A Qualitative Investigation of Organizational Communication During Change

December 3, 2025

A Qualitative Investigation of Organizational Communication During Change

Chad Matthew Minor | 2023

Abstract

There is currently a gap in the literature surrounding organizational communication and its impact on follower emotions and workplace efficiency. This phenomenological qualitative inquiry investigated the organizational change of Christ Community Church, how it was communicated, and the impact that the communication style had on follower emotion and workplace efficiency. This research benefits organizations navigating through change, the impact change has on followers, and how organizations can effectively communicate change. This research identifies how the style and method of communicating change impacts followers’ emotions and workplace efficiency. This qualitative analysis determines if various organizational communication methods negatively affect followers’ emotions and workplace efficiency. Through snowball sampling, the research demonstrates data saturation that highlights the outcome of ineffective communication and its negative impact on followers’ emotions and workplace efficiency. This analysis provides literature on organizational communication, change, and followership while determining the importance of future research on how communication impacts followers. This phenomenological analysis provides organizations with research about the method of organizational communication during change and gives them the ability to identify follower emotions during change, thus allowing them to develop a positive organizational culture.

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