TDJ School Logo
TDJ Banner

Home

About




 

Online Certificate: Church Media and Production

July 29, 2014 - February 8, 2015

As a new era in media dawns businesses, organizations and churches are looking for professionals who understand digital media, and bring the skills to help their organization succeed with a marketing mix that generates optimal customer reach. Learn the fundamentals of marketing and digital media to effectively build a digital marketing campaign.

Register for New July 29, 2014 Session >

 

This certificate program is designed to provide a broad overview of the fast changing Digital Production Environment, covering important topics such as Social Marketing, SEO/SEM, Photoshop Design, and Updating/Maintaining Websites.

The certificate courses include the following topics:

  • CPC0210 - Social Media and the Fundamentals of Digital Marketing
  • CPC0220 - Foundations & Best Practices for Search Engine Optimization
  • CPC0230 - Graphic Design and the Production of the Digital Content
  • CPC0240 - Maintaining and Updating Websites
  • CPC0250 - Worship Production

Course Descriptions:

  • CPC0210 - Social Media and the Fundamentals of Digital Marketing
    Social Media empowers consumers, forms their perceptions and purchasing decisions. It is a fast and efficient way to inform clients or members. Your company or church/ministry needs to be proactively utilizing the most common Social Media applications, in order to stay competitive and relevant in a changing market and ministry place. This part of the workshop will cover marketing strategies utilizing Facebook, Twitter, LinkedIn, Google+, FourSquare and Pinterest. For businesses the goal will be to learn how to increase ROI, turning fans and followers into customers, how to generate leads and improve brand reputation and loyalty. For ministries the goal will be how to utilize Social Media in order to communicate with members and especially youth groups.
  • CPC0220 - Foundations & Best Practices for Search Engine Optimization
    Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or a web page in search engines' "natural," or un-paid search results, sometimes also called “organic” listing. The SEO process is highly important for companies and churches with a web presence, because of competitor’s websites that are also aiming to capture the same customer/seeker base. Participants will learn the most effective SEO techniques currently used today on top ranking websites. A professional set of proven best practices will be explained that immediately can be applied to existing sites and improve their ranking and visibility across Search Engines.
  • CPC0230 - Graphic Design and the Production of the Digital Content
    Most ministries and businesses with some form of web presence have the need to update and publish digital media content. Such content ranges from photographs, to designed images and also videos. Attendees will receive an overview of Photoshop’s most common and powerful tools in order to produce professional images that can be posted on Blogs, Websites, Mobile Applications and Social Media Applications. In addition, video editing features in YouTube will be explained and how to embed video content across different digital platforms.
  • CPC0240 - Maintaining and Updating Websites
    Websites and Social Media sites need to be maintained and updated with new content in order to remain attractive to visitors. Websites are designed with a variety of editing tools ranging from software like Dreamweaver to Content Management Systems such as WordPress. This section of the seminar will cover the most commonly used updating methods and tools and in order for participants to become familiar with these technologies. This session has two outcomes: 1) Attendees will learn how to create a web presence “from scratch”, including how to select a domain name and webhosting. 2) It will enable them to access their own existing sites and make professional changes and updates.
  • CPC0250 - Worship Production
    Worship is a critical component to any church service and delivering high quality worship enhances the overall experience for everyone from long time church members to first time visitors. This course will walk through the various phases of producing a worship service, including techniques for achieving the best sound, making optimal use of lighting and effects, as well as recording and streaming for a live online audience.
  •  

 

Overall through this Program Participants will Learn to:

  • Assess client or organizational strategic marketing needs relative to desired business results
  • Identify target markets and create marketing approaches to effectively reach them
  • Understand the integration of digital media initiatives including website, social media, search engine marketing (SEM), search engine optimization (SEO), email, mobile platforms, and more
  • Know the foundations to developing and implementing an effective digital media campaign to achieve desired results
  • Learn how to increase ROI by turning fans and followers into customers, how to generate leads, and how to improve brand reputation and loyalty
  • Receive experience with powerful tools to produce images for blogs, websites, and mobile applications

Individual Course Learning Outcomes:

  • CPC0210 - Social Media and the Fundamentals of Digital Marketing

    Learning Outcomes:
    1. Understand the influence social media when trying to gain new clients in the marketplace.
    2. Utilize Social Media in order to communicate with members and especially youth groups.
    3. How to utilize Facebook, Twitter, LinkedIn, Google+, FourSquare and Pinterest to gain a competitive marketing edge.

  • CPC0220 - Foundations & Best Practices for Search Engine Optimization
  • Learning Outcomes:
    1. Understand the importance and process of Search Engine optimization (SEO)
    2. Leaning how the most effective SEO techniques currently used today are being operated.
    3. Lean how SEO can improve website ranking in search engines

  • CPC0230 - Graphic Design and the Production of the Digital Content

    Learning Outcomes:
    1. Lean how to update and publish digital media content on your organization website
    2. Receive an overview of Photoshop’s most common and powerful tools
    3. Gain understanding of video editing features in YouTube, improving video content across different digital platforms.

