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Regent University marketing partners with Regent schools and departments.

Regent University Marketing

Our Mission

In keeping with the mission of Regent University, the mission of University Marketing is to provide strategic, influential, creative leadership and support for each school and department in its charge to deliver excellent graduate and undergraduate education.

Our Services

  • Data-Driven Lead Generation
  • Marketing Strategy & Concept Development
  • Copywriting & Copy Editing
  • Design & Layout
  • Web Design & Web Content Management
  • Print Production for Marketing Collateral
  • Videography & Photography
  • Media Buying

Excellence. Innovation. Integrity.

We believe that our continuous pursuit of excellence, innovation and integrity in marketing will position our team as Christian leaders changing our world and, in turn, strengthen the university in its call to globally equip Christian leaders.

Data-Driven Lead Generation

Marketing supports university-wide enrollment initiatives through targeted, data-driven lead generation.

Marketing Strategy & Concept Development

As part of the marketing process, you are encouraged to meet with our team of experts to map out a marketing strategy for your project. This is the first step toward successful advertising.

Copywriting & Copy Editing

We offer assistance with copywriting and provide copy-editing for all marketing materials. When requesting a job, please provide completed copy, or at least copy points. If significant copywriting assistance is required, the client should budget to hire a recommended freelance copywriter.

Design & Layout

Once the copy is approved, we move into the design and layout phase of your project. Based on the information you submit, the marketing strategy and the budget that is defined, we design the piece to meet these objectives. Since most of our materials travel together, we strive to keep everything consistent with the overall Regent brand. Once the layout is approved internally, it is forwarded to you for your approval. No more than three rounds of changes are allowed on any project. Once final approvals are received, the project will move to production.

Web Design & Web Content Management

Combining brand consistency with aesthetic usability, University Marketing creates web materials for your school or department. Our services include: HTML emails, landing pages, microsites, animations, banners, web ads and website design/redesign. We specifically concentrate on the front-end phase of web production by strategizing and executing the visual “look and feel” and by creating web templates. Web templates are then passed off to the appropriate web representative of your school or department for content population.

Print Production for Marketing Collateral

Once the layout and size of a piece is approved, University Marketing sends out the print specifications to a number of vendors. Based on the best price and delivery, we will send you an estimate for approval. We often price a number of quantity options so you can choose the best cost and quantity for your project. The cost/quantity approval needs to be sent back to production from a person with signature authority along with delivery information and the account code for charging. Once we receive this approval, we send the project to the vendor and a purchase order is provided by the purchasing department. Final press proofs are approved by the production manager prior to printing, and the job is often approved at press. The production manager will advise you when to expect project delivery based on the size of the piece and the quantity ordered.

Videography & Photography

Regent University Marketing provides photography and videography services for general marketing purposes including: advertisements, prospectuses, direct mail, digital communications, Public Relations, and other recruitment and/or fundraising purposes. We may recommend outsourcing for complex photography or videography needs related to advertising projects or if a Regent Marketing staff members are not available. Outsourcing could incur additional fees.

Media Buying

We offer media buying for media purchases including digital, print and broadcast, and follow through to ensure that the materials are sent for each media placement. However, you are responsible for opening jobs for each ad insertion, providing an adequate timeline and project details.

Christian Leadership to Change the World is more than just our motto.

It’s the heartbeat of Regent. In pursuit of this mission, we’re focusing our branding, making it more easily integrated and for greater effect. Because changing the world is complex, but our branding shouldn’t be.

Better balanced with redrawn Rs for greater legibility, our primary logo is complemented with improved school logos and a perfected crest. Quickly accessible in the table below, logos should not be manipulated, altered, or used in any way beyond demonstrated in the Brand Identity Guide.

Which logo should I use?

Click a green button below to download the appropriate logo.

Regent Primary Logo

PRIMARY
Regent School Logos

SCHOOL LOGOS
Regent Shield Logo

SHIELD
Regent Crest Logo

CREST
Stationery.eps  
Newsletter, Flyers.eps 
Official Documents.eps  
Websites .png  
Merchandise.eps 
Permanent Installations.eps   
Signage.eps   
Social Media .png  

FOR QUICK REFERENCE, USE LOGOS IN THE RECOMMENDED FORMATS, ACCORDING TO THEIR INDIVIDUAL RULES.

Optimized for accuracy and consistency across media, and used in the approximate proportions below. New, common tonal and metallic variations are reserved for special projects.

Regent Blue

pms – 294c 
cmyk – 100, 86, 29, 23 
rgb – 0, 47, 108 
hex – #002F6c 

White

cmyk – 0, 0, 0, 0 
rgb – 255, 255, 255
hex – #FFFFFF 

Regent Green

pms – 348c
cmyk – 97, 22, 100, 9
rgb – 0, 131, 63
hex – #00833F 

Regent Gold

pms – 4525c
cmyk – 0, 10, 48, 22
rgb – 207, 184, 124
hex – #CFB87C

  • Headlines are in Adobe Caslon Pro Regular, with 100% line spacing and no hyphenation.
  • Subheads are set in Source Sans Pro Light, but are half the size of the headlines; with 100% line spacing, avoid hyphenation.
  • Body copy is set in Source Sans Pro Light or equivalent sans-serif typeface, and is a third the size of the headline and without widows.

GET ADOBE CASLON PRO: https://fonts.adobe.com/fonts/adobe-caslon

GET SOURCE SANS PRO: https://fonts.google.com/specimen/Source+Sans+Pro

ADOBE CASLON IS FREE FOR ADOBE CREATIVE CLOUD USERS. THE FULL FAMILY CAN BE PURCHASED, HOWEVER, AT https://www.fontspring.com/fonts/adobe/adobe-caslon-pro.

Distinctions

We’ve never had so much to talk about, so start with these and refer back to https://regent.edu/about as we collect more.

  • America’s Premier Christian University
  • High-Quality, Christ-Centered Education
  • Online & On Campus in Virginia Beach, VA
  • Flexible 8-Week & 15-Week Courses
  • Generous Transfer Policy—Transfer Up to 90 Credit Hours
  • Learn from Award-Winning Faculty
  • Top Military Friendly School
  • Ranked Among Top National Universities (U.S. News & World Report)
  • #1 Best Online Bachelor’s Program in Virginia (U.S. News & World Report)
  • #1 Best College in Virginia (Best Value Schools)
  • #1 Accredited Online School (Study.com)

About

Vision – Our vision is to be the most influential, Christian, transformational university in the world.

Mission – Regent University serves as a center of Christian thought and action to provide excellent education through a biblical perspective and global context equipping Christian leaders to change the world.

About – Founded in 1978, Regent University is America’s premier Christian university with over
11,000 students online and on campus in Virginia Beach, VA. The university offers associate, bachelor’s, master’s, and doctoral degrees in more than 150 areas of study, including business, communication and  the arts, cybersecurity and technology, divinity, education, government, law, leadership, nursing and healthcare, and psychology. Regent University tops the list of Best Online Bachelor’s Programs in Virginia and is ranked among top national universities by U.S. News & World Report. Along with a commitment to academic excellence, what sets Regent apart is our mission to prepare men and women to excel both in mind and spirit.

MESSAGING & POSITIONING

Christian Leadership to Change the World is more than just our motto—it’s the heartbeat of Regent.

Whether you’re just starting college, completing your degree, or ready to pursue graduate studies, at Regent University, you’ll gain the knowledge, character and skills to change the world. You’ll be supported by a robust student-success team ready to help you at every step of your academic journey. Best of all, you’ll be challenged to grow as a principled leader whose character stands out in any industry.

For more than 40 years, Regent has developed men and women who are living examples of our steadfast commitment to excellence, innovation and integrity.

