept Development

As part of the marketing process, you are encouraged to meet with our team of experts to map out a marketing strategy for your project. This is the first step toward successful advertising.

Copywriting & Copy Editing

We offer assistance with copywriting and provide copy-editing for all marketing materials. When requesting a job, please provide completed copy, or at least copy points. If significant copywriting assistance is required, the client should budget to hire a recommended freelance copywriter.

Design & Layout

Once the copy is approved, we move into the design and layout phase of your project. Based on the information you submit, the marketing strategy and the budget that is defined, we design the piece to meet these objectives. Since most of our materials travel together, we strive to keep everything consistent with the overall Regent brand. Once the layout is approved internally, it is forwarded to you for your approval. No more than three rounds of changes are allowed on any project. Once final approvals are received, the project will move to production.

Web Design & Web Content Management

Combining brand consistency with aesthetic usability, University Marketing creates web materials for your school or department. Our services include: HTML emails, landing pages, microsites, animations, banners, web ads and website design/redesign. We specifically concentrate on the front-end phase of web production by strategizing and executing the visual “look and feel” and by creating web templates. Web templates are then passed off to the appropriate web representative of your school or department for content population.

Print Production for Marketing Collateral

Once the layout and size of a piece is approved, University Marketing sends out the print specifications to a number of vendors. Based on the best price and delivery, we will send you an estimate for approval. We often price a number of quantity options so you can choose the best cost and quantity for your project. The cost/quantity approval needs to be sent back to production from a person with signature authority along with delivery information and the account code for charging. Once we receive this approval, we send the project to the vendor and a purchase order is provided by the purchasing department. Final press proofs are approved by the production manager prior to printing, and the job is often approved at press. The production manager will advise you when to expect project delivery based on the size of the piece and the quantity ordered.

Videography & Photography

Regent University Marketing provides photography and videography services for general marketing purposes including: advertisements, prospectuses, direct mail, digital communications, Public Relations, and other recruitment and/or fundraising purposes. We may recommend outsourcing for complex photography or videography needs related to advertising projects or if a Regent Marketing staff members are not available. Outsourcing could incur additional fees.

Media Buying

We offer media buying for media purchases including digital, print and broadcast, and follow through to ensure that the materials are sent for each media placement. However, you are responsible for opening jobs for each ad insertion, providing an adequate timeline and project details.

Resources & Forms

Logos

Primary Logo

The primary Regent University logo, used for most applications, contains two elements, the wordmark and the shield. They should never be separated or altered, but always used as seen here.

The Shield

The Regent shield symbolizes the coming together of faith and reason, and illustrates the relationship between academic excellence and Christian leadership. The three crowns stand on the side of faith representing the holy Trinity, and the book pages represent our academic offerings.

Size & Clear Space

Consistent use is critical to the launch of a new logo and brand. Following these simple guides will ensure a clear and compelling visual brand across all levels of University communications.

PREFERRED SIZE

Whenever possible, use the preferred logo size on all applications. Never reproduce the logo at widths smaller than 1.25 inches or 200 pixels. There is no maximum size limit, but use discretion when sizing the logo. It should never be the dominant element on the page; instead it should live comfortably and clearly as a signature.

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CLEAR SPACE

We need to ensure that clear space is maintained around the logo. That way, it’s always legible and has room to breathe. Photos, text, and graphic elements must follow this guideline. Use the crest as shown to gauge the preferred clearance.

Use the illustration below as a guide for placing the logo in a layout.

Primary Logo With Tagline

Download

Our tagline is a powerful statement that creates a strong impression of the university. It should be used in all communications that reach the general public, particularly admissions audiences. The logo and tagline alone can also succinctly convey the university’s mission when no other messaging appears. When they’re combined, the logo and tagline form a single unit that should not be altered. The logo without the tagline may still be used for internal audiences.

The tagline lockups below should not be combined with the sub-brand lockups.

Sub-Brand Logo Lockups

In an identity system, consistency is key to overall brand recognition. All of these logo lockups exist as a uniform system, consistently maintaining hierarchy between the logo and the school name.