  • CPC0240 - Maintaining and Updating Websites

    Learning Outcomes:
    1. Learn how to create a web presence “from scratch”, including how to select a domain name and webhosting
    2. Lean how to access their own existing sites and make professional changes and updates.
    3. Lean how to maintain and update onto websites and Social Media Sites

  • CPC0250 - Worship Production
  • Learning Outcomes:
    1. Understand the importance that digital media has within church and ministry
    2. Lean how to producing a worship service that worship enhances the overall experience for everyone in the service.
    3. Understand how sound, lighting and effects, as well as recording and streaming for a live online audience can enhance the worship service.

 

 

Certificate Price

$199 per course
$995 for the entire certificate

Note: You will need the Adobe Photoshop Software to participate successfully in this program. Adobe has a free 30 day trial, which we suggest you sign up for when you need the Photoshop program during the course.

You can go to the following website to sign up for the Adobe programs: www.adobe.com
Just click the Download tab and then click again on "Product trials." From there you can search for the Photoshop program and follow the site instructions to access the trial.

Continuing Education Units

CEUs per course: 1.2
Total Certificate CEUs: 6.0

 

Program Schedule

  • CPC0210 - Social Media and the Fundamentals of Digital Marketing
    July 29, 2014 - August 24, 2014 | July 29 - 6:30 p.m. to 9:00 p.m. Live Stream Session | Remaining Course Interaction Online via Blackboard
  • CPC0220 - Foundations & Best Practices for Search Engine Optimization
    September 9, 2014 - October 5, 2014 | September 9 - 6:30 p.m. to 9:00 p.m. Live Stream Session | Remaining Course Interaction Online via Blackboard
  • CPC0230 - Graphic Design and the Production of the Digital Content
    October 14, 2014 - November 9, 2014 | October 14 - 6:30 p.m. to 9:00 p.m. Live Stream Session | Remaining Course Interaction Online via Blackboard
  • CPC0240 - Maintaining and Updating Websites
    November 15, 2014 - December 14, 2014 | November 15 - 6:30 p.m. to 9:00 p.m. Live Stream Session | Remaining Course Interaction Online via Blackboard
  • CPC0250 - Worship Production
    January 13, 2015 - February 8, 2015| January 13 - 6:30 p.m. to 9:00 p.m. Live Stream Session | Remaining Course Interaction Online via Blackboard

 

 

Discover the Regent Difference

  • $995 for the entire program. Taught entirely online.
  • On demand tutorials for each course module to enhance learning.
  • Taught by leading edge faculty member in Regent University's School of Communication.
  • No application process. No registration fees.
  • All course materials included in the cost of the program.
Markus Pfeiffer, D.Min.
Dr. Markus Pfeiffer

Dr. Markus Pfeiffer teaches both journalism and digital media communication at Regent University. He specializes in Internet technologies, and their integration into the field of journalism and strategic communication. Dr. Pfeiffer teaches basic and advanced web development courses, and online marketing classes. He has more than 12 years of professional and academic experience and his research area is Digital Media. Dr. Pfeiffer is also the owner and president of a successful Internet communication and web development company, which serves national and international clients. This allows him to introduce industry leading practices into his teaching and research areas.

Dr. Pfeiffer joined Regent in 1998 as the university's first webmaster. In 2003, he became the director of new media technologies for the School of Communication & the Arts and two years later a full-time faculty member. His research includes how post-modernism, Web 2.0 technologies and social media applications influence popular culture, education and also challenge ministries and churches. He is a popular seminar speaker on these topics. At Regent, he teaches courses on web development, digital media communication, photography and online marketing.

Justin Fugett / Christine Habrle

Justin Fugett works as a technician in the Media Services Department at Regent University. He is part of a team responsible for producing Regent University’s weekly chapel service and numerous other university events. Justin has been producing worship services in the local church for years as well, bringing tremendous practical and technical knowledge to Regent and this course.

Christine HabrleChristine currently serves as Director of Marketing for Regent University Professional and Continuing Education. She oversees creative marketing and production for the division's programs in the U.S., South Africa and other markets including China and India. Her marketing expertise stretches from developing effective strategies for quickly increasing brand awareness to implementing successful Social Media, SEO/SEM, Remarketing and other Internet campaigns. Prior to joining Regent University she had an accomplished career in as a journalist and television anchor. As a two-time Emmy winning journalist, producer and writer, Ms. Habrle works at the forefront of digital media and new media technology.

In addition to her position at Regent, Christine is a business owner, a media writer and a host. She received a master’s degree in Digital Media Communications from Regent University. She has a Bachelor of Science degree in communication emphasizing broadcast media from the University of Minnesota.


Register Now

If you have any questions, please contact Regent University Professional and Continuing Education at tdjinfo@regent.edu or +1 757.352.4650.

footer