Now it’s your time. The world needs remarkable Christian leaders. The world needs you.

Let’s change the world.

We like to capture timeless yet contemporary images that showcase our beautiful 70-acre campus, diverse student population and surrounding coastal community.

Look for current library of campus, spirit academic, and student life photography at: https://roma.smugmug.com/WebMedia/n-mVC9cQ/Regent-Marketing-General-Photos/

The Regent University Editorial Style Guide is a living document. Because the language of culture evolves, so will this guide. We originally based our editorial style on the university’s historical documents and style preferences and blended it carefully with Associated Press (AP) Stylebook guidelines. 

When preparing publications that will bear the name of the university, please:

• Refer and adhere to the policies outlined in this guide. 
• Use Merriam-Webster (m-w.com) to verify preferred usage if a spelling issue arises.
• Email the Director of Editorial Services if you have any questions or writing-style concerns.  

Abbreviations & Acronyms

Do not abbreviate Regent University unless absolutely necessary: Rgnt. Univ. The word Regent may also be used by itself.

Regent School Acronyms: College of Arts & Sciences (CAS), College of Healthcare Sciences (CHS), Robertson School of Government (RSG), School of Business & Leadership (SBL), School of Communication & the Arts (SCA), School of Divinity (SOD), School of Education (SOE), School of Nursing (SON) and School of Psychology & Counseling (SPC). Note that School of Law (LAW) does not follow this rule.

Degrees with two initial-cap letters in the title are abbreviated: A.A., A.S., B.A., B.S., B.Ed., M.A., M.S., M.Ed., Ed.D., Ed. S., Ph.D., Psy.D., M.Div., Th.M., D.Min., J.D., LL.M. Degrees with three-initial cap letters in the title, use acronyms: BAS, BFA, DSC, DSL, MBA, MFA, MPA, MSN, MTS. Certificate titles use acronyms: CAGS, CAL, CGS, CLHE, CPDS.

Exams and tests acronyms associated with Admissions: SAT, ACT, GPA, GED, GRE, GMAT and LSAT.

Common, universally recognized acronyms, such as RSVP, FYI, ASAP, FAQ, NASCAR, NBA, NFL and PGA, do not need to be spelled out. Do not use acronyms your audience would not easily recognize unless you spell it out on first reference.

Abbreviate titles before a name: Mr., Mrs., Gov., Lt. Gov., Sen., Rev., Dr. If the person is a reverend and holds a doctorate, it should be written as: The Rev. Dr. Jill Jones. After a name, abbreviate senior (Sr.), junior (Jr.), the third (III), but do not put a comma after the last name: Daniel Lane III. If using the courtesy title esquire after the last name, abbreviate (Esq.) and place a comma after the last name: Mike Brown, Esq.

Months are generally not abbreviated, but if space is an issue, you can abbreviate these months when used with the day of the month: Jan., Feb., Aug., Sept., Oct., Nov., Dec.

No. should be used as the abbreviation for number in conjunction with a figure to indicate position or rank: No. 1 bestselling book.

A.D. & B.C. – Because the full phrase should read in the year of our Lord 1996, the abbreviation goes before the figure for the year: A.D. 1996. Because the full phrase should read in the year 500 before Christ, the abbreviation goes after the figure for the year: 500 B.C.

A.M. & P.M. – Use lowercase letters with periods and no space in standard copy. If the preceding copy is presented in all caps, use A.M. and P.M: JOIN US FRIDAY AT 3 P.M.

EST (Eastern Standard Time) / EDT (Eastern Daylight Time) are the acronyms we use for Regent’s time zone; usage depends on DST (Daylight Saving Time). If an event series or program is year-round or is held during a timeframe when there is a falling back or springing forward of the clock, Eastern time can be used: Tune in every Wednesday at 12 p.m. (Eastern time).

United States can be abbreviated to U.S. in the body copy of stories, however, if abbreviating United States in a headline, no periods between (US).

State names are not abbreviated in the body copy of stories or headlines. However, when referencing the District of Columbia, abbreviate to D.C. When referencing party affiliation (R-Okla., D-N.Y.) or in lists, tabular material, condensed agate type and credit lines, state names can be abbreviated: Ala., Ariz., Ark., Calif., Colo., Conn., Del., Fla., Ga., Ill., Ind., Kan., Ky., La., Md., Mass., Mich., Miss., Mo., Mont., Neb., Nev., N.H., N.J., N.M., N.Y., N.C., N.D., Okla., Ore., Pa., R.I., S.C., S.D., Tenn., Vt., Va., Wash., W.VA., Wis., Wyo. Never abbreviate Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas and Utah unless referencing a postal code.

Postal codes require the state name to be abbreviated and D.C. is presented without periods: AK, AL, AR, AZ, CA, CO, CT, DE, DC, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, VA VT, WA, WI, WV, WY.

For numbered street addresses, you can abbreviate Avenue (Ave.), Boulevard (Blvd.) and Street (St.): She’s located at 120 Main St. However, if no street number is noted, do not abbreviate: She’s located off of Main Street.

Accreditation

When referring to the overall accreditation of Regent University by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), the following statement was formulated by SACSCOC and MUST BE USED IN ITS ENTIRETY and without changes:

Regent University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associates, baccalaureate, masters, and doctorate degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404.679.4500 for questions about the accreditation of Regent University.

For a complete listing of Regent’s accreditations and licenses, visit regent.edu/accreditation.

Acronyms

Before using an acronym or other abbreviation, spell out the entire phrase with the abbreviation following in parentheses. Subsequent references may be made using only the acronym. However, if the acronym is at a beginning at a sentence, it should be spelled out.

Examples:
She took the Graduate Record Exam (GRE) as scheduled. The GRE was challenging.
Graduate Record Exams scores are to be sent to Regent University.
A way to avoid having to spell out the acronym is to rework the sentence.

Example:
Send GRE scores to Regent University.

Acting Dean

When referring to the position of acting dean, capitalization is not necessary unless immediately preceding the name of the individual, in which case only the word Dean is capitalized.

Examples:
The announcement was made by acting Dean Jane Briley.
The announcement was made by Jane Briley, acting dean.

Active duty

Hyphenate when used as a compound modifier. When used as a noun, active duty is two words.

Examples:
Spouses of active-duty service members can recieve a tuition discount.
She is able to pursue her degree while being on active duty.

A.D., B.C.

The rules for using A.D. (anno Domini, year of our Lord) and B.C. (before Christ) are not the same.

The rule for A.D.
Because the full phrase should read in the year of our Lord 1996, the abbreviation goes before the figure for the year: A.D. 1996.

The rule for B.C.
Because the full phrase should read in the year 500 before Christ, the abbreviation goes after the figure for the year: 500 B.C.

Ages

Use figures at all times to describe a person’s age, even if the age is a single digit. Ages expressed as adjectives before a noun or as substitutes for a noun use hyphens.

Examples:
Todd is 3 years old.
I met 3-year-old Todd.
David is in his 30s. (no apostrophe)

Alumni

Use the word alumni when referring to a group of men and women who have attended the school. Use the word alumnus (alumni in the plural) when referring to a man (or men) who attended the school. Use alumna (alumnae in the plural) for similar references to a woman.

a.m., p.m.

Always use lowercase letters with periods and no space.

Ampersands (&)

When referring to university courses, programs and schools, use an ampersand (&) rather than and.

Examples:
The School of Divinity is offering a new course called Life Principles & Values.
The School of Psychology & Counseling offers the Doctoral Program in Counselor Education & Supervision.

Apostrophes

An apostrophe is used to show possession and also to indicate missing letters or numerals.