Each official sub-brand should use only the approved and supplied version of its lockup. Except for the tagline, the names of the schools and official offices are the only elements permitted to be locked up with the Regent University logo.

WHEN TO USE

A sub-brand logo lockup should only be used when all the content in the respective piece correlates to that school. Whenever you are communicating to more than one school or audience, use the primary logo.

EXAMPLES OF ACCEPTABLE USE

SUB-BRAND LOGO LOCKUP DOWNLOADS

Contact University Marketing if your school or office is not represented in the sub-brand lockup downloads.

Advancement
Alumni Relations
Central Enrollment Management
Church Relations
College of Arts & Sciences
Global Affairs
Institutional Research
Library
Military & Veterans Affairs
Office of the Chancellor
Office of the President
Professional & Continuing Education
Robertson School of Government
School of Business & Leadership
School of Communication & the Arts
School of Divinity
School of Education
School of Law
School of Psychology & Counseling
Student Services

Brand Guidelines

View the Brand Guidelines for Regent University and Student Led Organizations.

Editorial Style Guide

View the Regent University Editorial Style Guide.

Photography

View our photographs

Business Cards & Stationery

Order business cards.

Order stationery.

Email Signatures

In order to maintain brand identity, please use the following email signature on all internal and external email communication. This format helps students and colleagues to quick identify your position and contact information.

First Name Last Name, Credentials
University Position Title
Regent University School or Department
1000 Regent University Drive, Mail Drop, Virginia Beach, VA 23464
757.352.XXXX
emailaddress@regent.edu

How to Create Your Email Signature

Click here: https://www.regent.edu/admin/mktsrv/signature-template.html
Press Ctrl A to select all and then Ctrl C to copy.
In Outlook, create a new signature and press Ctrl V to paste.
Update the example email signature with your name and contact information.

Email Signature Best Practices

Keep It Professional

Regent University email is not a forum for personal expression through the use of fancy typefaces, images, graphics, favorite scripture verses or quotations, etc. In order to preserve and promote the brand of Regent University, it is recommended to observe the following guidelines.

Fonts

Legibility is most important. Use common, legible fonts such as Calibri, Arial, Verdana (sans-serif), Times New Roman, Cambria or Georgia (serif). Avoid using decorative, elaborate, script or ornate typefaces.

Colors

Black type is the most legible and recommended text color for your signature. Darker gray shades are also acceptable. Avoid the use of background color on your emails. Not only does it limit legibility, but high levels of ink usage can occur when emails are printed.

Logos, Images and Graphics

Due to standard privacy settings, some email clients store images as attachments rather than displaying them. Others may distort or exclude the logo, image or graphic altogether. If you choose to include the logo in your signature, it is best to use the following absolute URL to insert the logo in the proper place: http://www.regent.edu/images/general/Ru_logo_emailsig.jpg. This will maintain consistency of use and proper sizing. Creating a signature as a graphic image is discouraged. Again, most email clients store images as attachments and your signature graphic will not be seen unless the recipient allows it. Also, if you present your signature as an image, your correspondents will have a hard time knowing when you have sent a genuine attachment.

Quotes, etc.

The use of personal favorite quotations or scripture verses, etc. in Regent University email signatures is discouraged. It adds unnecessary length to the signature. This is perfectly acceptable for personal correspondence, however, it is not considered a professional best practice.

Social Media

Only reference official* Regent University pages and sites. Do not include personal IM, Facebook or Twitter, links, etc. or any sites not recognized as an official social media site. Also, do not include personal URLs. Again, this should only be done in text format with an embedded hyperlink.

*Official page links are:

Email Signature Logo File

Download

Please remember that according to reported best practices, it is best not to use logos, images and graphics in email signatures. This is due to the fact that most standard privacy settings and most email clients store images as attachments rather than displaying them, and your signature graphic will not be seen unless the recipient allows it. Also, your correspondents will have a hard time knowing when you have sent a genuine attachment.

