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Roberto Castaneda, D.B.A.


  • D.B.A. Accounting, Finance, Argosy University
  • M.B.A. Marketing, Finance, Northwestern University
  • B.S. Marketing, Finance, DePaul University

Honors and Awards

2002 State of Illinois Literacy Award

Classes Taught

  • BUSN 460: International Business
  • BUSN 340: Business Statistics
  • MKTG 330: Sales Management
  • MKTG 260: Retail Management
  • HTRM 370: Hospitality Marketing
  • BUSN 240: Marketing Principles

Research Interests

Consumer Behavior and Pricing, Cloud Computing and Consumer Acceptance, Traditional versus Online Travel Reservations

Teaching Philosophy

Education is a journey to be enjoyed by those wishing to participate. Education for most begins at an early age and leaves an impression on individuals as to what education is about. Our Lord has blessed us with those around each of us to help us on our educational journey. He has also blessed us with the responsibility of helping others along the way, whether as a role model or an instructor.

With the continual changing business environment, education for the most part has a defined shelf life that may need to be updated regularly. Our challenge as instructors is to understand today's environment and needs to be inviting, invigorating, and ubiquitous in form and content in order to meet the demands of today's student and to keep the student motivated long after they have left the classroom. Marketing is a unique area in business that has a special responsibility to help students understand how to treat others in the marketplace with the marketing mix of price, promotion, placing and product. These teaching demands include providing a unique educational experience for students of all ages, from all geographic locations and different time zones, so that every student may have the desire to continue their journey.


I have been blessed growing up in Aurora, the second largest city in the State of Illinois. This small town has a large urban feel to it with several Presbyterian Churches to help shape my love for Christ. I continue to provide time for Bible study and work as a volunteer with nonprofit organizations with my wife of 35 years and four daughters. Today I spend time with my two granddaughters. My areas of interest are reading, visiting museums and thanking the Lord for all that He has provided.

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