Examples:
Regent’s faculty is among the nation’s finest.
The ’90s will be a decade of change and challenge.
An apostrophe is not used to make a year plural.

Examples:
The 1990s will be a decade of promise.
An apostrophe should be used to make single letters plural.

Examples:
She expected to receive A’s and B’s.
One does not use an apostrophe for plurals of multiple-letter combinations or numerals. Use an apostrophe in plural versions of degrees (M.A.s, MBAs, Ph.D.s).

Examples:
The young students practiced their ABCs.
Thousands of TVs were tuned in to the program.
He would have two MBAs if he could.
When using an apostrophe to replace the first two numerals in a year, the apostrophe goes before and faces away from the remaining numerals.

Examples:
He called the ’60s his decade.
Use an apostrophe in the names of these academic degrees: bachelor’s degree, master’s degree. However, not with associate degree. (Regent offers top-quality associate, bachelor’s and master’s degrees.)

Asterisks

When asterisks are used for notation, the following placement should be used:

Example:
The College of Communication & the Arts also offers the Master of Arts (M.A.) in Journalism* and the Doctor of Philosophy (Ph.D.).
*Some tracks available online.
Please note that the asterisk comes after the punctuation mark, if one is used.

Example:
The College of Arts & Sciences offers the Bachelor of Science (B.S.) in Organizational Leadership & Management,* and is scheduled to begin in the spring semester of next year.**
*Offered on campus only.
**Pending SACSCOC accreditation.

Attorney-in-residence

Hyphens should be used when referring to attorney-in-residence.

This is in line with AP Stylebook: Compound nouns – Hyphenate compounds when needed to avoid confusion: merry-go-round, sister-in-law, hand-me-downs, so-and-so.

Bible, Biblical, Biblically

(See also Holy Scriptures, Scriptures and scriptural)

Bible is always capitalized in reference to sacred Christian writings comprising the Old Testament and New Testament. However, when using to describe a publication that is preeminent in authority or readership, do not capitalize bible. (Ex. This manual is the bible of the gourmet world.)

Do NOT capitalize the words biblical and biblically. The phrase biblically based is often used in our Regent University copy. Please note that there is no hyphen in this phrase.

Black (adj.)

Regent follows AP Stylebook 2020 which states: Use the capitalized term as an adjective in a racial, ethnic or cultural sense: Black people, Black culture, Black literature, Black studies, Black colleges.

African American is also acceptable for those in the U.S. The terms are not necessarily interchangeable. Follow an individual’s preference if known. Use Negro or colored only in names of organizations or in rare quotations when essential.

Note: Black(s), white(s) (n.) Do not use either term as a singular noun. For plurals, phrasing such as Black people, white people, Black teachers, white students is often preferable when clearly relevant.

Example: White students account for 49% of the enrollment population, Black students 32% and Latino students 7%.

The plural nouns Blacks and whites are generally acceptable when clearly relevant and needed for reasons of space or sentence construction.

Example: She helped integrate intramural sports among Blacks, whites, Latinos and Asian Americans.

Black and white are acceptable as adjectives when relevant.

Board-certified

Hyphenate when being used as a noun and as a compound modifier.

Examples:
Dr. Smith is board-certified.
He’s a board-certified surgeon.

Board of Trustees

(See also Titles)

Do not capitalize board of trustees, unless it is standing alone in a heading or invitation. In combining board of trustees with a title, refer also to rules for capitalizing titles.

Examples:
Board of trustees Chairman Jane Jones.
Jane Jones, chairman of the board of trustees.
The chairman of the board of trustees, Jane Jones.

Body of Christ

Capitalize Body of Christ as shown when referring to the body of Christians who comprise Christ’s Church.

Campus Titles

(See also Titles)

When referring to the Regent University campus, use the phrase Regent University campus in Virginia Beach, Virginia, or just Regent University campus.

Do not use the following: Virginia Beach Campus or main campus. Neither of these phrases are applicable as the university no longer has an official secondary campus.

Capitalization

For general rules of capitalization, see the Associated Press (AP) Stylebook. In this manual, also see guidelines for capitalization under specific entries, such as TITLES, BOARD OF TRUSTEES, OFFICES OF THE UNIVERSITY, PROGRAM NAMES, AND UNIVERSITY.

Capitalize all nouns and pronouns that directly refer to the Deity.

Examples:
God sent His Son as a sacrifice for man.
His name shall be called Wonderful, Counselor, the Mighty God, the Prince of Peace.
We are regents of the King, Jesus Christ.
(See also Bible, biblical and Scripture, scriptural)

Century

Always lowercase the word century as in 21st century. Spell out the years for the first through ninth centuries, and use figures thereafter.

Examples:
The 21st century begins in 2001, not 2000, which is the final year of the 20th century.
What happened in the first century?

Christ-first

Capitalize the word First when referring to Regent University’s core values within a stand-alone phrase, headline, or tagline. However, lowercase first when it is used in a complete sentence.

Examples:
Tagline: Promoting Christ-First Excellence & Integrity
Regent University honors your commitment to Christ-first excellence and integrity.

Church

Capitalize the word Church when it refers to the body of Christians who comprise Christ’s Church and when it is part of the proper name of a church. Do not capitalize it in general references to a place of worship.

Examples:
The Church is challenged by an increase in humanism.
Does she have a local church?

Christian Leadership to Change the World

(See also Mission statement)

Capitalize Regent’s mission statement as shown when the statement is standing alone. When the mission statement is used in the body copy of a sentence or article, italicize the statement.

Example:
After visiting the campus, he understood the importance of Christian Leadership to Change the World.

Commas

In a Series
In a list of items, make sure there is no comma between the last two items (i.e., books, papers and bag). However, if there is an and within any of the listed items, then make sure to include a comma between the last two items to clarify them (i.e., divinity, psychology and counseling, and education). If there are commas within the listed items, then use semicolons to set the listed items apart.
There are two exceptions to the comma-in-a-series rule. The first is when listing programs or majors. In order to provide clarity in this instance, commas may be used to separate each listed item. The second is when writing or editing for the School of Law. For this specific school, all items in a list are separated by commas (i.e., books, papers, and bag).

Example: Qualities that describe Regent include integrity, excellence and innovation.
Such leaders must cast compelling vision, mobilize and manage volunteers and staff, balance faith perspectives with bottom-line financial decisions, and solve daily interpersonal and organizational problems.

After a Last Name (Sr., Jr., III, etc.)
No commas are necessary after a person’s last name/before Jr., Sr., III, etc.

Examples: John Smith Jr., John Smith Sr., John Smith IV

Before Inc., LLC or Ltd.
No commas are necessary before Inc., LLC and Ltd.

Examples: Long Company Name Inc., a major retailer, has just …
No comma, no periods: East Coast Railway LLC (same for PLLC)

Communication & the Arts, School of

Note: There is no s at the end of Communication in the phrase School of Communication & the Arts.

Composition titles

(punctuation)

Unlike Modern Language Association (MLA) and American Psychological Association (APA) styles, the Regent style (following Gregg as well as AP guidelines) employs italics when referring to book titles, movie titles, play titles, song titles, television program titles (this does not include television stations), and works of art. Articles, speech titles, sermon titles and lecture titles should be put in quotation marks.

Examples:
I just read Of Mice and Men.
He chose to watch CBS Evening News.
John’s seminar was titled “How Children See God.”
Soltor’s sculpture Relentless is on display.
Evans’ article, “Go in Peace or in Pieces,” was published in The Herald.

Countries

In a sentence, if a city precedes the name of a country, then the country must be set off by commas.

Example:
Each summer, the School of Law hosts a program in Strasbourg, France, which focuses on international law and human rights.

