Communicating the Right Image: Practical Insights from Obama, McCain Research
A recent survey conducted by Dr. Dail Fields and Dr. Mihai Bocarnea explored voters' perceptions of the critical leadership characteristics people associated with the two primary presidential candidates, Sen. John McCain and Sen. Barack Obama. This research, coupled with studies conducted by Dr. Bill Brown, provide insight into how a leader's image is formed in the minds of followers and how followers' perceptions are sometimes mediated by outside influences rather than personal experiences or interactions with the leader.
About the Speakers
A 2006-07 Fulbright scholar, Dr. Dail Fields is professor in the Ph.D. in Organizational Leadership program, conducts an international research program and is editor of the International Journal of Leadership Studies within the Regent University School of Global Leadership & Entrepreneurship. Dr. Fields has been a guest lecturer and speaker for professional organizations and universities in China, Singapore, Malaysia, Lithuania, Russia, and Hong Kong and serves as a consultant in management and leadership development to business and government organizations. Prior to joining Regent University, Dr. Fields served on the faculties of George Washington University and the City University of Hong Kong. He also has extensive management and consulting experience with firms which include MCI Telecommunications Corp. and Deloitte Touche & Co.
Dr. William J. Brown is a professor and research fellow at the School of Communication & the Arts at Regent University where he served as dean of the school for ten years. He received his B.S. in Environmental Science from Purdue University, his M.A. in Communication Management from the Annenberg School of Communication at the University of Southern California (USC) in Los Angeles, and his M.A. and Ph.D. in Communication, also from USC. His academic research interests include media effects, social influence and the use of entertainment for social change. He is the author of Into the Winds of Fear, a novel on biological terrorism. His most recent research is a 15-nation study on the effects of Christian television programming.