If it is however, important to include the logo in your email signature, you can download the file (by using the download button above) or you can use the following absolute URL:

https://www.regent.edu/images/general/Ru_logo_emailsig.jpg.

Forms

Awards

We are an award-winning team of artists, creators, and strategists. Below are some examples of our work and the awards we have won.

2019

Award Program	Level	Winning Entry	Category
Collegiate Advertising Awards	Gold	Theatre Season Postcards	Direct Mail – Series
Gold	General Welcome Folder	Pocket Folder
Silver	Lead the Way Print Ad Campaign	Magazine Advertising – Series
Educational Advertising Awards	Gold	Lead the Way Print Campaign	Magazine Advertising – Series
Silver	2019-2020 Theatre Brochure	Special Promotions
Silver	Cybersecurity Video	Special Video
Merit	Campus Welcome Folder	Other

2017

Award Program	Level	Winning Entry	Category
Collegiate Advertising Awards	Silver	Theatre Season Postcards	Photo/Illustration – Series
Silver	Cybersecurity Pocket Folder	Pocket Folder
Higher Ed Marketing/32nd Annual Educational Advertising Awards	Gold	Theatre Season Postcards	Special Promotions
Silver	CAS Travel Brochure	Brochure

2016

Award Program	Level	Winning Entry	Category
Collegiate Advertising Awards	Gold	Theatre Season Postcards	Direct Mail – Series
Gold	Different By Design Brochure	Self Promotion
Silver	Theatre Season Brochure	Brochure – Multiple Pages
Silver	Seize Your Dreams Magnet Mailer	Direct Mail – Single
Silver	CAS Vision Package	Recruitment
Silver	New Website Announcement	Social Media Marketing
Higher Ed Marketing/31st Annual Educational Advertising Awards	Gold	New Website Announcement	Video Viewbook
Gold	Different By Design Brochure	Brochure
Gold	Law Prospectus	Student Viewbook
Gold	“It Starts With You” World Changers	Direct Mail
Silver	Charles Martin Video	Special Video
Silver	CAS Vision Package	Search Piece
Silver	Theatre Season Postcards & Brochure	Special Promotions
Merit	Seize Your Dreams Magnet Mailer	Direct Mail
Merit	Dream Bigger. Do Bigger.	Direct Mail

2015

Award Program	Level	Winning Entry	Category
Collegiate Advertising Awards	Gold	Regent University Campus Illustration	Photo/Illustration – Single
Gold	Recruitment Prospectuses	Brochure – Series
Gold	University Theatre Season Postcards	Photo/Illustration – Series
Silver	CAS Trad Prospectus	Brochure – Multiple Pages
Bronze	CAS Travel Brochure	Brochure – Folded/Panels
Higher Ed Marketing/30th Annual Educational Advertising Awards	Gold	CAS Trad Prospectus	Brochure
Gold	Theatre Season Postcards	Special Promotions
Gold	8 Week Campaign	Total Advertising
Silver	CAS Acceptance Packet	Total Recruitment
Silver	What Can You Do in 8 Weeks	TV Series
Bronze	Regent Reflections Video Series	Special Video
Merit	Recruitment Prospectuses	Total Recruitment
Addy	Silver	Theatre Season Postcards	Campaign

2014

Award Program	Level	Winning Entry	Category
Collegiate Advertising Awards	Gold	For a World in Crisis	Fundraising Campaign
Gold	Women of Faith Event Flyer	Educational Fairs
Gold	University Theatre Postcard Series	Direct Mail – Series
Silver	It’s Your Time Brochure	Brochure – Multiple Pages
Silver	Tell Your Story Brochure	Student Viewbook – Printed
Higher Ed Marketing/29th Annual Educational Advertising Awards	Gold	Food for Thought. Law Direct Mail	Direct Mail Advertising
Silver	Theatre Season Postcards	Direct Mail Advertising
Silver	Christian Leader Magazine	Publication/External
Merit	School of Law – Travel Brochure	Brochure