Courses

Course names are capitalized, they are not italicized, bolded and/or underlined. The word and should be changed to an ampersand (&) for space purposes.

Example:
Leader’s Life & Values

Coursework

In academia, this is being used as one word.

Curriculum, curricula

Use curriculum when referring to a single educational program. Curricula is the plural form. The same rule applies to other Latin nouns of this type: datum, data, etc.

Cybersecurity

Write cybersecurity as one word.

Decision-maker

Hyphenate in all uses.

Examples:
Regent will position you as a principled decision-maker.
XYZ is a decision-maker tool.

Decision-making

Hyphenate in all uses.

Examples:
Decision-making is a key component in business leadership.
This program will develop your decision-making skills.

Degrees

See also university degrees and programs.

Apostrophes and degrees: Use an apostrophe in bachelor’s degree and master’s degree. No apostrophe in associate degreeDoctoral degree or doctorate is preferable to doctor’s degree to avoid confusion regarding medical degrees, which are commonly called doctor’s degrees.

Capitalization and degrees: If the abbreviation of the degree (i.e. Ph.D. or MFA or M.A.) or the spelled out version of the degree type (master of arts) is followed by the subject of the degree (i.e. Ph.D. in Intercultural Leadership), then the spelled out version of the degree type and the subject of the degree are capitalized.

Note: However, if one simply says, Her degree in intercultural leadership …, then the name of the degree subject is not capitalized. If one says, She has a master’s from Duke University …, then the word master’s is lowercased. The same is true for the words associate’s, bachelor’s, doctorate and doctoral.

Examples:
We confer the Master of Arts in Communication.
Think about getting a master’s degree.
She earned her M.A. in Public Policy.
Periods: Use periods after the initials in an abbreviated degree with only two capitalized letters, such as B.A., M.A., M.Div., Ph.D. If, however, the degree has three capitalized initials, then do not use periods (i.e., MFA, DSL, MPA, MTS)
Commas: After a name, an academic abbreviation is set off by commas.

Example:
Earl Jones, Ph.D., spoke.
Do not use the courtesy title Dr. for the academic degree and then follow it with the abbreviation for the degree in the same reference.

Incorrect Example:
Dr. Lucille Jones, Ph.D.

Correct Examples:
Lucille Jones, Ph.D.
Dr. Lucille Jones, a psychologist.

Directions/Regions

Lowercase the points of a compass when they are used alone. Capitalize regions known specifically by direction, such as the West, the South, the Middle East, the East, the Northeast, the Southwest.

Lowercase general directions when part of a proper name, such as southern Texas, unless the section is well known as a region, such as Southern California.

District of Columbia, D.C.

When referring to Washington, D.C., a comma must follow D.C., unless it is at the end of the sentence.

Divine, divinity

Capitalize Divine only when used in direct reference to God, Jesus, or the Holy Spirit, or when used as part of a proper noun.

Examples:
There is a Divine mandate to repent and be baptized.
The chocolate cake was divine.
The Divinity of Christ was not in question.
The School of Divinity is growing.
The divinity school is growing.

Doctor

Use Dr. in first reference as a formal title before the name of an individual who holds a doctor of medicine degree. Do not continue to use Dr. in subsequent references; use only the last name.

Example:
Dr. Jonas Salk was present. Salk developed a vaccine.
Dr. also may be used on first reference before the names of individuals who hold other types of doctoral degrees. However, because the public frequently identifies Dr. with physicians, care should be taken to state the individual’s specialty in the first or second reference. The only exception would be a story in which the context leaves no doubt that the person is a psychologist, minister, college professor, etc.
Do not use Dr. before the names of individuals who hold honorary doctorates only.

Eastern Standard Time (EST) / Eastern Daylight Time (EDT)

In some cases, EST (Eastern Standard Time) may be placed after the time if the information is being sent nationwide. The acronym EST may be used instead of spelling it out. During daylight savings in the spring and summer months when some states “spring ahead,” EDT (Eastern Daylight Time) should be used. If you are promoting an event, class, etc., that is year-round or falls into both EST and EDT, use Eastern Time.

Example:
Christian World News airs on TBN on Fridays at 5:30 p.m. EST.

Email

Do not hyphenate email. Do not capitalize the letter e when the word email is used in a sentence.

Example:
I receive my email through AOL.
Capitalize the E in Email when the word is used at the beginning of a sentence or when used alone on a form: Email.

e-Business and e-Commerce

When using the letter e to represent the word electronic in word combinations such as e-business and e-commerce, do not capitalize the letter e unless using the word at the beginning of a sentence.

Example:
E-commerce and e-business are changing the world.

Faculty

This word is a collective noun that may refer to a group or members of a group. Regent’s default is to use the word faculty to refer to its entire group of faculty members. In this sense, faculty is a singular word, and you say: The faculty is here. If you wish to refer to a few members of the faculty, then say:

Some faculty members are here. If you wish to refer to accolades or details of several members of the group, then say: Our faculty (many individuals acting as unit) come from schools including Harvard, Yale and other prestigious institutions.

Founders Inn and Spa, The

The Founders Inn and Spa is the full title of the hotel located adjacent to the Regent University campus. Make sure the T in The is capitalized as it is part of the proper name of the hotel. Also, be sure to spell out and. The ampersand (&) should not be used in this case. When space is limited, you may use the less formal name of the Inn: The Founders Inn.

Note: There is no apostrophe in The Founders Inn.

fundraiser, fundraising

These words have a primary and secondary spelling, one using a space, one omitting a space. Regent University has chosen to follow the option listed above of one word, no space.

GI Bill*

Capitalize both words and do not use periods within GI. (This is an exception to the general rule for two-letter abbreviations.) Also, GI Bill must be accompanied with an asterisk on first reference to direct the reader to the following disclaimer, which can be placed in fine print at the bottom of the page:

*Admission requirements vary by program. “GI Bill®” is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information about education benefits offered by VA is available at the official U.S. government website at www.benefits.va.gov/gibill.

Gospel

Do not capitalize the word gospel in a general reference. But do capitalize it when referring to the books of the Bible.

Examples:
He wants to share the gospel.
The topic was the Gospel of John.

Grade Point Average

The acronym of grade point average, GPA, should be used only after the initial use of the full title. The acronym does not need periods. Note that the use of GPA is more familiar to students than spelling out the entire term. Also, the acronym UGPA should not be used; instead use undergraduate GPA.

Healthcare

Write healthcare as one word.

Homeschool

Write homeschool as one word.

Hyphens

Hyphens are used to avoid ambiguity, or to form a single idea from two or more words. For complete guidelines, check the AP Stylebook. The following are Regent-specific uses of hyphens.

When hyphenating words within a headline or subheading, words on both sides of the hyphen may be capitalized. However, in body copy, only the first word should be capitalized.

Examples:

State-Accredited Program Receives Award (headline)
Web-based learning is a growing trend. (sentence)

It is not necessary to hyphenate the phrases nationally accredited or fully accredited.

Generally, the rule is if the first word in the phrase ends in ly, then it should not be hyphenated with the word that follows.

When using the phrase state accredited, hyphenate only if the two words together are used to modify a noun and precede a noun. If they follow the noun, do not hyphenate.

Examples:

The state-accredited program is evaluated frequently.
The degree is state accredited.

Do not hyphenate joint degrees.

Hyphenate credit hour only if the two words together are used to modify a noun, such as program in the instance below.

Example:

This is a 31-credit-hour program.

The phrases pro-life and pro-choice are generally hyphenated.

Hyphenate words beginning with the prefix co in order to avoid ambiguity.

Example:

My co-worker suggested this restaurant.
I am the co-author of more than 20 journal articles.

Initials

Names with two adjacent initials should have no space between them in order to prevent them from being placed on two lines of type setting.

