A Multisite Case Study of Organizational Culture: Toward a Model of Church Mobilization

June 19, 2026

A Multisite Case Study of Organizational Culture: Toward a Model of Church Mobilization

Michelle Gonzalez Segundo | 2026

Abstract

The purpose of this qualitative multisite case study was to examine how organizational culture influences congregational mobilization in fulfilling the Great Commission (Matt. 28:16-20). While organizational culture has been widely studied in business and nonprofit contexts, its role within the life of the church remains underexplored. This study addresses this gap by investigating how cultural dynamics shape both the internal life and outward mission of local congregations. Data were collected from three evangelical churches in South Texas representing varied sizes and ministry contexts. Sources of data included semistructured interviews, document and artifact analysis (e.g., sermons, websites, and social media), and site observations. The Denison Organizational Culture Survey (Denison, 1990; Denison et al., 2014) was used descriptively to provide contextual insight into each church’s cultural profile across the dimensions of mission, adaptability, involvement, and consistency. These data were used to complement and triangulate the qualitative findings rather than for inferential analysis. Findings revealed that organizational culture plays a central role in shaping congregational engagement in the mission of God. This study introduces the conceptual distinction between the mobile church and the immobile church to describe how culture either cultivates or constrains participation in the Great Commission. The findings provide insight into how cultural patterns influence mobilization and offer practical implications for church leaders seeking to cultivate cultures that faithfully embody and advance the mission of God beyond the four walls of the church.

Keywords: organizational culture, church culture, Great Commission, congregational mobility, mobile church, immobile church, evangelism, discipleship

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