Regent University Marketing
Our Mission
In keeping with the mission of Regent University, the mission of University Marketing is to provide strategic, influential, creative leadership and support for each school and department in its charge to deliver excellent graduate and undergraduate education.
Our Services
- Data-Driven Lead Generation
- Marketing Strategy & Concept Development
- Copywriting & Copy Editing
- Design & Layout
- Web Design & Web Content Management
- Print Production for Marketing Collateral
- Videography & Photography
- Media Buying
Excellence. Innovation. Integrity.
We believe that our continuous pursuit of excellence, innovation and integrity in marketing will position our team as Christian leaders changing our world and, in turn, strengthen the university in its call to globally equip Christian leaders.
Data-Driven Lead Generation
Marketing supports university-wide enrollment initiatives through targeted, data-driven lead generation.
Marketing Strategy & Concept Development
As part of the marketing process, you are encouraged to meet with our team of experts to map out a marketing strategy for your project. This is the first step toward successful advertising.
Copywriting & Copy Editing
We offer assistance with copywriting and provide copy-editing for all marketing materials. When requesting a job, please provide completed copy, or at least copy points. If significant copywriting assistance is required, the client should budget to hire a recommended freelance copywriter.
Design & Layout
Once the copy is approved, we move into the design and layout phase of your project. Based on the information you submit, the marketing strategy and the budget that is defined, we design the piece to meet these objectives. Since most of our materials travel together, we strive to keep everything consistent with the overall Regent brand. Once the layout is approved internally, it is forwarded to you for your approval. No more than three rounds of changes are allowed on any project. Once final approvals are received, the project will move to production.
Web Design & Web Content Management
Combining brand consistency with aesthetic usability, University Marketing creates web materials for your school or department. Our services include: HTML emails, landing pages, microsites, animations, banners, web ads and website design/redesign. We specifically concentrate on the front-end phase of web production by strategizing and executing the visual “look and feel” and by creating web templates. Web templates are then passed off to the appropriate web representative of your school or department for content population.
Print Production for Marketing Collateral
Once the layout and size of a piece is approved, University Marketing sends out the print specifications to a number of vendors. Based on the best price and delivery, we will send you an estimate for approval. We often price a number of quantity options so you can choose the best cost and quantity for your project. The cost/quantity approval needs to be sent back to production from a person with signature authority along with delivery information and the account code for charging. Once we receive this approval, we send the project to the vendor and a purchase order is provided by the purchasing department. Final press proofs are approved by the production manager prior to printing, and the job is often approved at press. The production manager will advise you when to expect project delivery based on the size of the piece and the quantity ordered.
Videography & Photography
Regent University Marketing provides photography and videography services for general marketing purposes including: advertisements, prospectuses, direct mail, digital communications, Public Relations, and other recruitment and/or fundraising purposes. We may recommend outsourcing for complex photography or videography needs related to advertising projects or if a Regent Marketing staff members are not available. Outsourcing could incur additional fees.
Media Buying
We offer media buying for media purchases including digital, print and broadcast, and follow through to ensure that the materials are sent for each media placement. However, you are responsible for opening jobs for each ad insertion, providing an adequate timeline and project details.
Primary Logo
The primary Regent University logo, used for most applications, contains two elements, the wordmark and the shield. They should never be separated or altered, but always used as seen here.
The Shield
The Regent shield symbolizes the coming together of faith and reason, and illustrates the relationship between academic excellence and Christian leadership. The three crowns stand on the side of faith representing the holy Trinity, and the book pages represent our academic offerings.
Size & Clear Space
Consistent use is critical to the launch of a new logo and brand. Following these simple guides will ensure a clear and compelling visual brand across all levels of University communications.
PREFERRED SIZE
Whenever possible, use the preferred logo size on all applications. Never reproduce the logo at widths smaller than 1.25 inches or 200 pixels. There is no maximum size limit, but use discretion when sizing the logo. It should never be the dominant element on the page; instead it should live comfortably and clearly as a signature.
CLEAR SPACE
We need to ensure that clear space is maintained around the logo. That way, it’s always legible and has room to breathe. Photos, text, and graphic elements must follow this guideline. Use the crest as shown to gauge the preferred clearance.
Use the illustration below as a guide for placing the logo in a layout.
Primary Logo With Tagline
Our tagline is a powerful statement that creates a strong impression of the university. It should be used in all communications that reach the general public, particularly admissions audiences. The logo and tagline alone can also succinctly convey the university’s mission when no other messaging appears. When they’re combined, the logo and tagline form a single unit that should not be altered. The logo without the tagline may still be used for internal audiences.
The tagline lockups below should not be combined with the sub-brand lockups.
