Imagery of Regent people and campus

Logo and Brand Guides

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Primary Logo

The primary Regent University logo, used for most applications, contains two elements, the wordmark and the shield. They should never be separated or altered, but always used as seen here.

The Shield

The Regent shield symbolizes the coming together of faith and reason, and illustrates the relationship between academic excellence and Christian leadership. The three crowns stand on the side of faith representing the holy Trinity, and the book pages represent our academic offerings.

Size & Clear Space

Consistent use is critical to the launch of a new logo and brand. Following these simple guides will ensure a clear and compelling visual brand across all levels of University communications.

PREFERRED SIZE
Whenever possible, use the preferred logo size on all applications. Never reproduce the logo at widths smaller than 1.25 inches or 200 pixels. There is no maximum size limit, but use discretion when sizing the logo. It should never be the dominant element on the page; instead it should live comfortably and clearly as a signature.

CLEAR SPACE
We need to ensure that clear space is maintained around the logo. That way, it's always legible and has room to breathe. Photos, text, and graphic elements must follow this guideline. Use the crest as shown to gauge the preferred clearance.

Use the illustration below as a guide for placing the logo in a layout.

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Primary Logo With Tagline

Our tagline is a powerful statement that creates a strong impression of the university. It should be used in all communications that reach the general public, particularly admissions audiences. The logo and tagline alone can also succinctly convey the university's mission when no other messaging appears. When they're combined, the logo and tagline form a single unit which should not be altered. The logo without the tagline may still be used for internal audiences.

The tagline lockups below should not be combined with the sub-brand lockups.

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Sub-Brand Logo Lockups

In an identity system, consistency is key to overall brand recognition. All of these logo lockups exist as a uniform system, consistently maintaining hierarchy between the logo and the school name.

Each official sub-brand should use only the approved and supplied version of its lockup. Except for the tagline, the names of the schools and official offices are the only elements permitted to be locked up with the Regent University logo.

WHEN TO USE
A sub-brand logo lockup should only be used when all the content in the respective piece correlates to that school. Whenever you are communicating to more than one school or audience, use the primary logo.

EXAMPLES OF ACCEPTABLE USE

Sub-Brand Logo Lockup Downloads

Contact University Marketing if your school or office is not represented in the sub-brand lockup doanloads

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Advancement

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Alumni Relations

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Central Enrollment Management

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Church Relations

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College of Arts & Sciences

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Global Affairs

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Institutional Research

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Library

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Military & Veterans Affairs

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Office of the Chancellor

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Office of the President

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Professional & Continuing Education

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Robertson School of Government

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School of Business & Leadership

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School of Communication & the Arts

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School of Divinity

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School of Education

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School of Law

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School of Psycology & Counseling

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Student Services

Brand Guidelines

Everything Regent University says, does or creates comes from Regent's positioning. Our brand guidelines help ensure that all communications have a clear and unified brand, where every piece and part work together. Please feel free to download the Regent University Brand Guidelines pdf to help you understand our foundation and commitments, and the tools necessary to effectively showcase the Regent difference. View here.

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