Design Thinking in Developing Contexts: Understanding Leading to Global Application Through a Multiple-Case Study
Abstract
The environment in which design thinking was incepted is not a worldwide reality. Therefore, the purpose of this multiple-case study was to extend the empirical reach and practitioner application by examining how entrepreneurs applied design thinking principles to build sustainable entrepreneurial practices while establishing resilient organizations in a lower middle-income country. Globalization and its impacts are societal norms; therefore, a deeper understanding of the application of design thinking beyond industrialized nations benefits organizations worldwide (Brown, 2008; Hector, 2022; Mulyaningsih & Ramadani, 2017; Traifeh et al., 2021). Conceptually, organizational resilience, sustainable entrepreneurship, and design thinking in Egypt’s developing context formed the basis for this research. To align with existing statistical frameworks, the terms lower middle-income countries (LMICs) and developing context were used interchangeably. Utilizing Yin’s (2018) multiple-case study approach, three research questions were addressed through 10 aligned semistructured interview questions asked of six case study participants using a replication logic to achieve saturation. Data analysis used an inductive method to identify patterns in each case report, followed by a cross-case analysis answering the research questions and acknowledging rival explanations. The findings revealed that entrepreneurs perceive and integrate design thinking as a novel, human-centered approach to complex innovation and organizational resilience. Crises became a catalyst for operationalizing design thinking principles to create socially impactful and financially viable ventures. The context forced a locally grounded, iterative, resourceful approach to the understanding and application of design thinking to overcome limitations, leverage contextual strengths, and evolve people and businesses into authentically sustainable ventures. This study expands scholarship and practitioner applications by providing an empirical milieu for the concepts of design thinking, sustainable entrepreneurship, and organizational resilience framed across a range of industries in an LMIC. The diversity of participant and enterprise demographics drives the originality and application breadth of this research. The discoveries presented affirmed the necessity and catalyzed opportunities to develop context-informed, human-centered methods for innovation, problem solving, and entrepreneurial leadership in complex settings with globalized workforces and encouraged situationally viable learning and development content.
Keywords: design thinking, Egypt, lower middle-income countries, organizational resilience, sustainable entrepreneurship