Examples:

T.S. Elliot
Dr. M.G. “Pat” Robertson

Abbreviations using only the initials of a name do not need periods.

Examples:

JFK
LBJ

Internet

(See also Net)

Do not capitalize the word internet when used in regular body copy.

Italics

Unlike Modern Language Association (MLA) and American Psychological Association (APA) styles, the Regent style (following Gregg guidelines) employs italics when referring to book titles, movie titles, play titles, song titles, newspaper titles, television program titles (this does not include television stations), and works of art. Articles, speech titles, sermon titles and lecture titles should be put in quotation marks.

Examples:
I just read Of Mice and Men.
He chose to watch CBS Evening News.
John’s seminar was titled “How Children See God.”
Soltor’s sculpture Relentless is on display.
Evans’ article “Go in Peace or in Pieces” was published in The Herald.

Joint degrees

When referring to the joint degrees program, the phrase joint degrees is always plural because the student earns two degrees. (Do not hyphenate joint degrees.)

Example:

She has chosen a joint degrees program in public policy and journalism.

Jump start

Two words with no hyphen when used as a noun. When used as a transitive verb, use a hyphen.

Examples:

Give your career a jump start by pursing higher education options.
A plan to jump-start your career begins with professional development.

Kingdom of God

Do not capitalize the word kingdom in the phrases kingdom of God and God’s kingdom.

Kick start

Two words with no hyphen when used as a noun. When used as a transitive verb, use a hypehn.

Examples:

Pursing higher education is a great way to kick-start your career.
Obtaining a master’s degree gives your career a great kick start.

Libraries

Regent University has two separate libraries. Use University Library when referring to the general collections library. Use Law Library when referring to the collection of law materials. When referring to the library system as a whole, use Regent University Libraries. Do not capitalize library when used by itself.

Mission statement

Regent’s mission statement should always appear as follows in italics: Christian Leadership to Change the World.

Months (and commas)

When a sentence uses only a month and year, do not separate with a comma. When referring to a month, day and year, set off the day and year with commas.

Examples:

March 1994 was colder than usual.
April 28, 1957, was the day she was born.

Moot Courtroom

Courtroom should be spelled as one word and should be capitalized in reference to the Moot Courtroom.

Net

(See also Web)

Abbreviated form of Internet. The term Net is no longer commonly used. Avoid if possible. Use web instead.

New Testament

New Testament is always capitalized, but need not be placed in quotes or italics.

Nondiscriminatory statements

Regent University does not discriminate on the basis of race, color, national origin, sex, disability, or age in its programs and activities. Visit regent.edu/nondiscrim for more information.

Regent University does not discriminate on the basis of race, color, sex, national or ethnic origin, disability, age or veteran status in admissions, treatment or access to its programs and activities, or in the administration of educational policies, scholarships, loan programs, athletics or other University programs.  In addition, Regent does not discriminate based on religion, except as necessary to comply with Regent’s Standard of Personal Conduct and Statement of Christian Community and Mission.

Nonsexist references

Use equal standards for men and women in deciding whether to include specific mention of personal appearance or marital and family situation. Copy should not assume maleness when both sexes are involved.

Incorrect Example:
Jackson told newsmen.

Correct Example:
Jackson told reporters.
Treatment of the sexes should be free of assumptions and stereotypes. Words such as mankind and humanity are still proper choices.
The use of he/she is acceptable, but often clumsy. S/he is often used now.

Numbers

When referring to numbers in regular body copy, the numbers one to nine are spelled out. Numbers 10 and up are written in numerical form. The parallel structure of ratios is an exception to this rule. When a number is used in a headline or title use the numerical form.

Examples:
They had eight registrants, but 11 showed up.
The ratio of students to faculty is 12-to-1 (not 12-to-one).
When a number is used to begin a sentence, it is always spelled out. (Years are an exception to this rule.)

Example:
Two hundred thirty-three students received their degrees at the university’s 11th commencement.
Years are written in numerals even when they begin a sentence.

Example:
1989 was a pivotal year for the organization.
Percentages: Use the % sign when paired with a numeral. Always use numerals even if the number is from one to nine.

Examples:
We have seen a 7% increase over last year.
Financial aid is available to 70% of our students.
The only exception is if the numeral is at the beginning of a sentence.

Example:
Fifty-three percent of student internship placements are in government settings and 12% are in political campaigns.

Offices of the university

The titles of official offices of the university are capitalized.

Examples:
Office of the President
University Marketing
Shortened versions of the official office titles may be used, and also should be capitalized.

Examples:
President’s Office
Communication Admissions Office
Uses that refer to the work done in an office or to the title of a person who works in an office are not capitalized. (See also Titles)

Examples:

Pick up an admissions packet in the Admissions Office.
The executive vice president will have the information you need.

Old Testament

Old Testament is always capitalized, but does not require italicizing.

On campus

The phrase on campus can be used in two ways — one with a hyphen, one without. If the phrase modifies an immediately following noun, then it is hyphenated. Otherwise, it is not.

Examples:
I attend school on campus.
I am enrolled in the on-campus program.

Online

Do not hyphenate online.

Example:
Regent has several online programs.

Periods

Periods always go inside quotations marks.

Example:
My latest journal article is called “Biblical Pacification.”
Note: Use a single space after a period at the end of a sentence.

Political parties & affiliations

Capitalize both the name of the party and the word party if it is customarily used as part of the organization’s proper name: Democratic Party, Republican Party, etc.

Capitalize Communist, Democrat, Republican, Socialist, etc., when they refer to the activities of a specific party or to individuals who are members of it. Lowercase these words when they refer to political philosophy.

Examples:
Barbara is a Democrat.
Michael subscribes to republican ideals.
When referring to affiliations, use R- for Republicans, D- for Democrats and three-letter combinations for other affiliations.

Example:
Rep. Angela Baxter-Parsons, R-Va., was not available for comment.

Problem solver

Do not use a hyphen if the term is used as a noun phrase. Only use a hyphen if the term is used as an adjective.

Examples:
Develop your skills as a problem solver.
XYZ is a problem-solver tool.

Problem-solving

Hyphenate problem-solving in all sentence structures.

Examples:
Problem-solving is an important skill to possess.
The problem-solving process requires teamwork.

Program names (capitalization)

Capitalize the names of programs when they appear in body text and as headlines.

Example:
The school’s Master Teacher Program is enjoying a record enrollment.

Punctuation

For general rules of punctuation, refer to the AP Stylebook. (See specific entries, such as Apostrophe, Commas, Degrees, Italics, Quotation Marks, Periods.)

Quotation marks (structural use)

Periods and commas go inside quotation marks; semi-colons and colons go outside quotation marks.

Question marks may go either outside or inside quotation marks, depending on the context. If quotation marks contain the title of an article and the article title includes a question mark, then the question mark goes inside the quotations marks. If the overall sentence is a question, then the question mark goes outside the quotation marks.

Examples:
John Gray’s article “What are Medical Emergencies?” was published in the local newspaper.
Have you read the chapter by Henry Martin called “Instructions for Travel”?
Also, put quotation marks around words that are used to indicate irony.

Example:
The “feast” turned out to be a slice of melon.
Articles, speech titles, sermon titles and lecture titles should be put in quotation marks. Do not put book titles, magazine titles, newspaper titles, movie titles, play titles, song titles, television program titles (not television stations) and works of art in quotation marks — these should be in italics.

Examples:
John’s seminar speech was titled “How Children See God.”
Evans’ article “Go in Peace or in Pieces” was published in The Herald.
I just read Of Mice and Men.
He chose to watch CBS Evening News.
Soltor’s sculpture Relentless is on display.
ABC is my favorite news channel.

