Regent University - Christian Leadership to Change the World

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Please contact PCE at pce@regent.edu for help with late enrollment.	Certificate: Digital Media Course Four: Maintaining and Updating Websites February 21 - March 20, 2013 Online & On Campus 6:00 p.m. - 9:00 p.m. Communications Building, Room 154 Register>>> Note: This certificate is non-credit but it does qualify for continuing education units. Total Certificate CEUs = 4.8 CEUs per course = 1.2

Certificate Description:
As a new era in media dawns businesses, organizations, and churches are looking for professionals who understand digital media, and bring the skills to help their organization succeed with a marketing mix that generates optimal customer reach. In these online and on-campus certificate programs, participants learn the fundamentals of marketing and digital media to effectively build a digital marketing campaign.

This certificate program is designed to provide a broad overview of the fast changing Digital Production Environment, covering important topics such as Social Media Marketing, SEO/SEM, Photoshop Design, and Updating/Maintaining Websites.

The certificate courses include the following topics:
> Social Media and the Fundamentals of Digital Marketing
> Foundations & Best Practices for Search Engine Optimization
> Graphic Design and the Production of Digital Content
> Maintaining and Updating Websites

Learning Outcomes: participants will learn to:
:: Assess client or organizational strategic marketing needs relative to desired business results.
:: Identify target markets. and create marketing approaches to
effectively reach them.
:: Understand the integration of digital media initiatives including website, social media, search engine marketing (SEM), search engine optimization (SEO), email, mobile platforms, and more.
:: Know the foundations to developing and implementing an effective digital media campaign to achieve desired results.
:: Learn how to increase ROI by turning fans and followers into customers, how to generate leads, and how to improve brand reputation and loyalty.
:: Receive experience with powerful tools to produce images for blogs, websites, & mobile applications.

Price for Certificate:
$149 per course. $596 for the entire certificate.
Optional Adobe Creative Suite Web and Design Software = $450 (education discount is applied)

Course Schedule:

Course One:
Social Media and the Fundamentals of Digital Marketing
October 11, 2012: 6:00 p.m. - 9:00 p.m. | Regent University Communication & Performing Arts Center, Room 154 and online
October 12 and Beyond | Online via Blackboard | 1.2 CEUs

Price for Certificate:
$149 per course. $596 for the entire certificate.
Optional Adobe Creative Suite Web and Design Software = $450 (education discount is applied)

Course Two:
Foundations & Best Practices for Search Engine Optimization
November 15, 2012 - December 12, 2012
November 15, 2012: 6:00 p.m. - 9:00 p.m. | Regent University Communication & Performing Arts Center, Room 154 and online
November 16 and Beyond | Online via Blackboard | 1.2 CEUs

Course Three:
Graphic Design and the Production of Digital Content
January 10, 2013 - February 6, 2013
January 10, 2013: 6:00 p.m. - 9:00 p.m. | Regent University Communication & Performing Arts Center, Room 154 and online
January 11 and Beyond | Online via Blackboard | 1.2 CEUs

Course Four: Enrolling Now
Maintaining and Updating Websites
February 21, 2013 - March 20, 2013
February 21, 2013: 6:00 p.m. - 9:00 p.m | Regent University Communication & Performing Arts Center, Room 154 and online
February 22 and Beyond | Online via Blackboard | 1.2 CEUs

Total CEUs = 4.8

*While we would like you to take all the courses in this certificate, we realize that you many only need one or two. Thus we are making it possible for you to take individual courses.

Enroll Now>>>

Instructor: Markus Pfeiffer, D.Min.

Dr. Markus Pfeiffer teaches both journalism and digital media communication at Regent University. He specializes in Internet technologies, and their integration into the field of journalism and strategic communication. Dr. Pfeiffer teaches basic and advanced web development courses, and online marketing classes. He has more than 12 years of
professional and academic experience and his research area is Digital Media. Dr. Pfeiffer is also the owner and president of a successful Internet communication and web development company, which serves national and international clients. This allows him to introduce industry leading practices into his teaching and research areas.

Dr. Pfeiffer joined Regent in 1998 as the university's first webmaster. In 2003, he became the director of new media technologies for the School of Communication & the Arts and two years later a full-time faculty member. His research includes how post-modernism, Web 2.0 technologies and social media applications influence popular culture, education and also challenge ministries and churches. He is a popular seminar speaker on these topics. At Regent, he teaches courses on web development, digital media communication, photography and online marketing.