Program Quick Facts

Available Online or On Campus

New Section:
January 13, 2015 - May 24, 2015
6:00 p.m. - 9:00 p.m.

Current Section:
July 29, 2014 - Dec. 14, 2014

CEUs:
Indivivdual Course: 1.2 CEUs
Total Certificate: 4.8 CEUs

Price:
Individual Course: $199
Total Certificate: $796

Note:
This certificate is available for continuing education units (CEUs) and is not available for academic credit.

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Online Certificate: Digital Media

 

New Section:
January 13, 2015 - May 24, 2015

Current Section:
July 29, 2014 - December 14, 2014

As a new era in media dawns businesses, and organizations are looking for professionals who understand digital media, and bring the skills to help their organization succeed with a marketing mix that generates optimal customer reach. Learn the fundamentals of marketing and digital media to effectively build a digital marketing campaign.

Certificate Description:

This certificate program is designed to provide a broad overview of the fast changing Digital Production Environment, covering important topics such as Social Marketing, SEO/SEM, Photoshop Design, and Updating/Maintaining Websites.

Learning Outcomes:

  • Assess client or organizational strategic marketing needs relative to desired business reults
  • Identify target markets and create marketing approaches to effectively reach them
  • Understand the integration of digital media initiatives including website, social media, search engine marketing (SEM), search engine optimization (SEO), email, and mobile platforms
  • Know the foundations to developing and implementing an effective digital media campaign to achieve desired results
  • Learn how to increase ROI by turning fans and followers into customers, how to generate leads, and how to improve brand reputation and loyalty
  • Receive experience with powerful tools to produce images for blogs, websites and mobile applications

 

This Certificate Includes These Courses:

  • CPC021 - Social Media and the Fundamentals of Digital Marketing
    Social Media empowers consumers, forms their perceptions and purchasing decisions. It is a fast and efficient way to inform clients or members. Your company or church/ministry needs to be proactively utilizing the most common Social Media applications, in order to stay competitive and relevant in a changing market and ministry place. This part of the workshop will cover marketing strategies utilizing Facebook, Twitter, LinkedIn, Google+, FourSquare and Pinterest. For businesses the goal will be to learn how to increase ROI, turning fans and followers into customers, how to generate leads and improve brand reputation and loyalty. For ministries the goal will be how to utilize Social Media in order to communicate with members and especially youth groups.
  • Learning Outcomes:

    1. Understand the influence social media when trying to gain new clients in the marketplace
    2. Utilize Social Media in order to communicate with members and especially youth groups
    3. How to utilize Facebook, Twitter, LinkedIn, Google+, FourSquare and Pinterest to gain a competitive marketing edge
  • CPC022 - Foundations & Best Practices for Search Engine Optimization
    Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or a web page in search engines' "natural," or un-paid search results, sometimes also called “organic” listing. The SEO process is highly important for companies and churches with a web presence, because of competitor’s websites that are also aiming to capture the same customer/seeker base. Participants will learn the most effective SEO techniques currently used today on top ranking websites. A professional set of proven best practices will be explained that immediately can be applied to existing sites and improve their ranking and visibility across Search Engines.
  • Learning Outcomes:

    1. Understand the importance and process of Search Engine optimization (SEO)
    2. Learning how the most effective SEO techniques currently used today are being operated
    3. Learn how SEO can improve website ranking in search engines
  • CPC023 - Graphic Design and the Production of the Digital Content
    Most ministries and businesses with some form of web presence have the need to update and publish digital media content. Such content ranges from photographs, to designed images and also videos. Attendees will receive an overview of Photoshop’s most common and powerful tools in order to produce professional images that can be posted on Blogs, Websites, Mobile Applications and Social Media Applications. In addition, video editing features in YouTube will be explained and how to embed video content across different digital platforms.
  • Learning Outcomes:

    1. Learn how to update and publish digital media content on your organization website
    2. Receive an overview of Photoshop’s most common and powerful tools
    3. Gain understanding of video editing features in YouTube, improving video content across different digital platforms
  • CPC024 - Maintaining and Updating Websites
    Websites and Social Media sites need to be maintained and updated with new content in order to remain attractive to visitors. Websites are designed with a variety of editing tools ranging from software like Dreamweaver to Content Management Systems such as WordPress. This section of the seminar will cover the most commonly used updating methods and tools and in order for participants to become familiar with these technologies.

    Learning Outcomes:

    1. Learn how to create a web presence “from scratch,” including how to select a domain name and webhosting
    2. Learn how to access their own existing sites and make professional changes and updates
    3. Learn how to maintain and update onto websites and Social Media Sites

 

Certificate Price:

Individual Course: $199
Total Certificate: $796

Note: You will need the Adobe Photoshop Software to participate successfully in this program. Adobe has a free 30 day trial, which we suggest you sign up for when you need the Photoshop program during the course.

You can go to the following website to sign up for the Adobe programs: www.adobe.com
Just click the Download tab and then click again on "Product trials." From there you can search for the Photoshop program and follow the site instructions to access the trial.

CEUs:

CEUs per course: 1.2
Total Certificate CEUs: 4.8

Program Schedule:

  • CPC021 - Social Media and the Fundamentals of Digital Marketing
    Current Section: July 29, 2014 - August 24, 2014 | July 29 - 6:30 p.m. to 9:00 p.m. Live Stream Session | Remaining Course Interaction Online via Blackboard
    New Section: January 13, 2015 - February 8, 2015
  • CPC022 - Foundations & Best Practices for Search Engine Optimization
    Current Section: September 9, 2014 - October 5, 2014 | September 9 - 6:30 p.m. to 9:00 p.m. Live Stream Session | Remaining Course Interaction Online via Blackboard
    New Section: February 17, 2015 - March 15, 2015
  • CPC023 - Graphic Design and the Production of the Digital Content
    Current Section: October 14, 2014 - November 9, 2014 | October 14 - 6:30 p.m. to 9:00 p.m. Live Stream Session | Remaining Course Interaction Online via Blackboard
    New Section: March 24, 2015 - April 19, 2015
  • CPC024 - Maintaining and Updating Websites
    Current Section: November 18, 2014 - December 14, 2014 | November 18 - 6:30 p.m. to 9:00 p.m. Live Stream Session | Remaining Course Interaction Online via Blackboard
    New Section: April 28, 2015 - May 24, 2015

Discover the Regent Difference:

  • $796 for the entire program. Taught entirely online.
  • On demand tutorials for each course module to enhance learning.
  • Taught by leading edge faculty member in Regent University's School of Communication.
  • No application process. No registration fees.
  • All course materials included in the cost of the program.

Instructor:

Markus PfeifferDr. Markus Pfeiffer teaches both journalism and digital media communication at Regent University. He specializes in Internet technologies, and their integration into the field of journalism and strategic communication. Dr. Pfeiffer teaches basic and advanced web development courses, and online marketing classes. He has more than 12 years of professional and academic experience and his research area is Digital Media. Dr. Pfeiffer is also the owner and president of a successful Internet communication and web development company, which serves national and international clients. This allows him to introduce industry leading practices into his teaching and research areas.

Dr. Pfeiffer joined Regent in 1998 as the university's first webmaster. In 2003, he became the director of new media technologies for the School of Communication & the Arts and two years later a full-time faculty member. His research includes how post-modernism, Web 2.0 technologies and social media applications influence popular culture, education and also challenge ministries and churches. He is a popular seminar speaker on these topics. At Regent, he teaches courses on web development, digital media communication, photography and online marketing.