Race

(References to; see also Nondiscriminatory statements)

Identification by race is sometimes pertinent, as in the following:

In biographical and announcement stories, particularly when they involve an accomplishment that has not routinely been associated with the members of a particular race.

As a general policy, reference to one’s race is unnecessary, unless it provides the reader with a substantial insight into conflicting emotions known or likely to be involved in a demonstration or similar event.

Regent (defined)

A regent is one who represents a king in his absence. In this same spirit, Regent University and its graduates are representatives of their King, Jesus Christ. Regent need not be capitalized when used as a general noun. Always capitalize when referring to the university.

Resume

The correct spelling is resume without any accents.

Sacraments

While the word sacrament is not capitalized, we do capitalize the following: Eucharist, Holy Communion, the Lord’s Supper. The elements — bread and wine — are not capitalized.

Schools of the university

(See School Names)

After the formal name is given initially, subsequent references to the entities may employ less formal titles: Regent University School of Divinity or divinity school.

Capitalization: It is not necessary to capitalize the name of the school when it is reduced to the area of study.

Example:
She is in the divinity program.
Referring to Regent University’s schools of study: Do not capitalize the word school when using it alone in text.

Example:
The school offers this degree online.
When referring to Regent University: Do not capitalize the word university when using it alone in text.

Example:
The university will be closed the day after Thanksgiving.
Listing the schools: Schools must always be listed in alphabetical order.

Example:
Regent offers 10 schools of study:
College of Arts & Sciences
Robertson School of Government
School of Business & Leadership
School of Communication & the Arts
School of Divinity
School of Education
School of Healthcare Sciences
School of Law
School of Nursing
School of Psychology & Counseling
Note: When referring to a subject of study without the use of the official title of the school, do not capitalize the subject area and do not use the ampersand (&).

Example:
Regent offers programs of study (undergraduate and graduate) in the areas of:
Arts & Communication
Business & Leadership
Divinity & Theology
Education
Law, Government & History
Nursing & Healthcare
Psychology & Counseling
STEM
Plus Leading-Edge Training & Certifications in Cybersecurity.

Scripture, scriptural, scripturally

According to Webster’s Dictionary, the word scripture may be capitalized or left lowercased. However, at Regent we capitalize the noun when used as another name for the Holy Bible. Adjective and adverb forms may be left lowercased.

Examples:

He opened the Scriptures and read.
Barney’s assertion was not scriptural.
According to Scripture, David danced in a linen ephod.

Seasons

Seasons of the year are not capitalized except when they title a particular semester that includes the year.

Examples:
The course is only offered in the spring semester.
Register for Fall 2020 classes today!
She transferred to Regent fall 2019.

Semesters

Fall semester, spring semester, summer session, etc., may be capitalized when referring to a specific semester. General references to semesters should be lowercased. Seasons of the year are not capitalized.

Examples:
Registration for Fall Semester 2020 begins tomorrow.
Spring semester classes are still available.
Note that semesters are properly titled as follows: Fall Semester 2020; Spring Semester 2021.

Spaces (between sentences, after colons)

There is one space between sentences and after a colon.

State names

The names of the 50 U.S. states should be spelled out when used in the body of a story, whether standing alone or in conjunction with a city, town, village or military base.

U.S. Post Office abbreviations should be used only in mailing addresses.

Telephone/fax numbers

Do not use parentheses around area codes in any documents when citing a telephone/fax number, unless it is on letterhead or business cards. Do not put the number 1 before an area code; it is implied. The Regent style prefers not to use hyphens between digit sequences. Use periods instead. (See Toll-free numbers)

Example:
757.226.4035

Theater/Theatre

Regent prefers the traditional English spelling theatre to theater.

Examples:
Regent Theatre presented several plays last year.
The performance was held in the Studio Theatre.

Time

On the hour times do not need a colon, only when minutes greater than 0 are involved. Time should note either a.m. or p.m. in lowercase unless the line of copy is in caps. Periods are used between a.m. and p.m.

Examples:
The concert starts at 6 p.m.
Doors open up at 5:30 p.m.
JOIN US FRIDAY, MARCH 27 AT 6 P.M.

In some cases, EST (Eastern Standard Time) may be placed after the time if the information is being sent nationwide. The acronym EST may be used instead of spelling it out. During daylight savings in the spring and summer months when some states “spring ahead,” EDT (Eastern Daylight Time) should be used. If you are promoting an event, class, etc., that is year-round or falls into both EST and EDT, use Eastern Time.

Titles

Capitalize titles of position only when they appear directly before a name and are not separated from the name by a comma. Lowercase for all other uses.

(See also Offices of the university.)

Examples:
Dr. M.G. “Pat” Robertson, founder, chancellor and CEO of Regent University, shared his testimony.
Founder, Chancellor and CEO Dr. M.G. “Pat” Robertson shared his testimony.
Dr. Gerson Moreno-Riaño, executive vice president for Academic Affairs, addressed the issue.
Executive Vice President for Academic Affairs Dr. Gerson Moreno-Riaño made the decision today.
Dean of the School of Education Dr. Kurt Kreassig  spoke to the graduating class.
The chair, Dean Perry, rescheduled the meeting.

Toll-Free Numbers

Do not add the number 1 to a toll-free number; it is implied. The Regent style prefers not to use hyphens between digit sequences. Use periods instead.

Example:
800.373.5504

Do not add the words Toll-free number or Toll Free before an 800 or 888 number; it is implied.

Example:
Call 888.773.5504 for more information.

United States

Spell out when used as a noun. Use U.S. (no space) only as an adjective, and use periods between the letters.

Examples:
The United States sends many products overseas.
Many U.S. products are exported.

University, school, center

Capitalize the words university, school or center when a part of the proper name.

Examples:
Regent University began in 1978.
The School of Communication & the Arts is growing.
Regent’s School of Business & Leadership has a bright future.
Regent recently established the Institute for Cybersecurity.
Do not capitalize the words university, school or center in a second reference when referring to the proper name.

Examples:
The university offers fully online programs.
The school operates on the principle of God’s truth.
The center has many supporters.

Vice president

Do not hyphenate. (See Titles for capitalization.)

Videoconferencing

Write videoconferencing as one word.

Virginia

When abbreviating Virginia in a postal address, use the Post Office abbreviation VA (without a period). In the body copy, however, the state should never be abbreviated.

Examples:
Virginia Beach, Virginia, is a coastal community.
Virginia is a beautiful state.
Mail your donation to: Regent University, 1000 Regent University Drive, Virginia Beach, VA 23464

Web

(See also Net)

Do not capitalize web when used in a sentence.

Website

Website is one word with no space. Capitalize only at the beginning of a sentence. Also, you do not need to include “www.” when promoting a website.

Examples:
See our website for more information.
Visit regent.edu to enroll.

Word of God

Capitalize as shown when referring to the Bible.

Worldview

Worldview is one word.

Example:
We hold and practice a biblical worldview.

worshiper/worshiping

Although acceptable to spell these variants of worship with one or two p’s, Regent University prefers one p.

www.

Since the World Wide Web has grown in recognition, the use of www. as a URL prefix is no longer necessary. In general, Regent does not use www. when promoting the website. However, you may see www. used in fine print copy such as disclaimers/legal documents. Because we don’t use www. as a URL prefix, vanity URLs must be tested by Regent’s IT department first to ensure they link properly.

Examples:
Visit regent.edu today!
To learn more about Regent’s School of Psychology & Counseling, visit regent.edu/spc.

Example Headline: Royals Take Early Lead in Soccer Season

Example lead: Regent University’s Men’s Soccer Team made history on Wednesday, September 13. The Royals took home the victory 4-2 at Mid-Atlantic University in Elizabeth City, Virginia.

