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M.A. in Campaigns & Political Leadership – Marketing & Communication

Control the Narrative Through Campaign Marketing & Communication

Do you have a passion for politics and seek to run an effective campaign? Regent’s Master of Arts in Campaigns & Political Leadership with a concentration in Marketing & Communication will equip you in the process and practice of election strategy, impactful messaging, winning public opinion, and earning ballot box victories. Presented from a limited-government perspective with an emphasis on principles of federalism, this is the first explicitly Christian offering of its kind in the nation. You will learn about campaign management, political parties, administrative ethics, and finance and compliance issues. You’ll also study the digital marketing landscape and how to use the power of social media to expand your base and reach voters across the aisle. Taught by award-winning faculty, this specialized degree is delivered fully online or online with some face-to-face components in Virginia Beach.

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LEAD CAMPAIGN MARKETING & COMMUNICATION WITH CONFIDENCE

Develop a strong campaign brand and communication plan that helps manage public opinion.

MAKE AN IMPACT

Influence the direction of government at the local, state and federal levels across multimedia platforms.

GAIN HANDS-ON EXPERIENCE

Receive real-world training through an internship of your choosing.

INCREASE YOUR NETWORK

Join our global alumni of government officials, advocates, consultants and policymakers who are making an impact in the world of politics.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for two consecutive years (2019 and 2020). We have also been recognized as a Military Friendly Top 10 School by Military Friendly®, 2020, and among the Top 10 Best for Vets Colleges: Online & Nontraditional by Military Times, 2020. Experience the Regent difference through the Master of Arts in Campaigns & Political Leadership – Marketing & Communication.

To learn more about this program, please complete the Request Information form on this page.

On completing the M.A. in Campaigns & Political Leadership – Marketing & Communication, you will be able to:

  • Develop winning models for marketing a candidate using social media and data analytics.
  • Oversee the advertising and messaging of campaign fundraisers, events and rallies.
  • Apply effective communication strategies that improve nominee support and voter turnout.
  • Advance political agendas for faith-based candidates and initiatives through community and public outreach.

CAREER OPPORTUNITIES

  • Campaign Manager
  • Political Consultant
  • Campaign Marketing Specialist
  • Polling Analyst
  • Communication Director
  • Press Secretary/Speech Writer
Principles, aesthetics and writing practices of media professional seeking to persuade audiences with targeting messages across multiple media platforms. Student will acquire, write, and produce persuasive multimedia content. Multiplatform production lab included. Cross-listed with COM 542 and JRN 542.
Emerging marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes. Cross-listed with MKTG 634.
An overview of digital marketing including ad networks, demandside platforms, and data management platforms interaction with advertisers, agencies, and publishers. Cross-listed with MKTG 636.
Current internet, social media, and mobile media marketing theories, strategies, tools and practices. Includes study of communication methods used by professionals in journalism, film television, advertising, public relations, and related professions to brand, promote, and distribute products and services. Web-based production lab included. Cross-listed with COM 607, JRN 607 and COM 717.
Public communication campaigns, strategies and practices, including the management of public opinion and the creation of corporate image. National and international cases in politics, health, sports, environment and religion are examined. Applied lab included. Cross-listed with COM 651.
Professional strategies and practices for developing, maintaining and restoring an organization’s image. Emphasis on crisis communication planning and response, including knowledge of how the interactive digital media environment fosters and intensifies organizational crises, creates ethical challenges, and provides innovative response opportunities. Applied lab include. Cross-listed with COM 652.

2020-21 Semester Check-In Deadlines:

All new students are expected to check-in for the semester two weeks before the session start date. Students should apply, be accepted, enroll in their first courses, and confirm a plan to pay for their courses prior to this date.

SessionSemester Check-InSession Start Date
Session AFriday, August 14Monday, August 24
Session MFriday, September 11Monday, September 21
Session BFriday, October 16Monday, October 26
Session CTuesday, January 5Monday, January 11
Session TFriday, January 29Monday, February 8
Session DFriday, March 5Monday, March 15
Session EFriday, April 30Monday, May 10
Session FFriday, June 11Monday, June 21

Note: The application deadline for international applicants applying to attend on campus is March 15.

