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SIFE Anti-Piracy PSA Advances to Nationals

| March 27, 2008

A creative use of humor and animation characterize two leading student video public service announcements (PSAs) in a contest as part of Regent University's first anti-piracy campaign.

Students in Free Enterprise (SIFE) and the Motion Picture Association of America (MPAA) have launched a national anti-piracy campaign initiative among colleges to help spread awareness on the issue of illegal downloading. The contest challenged Regent students to create informative, entertaining and persuasive 60-second videos that motivates others to support legal downloading and the entertainment industry to preserve intellectual property.

The two leading Regent PSAs — No Joke by Josh Collier and Stolen Tunes by John F. Bray — were evaluated by top industry professionals, with No Joke advancing to the National SIFE MPAA Anti-Piracy competition.

"My goal with No Joke was to get people's attention [towards the issue] using the entertaining subject of goofy laws, and then give information on why piracy is not a joke — shift some misconceptions about its seriousness," said Collier, a M.A. in Directing Cinema-Television student. The made-up, goofy laws in the PSA include the illegality of whistling underwater, sweeping dirt under a rug and making ugly faces at a dog. The narrator explains that these laws do not make sense, but piracy "is just not funny."

The other PSA, Stolen Tunes, uses 900 drawings to create a 60-second video animation. A strong use of color and music as metaphors in the piece work to illustrate Bray's message: "Help keep your world colorful, be an anti-pirate."

"The contest is to spread copyright awareness among faculty, staff and students by implementing an anti-piracy campaign on the Regent University campus," explained Dr. Greg Stone, Regent SIFE advisor.

Stone commended both of the students' originality in contributing "outstanding submissions" into the contest. Stone said that after two years of observing the national SIFE anti-piracy campaign, he knew that Regent could step up to the challenge. The winning PSA in SIFE's national contest will receive $3,000. In the upcoming year, Regent SIFE plans to construct a website that the faculty, staff and students can access for more information on copyright laws.

Links for the PSAs:

No Joke, by Josh Collier http://media.regent.edu/schgle/sife/CollierPSA.wmv

Stolen Tunes, by John F. Bray http://media.regent.edu/schgle/sife/PSA.wmv


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Mindy Hughes, Public Relations

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E-mail: mhughes@regent.edu



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