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Professionals at a meeting: Explore Regent's online M.A. in Communication - Strategic Communication program.

M.A. in Communication – Strategic Communication

Be Strategic. Enhance Your Communications Career.

You know communication is the backbone of an organization. And you want to master it. Our Master of Arts in Communication – Strategic Communication equips you for just that. It combines the foundational theories of communication with practical application, enabling you to shape your narrative through strategic messaging.

Online
33+
August 23, 2021
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Increase Your Earning Potential

Advance in leadership roles with higher salary potential.

Enhance Your Expertise

Be equipped to serve in influential media and management positions.

Expand Your Audience

Learn to produce communication across a wide cultural, social, and economic spectrum.

To learn more about this program, please complete the Request Information form on this page.

Online Masters Best Communication Degree Programs 2019

On completing the online master’s in Communication – Strategic Communication program, you will be able to:

  • Apply current internet, social media, and mobile media marketing strategies, tools, and practices.
  • Apply research methods, evaluation, and analysis techniques to gain an insight into media trends.
  • Assist organizations with various communication needs, from public relations and crisis communication to combining entertainment and education in training modules.

Career Opportunities

  • Media director
  • Business marketing specialist
  • Communications director
  • Social media manager
  • Advertising & public relations specialist
  • Communication analyst
$132Thousand
Estimated mean annual wage of public relations and fundraising managers U.S. Bureau of Labor Statistics, 2019
Current internet, social media, and mobile media marketing theories, strategies, tools and practices. Includes study of communication methods used by professionals in journalism, film, television, advertising, public relations, and related professions to brand, promote, and distribute products and services. Web-based production lab included. Cross-listed with GOV 547, JRN 607 and COM 717.

Designed to develop an understanding of important theories of social influence pertinent to media and culture, this course features content including the study of diffusion of innovations, social marketing, entertainment-education, agenda setting, and other communication and development processes. Social change will be studied within the context of Scripture at the individual, organizational, community, national and international levels. Course will benefit anyone who seeks to know how mass media influences people’s attitudes, values, beliefs and practices. Students may have the opportunity to get involved in applied research projects that address some of the most significant issues and needs in contemporary society.

Contemporary principles and practices of leadership in media-related organizations, both commercial and non-profit, through a biblical lens. Includes current theories on leading organizational change, virtual teams, and entrepreneurship. Lab included. Cross-listed with JRN 628.

New and emerging communication technologies, their uses and related issues are drastically changing the nature of communication, organizational life generally and cultures in which organizations reside. This course provides students with a communication-based perspective of organizations and organizational leadership, with a special emphasis on the characteristics of a current and future trends and issues associated with organizations in this digital age. A blend of theory and practice, it draws from existing, pertinent theoretical constructs, models, research and generalizations that are relevant to organizational communication and leadership in our increasingly highly mediated environment. It provides opportunities for students to sharpen their critical thinking and further develop their communication skills and learn practical concepts and principles that can be applied creatively to their current or future special areas of interest, organizational settings or professional roles.

Historical and critical frameworks for examining the convergence of new media technologies and cultural norms and practices. Includes study of new media behavior and culture and how individuals and communities are shaped by the way we process and think about mediated communication. Lab included.

Public communication campaigns, strategies and practices, including the management of public opinion and the creation of corporate image. National and international cases in politics, health, sports, environment and religion are examined. Applied lab included. Cross-listed with GOV 548.
Professional strategies and practices for developing, maintaining and restoring an organization’s image. Emphasis on crisis communication planning and response, including knowledge of how the interactive digital media environment fosters and intensifies organizational crises, creates ethical challenges, and provides innovative response opportunities. Applied lab included. Cross-listed with GOV 549.

2021-22 Semester Check-In Deadlines:

All new students are expected to check-in for the semester two weeks before the session start date. Students should apply, be accepted, enroll in their first courses, and confirm a plan to pay for their courses prior to this date.

SessionSemester Check-InSession Start Date
Session AFriday, August 13Monday, August 23
Session MFriday, September 10Monday, September 20
Session BFriday, October 15Monday, October 25
Session CTuesday, December 21Monday, January 10
Session TFriday, January 28Monday, February 7
Session DFriday, March 4Monday, March 14
Session EFriday, April 29Monday, May 9
Session FFriday, June 10Monday, June 20

Admissions Process:

Step 1: Application

Submit your application using our Regent University Online Application.

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office and an admissions representative will provide reasonable accommodations to assist you in completing the application.

