Dyadic Influence Processes in Cultural Context: An Examination of Emotional Contagion Susceptibility in American and Indian IT Workers
Dyadic Influence Processes in Cultural Context: An Examination of Emotional Contagion Susceptibility in American and Indian IT Workers
Meagan Marie Zajac | 2020
Abstract
Few trends have received as much publicity or attention in managerial circles as the topic of managing diversity (Prasad & Mills, 1997). As the modern workplace becomes increasingly culturally dimensional, managers are faced with “innumerable tensions, conflicts, and contradictions” that management literature “tends to ignore or gloss over” (Prasad & Mills, 1997, p. 5). As previous research has demonstrated, these cultural contradictions and tensions can have significant work outcomes, impacting decision making, productivity, morale, and group cohesion (Barsade, 2001). As such, this research effort is intended to help address what Prasad and Mills (1997) referred to as a “significantly under researched and undertheorized phenomenon” by examining one of the many complexities that underlie workplace diversity—the relationship between dyadic influence and cultural disparity (p. 5). Using a previously validated psychometric instrument, this study quantitatively examined emotional contagion susceptibility across individualist and collectivist cultures, specifically Indian and American IT and software industry professionals. Testing the hypothesis that Indian IT workers will report statistically higher levels of emotional contagion susceptibility than American IT workers, this study administered the Emotional Contagion Scale (ECS) to 82 Indian IT workers and 88 American IT workers. Bivariate profiling methods, to include an independent samples t test were conducted. Research results indicated the test was highly significant thereby rejecting the null hypothesis and supporting the premise that Indian IT workers on average reported higher levels of emotional contagion susceptibility than American IT workers as measured by the ECS. These findings present a range of implications for both the theory and praxis of cross-cultural management and contemporary organizational behavior, not only addressing critical gaps in the literature but offering empirical evidence to inform management approaches and globally literate managers as well as contributing to constructive influence dynamics and organizational function in a culturally evolving workplace.