Locate information on the market for your industry. Who are your consumers? What are the market demographics? What factors are influencing the market?

Use Locating Market Information in the library for a list of books and journals to assist you in finding demographic and consumer information.

Look at some of the following websites for market
information:
Note: When using the Internet for statistics, make sure the
information is current or applicable to your research.

Outlook Trends Tables
From the International Trade Administration, these tables provide the value of product shipped over a period of years.

A.C. Nielsen
Check out the "Consumer and Market Trends Report."

U.S. Census Bureau
The primary site for statistics of any kind.

Consumer Expenditure Surveys
From the Bureau of Labor Statistics, information on how consumers are spending their money.

National Consumers League

Social Statistics Briefing Room
A quick view of social statistics.

County Business Patterns
Provides a full range of statistics.

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