Bachelor of Science (B.S.) in Business with an Emphasis in Marketing
On-Campus Degree Overview
The marketing emphasis available to students in the Bachelor of Science in Business degree program was created to prepare individuals to someday lead the marketing function within corporations, nonprofits or other entities. Effective marketing is essential to the growth and success of any organization and requires individuals that are well-versed in the forces that shape consumer behavior as well as the tools of communication.
Building upon a foundation of general business courses at our Virginia university campus, the emphasis on marketing provides undergraduate students at Regent University an opportunity to expand their knowledge of marketing strategies through specific courses in marketing research, public relations, e-commerce, advertising and promotion.
Marketing leaders of tomorrow who cannot attend classes at or Virginia Beach campus may earn this business degree through our online degree program.