How The Implementation of Design Thinking Improves Art Gallery Entrepreneurial Leadership

December 3, 2025

How The Implementation of Design Thinking Improves Art Gallery Entrepreneurial Leadership

Kevin Plummer | 2025

Abstract

The basis of this qualitative study was to determine how implementing design thinking (DT) methodology improves art gallery leadership in the District of Columbia, Maryland, or Virginia (DMV). How does DT methodology affect art gallery organizational leadership? Considering the need for more innovation, leadership in art galleries has become increasingly problematic. The study was conducted via in-person interviews with 15 participants: nine from Generation X, four from Generation Y, and two from Generation Z. All participants were nonindigenous North Americans employed as contemporary art gallery leaders in DMV. The analysis of the 54 themes offered valuable insights into the operational dynamics and strategic planning essential for contemporary art galleries, spotlighting the critical need to understand and engage with customers effectively. A core focus of these themes is the implementation of active engagement practices, which emphasize the importance of welcoming visitors’ personal experiences and fostering empowerment by building strong connections with the audience. The themes of understanding customers, data-driven insights, and community engagement are also vital for entrepreneurship, especially in startups, small and microbusinesses, and boutique industries. Galleries that leverage data-driven insights not only deepen their understanding of visitor preferences but also enhance the overall visitor experience. Cultural relevance is prioritized by adapting to visitor diversity; fostering communication; and focusing on risk management, strategic planning, and community engagement to enhance reputation and ensure impact.

Keywords: art galleries, data-driven insights, design thinking, entrepreneurship startups, innovation implementation, understanding customers

Request Information

"*" indicates required fields

Phone

This field is for validation purposes and should be left unchanged.

Online or On Campus*

Online

On Campus

On Campus Degree Type*

Online Degree Type*

Choose a Program*

This program is designed for registered nurses looking to advance their degree. A valid, unencumbered RN license is required to apply.

RN License Confirmation*

I currently hold a valid RN license

Don't have your RN license yet? Explore other Regent programs.

High School Graduation*

Are you an employee or the spouse/dependent of an employee?*

Employee

Spouse/Dependent

Are you a JCI USA member or benefitted employee, or the spouse/dependent of an employee?*

Employee/Member

Spouse/Dependent

Email Address*

Company*

Agency*

Employee's Company*

Employee's Agency*

Company Email Address*

Agency Email Address*

Your Email Address*

Employee's Company Email Address*

Employee's Agency Email Address*

Employee's First Name*

Employee/Member's First Name*

Employee's Last Name*

Employee/Member's Last Name*

Your Email Address*

First Name*

Last Name*

I live outside the US

Address*