Bachelor of Science (B.S.) in Business with a Concentration in Marketing
On-Campus Degree Overview
A business degree in marketing will equip you with the skills needed to pursue a marketing career within corporations, nonprofits or other entities. Effective marketing is essential to the growth and success of any organization and requires individuals who are well-versed in the forces that shape consumer behavior as well as the tools of communication. Regent’s marketing program explores these topics and combines practical skills with Christian values in business.
Building upon a foundation of general business courses, the marketing concentration provides you with the opportunity to expand your knowledge of marketing strategies through specific courses in marketing research, public relations, e-commerce, advertising and promotion. Pursue your marketing degree program in Virginia on our beautiful campus, or take your courses online. Graduates of either the on-campus or online marketing degree program will be prepared to enter the marketplace as principled marketing leaders of tomorrow.