Sub-Brand Logo Lockups
In an identity system, consistency is key to overall brand recognition. All of these logo lockups exist as a uniform system, consistently maintaining hierarchy between the logo and the school name.
Each official sub-brand should use only the approved and supplied version of its lockup. Except for the tagline, the names of the schools and official offices are the only elements permitted to be locked up with the Regent University logo.
WHEN TO USE
A sub-brand logo lockup should only be used when all the content in the respective piece correlates to that school. Whenever you are communicating to more than one school or audience, use the primary logo.
EXAMPLES OF ACCEPTABLE USE
SUB-BRAND LOGO LOCKUP DOWNLOADS
Contact University Marketing if your school or office is not represented in the sub-brand lockup downloads.
Advancement
Alumni Relations
Central Enrollment Management
Church Relations
College of Arts & Sciences
Global Affairs
Institutional Research
Library
Military & Veterans Affairs
Office of the Chancellor
Office of the President
Professional & Continuing Education
Robertson School of Government
School of Business & Leadership
School of Communication & the Arts
School of Divinity
School of Education
School of Law
School of Psychology & Counseling
Student Services
View the Regent University Editorial Style Guide.
In order to maintain brand identity, please use the following email signature on all internal and external email communication. This format helps students and colleagues to quick identify your position and contact information.
First Name Last Name, Credentials
University Position Title
Regent University School or Department
1000 Regent University Drive, Mail Drop, Virginia Beach, VA 23464
757.352.XXXX
emailaddress@regent.edu
How to Create Your Email Signature
- Click here: https://www.regent.edu/admin/mktsrv/signature-template.html
- Press Ctrl A to select all and then Ctrl C to copy.
- In Outlook, create a new signature and press Ctrl V to paste.
- Update the example email signature with your name and contact information.
Email Signature Best Practices
Keep It Professional
Regent University email is not a forum for personal expression through the use of fancy typefaces, images, graphics, favorite scripture verses or quotations, etc. In order to preserve and promote the brand of Regent University, it is recommended to observe the following guidelines.
Fonts
Legibility is most important. Use common, legible fonts such as Calibri, Arial, Verdana (sans-serif), Times New Roman, Cambria or Georgia (serif). Avoid using decorative, elaborate, script or ornate typefaces.
Colors
Black type is the most legible and recommended text color for your signature. Darker gray shades are also acceptable. Avoid the use of background color on your emails. Not only does it limit legibility, but high levels of ink usage can occur when emails are printed.
Logos, Images and Graphics
Due to standard privacy settings, some email clients store images as attachments rather than displaying them. Others may distort or exclude the logo, image or graphic altogether. If you choose to include the logo in your signature, it is best to use the following absolute URL to insert the logo in the proper place: http://www.regent.edu/images/general/Ru_logo_emailsig.jpg. This will maintain consistency of use and proper sizing. Creating a signature as a graphic image is discouraged. Again, most email clients store images as attachments and your signature graphic will not be seen unless the recipient allows it. Also, if you present your signature as an image, your correspondents will have a hard time knowing when you have sent a genuine attachment.
Quotes, etc.
The use of personal favorite quotations or scripture verses, etc. in Regent University email signatures is discouraged. It adds unnecessary length to the signature. This is perfectly acceptable for personal correspondence, however, it is not considered a professional best practice.
Social Media
Only reference official* Regent University pages and sites. Do not include personal IM, Facebook or Twitter, links, etc. or any sites not recognized as an official social media site. Also, do not include personal URLs. Again, this should only be done in text format with an embedded hyperlink.
*Official page links are:
- www.facebook.com/regentuniversity
- www.youtube.com/regentuniversity
- www.twitter.com/regentu
- www.instagram.com/regentuniversity
- www.linkedin.com/school/regent-university
Email Signature Logo File
Please remember that according to reported best practices, it is best not to use logos, images and graphics in email signatures. This is due to the fact that most standard privacy settings and most email clients store images as attachments rather than displaying them, and your signature graphic will not be seen unless the recipient allows it. Also, your correspondents will have a hard time knowing when you have sent a genuine attachment.
