Servant Leadership, Service, and Securing the Bridal Sale: Evidential Insight on the Implementation of Servant Leadership and its Effect on Organizational Outcomes During the COVID-19 Crisis
Servant Leadership, Service, and Securing the Bridal Sale: Evidential Insight on the Implementation of Servant Leadership and its Effect on Organizational Outcomes During the COVID-19 Crisis
Adriana J. Pounds | 2023
Abstract
Much developmental research has accumulated evidential support that servant leadership positively affects employee morale and certain organizational criteria. However, there is scarce research evidence regarding the relationship between servant leadership implementation and the benefits of this implementation for an organization as a whole. Research has supported that servant leadership has a positive correlation with improving employee performance. Research in the field of servant leadership lacks the evidential connection between improvement in employee performance leading to an improvement in overall organizational performance. Only a few studies have suggested that when servant leadership is implemented in an organization that is a part of the service industry that the organization tends to yield positive outcomes, such as improved organizational performance. Specifically, no studies provide evidence that implementing servant leadership within the bridal service industry results in an increase in organizational performance and an increase in organizational profits, even during a time of international crisis such as the global COVID-19 pandemic. This qualitative, bounded case study expands on the foundational premise of servant leadership as it provides insight that implementing servant leadership in the bridal industry during the COVID-19 pandemic resulted in positive organizational outcomes such as increased performance and profits. Seven semistructured interviews were conducted at three different bridal organizations. In vivo coding and concept coding were used and identified a total of 178 codes and 27 themes, which included empowerment and development of employees; prioritizing employee needs and caring for employees; increase in organizational commitment, loyalty, and performance; and managers implementing servant leadership approach builds a community, builds a positive supportive environment, boosts employee morale, and increases sales. The data revealed that the more servant leadership practices were prevalent in the organization, the greater desire of employees to excel in the organization. These organizations also experienced greater increases in performance and profits during the COVID-19 pandemic.