The Strategist

December 3, 2025

The Strategist’s Handbook: A New Approach to Strategy Development

Lance Wilkins | 2022

Abstract

Strategy development is a challenging task, regardless of approach. Historically, certain types of organizations routinely select the same, or a similar, approach to their strategy development year-after-year. While this may work for some, in a more dynamic and agile environment, this unchanging way could become detrimental. Additionally, many authors of strategy development books and articles consistently and predominantly emphasize a single approach, even for extremely diverse organizations. This too can lead strategists down the same path, even though variables may encourage some readdressing. This handbook introduces a new approach to strategy development. Instead of prescribing a particular way for an organization to develop their strategy, this novel approach introduces the IPA2 model as a “circle of strategic consideration” for leaders and strategists to ponder as they develop a customized and organization-specific strategy for maximum strategic impact. Utilizing the IPA2 model here, strategic intuition, innovation, planning, projection, actions, and assessment combine to create a powerful level of strategic consideration for new and more seasoned strategists, their leaders, and the entire organization.

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