If it is however, important to include the logo in your email signature, you can download the file (by using the download button above) or you can use the following absolute URL:
We are an award-winning team of artists, creators, and strategists. Below are some examples of our work and the awards we have won.
| Award Program | Level | Winning Entry | Category |
| Collegiate Advertising Awards | Gold | Theatre Season Postcards | Direct Mail – Series |
| Gold | General Welcome Folder | Pocket Folder | |
| Silver | Lead the Way Print Ad Campaign | Magazine Advertising – Series | |
| Educational Advertising Awards | Gold | Lead the Way Print Campaign | Magazine Advertising – Series |
| Silver | 2019-2020 Theatre Brochure | Special Promotions | |
| Silver | Cybersecurity Video | Special Video | |
| Merit | Campus Welcome Folder | Other |
| Award Program | Level | Winning Entry | Category |
| Collegiate Advertising Awards | Silver | Theatre Season Postcards | Photo/Illustration – Series |
| Silver | Cybersecurity Pocket Folder | Pocket Folder | |
| Higher Ed Marketing/32nd Annual Educational Advertising Awards | Gold | Theatre Season Postcards | Special Promotions |
| Silver | CAS Travel Brochure | Brochure |
| Award Program | Level | Winning Entry | Category |
| Collegiate Advertising Awards | Gold | Theatre Season Postcards | Direct Mail – Series |
| Gold | Different By Design Brochure | Self Promotion | |
| Silver | Theatre Season Brochure | Brochure – Multiple Pages | |
| Silver | Seize Your Dreams Magnet Mailer | Direct Mail – Single | |
| Silver | CAS Vision Package | Recruitment | |
| Silver | New Website Announcement | Social Media Marketing | |
| Higher Ed Marketing/31st Annual Educational Advertising Awards | Gold | New Website Announcement | Video Viewbook |
| Gold | Different By Design Brochure | Brochure | |
| Gold | Law Prospectus | Student Viewbook | |
| Gold | “It Starts With You” World Changers | Direct Mail | |
| Silver | Charles Martin Video | Special Video | |
| Silver | CAS Vision Package | Search Piece | |
| Silver | Theatre Season Postcards & Brochure | Special Promotions | |
| Merit | Seize Your Dreams Magnet Mailer | Direct Mail | |
| Merit | Dream Bigger. Do Bigger. | Direct Mail |
| Award Program | Level | Winning Entry | Category |
| Collegiate Advertising Awards | Gold | Regent University Campus Illustration | Photo/Illustration – Single |
| Gold | Recruitment Prospectuses | Brochure – Series | |
| Gold | University Theatre Season Postcards | Photo/Illustration – Series | |
| Silver | CAS Trad Prospectus | Brochure – Multiple Pages | |
| Bronze | CAS Travel Brochure | Brochure – Folded/Panels | |
| Higher Ed Marketing/30th Annual Educational Advertising Awards | Gold | CAS Trad Prospectus | Brochure |
| Gold | Theatre Season Postcards | Special Promotions | |
| Gold | 8 Week Campaign | Total Advertising | |
| Silver | CAS Acceptance Packet | Total Recruitment | |
| Silver | What Can You Do in 8 Weeks | TV Series | |
| Bronze | Regent Reflections Video Series | Special Video | |
| Merit | Recruitment Prospectuses | Total Recruitment | |
| Addy | Silver | Theatre Season Postcards | Campaign |
| Award Program | Level | Winning Entry | Category |
| Collegiate Advertising Awards | Gold | For a World in Crisis | Fundraising Campaign |
| Gold | Women of Faith Event Flyer | Educational Fairs | |
| Gold | University Theatre Postcard Series | Direct Mail – Series | |
| Silver | It’s Your Time Brochure | Brochure – Multiple Pages | |
| Silver | Tell Your Story Brochure | Student Viewbook – Printed | |
| Higher Ed Marketing/29th Annual Educational Advertising Awards | Gold | Food for Thought. Law Direct Mail | Direct Mail Advertising |
| Silver | Theatre Season Postcards | Direct Mail Advertising | |
| Silver | Christian Leader Magazine | Publication/External | |
| Merit | School of Law – Travel Brochure | Brochure |
| Award Program | Level | Winning Entry | Category |
| Higher Ed Marketing/26th Annual Educational Advertising Awards | Gold | Bright Minds | Magazine Advertising/Single |
| Bronze | Christian Leader Magazine | Publication/External | |
| Merit | Reagan Symposium | Poster | |
| Merit | Two Future Leaders | Outdoor Transit/Billboard | |
| Addy | Silver | Pinehurst Invitation | Special Event Invitation |
| Award Program | Level | Winning Entry | Category |
| Higher Ed Marketing/25th Annual Educational Advertising Awards | Gold | School of Communication & the Arts | Magazine Advertising/Series |
| Silver | Two Unique Styles | Magazine Advertising/Single | |
| Bronze | Christian Leadership | Publication/External | |
| Addy | Silver | Discover the Regent Difference | Collateral Material – Brochure |
| Award Program | Level | Winning Entry | Category |
| UCDA | N/A | Award of Excellence | Chancellors Birthday Celebration |
What elements should I have ready when I open a job?
