Integrating Big Data and Strategic Foresight: The Way Forward Toward a Competitive Future

December 3, 2025

Integrating Big Data and Strategic Foresight: The Way Forward Toward a Competitive Future

Idlir Proseku | 2015

Abstract

Digitization has enabled us to capture data that we have not previously considered. Smart phones and other technologies for example have enabled users to capture data continuously, in large volumes and a variety of data. Thus, data that exhibits volume, variety and is continuous is known big data. With the introduction of big data, tension arises between big data and company strategy. Managing this tension between digitization, which ultimately has been the driving force for big data and strategy, is of vital importance to the continuous success of organizations. This manuscript is about big data and how strategic foresight helps organizations attain alignment. Strategic foresight manages the tension that exists between digitization and the organization, to meet strategic ends. Literature and other books speak about these two topics independently. This manuscript shows the reader how the two interact and relate to each other in order to provide maximum value. This manuscript synthesizes both topics so the reader will gain an understanding of what big data is, learn what strategic foresight is, and how it applies to strategic change.

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