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FAQBachelor of Science (B.S.) in Business with an Emphasis in Marketing: Degree Overview
On-Campus and Online Degree Overview
The optional marketing emphasis available to students in the Bachelor of Science in Business degree was created to prepare individuals to someday lead the marketing function within corporations, nonprofits or other entities. Effective marketing is essential to the growth and success of any organization and requires individuals that are well-versed in the forces that shape consumer behavior as well as the tools of communication.
Building upon a foundation of general business courses, the emphasis on marketing provides students of Regent University an opportunity to expand their knowledge of marketing strategies through specific courses in marketing research, public relations, e-commerce, advertising, and promotion.