Please have all copy or detailed copy points prepared, attach all photos or graphics with your Job Request Form, supply the insertion orders for ads, supply budget guidelines, specify quantity of materials desired, supply a realistic timeline, reference past job numbers as often as possible, provide pertinent URL for information or examples, provide correct material phone numbers, and please gain preapproval from your department head before opening any job.
Who is allowed to open a job?
Each job should be opened by the department/school marketing director or his/her approved representative.
What format should I submit copy in?
Please submit all copy in Word document format (.doc or .docx). Do not submit copy in Microsoft® Excel, Microsoft® Publisher nor Microsoft® PowerPoint formats.
How much time does it take to produce a job from start to finish?
The amount of time it takes to produce a job depends on the type of job.
Job Request Timeline
The following timeline is provided to help determine an appropriate due date for your marketing project. Shorter timelines must be approved by Marketing Production Manager Deanna Reis, at ext. 4035.
| Ads/Media | At least 30 business days |
| Artwork for Specialty Items | At least 10 business days |
| Copy | At least 5 business days |
| Displays | At least 25 business days |
| Photography | At least 15 business days |
| Video | At least 45 business days |
| Brochure – Folded: 5-7 weeks Brochure – Multipage: 8-12 weeks Envelope: 4 weeks Flyer: 4 weeks Invitation: 4-6 weeks Newsletter: 4-7 weeks One-sheet: 4 weeks Pocket Folder: 4-6 weeks Postcard: 4 weeks Poster: 4-6 weeks Prospectus: TBD based on project | |
| Web | Flash: 1-4 weeks HTML Email: 7-10 business days Landing Page: 10-15 business days Microsite: 4-6 weeks Web Banner: 7-10 business days Website Design: 12 week minimum Website Redesign: 8 week minimum |
Do you offer video and audio production?
Regent University Marketing has established a relationship with several vendors for video projects as well as radio and TV spots. We can provide you with an estimate for these services. Marketing can manage the project for you, but the same criteria and timeline applies as for other jobs. Regent Media Services provides Regent event coverage and DVD duplication. Please contact them directly for these services.
Do you create PowerPoint presentations?
We do not create nor design PowerPoint presentations.
What photographers do you recommend?
Eric Lusher, 757.472.8510, www.lusherproductions.com
David Boller, 757.759.6844, davidbollerphotography@gmail.com
Mike Wade, 757.961.6619, www.wadestudio.com
Ron Atkinson, 757.754.3303
Danielle Boudreau, 757.642.6123, danibou@mail.regent.edu
Jonathan Hargreaves,jonaha3@mail.regent.edu
Tyler Johnson, 757.646.8827,xchanged4him@icloud.com
What design programs do you use?
We use Adobe® Creative Suite® 3 Design Premium, which includes InDesign®, Photoshop®, Illustrator®, Acrobat®, Dreamweaver® and Flash®. We also work with Microsoft® Office 2008 for Mac. We do not use Quark Express® nor Microsoft® Publisher.
How much do you charge for your services?
Our marketing, design and copy writing services are provided as part of the university’s marketing initiative. However, in order to keep those services available to all, please follow the guidelines and timeline we have in place to maximize efficiency.
Claire Foster
Vice President for University Marketing & Public Relations
cfoster@regent.edu
ext. 4219
Jason McGouldrick
Director of Marketing
jmcgouldrick@regent.edu
Brook Chalfant
Director of Editorial Services
bchalfant@regent.edu
ext. 4026
Deanna Reis
Production Director
dreis@regent.edu
ext. 4035
Glenn Geisendorfer
Creative Director
ggeisend@regent.edu
ext. 4870
Amanda (Geisaka) Edds
Art Director
ageisaka@regent.edu
ext. 4256
Esther Keane
Digital Marketing Communications Specialist
ekeane@regent.edu
ext. 4232
Nicole Knight
Graphic Designer/Project Manager
nicokni@regent.edu
ext. 4991
Brandon Kolipano
Digital Web Marketing Manager
bkolipano@regent.edu
ext. 4843
Alyssa Guiseppe Laws
Video Production Manager
alysgui@regent.edu
ext. 4352
Darvin Muentes
Marketing Analyst
darvmue@regent.edu
ext. 4874
Gilead Spence
Marketing Analyst
gilespe@regent.edu
ext. 4441
Dawn Reed
Senior Marketing Writer
dreed@regent.edu
ext. 4845
Shreya Shukla Thornton
Digital Website Specialist
shreshu@regent.edu
ext. 4209
Endia Young
Front-End Web Developer
endiyou@regent.edu
ext. 4086