Prerequisites:

Applicants for the Master of Arts in Government must possess an earned undergraduate degree from a regionally accredited institution or an equivalent degree from a foreign university.

Application Process:

1. Complete Your Online Application

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office for assistance.

2. Pay Your $50 Application Fee

Pay the $50 nonrefundable application fee by check or money order mailed to Regent University, Enrollment Support Services, 1000 Regent University Drive, Virginia Beach, VA 23464.

3. Submit your Unofficial College Transcripts*

Unofficial transcripts from a U.S.-based school, indicating successful completion of a bachelor’s degree program, can be used for an admissions decision. Email your unofficial transcript to apply@regent.edu using the subject line: RSG Master’s Application Pieces.

Non-U.S. transcripts must be evaluated by an NACES-approved company. See the International Admissions Checklist for details.
*Upon conditional acceptance to the program by review of unofficial transcripts, Regent University’s Admissions Office will attempt to obtain your official transcripts from your U.S. degree-granting institution, which indicate successful completion of a bachelor’s degree program. We will notify you if your previous institution will not release transcripts directly to us.

4. Complete an Admissions Questionnaire Regarding Your Professional Goals and Interests

5. Submit Your Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please email a scanned copy or photograph of it to apply@regent.edu with the subject line: Government ID.

6. Submit Your Professional Resume (Optional)

Your professional resume or curriculum vitae should include:

  • Employment history with details of responsibilities, skill sets, and results
  • School, community, and church leadership positions
  • Service activities in which you have been involved
  • Academic and non-academic honors and distinctions you have received

Email your resume to apply@regent.edu using the subject line: RSG Master’s Application Pieces.

7. GRE or LSAT Score (Optional)

Test scores may strengthen your application file and improve access to scholarship opportunities. Official scores should be sent directly to Regent University by the testing agency.

8. International Applicants

Visit the International Students Admissions page for additional admission requirements and to determine if you qualify as an international student.


Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

PART-TIME STUDENTS

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA)$6756$4,050
Master of Arts in Public Administration (MPA)$6756$4,050

Full-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA)$6759$6,075
Master of Arts in Public Administration (MPA)$6759$6,075

Student Fees Per Semester

University Services Fee (On-Campus Students)$800
University Services Fee (Online Students)$650

Part-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA)$6756$4,050
Master of Arts in Public Administration (MPA)$6756$4,050

Full-Time Students

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Master of Arts (MA)$6759$6,075
Master of Arts in Public Administration (MPA)$6759$6,075

Student Fees Per Semester

University Services Fee (On-Campus Students)$750
University Services Fee (Online Students)$600

*Rates are subject to change at any time.

Estimated Cost of Attendance: View the estimated cost of attendance to see an example of the total cost of tuition and fees.

Whether you are a prospective student or a current student, your questions matter. Please take a few moments to skim our Frequently Asked Questions. If you cannot find the answer to your question, please contact us.

“My time at RSG was a rewarding experience! I was enlightened about the various ideas that influence the political, economic, and social agendas of the world. In addition, I built relationships with faculty, staff, and students and benefited from several RSG-sponsored opportunities.”

Takeshia Stokes, M.A., 2010

“What distinguishes Regent from other graduate schools is the Christian application to public policy issues. My faith is more complete because I was able to integrate a biblical worldview with domestic and international political issues.”

Amber Sells, M.A., 2008

“I'm so glad Regent isn't afraid to engage with other viewpoints. It's a place where people are willing to debate their position honestly and without fear.”

Larry Mayes, M.A., 1998 Catholic Charities of the Archdiocese of Boston

“The Robertson School of Government was the perfect fit in obtaining a master's degree while serving active-duty. The online program gave me the flexibility I needed. This track of study will truly prepare and position you at the forefront of a rapidly expanding skillset within the federal government.”

Jonathan Tillman, M.A., 2010

“What stuck out to me at Regent was the character and ethics — the commitment to glorifying God in all that we do. I am grateful to be part of a place impacting this world for eternity. By getting past our fallibilities, we can see what the power of God can do.”

Bill Dudley, MPA, 2014 Logistics Manager, U.S. Navy; Worship Pastor, Beach Beacon Baptist Church