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M.A. in Campaigns & Political Leadership – Marketing & Communication

Change the World Through Campaign Marketing & Communication

Do you have a passion for politics and seek to run an effective campaign? Regent’s Master of Arts in Campaigns & Political Leadership with a concentration in Marketing & Communication will equip you in the process and practice of election strategy, impactful messaging, winning public opinion, and earning ballot box victories. Presented from a limited-government perspective with an emphasis on principles of federalism, this is the first explicitly Christian offering of its kind in the nation. You will learn about campaign management, political parties, administrative ethics, and finance and compliance issues. You’ll also study the digital marketing landscape and how to use the power of social media to expand your base and reach voters across the aisle. Taught by award-winning faculty, this specialized degree is delivered fully online or online with some face-to-face components in Virginia Beach.

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LEAD CAMPAIGN MARKETING & COMMUNICATION WITH CONFIDENCE

Develop a strong campaign brand and communication plan that helps manage public opinion.

MAKE AN IMPACT

Influence the direction of government at the local, state and federal levels across multimedia platforms.

GAIN HANDS-ON EXPERIENCE

Receive real-world training through an internship of your choosing.

INCREASE YOUR NETWORK

Join our global alumni of government officials, advocates, consultants and policymakers who are making an impact in the world of politics.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for three years (2019, 2020 and 2022). We have also been recognized as a Military Friendly Top 10 School by Military Friendly®, 2022-23, and among the Top 10 Best for Vets Colleges: Online & Nontraditional by Military Times, 2020. Experience the Regent difference through the Master of Arts in Campaigns & Political Leadership – Marketing & Communication.

Please complete the Request Information form on this page to learn more about this program.

On completing the M.A. in Campaigns & Political Leadership – Marketing & Communication, you will be able to:

  • Develop winning models for marketing a candidate using social media and data analytics.
  • Oversee the advertising and messaging of campaign fundraisers, events and rallies.
  • Apply effective communication strategies that improve nominee support and voter turnout.
  • Advance political agendas for faith-based candidates and initiatives through community and public outreach.

CAREER OPPORTUNITIES

  • Campaign Manager
  • Political Consultant
  • Campaign Marketing Specialist
  • Polling Analyst
  • Communication Director
  • Press Secretary/Speech Writer
Principles, aesthetics and writing practices of media professional seeking to persuade audiences with targeting messages across multiple media platforms. Student will acquire, write, and produce persuasive multimedia content. Multiplatform production lab included. Cross-listed with COM 542 and JRN 542.
Emerging marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes. Cross-listed with MKTG 634.
An overview of digital marketing including ad networks, demandside platforms, and data management platforms interaction with advertisers, agencies, and publishers. Cross-listed with MKTG 636.
Current internet, social media, and mobile media marketing theories, strategies, tools and practices. Includes study of communication methods used by professionals in journalism, film television, advertising, public relations, and related professions to brand, promote, and distribute products and services. Web-based production lab included. Cross-listed with COM 607, JRN 607 and COM 717.
Public communication campaigns, strategies and practices, including the management of public opinion and the creation of corporate image. National and international cases in politics, health, sports, environment and religion are examined. Applied lab included. Cross-listed with COM 651.
Professional strategies and practices for developing, maintaining and restoring an organization's image. Emphasis on crisis communication planning and response, including knowledge of how the interactive digital media environment fosters and intensifies organizational crises, creates ethical challenges, and provides innovative response opportunities. Applied lab include. Cross-listed with COM 652.

2022-23 Semester Check-In Deadlines

All new students are expected to check-in for the semester two weeks before the session start date. Students should apply, be accepted, enroll in their first courses, and confirm a plan to pay for their courses prior to this date.

SessionSemester Check-InSession Start Date
Session AFriday, August 12Monday, August 22
Session MFriday, September 9Monday, September 19
Session BFriday, October 14Monday, October 24
Session CWednesday, January 4Monday, January 9
Session TFriday, January 27Monday, February 6
Session DFriday, March 3Monday, March 13
Session EFriday, April 28Monday, May 8
Session FFriday, June 9Monday, June 19

Admissions Requirements

Step 1: Apply to Regent University

Step 2: Complete Your Admissions Questionnaire

  • After you submit your application, you will receive a link to complete the required admissions questionnaire.

Step 3: Submit Your Unofficial College Transcripts

  • Email your unofficial college transcripts to apply@regent.edu using the subject line: Unofficial Transcripts.
  • Upon conditional acceptance, Regent University will attempt to obtain your official transcripts from your U.S. degree-granting institution.
  • International transcripts must be evaluated by an NACES-approved company.

Step 4: Submit Your Government-Issued ID

  • Email a photo of your government-issued ID to apply@regent.edu using the subject line: Government ID.
  • Please note that all items submitted as part of the application process become the property of Regent University and cannot be returned.

PART-TIME STUDENTS

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA)$6956$4,170
Master of Arts in Public Administration (MPA)$6956$4,170

Full-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA)$6959$6,255
Master of Arts in Public Administration (MPA)$6959$6,255

Student Fees Per Semester

University Services Fee (On-Campus Students)$800
University Services Fee (Online Students)$650

Part-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA)$6756$4,050
Master of Arts in Public Administration (MPA)$6756$4,050

Full-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA)$6759$6,075
Master of Arts in Public Administration (MPA)$6759$6,075

Student Fees Per Semester

University Services Fee (On-Campus Students)$800
University Services Fee (Online Students)$650

*Rates are subject to change at any time.

Estimated Cost of Attendance: View the estimated cost of attendance to see an example of the total cost of tuition and fees.

Whether you are a prospective student or a current student, your questions matter. Please take a few moments to skim our Frequently Asked Questions. If you cannot find the answer to your question, please contact us.

“All of my professors have such a passion for what they are teaching and it is contagious. RSG professors have first-hand knowledge about the subjects they teach. They emphasize that we can make moral arguments in the public sphere.”

Keelyn Geoghean, M.A., 2014

“A Master of Public Administration with honors — I did that! A single mom, worked full time and a full-time grad student too.”

Keeley Daye, MPA, 2020 Workforce Service Representative, Virginia Employment Commission; Owner, Capture the Daye Photography

“Your time in school, and certainly at Regent, molds how you think, molds how you approach things … Regent offers a serious academic environment that provides for growth in those areas.”

Chris Connelly, M.A. in Public Policy, 1998; Ph.D. in Communication, 2020 Chief of Staff, Congresswoman Vicky Hartzler

“Regent provided valuable internship experiences — from working for a Congressman to work in Iraq with the Kurdish government.”

Jennifer Salcido, M.A., 2012