Management Best Practices for Business as Mission Organizations: A Case Study of GAJ Marketing in the Philippines

December 3, 2025

Management Best Practices for Business as Mission Organizations: A Case Study of GAJ Marketing in the Philippines

Thepiolus Herrera Aspiras | 2019

Abstract

The purpose of this qualitative study is to evaluate the operations of a Business as Mission, or BAM, organization to develop a list of best management practices promoting employee engagement for BAM practitioners. The study that was conducted centered on GAJ Marketing, a BAM organization in the Philippines, whose leaders are known to display great care and concern for their employees and staff. Interviews were conducted with the leadership, employees, and subcontractors of GAJ Marketing. A focus group session was also held with a group of subcontractors. A Tagalog/English interpreter was hired to facilitate the interviews, during which suggestions for interpreter-facilitated interviews provided by Williamson et al. (2011) were utilized. The process of epoche, phenomenological reduction and imaginative variation as discussed by Moustakas (1994), was used during the data-gathering portion of the study. During data analysis, the first coding cycle and second coding cycle involved identification of common themes within the dataset; Atlas.ti was then used to facilitate the remainder of the data analysis process. The result of the analysis process is a list of best management practices promoting employee engagement for BAM organizations.

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