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MARKETING & ADVERTISING

Business has only two functions--marketing and innovation.
~Peter Drucker~

 

Regent Library Databases | Web Resources | Journals |Print Resources

DATABASES  

The following databases and indexes are available to Regent University faculty, students, and staff.  If you are accessing the databases from off campus, you will be prompted for your Regent University E-mail login ID and password.  If you do not know your login ID and password please contact Regent University Computer Services at 757-352-4076. 

ABI/Inform  Provides full-text coverage from over 1,000 journals on US and International business and management. Includes full-text and graphics for over 500 journals.    Coverage from 1971 to present.  Use as a first resource for any general business or management topic.  Tips for Using ABI/Inform   

Associations Unlimited Covers 22,000 US national associations, 20,000 international organizations, 102,000 US, regional, state, and local associations, and 300,000 nonprofit organizations. 

Business Index ASAP & Backfile   Business and management periodicals, trade/industry journals, scholarly journals, local area titles, popular business magazines, and newspapers. Use for general business and management articles.

Electric Library   Magazines, journals, photographs, newspapers, newswires, TV, radio, and government transcripts, reference books, and maps on a variety of subjects. This is a general, not a business-specific database, but does cover some business information, especially good for transcripts and trade journals.  

Emerald Library Electronic Management Research Library Database   Top management database from an international perspective.  Coverage from over 700 management journals.  Provides searching on literature reviews, case studies, theoretical papers, etc. This is one of the best databases to use for scholarly management articles.  

Factiva    A Dow Jones database. Provides in-depth news coverage, journal articles, and company profiles, including financial information. Can also do company/industry comparison reports.  How to use Factiva

LexisNexis Academic Comprehensive resources for business, news, politics and government, medical information, legal information, case law, U.S. and state codes, biographical information, and accounting and tax information. Includes nearly 5,000 publications ranging from newspapers, magazines, wire services, federal and state court opinions, federal and state statutes, federal regulations, and SEC filings.  News is updated daily. Especially good for news articles, transcripts, marketing information (country profiles, state profiles), legal information.   Tips for Using LexisNexis Academic

WEB RESOURCES

Ad*Access  
This page is both fun and informative, providing copies of over 7,000 advertisements from the US and Canada between 1911 and 1955.

Advertising World
From the University of Texas, a comprehensive list of links to advertising and marketing sites.

American Association of Advertising Agencies

American Marketing Association
Links to their online journals with some full-text articles.

CyberAtlas
A good resource for web marketing.

Frost & Sullivan
Can subscribe to their free newsletter for market research articles.

Gartner Group
Some good articles on market research.

KnowThis...Marketing Virtual Library
Good listing of links to all kinds of marketing topics.

LSU Libraries Marketing (U.S. and International)
Excellent list of resources for both national and international marketing.

Marketing Resource Center
Has a good library of articles and index of associations.

Marketing Virtual Library
A very useful site with links to all aspects of marketing. 

NASA's Market Research Guide
A very good primer on how to conduct market research.

Project 2000
From Vanderbilt University a project designed to study the implications of commercializing the World Wide Web.

U.S. Census Bureau
Easy to navigate gateway to statistics on people, business, geography, etc.

ONLINE JOURNALS

Advertising Age
Good source for industry and company data.

American Demographics

Quirk's Marketing Research Review
Online version of print source.

Created by Leanne Strum, Business Librarian (2003)

Send comments and/or suggestions to lstrum@regent.edu

 


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