Strategy Development & Implementation Curriculum
Strategy Development & Implementation Curriculum
Sean Tolbert | 2022
Abstract
Strategy is often nothing more than a misunderstood buzzword. The problem with strategy is threefold. First, many organizations do not take the time to develop a strategy. Second, only a few of the organizations that develop a strategy understand what a good strategy is and should consist of. Finally, organizations must commit to implementing their strategy; organizations that overlook this may never attain their goals.
Strategy Development and Implementation is a graduate-level course curriculum developed for distance learning. This eight-week course introduces students to the discipline of strategy and walks them through ideation to implementation two weeks at a time. The first two-week period gives students an overview of the purpose and origin of strategy, where the essential elements of good strategy are explained. Students are also taught futuring techniques that enable them to envision the future, ultimately exploring and exploiting potential opportunities for their organizations. The second two-week period builds upon the students’ understanding of the foundations of strategy and familiarizes them with strategy development approaches and techniques. The third two-week period focuses on strategy implementation and the development of an implementation plan. Students will learn that strategy implementation is related to change management and project management during this period. Ultimately, they must understand that implementation should be planned. Finally, during the fourth two-week period, the emphasis is on putting it all together and ensuring that students can oversee the development, execution, and revision of good strategies for their organizations.
Assignments throughout the course give students the opportunity to conduct horizon scanning, envision the future, develop a strategy to realize that vision, and create an effective strategy implementation plan. Students will also discuss topics such as the role of organizational self-awareness in strategy development and the pitfalls that could keep an organization from developing and implementing a good strategy.
Between required reading and videos used during lectures, students will learn about strategy from nearly a dozen experts and gain insights from top strategy consulting firms such as McKinsey & Company, the Boston Consulting Group (BCG), Bain & Company, and Strategy.