  • Team and sport capitalized on first reference, with Regent University.
  • “Royals” in second reference.
  • Scores use numerical values.
  • Use “at” for away games.
  • Link first reference to the team to regent.edu/royals page.
  • Use Royals as team name in headline.

Regent University offers seven graduate schools, one undergraduate school, a college of healthcare sciences, and a school of nursing. The correct names and website addresses are as follows:

College of Arts & Sciences
www.regent.edu/college-of-arts-and-sciences/

College of Healthcare Sciences and School of Nursing
www.regent.edu/college-of-healthcare-sciences-and-school-of-nursing/

School of Business & Leadership
www.regent.edu/school-of-business-and-leadership/

School of Communication & the Arts
www.regent.edu/school-of-communication-and-the-arts/

School of Divinity
www.regent.edu/school-of-divinity/

School of Education
www.regent.edu/school-of-education/

Robertson School of Government
www.regent.edu/robertson-school-of-government/

School of Law
www.regent.edu/school-of-law/

School of Nursing may also be referred to autonomously
www.regent.edu/nursing

School of Psychology & Counseling
www.regent.edu/school-of-psychology-and-counseling/

Regent University offers over 150 areas of study, as of April 2021. For a full listing, visit regent.edu/degrees. To report an error, please contact University Marketing.

Associate of Arts: A.A.
Associate of Science: A.S.
Bachelor of Applied Science: BAS
Bachelor of Arts: B.A.
Bachelor of Fine Arts: BFA
Bachelor of Science: B.S.
Certificate in the Law & Higher Education: CLHE
Certificate of Advanced Counseling Studies: CACS
Certificate of Advanced Graduate Studies: CAGS
Certificate of Graduate Studies: CGS
Certificate of Post-Doctoral Studies in Organizational Leadership: CPDS
Doctor of Education: Ed.D.
Doctor of Ministry: D.Min.
Doctor of Philosophy: Ph.D.
Doctor of Psychology: Psy.D.
Doctor of Strategic Communication: DSC
Doctor of Strategic Leadership: DSL
Juris Doctor: J.D.
Master of Arts: M.A.
Master of Business Administration: MBA
Master of Divinity: M.Div.
Master of Education: M.Ed.
Master of Fine Arts: MFA
Master of Laws: LL.M.
Master of Nursing: MSN
Master of Public Administration: MPA
Master of Science: M.S.
Master of Theological Studies: MTS
Master of Theology: Th.M.
Post-Masters Certificate in Advancing Leadership: CAL
Teaching English to Speakers of other Languages: TESOL

In order to maintain brand identity, please use the following email signature on all internal and external email communication. This format helps students and colleagues to quickly identify your position and contact information.

First Name Last Name, Credentials
University Position Title
Regent University School or Department
1000 Regent University Drive, Mail Drop, Virginia Beach, VA 23464
757.352.XXXX
emailaddress@regent.edu

Regent University | Christian Leadership to Change the World

How to Create Your Email Signature

  1. Click here: https://www.regent.edu/admin/mktsrv/signature-template.html
  2. Press Ctrl A to select all and then Ctrl C to copy.
  3. In Outlook, create a new signature and press Ctrl V to paste.
  4. Update the example email signature with your name and contact information.

Due to standard privacy settings, some email clients store images as attachments rather than displaying them. Others may distort or exclude the logo, image or graphic altogether. If you choose to include the logo in your signature, it is best to use the following absolute URL to insert the logo in the proper place: https://www.regent.edu/admin/mktsrv/logos/2021/Email-Signature/Regent-University-Logo-Primary-email.png. This will maintain consistency of use and proper sizing. Creating a signature as a graphic image is discouraged. Again, most email clients store images as attachments and your signature graphic will not be seen unless the recipient allows it. Also, if you present your signature as an image, your correspondents will have a hard time knowing when you have sent a genuine attachment.

Email Signature Best Practices

Keep It Professional

Regent University email is not a forum for personal expression through the use of fancy typefaces, images, graphics, favorite scripture verses or quotations, etc. In order to preserve and promote the brand of Regent University, it is recommended to observe the following guidelines.

Fonts

Legibility is most important. Use common, legible fonts such as Calibri, Arial, Verdana (sans-serif), Times New Roman, Cambria or Georgia (serif). Avoid using decorative, elaborate, script or ornate typefaces.

Colors

Black type is the most legible and recommended text color for your signature. Darker gray shades are also acceptable. Avoid the use of background color on your emails. Not only does it limit legibility, but high levels of ink usage can occur when emails are printed.

Logos, Images and Graphics

Please remember that according to reported best practices, it is best not to use logos, images and graphics in email signatures. This is due to the fact that most standard privacy settings and most email clients store images as attachments rather than displaying them, and your signature graphic will not be seen unless the recipient allows it. Also, your correspondents will have a hard time knowing when you have sent a genuine attachment.

Quotes, etc.

The use of personal favorite quotations or scripture verses, etc. in Regent University email signatures is discouraged. It adds unnecessary length to the signature. This is perfectly acceptable for personal correspondence, however, it is not considered a professional best practice.

Social Media

Only reference official* Regent University pages and sites. Do not include personal IM, Facebook or Twitter, links, etc. or any sites not recognized as an official social media site. Also, do not include personal URLs. Again, this should only be done in text format with an embedded hyperlink.

*Official page links are:

We are an award-winning team of artists, creators, and strategists. Below are some examples of our work and the awards we have won.

