The Purpose of Business
As evidenced by the current financial situation in the U.S., it is clear that some major players have lost sight of the true purpose of business. So, what is the purpose of business? Is it only to make a profit or is there more to it? Join Drs. Bruce Winston and Corné Bekker as they candidly discuss the true purpose of business and how to think beyond the financial bottom line.
About the Speakers
For more than two decades, Dr. Winston has helped to transform organizations around the world with his innovative ideas on leadership and his candid approach to consulting and training. Drawing on his vast experience as a business owner, educator and consultant, Dr. Winston's real-world expertise includes leadership, organizational development, communication, quality improvement and marketing. Winston serves as editor of the newly released Journal of Strategic Leadership and is an author and
co-author of numerous books and articles including Be a Leader for God's Sake and The Word on Management. A popular speaker in the U.S., Canada, Europe and South Africa, Winston skillfully aligns Biblical principles with marketplace application to equip leaders and followers for success.
Corné Bekker completed his doctorate degree at the Rand Afrikaans University in Johannesburg, South Africa where he specialized in the use of socio-rhetorical criticism in historical and social reconstruction of historical communities. He joined Regent University in 2005 after serving as the assistant dean of Rhema Bible College in Johannesburg, South Africa. Dr. Bekker serves as an associate professor for the School of Global Leadership & Entrepreneurship at Regent University and is editor of the Journal of Biblical Perspectives in Leadership and co-editor of Inner Resources for Leaders. He is actively involved in research on the use of hermeneutics and spirituality to explore leadership. Dr. Bekker is currently completing a second doctorate in Spirituality at the University of South Africa.