2011

Award Program	Level	Winning Entry	Category
Higher Ed Marketing/26th Annual Educational Advertising Awards	Gold	Bright Minds	Magazine Advertising/Single
Bronze	Christian Leader Magazine	Publication/External
Merit	Reagan Symposium	Poster
Merit	Two Future Leaders	Outdoor Transit/Billboard
Addy	Silver	Pinehurst Invitation	Special Event Invitation

2010

Award Program	Level	Winning Entry	Category
Higher Ed Marketing/25th Annual Educational Advertising Awards	Gold	School of Communication & the Arts	Magazine Advertising/Series
Silver	Two Unique Styles	Magazine Advertising/Single
Bronze	Christian Leadership	Publication/External
Addy	Silver	Discover the Regent Difference	Collateral Material – Brochure

2005

Award Program	Level	Winning Entry	Category
UCDA	N/A	Award of Excellence	Chancellors Birthday Celebration

FAQs

What elements should I have ready when I open a job?

Please have all copy or detailed copy points prepared, attach all photos or graphics with your Job Request Form, supply the insertion orders for ads, supply budget guidelines, specify quantity of materials desired, supply a realistic timeline, reference past job numbers as often as possible, provide pertinent URL for information or examples, provide correct material phone numbers, and please gain preapproval from your department head before opening any job.

Who is allowed to open a job?

Each job should be opened by the department/school marketing director or his/her approved representative.

What format should I submit copy in?

Please submit all copy in Word document format (.doc or .docx). Do not submit copy in Microsoft® Excel, Microsoft® Publisher nor Microsoft® PowerPoint formats.

How much time does it take to produce a job from start to finish?

The amount of time it takes to produce a job depends on the type of job.

Job Request Timeline

The following timeline is provided to help determine an appropriate due date for your marketing project. Shorter timelines must be approved by Marketing Production Manager Deanna Reis, at ext. 4035.

Ads/Media	At least 30 business days
Artwork for Specialty Items	At least 10 business days
Copy	At least 5 business days
Displays	At least 25 business days
Photography	At least 15 business days
Video	At least 45 business days
Print	Brochure – Folded: 5-7 weeks Brochure – Multipage: 8-12 weeks Envelope: 4 weeks Flyer: 4 weeks Invitation: 4-6 weeks Newsletter: 4-7 weeks One-sheet: 4 weeks Pocket Folder: 4-6 weeks Postcard: 4 weeks Poster: 4-6 weeks Prospectus: TBD based on project
Web	Flash: 1-4 weeks HTML Email: 7-10 business days Landing Page: 10-15 business days Microsite: 4-6 weeks Web Banner: 7-10 business days Website Design: 12 week minimum Website Redesign: 8 week minimum

Do you offer video and audio production?

Regent University Marketing has established a relationship with several vendors for video projects as well as radio and TV spots. We can provide you with an estimate for these services. Marketing can manage the project for you, but the same criteria and timeline applies as for other jobs. Regent Media Services provides Regent event coverage and DVD duplication. Please contact them directly for these services.

Do you create PowerPoint presentations?

We do not create nor design PowerPoint presentations.

What photographers do you recommend?

Eric Lusher, 757.472.8510, www.lusherproductions.com
David Boller, 757.759.6844, davidbollerphotography@gmail.com
Mike Wade, 757.961.6619, www.wadestudio.com
Ron Atkinson, 757.754.3303
Danielle Boudreau, 757.642.6123, danibou@mail.regent.edu
Jonathan Hargreaves,jonaha3@mail.regent.edu
Tyler Johnson, 757.646.8827,xchanged4him@icloud.com

What design programs do you use?

We use Adobe® Creative Suite® 3 Design Premium, which includes InDesign®, Photoshop®, Illustrator®, Acrobat®, Dreamweaver® and Flash®. We also work with Microsoft® Office 2008 for Mac. We do not use Quark Express® nor Microsoft® Publisher.

How much do you charge for your services?

Our marketing, design and copy writing services are provided as part of the university’s marketing initiative. However, in order to keep those services available to all, please follow the guidelines and timeline we have in place to maximize efficiency.

Staff