Award ProgramLevelWinning EntryCategory
Collegiate Advertising AwardsGoldTheatre Season PostcardsDirect Mail – Series
GoldGeneral Welcome FolderPocket Folder
SilverLead the Way Print Ad CampaignMagazine Advertising – Series
Educational Advertising AwardsGoldLead the Way Print CampaignMagazine Advertising – Series
Silver2019-2020 Theatre BrochureSpecial Promotions
SilverCybersecurity VideoSpecial Video
MeritCampus Welcome FolderOther
Award ProgramLevelWinning EntryCategory
Collegiate Advertising AwardsSilverTheatre Season PostcardsPhoto/Illustration – Series
SilverCybersecurity Pocket FolderPocket Folder
Higher Ed Marketing/32nd Annual Educational Advertising AwardsGoldTheatre Season PostcardsSpecial Promotions
SilverCAS Travel BrochureBrochure
Award ProgramLevelWinning EntryCategory
Collegiate Advertising AwardsGoldTheatre Season PostcardsDirect Mail – Series
GoldDifferent By Design BrochureSelf Promotion
SilverTheatre Season BrochureBrochure – Multiple Pages
SilverSeize Your Dreams Magnet MailerDirect Mail – Single
SilverCAS Vision PackageRecruitment
SilverNew Website AnnouncementSocial Media Marketing
Higher Ed Marketing/31st Annual Educational Advertising AwardsGoldNew Website AnnouncementVideo Viewbook
GoldDifferent By Design BrochureBrochure
GoldLaw ProspectusStudent Viewbook
Gold“It Starts With You” World ChangersDirect Mail
SilverCharles Martin VideoSpecial Video
SilverCAS Vision PackageSearch Piece
SilverTheatre Season Postcards & BrochureSpecial Promotions
MeritSeize Your Dreams Magnet MailerDirect Mail
MeritDream Bigger. Do Bigger.Direct Mail
Award ProgramLevelWinning EntryCategory
Collegiate Advertising AwardsGoldRegent University Campus IllustrationPhoto/Illustration – Single
GoldRecruitment ProspectusesBrochure – Series
GoldUniversity Theatre Season PostcardsPhoto/Illustration – Series
SilverCAS Trad ProspectusBrochure – Multiple Pages
BronzeCAS Travel BrochureBrochure – Folded/Panels
Higher Ed Marketing/30th Annual Educational Advertising AwardsGoldCAS Trad ProspectusBrochure
GoldTheatre Season PostcardsSpecial Promotions
Gold8 Week CampaignTotal Advertising
SilverCAS Acceptance PacketTotal Recruitment
SilverWhat Can You Do in 8 WeeksTV Series
BronzeRegent Reflections Video SeriesSpecial Video
MeritRecruitment ProspectusesTotal Recruitment
AddySilverTheatre Season PostcardsCampaign
Award ProgramLevelWinning EntryCategory
Collegiate Advertising AwardsGoldFor a World in CrisisFundraising Campaign
GoldWomen of Faith Event FlyerEducational Fairs
GoldUniversity Theatre Postcard SeriesDirect Mail – Series
SilverIt’s Your Time BrochureBrochure – Multiple Pages
SilverTell Your Story BrochureStudent Viewbook – Printed
Higher Ed Marketing/29th Annual Educational Advertising AwardsGoldFood for Thought. Law Direct MailDirect Mail Advertising
SilverTheatre Season PostcardsDirect Mail Advertising
SilverChristian Leader MagazinePublication/External
MeritSchool of Law – Travel BrochureBrochure
Award ProgramLevelWinning EntryCategory
Higher Ed Marketing/26th Annual Educational Advertising AwardsGoldBright MindsMagazine Advertising/Single
BronzeChristian Leader MagazinePublication/External
MeritReagan SymposiumPoster
MeritTwo Future LeadersOutdoor Transit/Billboard
AddySilverPinehurst InvitationSpecial Event Invitation
Award ProgramLevelWinning EntryCategory
Higher Ed Marketing/25th Annual Educational Advertising AwardsGoldSchool of Communication & the ArtsMagazine Advertising/Series
SilverTwo Unique StylesMagazine Advertising/Single
BronzeChristian LeadershipPublication/External
AddySilverDiscover the Regent DifferenceCollateral Material – Brochure
Award ProgramLevelWinning EntryCategory
UCDAN/AAward of ExcellenceChancellors Birthday Celebration

What elements should I have ready when I open a job?

Please have all copy or detailed copy points prepared, attach all photos or graphics with your Job Request Form, supply the insertion orders for ads, supply budget guidelines, specify quantity of materials desired, supply a realistic timeline, reference past job numbers as often as possible, provide pertinent URL for information or examples, provide correct material phone numbers, and please gain preapproval from your department head before opening any job.

Who is allowed to open a job?

Each job should be opened by the department/school marketing director or his/her approved representative.

What format should I submit copy in?

Please submit all copy in Word document format (.doc or .docx). Do not submit copy in Microsoft® Excel, Microsoft® Publisher nor Microsoft® PowerPoint formats.

How much time does it take to produce a job from start to finish?

The amount of time it takes to produce a job depends on the type of job.

Job Request Timeline

The following timeline is provided to help determine an appropriate due date for your marketing project. Shorter timelines must be approved by Marketing Production Manager Deanna Reis, at ext. 4035.

Ads/MediaAt least 30 business days
Artwork for Specialty ItemsAt least 10 business days
CopyAt least 5 business days
DisplaysAt least 25 business days
PhotographyAt least 15 business days
VideoAt least 45 business days
PrintBrochure – Folded: 5-7 weeks
Brochure – Multipage: 8-12 weeks
Envelope: 4 weeks
Flyer: 4 weeks
Invitation: 4-6 weeks
Newsletter: 4-7 weeks
One-sheet: 4 weeks
Pocket Folder: 4-6 weeks
Postcard: 4 weeks
Poster: 4-6 weeks
Prospectus: TBD based on project
WebFlash: 1-4 weeks
HTML Email: 7-10 business days
Landing Page: 10-15 business days
Microsite: 4-6 weeks
Web Banner: 7-10 business days
Website Design: 12 week minimum
Website Redesign: 8 week minimum

Do you offer video and audio production?

Regent University Marketing has established a relationship with several vendors for video projects as well as radio and TV spots. We can provide you with an estimate for these services. Marketing can manage the project for you, but the same criteria and timeline applies as for other jobs. Regent Media Services provides Regent event coverage and DVD duplication. Please contact them directly for these services.

Do you create PowerPoint presentations?

We do not create nor design PowerPoint presentations.

What photographers do you recommend?

Eric Lusher, 757.472.8510www.lusherproductions.com
David Boller, 757.759.6844davidbollerphotography@gmail.com
Mike Wade, 757.961.6619www.wadestudio.com
Ron Atkinson, 757.754.3303
Danielle Boudreau, 757.642.6123danibou@mail.regent.edu
Jonathan Hargreaves,jonaha3@mail.regent.edu
Tyler Johnson, 757.646.8827,xchanged4him@icloud.com

What design programs do you use?

We use Adobe® Creative Suite® 3 Design Premium, which includes InDesign®, Photoshop®, Illustrator®, Acrobat®, Dreamweaver® and Flash®. We also work with Microsoft® Office 2008 for Mac. We do not use Quark Express® nor Microsoft® Publisher.

How much do you charge for your services?

Our marketing, design and copy writing services are provided as part of the university’s marketing initiative. However, in order to keep those services available to all, please follow the guidelines and timeline we have in place to maximize efficiency.

Claire Foster Vice President for University Marketing & Public Relations, Regent University.

Claire Foster
Vice President for University Marketing & Public Relations
cfoster@regent.edu
ext. 4219

Jason McGouldrick, Director of Marketing, Regent University.

Jason McGouldrick
Director of Marketing
jmcgouldrick@regent.edu

Brook Chalfant, Director of Editorial Services, Regent University Marketing.

Brook Chalfant
Director of Editorial Services
bchalfant@regent.edu
ext. 4026

Deanna Reis
Production Director
dreis@regent.edu
ext. 4035

Glenn Geisendorfer, Creative Director, Regent University Marketing.

Glenn Geisendorfer
Creative Director
ggeisend@regent.edu
ext. 4870

Amanda (Geisaka) Edds, Art Director, Regent University Marketing.

Amanda (Geisaka) Edds
Art Director
ageisaka@regent.edu
ext. 4256

Esther Keane, Digital Marketing Communications Specialist, Regent University Marketing.

Esther Keane
Digital Marketing Communications Specialist
ekeane@regent.edu
ext. 4232

Nicole Knight
Graphic Designer/Project Manager
nicokni@regent.edu
ext. 4991

Brandon Kolipano, Digital Web Marketing Manager, Regent University Marketing.

Brandon Kolipano
Digital Web Marketing Manager
bkolipano@regent.edu
ext. 4843

Alyssa Guiseppe Laws, Video Production Manager, Regent University Marketing.

Alyssa Guiseppe Laws
Video Production Manager
alysgui@regent.edu
ext. 4352

Darvin Muentes, Marketing Analyst, Regent University Marketing.

Darvin Muentes
Marketing Analyst
darvmue@regent.edu
ext. 4874

Gilead Spence
Marketing Analyst
gilespe@regent.edu
ext. 4441

Dawn Reed, Senior Marketing Writer, Regent University Marketing.

Dawn Reed
Senior Marketing Writer
dreed@regent.edu
ext. 4845

Shreya Shukla Thornton, Digital Website Specialist, Regent University Marketing.

Shreya Shukla Thornton
Digital Website Specialist
shreshu@regent.edu
ext. 4209

Endia Young, Front-End Web Developer, Regent University Marketing.

Endia Young
Front-End Web Developer
endiyou@regent.edu
ext. 4086


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