Step 2: Application Fee

Pay the $50 nonrefundable application fee by check or money order mailed to Regent University, Enrollment Support Services, 1000 Regent University Drive, Virginia Beach, VA 23464.

Step 3: Submit your Unofficial College Transcripts*

We are able to examine and view your unofficial transcript from a U.S.-based school, which indicates successful completion of a bachelor’s degree program, in order to review you for an admissions decision. Please submit your unofficial transcript to our Admissions Office by email to apply@regent.edu using the subject line: SCA Master’s Application Pieces.

Non-U.S. transcripts must be evaluated by an NACES-approved company. For further details, please review the International Admissions Checklist on the International Students Admissions page.

International Applicants: Please visit the International Students Admissions page for a more detailed explanation of the Regent University application information and to determine whether or not you qualify as an international student.

*Upon conditional acceptance to the program by review of unofficial transcripts, Regent University’s Admissions Office will attempt to obtain your official transcripts from your U.S. degree-granting institution, which indicate successful completion of a bachelor’s degree program. We will notify you if your previous institution will not release transcripts directly to us.

Step 4: Complete Your Academic Background Questionnaire

In lieu of the previously required personal goal statement, please complete a brief admissions questionnaire based on your professional goals and interests. This should only take a few minutes to complete but please answer the questions completely and thoughtfully. This gives us a better opportunity to get to know you and align your objective with our programs. The admissions questionnaire can be found here. Once completed, it will be sent directly to an admissions counselor who will be in touch with you right away to help complete the rest of your application.

Step 5: Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please email a scanned copy or photograph of it to apply@regent.edu with the subject line: Government ID.


Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

PART-TIME STUDENTS

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA)$6506$3,900
Master of Fine Arts in Film-Television (MFA)$6506$3,900
Master of Fine Arts in Acting (MFA)$8956$5,370
Doctor of Philosophy in Communication (PhD)$9253$2,775
Doctor of Strategic Communication (DSC)$9253$2,775

Full-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA)$6509$5,850
Master of Fine Arts in Film-Television (MFA)$6509$5,850
Master of Fine Arts in Acting (MFA)$8959$8,055
Doctor of Philosophy in Communication (PhD)$9256$5,550
Doctor of Strategic Communication (DSC)$9256$5,550

Student Fees Per Semester

University Services Fee (On-Campus Students)$800
University Services Fee (Online Students)$650

Part-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA)$6506$3,900
Master of Fine Arts in Film-Television (MFA)$6506$3,900
Master of Fine Arts in Acting (MFA)$8956$5,370
Doctor of Philosophy in Communication (PhD)$9253$2,775
Doctor of Strategic Communication (DSC)$9253$2,775

Full-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA)$6509$5,850
Master of Fine Arts in Film-Television (MFA)$6509$5,850
Master of Fine Arts in Acting (MFA)$8959$8,055
Doctor of Philosophy in Communication (PhD)$9256$5,550
Doctor of Strategic Communication (DSC)$9256$5,550

Student Fees Per Semester

University Services Fee (On-Campus Students)$750
University Services Fee (Online Students)$600

*Rates are subject to change at any time.

Estimated Cost of Attendance: View the estimated cost of attendance to see an example of the total cost of tuition and fees.

Whether you are a prospective student or a current student, your questions matter. Please take a few moments to skim our Frequently Asked Questions. If you cannot find the answer to your question, please contact us.

“I took a trip to the campus and was blown away by the beauty of the school. What actually won me over to finally pursue an advanced degree was the professional resources offered by the School of Communication & the Arts, as well as the curriculum.”

Jonathan Santiago, M.A., 2012 Digital Media

“Proverbs 27:17 states, 'Iron sharpens iron, and one man sharpens another.' That's been my Regent experience academically and relationally. I am grateful to have grown together with such amazing people.”

Christian Ellis, B.S. in Business, 2018; M.A. in Organizational Leadership, 2020 Executive Assistant to the Executive Vice President, Regent University

“At Regent, they encourage you as an individual and want you to succeed. Don’t sell yourself short. You can do it.”

Robert Coward, B.A. in History, 2019

“At Regent, mentors are readily available if students seek them out. They're just waiting for you to take the initiative and ask for support. The blessings are beyond anything you could imagine.”

Ben Kay, B.A., 2013 Biblical & Theological Studies

“Honors College classes are much more focused on discussion and working with others to solve a problem. My experience was different from school: Instead of reading other peoples' data and writing a report on it, you're forming your own data and then reporting that.”

Allison Hodgkins, College of Arts & Sciences, 2022