Building a Business and Creating a Brand

December 3, 2025

Building a Business and Creating a Brand

Victoria Rodriguez |2020

Abstract

Building a thriving business takes a sound initial foundation and being adaptable to growth and change over time. There is room in the market for new and creative ideas and voices. Several innovative ideas can transform into a business. Some individuals only need additional guidance to begin.

This project took an existing business and readdressed its current strategy, updated its current business plan, and built upon the existing brand by adding a new service delivery branch with a new name. The new business entity explicitly focuses on business strategy and development consulting for new business owners/entrepreneurs.Throughout the project, the goals revolved around strategic development, branding, marketing, and taking on new and initial clients. The project pulled from knowledge and experience obtained through coursework to create new business and potentially successful ventures.

Final Deliverables included: business plansfor two businesses, marketing and strategic branding plans (including website development, pitch decks, and outreach plan), completed business development plans for four newly acquired clients to the consulting branch, and business resources looking for individuals who want to start a business.

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